The Engine Room Podcast by Finally Agency – Détails, épisodes et analyse

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Podcast The Engine Room Podcast by Finally Agency

The Engine Room Podcast by Finally Agency

Finally Agency

Business & Entrepreneuriat

Fréquence : 1 épisode/33j. Total Éps: 30

Hosting podcast Spotify for Podcasters
It’s time to roll up your sleeves. The Engine Room takes you under the hood of your B2B business to analyse the common marketing problems that could be stalling the success of your company. FINALLY is a full service B2B Marketing Agency with a specialism in Engineering and Manufacturing businesses. Together with experts from FINALLY and our special guests, The Engine Room solves the most common marketing frustrations in the industry. In every episode, we give B2B business owners actions they can implement into their marketing strategies today, to drive their business into tomorrow.
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Score global : 52%


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Episode 28: Paper to pixels - from traditional publishing to digital marketing with Mark Deadman

Saison 3 · Épisode 6

lundi 30 septembre 2024Durée 18:27

Mark shares his journey from the engineering sector to digital marketing, offering insights into the evolving landscape of media and advertising.

Episode 27: Building marketing muscle - From family business to global brand with Dom Michaelson from Silver Fox

Saison 3 · Épisode 5

vendredi 27 septembre 2024Durée 23:37

In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space. We cover: ⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention. ⚙️ The benefits and challenges of having a dedicated marketing team within an SME. ⚙️ Overcoming industry jargon and connecting with customers on a human level. ⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends. ⚙️ Silver Fox's exciting plans for the future, including expansion into the US market.

Episode 18: Curtis Bligh, Head of Marketing Communications at Excell Engineering Group

Saison 2 · Épisode 18

jeudi 23 février 2023Durée 31:27

Welcome back to another episode of The Engine Room Podcast! This month we speak to Curtis Bligh, who has worked his way up from a work experience student to Head of Marketing Communications at Excell Metal Spinning (now the 

Enjoy this episode as Curtis shares his extraordinary experience of personal and professional growth, his strategies for success and how Excell Metal Spinning are going from strength to strength. 

Recommended Resources: 

Radical Marketing From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big by Sam Hill


Episode 17: John Woskett & Myles Chattwood, The Hoffmann Group UK

Saison 2 · Épisode 7

jeudi 26 janvier 2023Durée 31:55

John Wosket (Marketing Manager) & Myles Chattwood (Digital Marketing Specialist) from Hoffmann Group UK came to the FINALLY Agency offices to record this episode of The Engine Room in our podcast studio! 

With the UK office opening in August 2019, John & later Myles had many challenges ahead of them, but through COVID and Brexit they maintained enviable growth rates. In this episode, we talk about how marketers use big numbers in reporting and how this translates into tangible benefits for the customer and the business, why communication with the internal team is just as important as communicating with customers, and how being open & honest are the two values that will get you through your marketing career, and life in general! 


Recommended Resources


Connect with us on LinkedIn 👇🏼

The Engine Room 2022 - Top tips, resources & highlights of the season so far!

Saison 2 · Épisode 6

jeudi 15 décembre 2022Durée 17:20

Welcome to the wrap up episode of The Engine Room Podcast! 


You can find all the episode resources here 🙌🏼


Episode 1: Douglas Brown, Head of Marketing at MSC Industrial Supply Co

Link to full episode

Episode 2: Scott Humphris, Marketing Manager at MIDFIX
Link to full episode

Episode 3: Doré Collet, Global Events Manager at SECO Tools
Link to full episode

Episode 4: Chandani Beale MBA, Group Head of Marketing at CamdenBoss
Link to full episode


Episode 5: Melissa Moller, Marketing & Communications Manager at LG Air Solutions
Link to full episode

LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector)

Episode 16: Melissa Moller, Marketing & Communications Manager at LG Air Solutions

Saison 2 · Épisode 5

jeudi 24 novembre 2022Durée 27:58

Hello! Welcome to The Engine Room, where we interview marketing managers in the manufacturing industry. This week, we speak to Melissa Moller from the LG Air Solutions team. 

Melissa and the marketing team at LG Air Solution are big on storytelling, and this is a subject covered a fair bit in the episode, as well as marketing around sustainability and we get to learn about Melissa’s really interesting journey into marketing.

If you enjoy this episode, please do like and follow wherever you might be listening, share with your colleagues, and if you or someone you know would like to be a guest in the new year, email Millie or connect with her on LinkedIn! 


CONNECT WITH US:

Melissa Moller, LinkedIn

Rob Dando, LinkedIn

Millie Collier, LinkedIn


RECOMMENDED READING:

LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector)


Episode 15: Chandani Beale, Group Head of Marketing at CamdenBoss

Saison 2 · Épisode 4

jeudi 27 octobre 2022Durée 29:21

WELCOME to The Engine Room Podcast!


This week, we're delighted to welcome Group Head of Marketing Chandani Beale to The Engine Room. Chandani shares her journey, from engineer to marketeer, and we gain a fantastic insight into her successes of marketing the manufacturing business, CamdenBoss. 

CamdenBoss are a UK-based world-leading manufacturer of electromechanical components and enclosures. Offering an extensive range of cutting-edge and cost-effective components, housings and cabinet solutions through their worldwide distributor network.


Resources from the episode:

Post Corona: From Crisis to Opportunity by Scott Galloway 

More by Scott Galloway

Forbes.com


Connect with us! 


Chandani Beale - Group Head of Marketing at CamdenBoss

Rob Dando - Managing Director at FINALLY Agency

Millie Collier - Marketing Manager at FINALLY Agency


Find out more

CamdenBoss

FINALLY Agency


Episode 14: Doré Collett, Global Events Manager at SECO Tools

Saison 2 · Épisode 3

jeudi 22 septembre 2022Durée 26:06

Welcome to the Engine Room Doré Collett, Global Events Manager at SECO Tools.

This week we dive into events with Doré, and understand how we can leverage virtual, hybrid and in-person events to engage leads, existing customers, partners and even your own internal team.

Resources:

LinkedIn Learning 

STORY Podcast - Apple

STORY Podcast - Spotify

Harris III & STORY

FINALLY Agency


Connect with us!

Doré Collett, SECO Tools

Rob Dando, FINALLY Agency

Millie Collier, FINALLY Agency




Episode 13: Scott Humphris, Marketing Manager at MIDFIX

jeudi 25 août 2022Durée 32:04

Welcome to The Engine Room podcast!

This is the podcast where we interview marketing managers from across the manufacturing industry and with our combined knowledge, we provide you with the best tips and resources you can use to achieve your business growth goals.

MIDFIX are experts in onsite and offsite supports for the mechanical and electrical industries, delivered through design, engineering, fabrication and industry training.

This episode dives into inbound marketing, the growth at MIDFIX and how MIDFIX is driving forwards with an inbound, content-focused approach to their marketing. 


Resources:

Connect with Scott on LinkedIn

Visit the MIDFIX website


They Ask You Answer by Marcus Sheridan


Connect with Rob on LinkedIn

Connect with Millie on LinkedIn


FINALLY Agency on LinkedIn

Visit the FINALLY Agency website

Episode 12: Douglas Brown, Head of Marketing at MSC

Saison 2 · Épisode 1

jeudi 28 juillet 2022Durée 24:13

Welcome back to The Engine Room. 

For our first episode of the new season, Rob chats to Douglas Brown, Head of Marketing from MSC. 

From getting stakeholder buy-in, to budget, growth and considering the necessity of your buyer personas, this episode is packed with insight on marketing your manufacturing business. 

Douglas Brown LinkedIn

MSC Supply Co

Rob Dando LinkedIn

Millie Collier LinkedIn

FINALLY Agency


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