The Conversion Show

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https://www.justuno.com/
37 partages
https://www.justuno.com/guides/conversion-rate-optimization-guide/
6 partages
https://www.justuno.com
5 partages

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Navigating the Evolution of ActiveCampaign with Adam Tuttle

Épisode 32

jeudi 3 avril 2025 • Durée 52:46

In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.

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Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai

Épisode 31

vendredi 14 mars 2025 • Durée 39:21

In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.

Chapters

Understanding Website Visitor Identification Technology

Transparency and Accuracy in Visitor Identification

Challenges of Data Accuracy and Its Implications

Establishing a Baseline for Testing Accuracy

First-Party vs. Third-Party Data

The Importance of Accurate Data in Marketing

The Cost of Poor Data Quality

Match Rate vs. Accuracy in Visitor Identification

The Dangers of Relying on Inaccurate Data

Industry Reactions and Future Directions

Concluding Thoughts and Lessons Learned

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The Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilot

Épisode 22

mercredi 6 septembre 2023 • Durée 38:22

In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, retargeting, and acquisition.

Erik and Drew discuss:

The integration capabilities of Post Pilot with platforms like Shopify and Klaviyo.
The concept of the discount ladder and the 30, 60, 90 plan.
Optimizing retention, basket size, and conversion rates before focusing on customer acquisition.
The key to effective postcard designs is treating direct mail like a Facebook ad.
The shift in mindset regarding direct-to-consumer brands.

Watch the episode on The Conversion Show YouTube channel

Host: Erik Christiansen https://www.linkedin.com/in/erikc/

Guest: Drew Sanocki https://www.linkedin.com/in/sanocki/

Justuno https://www.justuno.com/

PostPilot https://postpilot.com/

Transcript:

Intro 00:00:05

Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things . Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.

Everything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at Railspur

Épisode 21

jeudi 17 août 2023 • Durée 01:15:31

In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur.

Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet to come in the next few.

Erik and Blair discuss:

The need for businesses to diversify platforms to truly thrive.
Brands aren't doing product-led growth correctly.
Anxiety and concern among app partners regarding competition from Shopify
Experimentation and impeccable products are key in today's dynamic ecosystem.
Is "freemium" still a sexy term?
Product-led growth, pricing models, and the challenges faced by developers.

Host: Erik Christiansen

Guest: Blair Beckwith

Sponsored by: 38 Proven Email Pop Up designs by Justuno

Tidio

Railspur

Transcript:

Erik 00:51

All right, folks. Today is a special day for the conversion show because one of the top questions I get asked personally is having been in the shop ecosystem for ten plus years, one of the first questions I always get asked is, hey, what's what's the check? What's the deal with the Shopify App Store? And you know, anyone who's in this world today is the show for you because you have combined 20 years exactly of App Store experience between Blair and I. I just looked it up March 19, 2013, Blair and I first emailed each other. So today's show, you saw the title, you know who's on here, Blair Beckwith, welcome to the show.

How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana

Épisode 20

jeudi 3 août 2023 • Durée 46:15

In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.

Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.

Kyle and Erik discuss:

How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.
Bridging the gap between online and offline experience.
Reliance on discounts and sales isn't necessary to maintain brand value.
The value of retail stores in enhancing the customer experience and building trust.
Owning first-party data and moving away from relying on third-party pixels.
Importance of understanding visitor identities for personalization and conversion optimization.
Creative alternatives for engaging visitors and capturing data.

Host: Erik Christiansen

Guest: Kyle Brucculeri

Justuno

Gorjana

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The Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter

Épisode 19

jeudi 29 juin 2023 • Durée 34:57

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies.

Matthew shares his approach to building a strategy, which involves starting from the top with company goals and working his way down to specific tactics, always keeping ROI in mind. The episode provides insights into the MarTech stack and customer retention strategies of a successful e-commerce brand.

Erik and Matthew dive into:

Apps used by Pretty Litter and their cart technology
Incentivizing First-Time Customers
Pretty Litter's referral program
The Realities of Being a Digital Marketer
Migrating SMS providers
Expanding to international markets
How digital marketers are always hungry for more information

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Matthew Seifert - https://www.linkedin.com/in/matthewseifert/

Justuno - https://www.justuno.com/

Pretty Litter - https://www.prettylitter.com/

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Strategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands

Épisode 18

jeudi 22 juin 2023 • Durée 49:24

In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema).

Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience.

Mona and Erik discuss:

the role of AI tools and automation in reducing bounce rates
improving relevancy for the consumer
the challenges of managing paid media and digital marketing for multiple brands
leveraging influencer marketing and user-generated content to drive traffic and sales
how to provide a better customer experience
the importance of customer data and segmentation for personalization at scale
overcoming challenges with the right tech stack

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Mona Sutherland - https://www.linkedin.com/in/monasutherland/

Justuno - https://www.justuno.com/

Grendene Global Brands (Melissa) - https://www.shopmelissa.com/

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Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired

Épisode 17

jeudi 15 juin 2023 • Durée 51:12

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.

Rita and Erik talk through:

The importance of using data effectively, not just collecting it.
Providing true value to customers
Mobile-first customer experience’s & the role of mobile apps
Channel diversification & segmentation for prioritization and acquisition
New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Rita Zahir - https://www.linkedin.com/in/ritazahir

Justuno - https://www.justuno.com/

Awe Inspired - https://aweinspired.com/

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Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media

Épisode 16

jeudi 8 juin 2023 • Durée 45:20

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase.

Erik and John talk through:

the importance of storytelling and investing in brand, particularly for mission-driven brands
analyzing a brand's mission and story, and how to calibrate the mission to the product
investing in brand and customer feedback to build a community and create word-of-mouth supporters
leveraging user-generated content (UGC) to improve brand awareness
building touch points to give customers a better experience with the brand
the potential of subscription services as a marketing strategy
the importance of a holistic approach to marketing

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Gross - https://www.linkedin.com/in/johntgross/

Justuno: https://www.justuno.com/

Fat Earth Media: https://www.fat-earth.com/

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The Formula One Approach to Scaling Revenue and Profitability Through Conversion Optimization - with Allen Burt, Founder & CEO at Blue Stout

Épisode 15

jeudi 1 juin 2023 • Durée 42:07

In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads.

Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes, as well as the need for brands to focus on Conversion Rate Optimization in order to improve profitability and scale revenue. The episode emphasizes the need for brands to focus on customer-centricity and building sustainable businesses by capturing customer data and owning their channels.

Key topics discussed: