The Ecommerce Roadmap – Détails, épisodes et analyse

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?

In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.

But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.

• Why Melanie's list performs so well

• How to calculate your real cost per lead using the simplest math possible

• How she uses pop-ups to bring in meaningful revenue

• The traffic strategy Susan recommends when all your submit rates are already strong

• What it would take—financially and operationally—to hit her goal of 750 new leads a month

RELATED LINKS

Check out Melanie's website here: https://beads-n-style.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

What if the key to scaling your handmade business isn't launching more products—but doing less, better?

In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.

Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.

What You'll Learn:

• The exact organic tactics that brought in 132 new customers this year—no ad spend

• The smart move she can make with a gated sales page—and why you should steal it

• How a monthly "numbers morning" keeps her business focused and profitable

• Why this isn't the time for ads—and what to do instead to get more leads now

• How to use collaborations to grow faster—without relying on influencers or TikTok

RELATED LINKS

Learn More About Janine's Brand at: wheatandwildflower.ca
Instagram & Facebook: @wheatandwildflower.ca

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281

The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.

Listen in and find out:

💪 How Sam finally "put down the tape gun" and started working ON, not in, her business.
⚙️ What happened when she implemented an automated system to put sales on auto-pilot.

😴How Sam kept earning a paycheck while on bed rest for seventeen months.

Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times. 

PS  Sam was able to pay herself for 17 months while she was unable to work.

Basically, it was because she had done the work we teach in Reliable Revenue before she got sick.
We only offer this program once a year, and I truly believe that every store owner should do this work.

This year, before we start the Reliable Revenue 2024 course, I've decided to create a free mini course that will show you how Reliable Revenue works, and what it's like as we work together to implement the lessons.

The course is four short videos that will give you an idea of what the program is like, and what you will learn.

I want you to see what's possible for you, and this mini course will show what you'll need to do, not only to protect what you've built, but also how to grow your sales and be more profitable without spending a fortune on ads.

I encourage you to get these free lessons when they launch on February 11th. I promise you, you'll learn strategies that will get you more sales, and make you a confident business owner.

"The Secret to Generating Reliable Revenue" is free for you, and will be delivered on  Feb 11th

Send me the free Course on Feb 11th

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner.

In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard. 

To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now. 

Tune in and learn:

❓ What's changing and why

☑️ How to comply with the new requirements

🏆 Why making these changes will make your emails MORE deliverable to your subscibers

Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we'll get through this together!

Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Your most valuable resource is your time and attention. 

Use your time and attention wisely by:

1) Remind yourself that you'll make more progress by doing a few things well.

2) Deciding what you will focus on, and doing that consistently until you are confident you've mastered it and made it a habit.

3) Give yourself permission to choose to "dive into new training" later, after you've created the time to give it the time and attention needed to to do it well.

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit - it doesn't have to take up a lot of time, but it does need to be a regular part of your business activities.

In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You'll see how it's not just possible, it can be transformative for your business.

Tune in and learn:
🤯 Why building your Sales Funnel is a game changer.
♻️Why you NEED to be reposting your social media content
📈How growing your audience affects your sales.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.)

We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat for you on our website – the exact tool we use to track and measure our numbers to reach our numbers each month.

In it you'll learn:

👀 The REAL reason you're not getting the sales you want

📊 How to harness your data (and stay healthy emotionally)

🎨 The art of aligning your focus with your objectives

And more. Tune in and get ready to make 2024 the year you finally achieve your New Years resolutions!

RELATED LINKS:

Join the Inner Circle: https://thesocialsalesgirls.com/inner-circle/

Tina's year of Collaboration: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Melissa's Stress-Free Content Plan: https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

How Many "Eyeballs" See Your Products: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode.

Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.

Here's the back story for this episode:
Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.

Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I'll be back to share the catalyst - and give you your next step.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy. 

We'll be letting you in on:

🎥 Why you NEED a video content strategy

🙃 How to embrace imperfection and watch engagement soar

⬆️ An innovative way to boost lead generation

📈The surprising metric you SHOULD be tracking (and probably aren't)

And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these insights!

RELATED LINKS:

Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597

Sylvie Roy at https://eclairlips.com/ writes the most engaging emails

Hear how Melissa's content plan got her 15,000 monthly web visitors and reduced her cost of acquiring a customer by 44%
https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals.

In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW. 

Grab a pen, because these are strategies every store owner can use. Spend a little time with us, and we'll get you on track for more sales in 2024.

Related Links:

Check out Sarah's Launch Your Box Podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

The Biggest Opportunity To Get More Sales: https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/

The One Thing Even Smart Business Owners Continue To Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now