Explorez tous les épisodes du podcast The Content Cocktail Hour
| Titre | Date | Durée | |
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| Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic | 07 Nov 2024 | 00:26:54 | |
"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it. In this episode, you’ll learn:
Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/ Check out BlueConic: https://www.blueconic.com/ Timestamps: (00:00) Intro (03:24) Black Friday and Cyber Monday strategies (04:37) The importance of empathy in marketing (08:29) Leveraging customer data for better marketing (10:20) Balancing data and creativity in marketing (17:40) Content strategy and measurement (20:46) The role of AI in modern marketing (23:43) Why marketing should be invisible to the consumer | |||
| Exploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence | 05 Nov 2024 | 00:31:25 | |
"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general. In this episode, you’ll learn:
Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/ Check out Upfluence: https://www.upfluence.com/ Timestamps: (00:00) Intro (02:59) What is influencer marketing (05:31) Balancing brand voice and influencer authenticity (08:34) How to get started with influencer marketing (10:53) How Upfluence does influencer marketing (15:32) The future of influencer marketing with AI | |||
| Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse | 03 Oct 2024 | 00:33:56 | |
"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.
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| We're Throwing a Digital Event This Week and You Should Come | 06 Mar 2023 | ||
Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders | 03 Mar 2023 | ||
Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind. 1:20 Conversation with Doug Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter) Follow Doug:| LinkedIn | Chief Outsiders | |||
| The Relationship Between Marketing and Sales with Kate VanLue | 27 Feb 2023 | ||
Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution. 1:22 Conversation with Kate
Sign up for Modern Day Marketer (the newsletter) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Steps We Can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic | 24 Feb 2023 | ||
Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI. Sign up for Modern Day Marketer (the newsletter) Follow Zoe:| LinkedIn| Sumo Logic | |||
| What We're Learning From Our Customers About Content Marketing with Kat John | 20 Feb 2023 | ||
Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs. 1:04 Conversation with Kat
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia | 17 Feb 2023 | ||
Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more! 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Lindsey:| LinkedIn| Twitter | BLASTmedia | |||
| Why We're Hosting Product Roadmap Live with Chris Vannoy | 13 Feb 2023 | ||
Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches. 0:00 Intro The Juice Product Roadmap Live (Register) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse | 10 Feb 2023 | ||
Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Jeff:| LinkedIn | MarketMuse | |||
| How We Hit Milestones and Created Momentum in the B2B Marketing World | 06 Feb 2023 | ||
Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals. 0:00 Introduction
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing | 03 Feb 2023 | ||
Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Mariya:| LinkedIn | Kalyna Marketing | |||
| Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign | 01 Oct 2024 | 00:25:05 | |
“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign
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| 3 Elements to Building a Culture of Content | 30 Jan 2023 | ||
Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water. 0:00 Intro
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How to Integrate Content into Your Marketing Campaigns with Margarita Loktionova of Semrush | 27 Jan 2023 | ||
How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) The Ultimate 2023 Guide to Content Distribution (+Examples) | |||
| Finding the Return on Investment from Your Content Marketing Program | 23 Jan 2023 | ||
Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing. 0:00 Introduction
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| The Advantages of Zero and First Party Data with Michal Leszczynski at GetResponse | 20 Jan 2023 | ||
Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing.
Sign up for Modern Day Marketer (the newsletter) Follow Michal:| Twitter | LinkedIn | Website | |||
| You Can't Be Everything to Everybody When Trying to Resonate | 17 Jan 2023 | ||
As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can’t be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career. 0:00 Intro Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Scaling Your Marketing Team and Growing Pipeline with Thomas Peham of Storyblok | 13 Jan 2023 | ||
Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Thomas:| Twitter | LinkedIn | Storyblok | |||
| Welcome to a New Season of Modern Day Marketer | 09 Jan 2023 | ||
Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He’s had hundreds of honest and real conversations with marketers about what’s wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security | 06 Jan 2023 | ||
Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience. 0:00 Intro Subscribe to Modern Day Marketer (The Newsletter)
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| A Look Back at Start-up Life at The Juice in 2022 | 19 Dec 2022 | ||
Before enjoying a well-earned Christmas break, Brett and Jonathan look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st at https:// www.thejuicehq.com/pricing. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Where Content Should Sit on Your Marketing Team with Molly Clarke at Spiff | 16 Dec 2022 | ||
Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing. 0:00 Intro
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| Anything but Boring. Content Strategy with Adam Sockel, Orum | 26 Sep 2024 | 00:25:21 | |
"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and strategy, revealing why he believes the key to memorable content is to be "anything but boring." Adam shares how he navigates the relationship between sales and marketing to the practicalities of running large-scale surveys. He also discusses the importance of maintaining a cohesive brand voice and the real power of proprietary data in content marketing. In this episode, you’ll learn:
Timestamps:(00:00) Avoiding apathy in marketing strategy(05:38) The impact of centralized customer marketing on sales(12:52) How to create and measure content success(23:07) Why outbound is not dead | |||
| One Last Minute Experiment to Find Your 2023 Breakthrough | 12 Dec 2022 | ||
Brett is adopting the mentality of his favorite orange haired Muppet character, Beaker, and experimenting at work. Experiments lead to transformation and breakthroughs. Lately, The Juice has been experimenting with their site, messaging, sponsorships, and video content. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing. 0:00 Intro Content Distribution FastPass: Sign up here Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| To Attribute, or Not to Attribute? with Amrita Mathur of Superside | 09 Dec 2022 | ||
To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success. 0:00 Intro
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| What We Mean By No Excuse December | 05 Dec 2022 | ||
Brett and Jonathan discuss how to make the most of "no-excuse December." It's time to make some big swings, rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Avoiding Bottlenecks with Product Launches with Karthik Suresh of Ignition | 02 Dec 2022 | ||
Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro Guest Feature: Building The Future of the Go-to-Market Process
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| Assessing Where We Allocate Our Budget Towards in 2023 | 28 Nov 2022 | ||
This year, Brett is thankful for the attendees and guests of The Juice’s successful digital event "How to Run Laps Around Your Competition with Content Distribution.” The event highlighted how modern marketers are open to new ideas and rethinking their approach to content distribution. Many companies are assessing their marketing budgets going into the new year and trying to do more with less. Or as The Juice might say, “get more juice from the orange.” 0:00 Intro Recording of “How to Run Laps Around Your Competition with Content Distribution” Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| This is How We're Following Up From Our Event with Alaina Thompson | 21 Nov 2022 | ||
Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Your Company's Podcast Doesn't Have to Start as a Podcast with Tristan Pelligrino of Motion | 18 Nov 2022 | ||
Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help? 0:00 Intro
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| One Last Hype Event Before the Main Event | 14 Nov 2022 | ||
Jonathan and Brett prepare for the virtual event this Thursday and announce Chris Vannoy, the newest member of The Juice team who will serve as their VP of Product and Engineering. "How to Run Laps Around Your Competition with Content Distribution" will take place this Thursday, November 17, at 1pm EST. You do not want to miss this! Over 350 participants have signed up so far. Register for free here. How to Run Laps Around Your Competition with Content Distribution (Register for free) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How to Scale Up Writing and Support the Right Way with Nicole MacLean from Compose.ly | 11 Nov 2022 | ||
Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. 0:00 Intro
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| Doing More with Less with Content Distribution as B2B Marketers | 07 Nov 2022 | ||
Right now, marketers are being asked to do more with less. Under pressure, marketers are at risk of slipping into old habits to get as many leads as quickly as possible. Brett is hosting a virtual event about content distribution to help marketers stay on the right track. 0:00 Intro How to Run Laps Around Your Competition with Content Distribution Register for free Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| SEO Success in the Age of AI with Salvatore Surra, Seamless.AI | 24 Sep 2024 | 00:31:20 | |
“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode, you’ll learn:
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| How Content Can Support Your PLG Go-to-Market Motion with Ramli John of Appcues | 04 Nov 2022 | ||
In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro
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| How to Run Laps Around Your Competition with Content Distribution (Digital Event Launch) | 31 Oct 2022 | ||
Brett is excited to host an upcoming digital event, “How to Run Laps Around Your Competition with Content Distribution,” with four of his favorite marketers to speak about content culture and the art of launching. Companies are publishing content left and right; but without a distribution plan, they’re not reaching their ideal audience. Distribution is just as important as creating content. The event takes place November 17, 1 pm EST. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How to Manage a Digital First Buying Journey with Ray Hartjen of LeanData | 28 Oct 2022 | ||
Managing a digital-first buying journey is the topic Ray Hartjen and Brett address today. Ray is the Head of Content at LeanData, a native Salesforce application for growth leaders. Prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase. 0:00 Intro
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| The Side Effects of Asking for Feedback from Your Audience | 24 Oct 2022 | ||
Before launching The Juice, Jonathan spoke with over 100 marketers about their marketing pain points over the course of 100 days. Brett quizzes Jonathan on the art of asking for feedback, the format of the calls, and how he was able to find and persuade 100 people to jump on a call. Making a sale right now is challenging, because both the recession and end of year are looming. However, it’s a good time to initiate dialogues and be proactive. Jonathan aims to speak to another 50 marketers before 2023! 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Using Insights to Fuel Your Content Distribution Strategy with John Bonini of Databox and Some Good Content | 21 Oct 2022 | ||
Since 2017, John Bonini has been the Director of Marketing at Databox, a dashboard performance tool. He’s also the creator of “Some Good Content,” offering content marketing consulting, updating a content job board, and fostering a community of content professionals. Today, John differentiates “link distribution” and “content distribution.” Rather than tirelessly running on the content hamster wheel and publishing as many new pieces as possible, he encourages marketers to distribute quality content in a more intentional, educational, multi-purpose way. 0:00 Intro
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| The Role and Opportunity with Product Data in Content Marketing | 17 Oct 2022 | ||
What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| The Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite | 14 Oct 2022 | ||
Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro
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| Partnering with Creators Who Throw Big Digital Events | 10 Oct 2022 | ||
A free one-day virtual SaaS marketing summit is being held this Wednesday, October 12 by Corey Haines of Swipe Files. The summit will feature five discussions with popular marketers, and The Juice is one of the sponsors. In anticipation for the day, Jonathan and Brett discuss customer acquisition, the founder track, and influencer marketing. To sign up for the free summit, visit https:// www.swipefiles.com/summit. 0:00 Introduction SaaS Marketing Summit (Register for free) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| How to Think About Content Marketing for Customer Retention with Nicole Kahansky of Hypercontext | 07 Oct 2022 | ||
Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content. 0:00 Intro
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| Grappling with Growth at an Early Stage Company with Alaina Thompson | 03 Oct 2022 | ||
Alaina Thompson, Head of Growth, has been at The Juice since its beginning with Brett. Today, they discuss all things growth marketing and what is and isn’t working. Alaina’s role has evolved with the company and she's focused not only on acquiring members, but also retention and monetization. A true modern-day marketer, Alaina isn’t afraid of a little experimentation to get the ball rolling. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius | 19 Sep 2024 | 00:29:47 | |
"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After Dark' project. She also highlights the significance of brand awareness and cost-effective strategies in both physical and virtual events, advocating for creative and lean marketing practices to enhance brand visibility and engagement. In this episode, you’ll learn:
Timestamps:(00:00) How to create non-promotional content that engages(02:50) TrustRadius’ use of software reviews for B2B content success(05:58) The power of events in marketing(10:11) How to measure success in content and events(15:03) Inside TrustRadius’ 'Reviews After Dark' series(19:52) How to make a big impact on a small budget | |||
| How Marketers in B2B Should Be Thinking About User Generated Content with Tamilore Oladipo of Buffer | 30 Sep 2022 | ||
After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains. 0:00 Introduction
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| Selling at an Early Stage Company with Kate VanLue | 26 Sep 2022 | ||
Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership. 0:00 Intro
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| How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot | 23 Sep 2022 | ||
Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro
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