What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?

In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.

But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.

• Why Melanie's list performs so well

• How to calculate your real cost per lead using the simplest math possible

• How she uses pop-ups to bring in meaningful revenue

• The traffic strategy Susan recommends when all your submit rates are already strong

• What it would take—financially and operationally—to hit her goal of 750 new leads a month

RELATED LINKS

Check out Melanie's website here: https://beads-n-style.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

What if the key to scaling your handmade business isn't launching more products—but doing less, better?

In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.

Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.

What You'll Learn:

• The exact organic tactics that brought in 132 new customers this year—no ad spend

• The smart move she can make with a gated sales page—and why you should steal it

• How a monthly "numbers morning" keeps her business focused and profitable

• Why this isn't the time for ads—and what to do instead to get more leads now

• How to use collaborations to grow faster—without relying on influencers or TikTok

RELATED LINKS

Learn More About Janine's Brand at: wheatandwildflower.ca
Instagram & Facebook: @wheatandwildflower.ca

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281

The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.

Listen in and find out:

💪 How Sam finally "put down the tape gun" and started working ON, not in, her business.
⚙️ What happened when she implemented an automated system to put sales on auto-pilot.

😴How Sam kept earning a paycheck while on bed rest for seventeen months.

Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times. 

PS  Sam was able to pay herself for 17 months while she was unable to work.

Basically, it was because she had done the work we teach in Reliable Revenue before she got sick.
We only offer this program once a year, and I truly believe that every store owner should do this work.

This year, before we start the Reliable Revenue 2024 course, I've decided to create a free mini course that will show you how Reliable Revenue works, and what it's like as we work together to implement the lessons.

The course is four short videos that will give you an idea of what the program is like, and what you will learn.

I want you to see what's possible for you, and this mini course will show what you'll need to do, not only to protect what you've built, but also how to grow your sales and be more profitable without spending a fortune on ads.

I encourage you to get these free lessons when they launch on February 11th. I promise you, you'll learn strategies that will get you more sales, and make you a confident business owner.

"The Secret to Generating Reliable Revenue" is free for you, and will be delivered on  Feb 11th

Send me the free Course on Feb 11th

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner.

In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard. 

To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now. 

Tune in and learn:

❓ What's changing and why

☑️ How to comply with the new requirements

🏆 Why making these changes will make your emails MORE deliverable to your subscibers

Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we'll get through this together!

Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Your most valuable resource is your time and attention. 

Use your time and attention wisely by:

1) Remind yourself that you'll make more progress by doing a few things well.

2) Deciding what you will focus on, and doing that consistently until you are confident you've mastered it and made it a habit.

3) Give yourself permission to choose to "dive into new training" later, after you've created the time to give it the time and attention needed to to do it well.

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit - it doesn't have to take up a lot of time, but it does need to be a regular part of your business activities.

In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You'll see how it's not just possible, it can be transformative for your business.

Tune in and learn:
🤯 Why building your Sales Funnel is a game changer.
♻️Why you NEED to be reposting your social media content
📈How growing your audience affects your sales.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.)

We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat for you on our website – the exact tool we use to track and measure our numbers to reach our numbers each month.

In it you'll learn:

👀 The REAL reason you're not getting the sales you want

📊 How to harness your data (and stay healthy emotionally)

🎨 The art of aligning your focus with your objectives

And more. Tune in and get ready to make 2024 the year you finally achieve your New Years resolutions!

RELATED LINKS:

Join the Inner Circle: https://thesocialsalesgirls.com/inner-circle/

Tina's year of Collaboration: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Melissa's Stress-Free Content Plan: https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

How Many "Eyeballs" See Your Products: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode.

Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.

Here's the back story for this episode:
Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.

Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I'll be back to share the catalyst - and give you your next step.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy. 

We'll be letting you in on:

🎥 Why you NEED a video content strategy

🙃 How to embrace imperfection and watch engagement soar

⬆️ An innovative way to boost lead generation

📈The surprising metric you SHOULD be tracking (and probably aren't)

And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these insights!

RELATED LINKS:

Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597

Sylvie Roy at https://eclairlips.com/ writes the most engaging emails

Hear how Melissa's content plan got her 15,000 monthly web visitors and reduced her cost of acquiring a customer by 44%
https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals.

In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW. 

Grab a pen, because these are strategies every store owner can use. Spend a little time with us, and we'll get you on track for more sales in 2024.

Related Links:

Check out Sarah's Launch Your Box Podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

The Biggest Opportunity To Get More Sales: https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/

The One Thing Even Smart Business Owners Continue To Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year.
It's important to you, because I believe this is the  #1 strategy everyone can use to grow their sales in 2024.

Here's the back story:
Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequalified - the right people, AND it had to be affordable, and easy, and something that everyone can do - no matter what they sell, or how big their business is. So what you'll hear today is:

1. The Brand video strategy we created for our Inner Circle Members  this year
2. How store owners like you are using their Brand Videos every day
3. The actual results that our members are getting from their Brand Videos

This is the #1 strategy that every store owner or sub box should use to grow your sales in 2024.

We're going to help you start your year strong, by teaching you how to create a highly effective Brand Video for your business.

Register here for Brand Video Bootcamp, January 8th - 12th, 2024: http://thesocialsalesgirls.com/brandvideobootcamp
For only $15, you'll get the lessons, and you'll work together with our team to build a Brand Video that will make your products visible and attract your perfect people.

Mentioned/Related links
Episode 162: Build a massive audience with a Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162
See Cathy's Brand Video here: https://app.searchie.io/hub/KrplzbwR18/page/mg7y3
See Sile's Brand Video with results here: https://app.searchie.io/hub/KrplzbwR18/page/3DNbR

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren't worth the cost. In this episode, we'll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you're investing in software that gives you a return.

Tune in and learn:

• How to get clear on the outcome you're expecting when installing new apps, and put a plan in place to get the most ROI from the software.

• How to stay up to date and replace your existing apps with free alternatives

• How to check your Apps for updates and new features.

Grab our new Course, "5 profit generating Apps that all store owners must have"

In these short, actionable lessons, we do a deep dive into the 5 Apps that generate the most profit for our Inner Circle Members. We'll show you what Apps they're using. How they use them to generate more profit every single month, and we'll show you examples so you can do it too!

This course is delivered immediately, and it's yours to keep.

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

If sales are trickling in, and you're tempted to start running ads, this episode is for you.

Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not.

You'll learn:

• The real cost of getting a sale from an ad

• How to know if you have a traffic problem or a conversion problem

• The 3-part sales funnel every store owner should track

• Simple, organic strategies to increase sales before you spend a cent

• When to add ads—and how to do it strategically without wasting money

RELATED LINKS:

The Powerful Work That Will Get You To Your Goals

Behind the Scenes of a Six-Figure Sales Funnel

Build A Massive Audience With A Brand Video

How To Use Collaborations To Get Traffic and Sales

Make your website a lead generating machine

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad spend, and a remarkable 1,552% increase in audience, Melissa's success demonstrates tangible possibilities for all e-commerce entrepreneurs. Tune in for an exclusive behind-the-scenes look at her transformative process.

Related Links:

Check out Melissa's website www.bikepretty.com

The Stress-Free Content Plan That Built a Huge Audience
https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

Do You Know What It Costs To Acquire A New Customer?
https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The Powerful Work That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Become A Marketing-First Store Owner
https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue.

She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-Day Audience Booster, and seamlessly integrating product posts.

The results?

Melissa triumphs over marketing costs, achieving her goal and witnessing a surge in organic traffic. 

Listen in and learn:

• How to batch content creation,  save time, and eliminate stress
• How to draw on your existing content to recycle and boost results
• How to use our 30-Day Audience Booster to get confident about what you need to post and when

Learn from Melissa's success and get serious about your organic strategy.

Related Links:

Get Social Media made Easy
https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout

Do You Even Know What It Costs To Get A New Customer?
https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The Best Strategy For Organic Growth
https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/

Organic Results That Will Shock You
https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Skyrocket Your Store's Visibility
https://thesocialsalesgirls.com/skyrocket-your-stores-visibility-episode-129/

Build a massive audience with a brand Video
https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

The TikTok Strategy That Exploded Sylvie's Sales
https://thesocialsalesgirls.com/the-tiktok-strategy-that-exploded-sylvies-sales-episode-106/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure?

Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover:

• Understand the importance of highlighting what your business needs to thrive and find the perfect buyer match.

• Learn how to calculate your business's valuation using SDE and the mysterious multiple.

• Explore how to minimize risks, showcase growth potential, and make your business less dependent on you.

• Learn why honesty and transparency are key during the selling process.

Whether you're considering selling your business or just want to strengthen its foundation, these insights are invaluable. Tune in and unlock the secrets to making your e-commerce business a hot commodity, setting yourself up for success in the dynamic world of online entrepreneurship. Don't miss out on this opportunity to level up your e-commerce game!

Related Links:

How to calculate SDE and identify addbacks: https://quietlight.com/3-types-of-addbacks/

Overview of the entire selling process: https://quietlight.com/guide/process/

Testimonials from businesses Ethan has worked with: https://quietlight.com/advisors/ethan-alexander/#testimonials

Want to Sell Your Business? Here's Where To Start: https://thesocialsalesgirls.com/want-to-sell-your-business-heres-where-to-start-episode-142/

How To Sell Your Business and Reach Big, Scary Goals: https://thesocialsalesgirls.com/how-to-sell-your-business-and-reach-big-scary-goals-episode-8/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?" 

In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity.

Here's what you'll learn:

• Unraveling Gross Profit: Understand the crucial concept of Gross Profit and why it's the key to your e-commerce success.
• Profitability Secrets: Learn how a seasoned e-commerce expert sets minimum profit targets and manages her finances.
• Data-Driven Decision Making: Explore the power of analyzing sales data, expenses, and the importance of pricing strategies.

Tune in to gain practical insights, from crushing debt to simplifying your financial strategy. Supercharge your e-commerce business, make informed decisions, and give yourself the raise you deserve. Don't let financial uncertainty hold you back – listen in and transform your e-commerce venture into a profit-making powerhouse!

Episode Website: https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188

Related Links:

Find Alison's website here: www.easeliving.com

Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

The Secret To Getting Paid: https://thesocialsalesgirls.com/the-secret-to-getting-paid/

How To Have a Business That Pays You Well: https://thesocialsalesgirls.com/how-to-have-a-business-that-pays-you-well-episode-2/

Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress.

The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary.

So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for you.

Discover the power of tracking the vital metrics that can genuinely transform your results and steer your focus in the right direction. And don't worry; it's not rocket science—it's all about taking intentional action and having a problem-solver mindset.

Join us in our latest podcast episode, and you'll be one step closer to unleashing the cha-chings your e-commerce business deserves.

Episode Website: https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187

Related Links:

Get our free Downloadable Cost of Acquiring a Customer Workbook: https://thesocialsalesgirls.activehosted.com/f/91

Want More Sales? You Might Be Missing These 3 Things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/

 The 10-Minute Checkup - A quick, 10-minute guide to understanding customer metrics and benchmarks: https://thesocialsalesgirls.com/a-10-minute-checkup-you-should-do-today-episode-157/

How to Have More Cash in Your Business: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks.

Tune in and learn:

• How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion
• Ana's persistence and strategic approach through email marketing, social media, and retargeting
• Why setting the right margins, emphasizing product quality, and using upsell tactics can skyrocket your revenue

Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity!

https://thesocialsalesgirls.com/struggling-to-sell-your-high-priced-products-you-could-be-be-missing-one-thing-episode-185

Related Links:

3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/

Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/

3 Reasons Why You Can't Ignore Google's Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

Why do some people make big progress fast while the rest of us take longer to find our path to success?

When Chontelle Fossey joined the Inner Circle, I kept my eye on her.

Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships live house plants right from her home… that's right, live!

Chontelle is the perfect example of what's possible when you focus on your goals, show up, and actually 'do the work' to make them happen.

I first noticed Chontelle in our $15 Ads Made Easy week. Even though she worked in the opposite time zone, she was showing up and doing the work. I was intrigued because she was getting good results from her ad tests even though she was selling live plants to a tiny audience.

When she joined the Inner Circle, I was watching.

In her first 5 months of being a member of The Inner Circle, Chontelle had a total transformation of her business and has even been able to pay herself for 7 weeks in a row.
Chontelle set up a way to track and measure her results and made sure that every action she took was aligned with her goals. She stayed focused and based her decisions on the numbers.
She's the perfect example of what's possible when you focus on your goals, show up and actually 'do the work' to make them happen.
Today, Chontelle joins us on the podcast to share the strategy behind her fast growth and her 6 steps to making big progress in her business.
Grab a coffee and listen in, you won't want to miss this!

Don't worry about taking notes, you can also read all about Chontelle's 6 steps to making big progress here: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184

Chontelle's website: The Lily Pot
Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout
Traffic Bootcamp: https://thesocialsalesgirls.com/traffic-bootcamp/
Meta Ads Library: Meta Ads Library

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey.

Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking" to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations.

Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, "resources" don't just equal money; your time and effort are equally crucial.

Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential.

https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183

If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/

Related links:

How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/

Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Do this now, and be confident that you are on the right track.

As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, Sock Doggo.
Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K.

Many store owners often feel behind, and like they have no idea what's working in their business. This episode is for everyone who feels a little lost and wonders if they'll ever reach their goals. 

Listen in as I share how you should use your ecommerce store's numbers to quickly and easily know exactly what your next steps should be. 

It's easier than you think!

Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182

More Resources:
Learn more about our event with American Doxie here:
https://thesocialsalesgirls.com/heres-what-our-partnered-event-cost-and-what-we-got-in-return/

Free resources on my website: https://thesocialsalesgirls.com/resource-library/

Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics

Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/

Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet

Not sure what you should focus on next? Learn what stage you're in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist

Important Update: Google Analytics and GA4:

*As of July 2023, Google Analytics is being replaced with GA4.* 
If you're still able to access Google Analytics, refer to this guide for help understanding your data. Use this guide if you're ready to focus on conversion.

If you're not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We're still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast.
Inner Circle members, your GA4 training is here.

Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in!

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn:

• What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective.

• Master Google Merchant Center: Learn how to supercharge your product listings for organic and paid traffic, turning browsers into buyers.

• 3 Reasons to Try PMax Ads: Explore how PMax boosts targeting, maximizes ad spend across platforms and engages users with exclusive formats like video shopping ads.

Listen in to hear the secrets of PMax, and find out how e-commerce store owners are achieving impressive results, all while keeping your budget in check. Don't miss out on this game-changing opportunity – your business deserves it!

Episode website: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

Related podcasts:

Simple SEO You Can Do Today

https://thesocialsalesgirls.com/simple-seo-you-can-do-today-episode-108/

Learn how to build an SEO Sales Funnel

https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161/ 

A Powerful 10-Minute Keyword Research Strategy:

https://thesocialsalesgirls.com/store-owners-get-results-from-this-powerful-10-minute-keyword-research-episode-177/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media.

Listen in, and you'll  learn:

• The 3 things you must do before you offload this task
• How to set your Social Media Manager up for success
• A simple way for you to see your results of  the work and know the expense is worth it

Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You'll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work!

Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180

Links mentioned in this episode:

Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout
Book a time to watch the Sales Funnel (Big Picture) Workshop here: https://watch.thesocialsalesgirls.com/s/EotcIX
The powerful work that will get you to your goals: https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
Move the needle in 60 minutes: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

It's one thing to create a great-looking website and quite another to get consistent sales on that same site.

Once your store goes live, there's no concise handbook, or step by step process to follow.

You're looking up at the mountain; it's frighteningly high, and there's no clear path.

Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business. 

We're going to dive into Traffic, Conversion Rate, and Average Order Value.

It might not be sexy or fun, but it's  hard either.

And that's great news for us mathematically-challenged folks or just already-overwhelmed folks! 

I promise you can do this and it WILL make a difference.

Mentioned Links:
Running A Proof Of Concept Event.

Top 3 Tips For Increasing Your Conversion Rate.

How To Get Traffic Without Spending A Fortune On Ads.

The Fastest Way To Increase Your Average Order Value.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time.

So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you'll learn:

• The 3 types of organic events she ran throughout the year

• How she identified and organized her collaborations

• Her jaw-dropping results (and how you can get them too)

Listen in and get started with Tina's genius strategy here:

https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

Related links:

"The One Thing: by Gary Keller

https://the1thing.com/book/

The Best Strategy for Organic Growth

https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/

Think Out of the Box for Organic Growth

https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/

Massive Growth Organically? Yes You Can

https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy. 

You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy. 



You'll be able to implement quickly and start seeing results.

Here's why this episode is for you, EVEN if you don't "do" SEO.

• Without some type of keyword research, you don't know whether the terms and phrases you're using are helping or hurting you in the search engines.
• Working on your SEO a little at a time, you may see results in as little as 30 days but expect it to take several months to see large shifts. Highly competitive keywords can take months, or even years to rank for. Start with long tail keywords for the quickest traffic wins.
• You should only use 1 keyword phrase per page of your site. You don't want to try to rank multiple pages for the same keyword phrase. This confuses Google, which will ultimately decide which page to rank or none at all.
• Review a few keyword research tools and decide which is best for budget and time. For a demonstration of any of the tools or help with using them, Inner Circle members can book a call with Sarah, our Inner Circle Ecommerce Coach, specializing in SEO. You'll find her booking information in your classroom.

Links mentioned in this episode:

Ubersuggest: https://neilpatel.com/ubersuggest/

Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp

Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/

Have you built your Sales Funnel yet? 

If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer.
I'm sharing it because it's relateable to new and experienced store owners.

I think THIS is the "reason" it's hard to grow your sales. You don't have a Sales Funnel.

Building a Sales Funnel must be a critical part of your work each month.

I want you to meet Renee Harris. She's a long time Inner Circle Member with a successful shop that supports her family. She's smart, resourceful, and she's got a great business that pays her well.

Recently, business was getting tough for Renee, even though she's a good Merchant.

Renee's sales had been down over the past 2 years, and she was frustrated.
Every month, she felt like she was reinventing the wheel with new tactics she was using to try and get her sales back to where they had been. No luck.

She even came up with a bunch of new products to try and tempt more people to buy.

No luck again. Sales were flat.

So in January, when we released the new Sales Funnel training in the Inner Circle, Renee decided to jump in and give it a try. Even though she's experienced, successful, and she already had a six figure store, she figured it was worth a try.

Once she built her Sales Funnel, Renee saw exactly what she had been missing.
Five months later, sales are up 28%.

Listen in to hear what Renee did to grow her sales.

This is a great opportunity to see the real numbers behind the scenes of a successful six figure store. I'm so grateful for Renee's generosity. Her share will help a lot of store owners!


Mentioned links:
https://hardlotion.com/

https://www.bonjoro.com/integration/shopify

https://parenttheirpassion.com/

Related Episodes:
Podcast episode 162:
https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

Podcast episode 147: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/

Podcast episode 153:
https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/

Podcast episode 160:
https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every month.

Most store owners have no idea that it's possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience.

You can start building your audience today, and in a few weeks, you'll see significant growth.
If you need help, we'll show you how to do it, step by step in our course, Ads Made Easy.

Once you start building your audience, you can turn your attention to building a Sales Funnel that is unique to your store. Each month, you can measure the number of people in your sales funnel from the audience all the way down to the point where people become buyers.

Implement this strategy, you'll be able to understand why you're not reaching your sales goals, and even make a plan for steady, sustainable sales growth.

Links mentioned in this episode:

A Simple $10 Ad Strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/

Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout

The "AHA" moment that took me 5 years to share: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/

Episode site: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what's going on in their business now, and what they'd like to accomplish this year, a lightbulb went off, and I thought, "oh my gosh, I remember doing this". 

When it happened, I knew I had to share it, because it's something that we all get wrong. 
If nobody points it out, we do it over and over. 

It keeps us stuck. 

Your time is your most valuable asset, and it's critical that you spend it on the right work. 

It's easy to get caught up in the busyness of your business. Listen in and hear my simple process that will stop the spinning, and give you clarity on where to focus your time and energy.

Head over to the Episode Website (link below) to get the instructions.

Links mentioned in this episode:

Episode Website: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174
Link to Reliable Revenue Page: https://thesocialsalesgirls.com/reliable-revenue/

Link to Mastermind Page: https://thesocialsalesgirls.com/mastermind-accelerator/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Is keeping up with Social Media a constant source of stress for you?
Do you feel like you should have a plan, but don't even know what that even looks like? Are you wondering if all your effort is even worth it? 

What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you're featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email.

Today, I'll show you how to make Social Media Easy AND how to do it in a way that has a measurable impact on your sales. 

Listen in and learn:

What your Social Media Goal should be, and how to tell if it's working

A simple tweak you can make  that will have a big impact on your results

A framework that will make creating your content so easy that you can actually hand it off to a helper

Links mentioned in this episode:

This kiss of Death. Are you doing this? https://thesocialsalesgirls.com/the-kiss-of-death-are-you-doing-this-episode-155/

The Anxious Adventurer Podcast: https://www.mariposaskies.com/the-anxious-adventurer-podcast/

Mariposa Skies on Instagram: https://www.instagram.com/mariposaskies/

Learn more about our new course Social Media Made Easy: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you leaving money on the table?

In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails. 

As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to "supersize" their abandoned cart email flows. 

In this episode, Claudia shares: 

1. The super conversion basics your emails might be missing
2. The common mistakes with filter and settings that negatively impact your conversion
3. How one tweak to your flow will result in more profit

Listen in as we share a surprising fact, and 6 tips that you can implement and start making more money today.

Links mentioned in this episode:
Listen to this podcast with details on how to avoid this sneaky little conversion killer.

Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard

Website for episode: https://thesocialsalesgirls.com/abandoned-carts-3-steps-to-make-more-money-on-autopilot-episode-172/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?

The answer? It's not more work. It's better focus.

In this episode, you'll learn:

✔️ Why strategic planning (not just tactics) is the difference-maker
✔️ What top-performing store owners do before asking for help
✔️ How to identify the one metric that moves your business forward
✔️ Why showing up with clarity gets you better coaching
✔️ The "front door product" strategy that's driving real growth

RELATED LINKS:

Growth Strategies from my Mastermind (Part 1)

https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/

Growth Strategies from my Mastermind (Part 2)

https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

Jen's Coaching call: The plan for $20K months

https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/

How Natalie Built Her Multi-7 Figure Shop

https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/

This little Mistake is a Conversion Killer

If you're a store owner using Shopify, this is for you.

Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop's settings.

Here's what you need to know:

1. This is part 1 of a 2 part series sharing abandoned cart strategies for all store owners to make more money, so listen to episode #172 next week

2. This Theme specific setting is not recommended for most stores

3. This setting can impact your overall conversion rate and abandoned cart conversions

Website link: https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171
Links mentioned in this episode:
Listen to this podcast with another "money making" tip from Claudia: #154
Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you ready for GA4? 

Next month Universal Analytics will stop collecting data, and like it or not, we'll all have to learn how to gather and analyze our data from GA4.

I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4.

Listen in as Leona shares the top 6 things you need to know about GA4. 
Grab a pen. When we're done, you'll know the changes you can expect to notice in your data,   and how you will apply them to the work you're doing now.

Links mentioned:
Click here and register to watch this Workshop and Build your Sales Funnel.

GA4 TuneUp Package: https://www.sassycheetah.com/g4-tuneup

Link to website: https://thesocialsalesgirls.com/ga4-5-knowledge-bombs-that-will-calm-your-nerves-as-you-make-the-transition-episode-170

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities.

Kelli has a "to do" list as long as her arm. She's feeling like all the tasks on her list are important, and she's completely overwhelmed when she tries to decide where to invest her time.

Susan walks Kelli through her process to identify priorities and feel confident that she's on the right track.

Listen for: 

• The common mistake that will keep you feeling overwhelmed.

• The "aha"moment when Kelly identifies what her business needs now.

• Susan shares an extra little gem: The secret to conversion.

Use this simple process every time you feel "decision overwhelm", and reach your goals faster. 

Links mentioned in this episode:
https://thesocialsalesgirls.com/a-hot-tip-that-will-make-you-money-episode-154/

Here's the process that I use to find the time to get big things done:
https://thesocialsalesgirls.com/how-to-get-big-things-done-my-little-secret-episode-49/

Grab the Guide, Emails that Sell here:
https://learn.thesocialsalesgirls.com/emails-that-sell-guide/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind?

In this episode I'm sharing a process for slashing the items on your "To Do List" without creating even more stress about all the things you're not doing. 

Listen in and learn:

• Why a big "TO DO LIST" is the Kiss of death for people like us.
• The 3 step process to figure out what your Business needs right now.
• How to spend more time working in your zone of genius. 

Episode website:
http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168

Links mentioned in this episode:
https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode, Susan shares a pricing strategy that most store owners don't use.

Once you understand how it works, and start implementing it in your store, you'll have the potential to be much more profitable. Most importantly, you'll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.

You'll learn:

• Why you can't afford to sell anything for $10
• A different way to calculate the selling price of your products
• How to make sure you get paid and have funds available to hire help

Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business.

Episode page: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167

Links:
Video: https://thesocialsalesgirls.com/the-secret-to-getting-paid/

Podcast Episode 43: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don't understand why they are chronically short of cash in their businesses.

After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing and often creates feelings of failure.

Karen Steuer is a long time client, and owner of Tangled Roots Herbal, a multi six figure business that includes a brick and mortar location and an ecommerce shop.

Karen has been struggling with cash flow for some time, and needs some advice. She's at the point where she's exhausted by the stress, and wants to solve her cash flow problem this year, even if it means that she needs to make some hard decisions.

I asked Karen if she'd be willing to jump on a call with me so I could have a look at her current situation and give her some recommendations about how she can create a plan to move forward with more cash in her business.

Karen has generously allowed me to share our conversation. We agree that any store owner can follow the process we used to check the financial health of their business.

Listen in to learn:

1. How to find the cause of your cash flow shortage.
2. Why cutting expenses is not a long term solution.
3. The pricing mistake that will kill your business.

Plus, the steps Karen needs to take before she can be cash flow positive.

Episode website: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/

Links mentioned in this episode:
https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/

https://thesocialsalesgirls.com/youre-probably-wasting-money-on-this-episode-134/

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Almost every one of us thinks about how to grow our sales every day.
In fact, most Store owners have a sales goal in mind that will make them feel like they are successful.

But did you know that it's possible to reach your "successful" sales goal and actually have even less cash on hand than when your big goal was just a dream?

Today on the podcast, I'm sharing why I think you should create a plan to scale your sales.

In this episode, you'll see:

Why scaling your sales is the most profitable way to reach your big goals.
What you must do before you can scale successfully.
How you'll know you're ready to scale.

I'll also give you some offer strategies that you can use to scale, and for inspiration, I'll share some examples of stores that have offers that scale well!

If you enjoyed this episode, you'll want to listen to Episodes 69, 111, and 112 to hear how some super smart clients created their scaling offer.

 https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. 
Click here, scroll down, tap to rate with 5 stars, and select "Write a review". Let us know what you find most helpful about the podcast!

It's the embarrassing little secret that ecommerce store owners don't like to talk about.
Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress. 

It's important that we talk about it, because for most of us,
when we get into a cash flow crunch it makes us feel like we're failing,
Like we're doing something wrong.

It's embarrassing, and it affects how we run the business.

Running your business when cash is tight is like trying to run your business wearing handcuffs.

It often leads to making poor decisions made out of a desire for a quick fix.

It's a tough problem to solve, and most of us suffer in silence.

I want to share something with you that every store owner should know

The truth is, many store owners don't know that there's a conflict between our sales goals and the real cost of growing a product based business.

We're wired to want to grow our sales, and we can learn how to do this. We teach this in the Inner Circle, and it's the exciting part of business for most of us.

But nobody teaches us the other side of that - most store owners don't know that growth is expensive, and that it has the potential to strangle your cash flow and make it really hard to run your business.

And the most important thing you need to know is that it's preventable. And if you have a cash flow crisis, it's fixable.

Today we're talking about why it happens - but more importantly, how you can fix it and become a cash flow positive store owner!

Episode Website: https://thesocialsalesgirls.com/how-to-be-a-cash-flow-positive-store-owner-episode-164/

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Today I'm chatting with Sylvie Roy the founder of Eclair Lips.

Sylvie is sharing the story of how she used a templated event that she pulled from the "Get Sales Now" unit inside of the Inner Circle Classroom.

Last month Sylvie used the "Mystery Box" event (formerly called "ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued.

You'll love hearing how Sylvie used this event and ultimately had her highest sales day ever. In fact, her revenue for this event was more than last year's entire Black Friday weekend revenue.

It's a great story in itself, but the real story is about transformation.

When you hear what's happened in Sylvie's business since January 2020, you'll get clarity  about managing your expectations for today's results while being able to see what's possible for you in the future.

The real lesson is in understanding your sales potential if you stay consistent and focused on a few marketing activities instead of jumping from "idea" to "idea".

When you listen, you'll learn:

1. The reason that building an audience is the fastest way to scale
2. Proof that Marketing is more important than product and pricing
3. An example of how you can get sales fast, even if you don't know where to start
4. How to make  "scaling" your sales possible.

You can visit Eclair Lips here: https://eclairlips.com/

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. 

It's not uncommon for higher volume stores to reach millions of people every month. 
They're highly visible.

Even when you're a new-ish Ecommerce store owner, you'll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products.

It might seem daunting, but the truth is it's not that hard, or expensive.

Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable.

You might be thinking that Brand Videos are only for "big" businesses, and that you need a high production value, big budget video, but I know that's not the case.

Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you'll be able to use it to:
→Attract the right people, by giving them a  taste of what they'll find on your site
→Build a massive audience - for a tiny spend 

Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience. 

Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products.

It's so normal to feel a little helpless when your sales are down.

But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of your slump, and avoid this happening again.

You'll Learn:

• The 3 metrics that always reveal the real problem

• Why feelings aren't facts—and what your Shopify data actually says

• How to stop comparing month-to-month and get real context

• The simple weekly tracking habit that will change your business

• How to ask better questions (and get better support)
  

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

Read the transcript of this episode here: https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161

This episode is full of  "aha" moments.

One of the most powerful things you can do for your business is to become what I call a "Marketing First" Store Owner.

It sounds fancy, but really it means that you prioritize marketing over all the other "things" that take up your work hours.

Today we're talking about what a Marketing First store owner does - and how to stay on track

I invited one of my favorite Inner Circle Members, Melissa Davies, to join me today. When I think of a Marketing First store owner, a picture of Melissa pops into my head.

Melissa has generously offered to share her Sales Funnel with us, so you'll get to see her actual numbers.

We're going to talk about her funnel - and why  she does this work, even though she has  a successful store, and she's really good at marketing

Melissa shared her Sales Funnel numbers for the last 30 days, and when I saw what she was doing, my jaw dropped. 

We talked about what she did to grow her audience and traffic massively since she's been using the Sales Funnel, and then we talked about what her strategy should be to maintain these numbers.

We wrapped up with 1-3 action steps that Melissa can take right now!

The Sales Funnel framework works beautifully for store owners at all stages of business

I love it because it makes it easy to develop an effective action plan for each month.

You know exactly what your business needs NOW, and once you know, it's easy to become a Marketing First store owner.

PS: I'll help you build your own Sales Funnel for your store live on Zoom. Register for your spot now. It's only $10, and it will change how you think about Marketing.

https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop

What can I work on that will really move the needle in my business. 

What's the work that will get me closer to my goals, keep me on track, and lead to long term success?

This is the question that swirls around in almost every store owner's head - all the time.

For years we've been giving our Inner Circle Members the exact work they must do in order to get sales. 

More often than not, their progress comes in baby steps, and sometimes that's really hard to see. That's when many people start to wonder if all their effort is having any impact on their results. And they shift gears or stop altogether.

It's a problem

This year, we developed new training that solves that problem. 

We're teaching our Members how to build a Sales Funnel for their shops. 

When you build your sales funnel, you actually get to see:

• How many potential customers are in your Sales Funnel
• Where they are on their customer journey
• The work you need to do to convert more people into buyers
• What your business needs you to focus on this month.

You are actually able to see what your business needs each month. You'll do the work, and you'll be able to physically see the impact of your work when you build your Sales Funnel next month.

Building their own Sales Funnel, and being able to see the big picture has had a massive impact for our Members. They're focused. And they're making more progress than ever before.

This training is so important that I knew we must share it with you.

Join us next month for a live, hands-on workshop. We'll guide you through the process as you build your Sales Funnel. 

You'll leave knowing the big picture for your store, and the work you'll focus on that will get you closer to your big goals.

You can register here. The cost is $10. Join us live, and come ready to work. 
A replay will be delivered to all registrants.

Link to register: https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop

Today I'm talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow.

I am a big fan of Ciara's because she's a long time Retailer turned Profit First Expert.

That's important, because she understands inventory based businesses, and how common it is for us to struggle with cash flow because we are continually buying inventory or raw materials.

We've both seen too many smart store owners be stressed to max from continually juggling their cash. Even though it might feel like you're failing, or "not good" at the money part, the truth is that managing your cash flow and profit is just a problem to solve.

And it is solve-able.

Listen in as Ciara and I talk about the strategies she teaches in her new book, Inventory Genius.

It might be the most valuable 20 minutes you spend this month.

Get your copy of Inventory Genius here: https://www.ciarastockeland.com/a/2147532113/2cz2f3cA

Get the Inventory Genius course here: https://www.ciarastockeland.com/a/2147521502/2cz2f3cA

Did you know that your Returning Customer rate is like a thermometer for your business?
It helps you evaluate the health of your business, and when you understand this, you'll use it to determine what your business needs right now.

Last week, I shared how I've noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they're not

 
Returning Visitors vs Returning Customers

On last week's episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven't listened - you'll want to go back and listen to episode 156

This week, I'm sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way.

You can get the ideal benchmarks for Returning Customers, and some work to do.

To help you understand why your Returning Customer rate is a big deal, I've boiled it down to these 3 points:

1. Attrition. Eventually, even the best customers stop buying, and your pool of buyers will shrink.
2. New customer acquisition. Are you bringing enough new customers into your business to [at minimum] replace the customers you lose each month?
3. Are you bringing in enough new customers to create significant growth?

Go listen to the episode - it's super short, and you'll walk away with the knowledge that will give you the power to get unstuck and grow your sales.

This week I'm sharing a little tip that will help you see what you have to do at a glance.

There's some confusion for many store owners around these two metrics.

We were talking about how to make a solid plan to grow your business, and I've realized that I need to clear it up.

This is helpful for every store owner - if you're just starting, or if you've been growing your business for a while.

Here's why this is important to you:
These are important metrics for you to know because ONE will show you where you can put your focus and get more sales without spending more money

THE other is like a thermometer for your business - it helps you evaluate the health of your business, and when you understand this, you'll use it to determine what your business needs

How to find your Returning Visitor % in Universal Analytics

Go to:
→Audience
→ Behavior
→ New vs returning
→ Set dates for last month - see where you land

Next week - we'll talk about Returning Customers - and how you can use your metric as a thermometer to take the temperature of your business.