The Content Cocktail Hour (Jonathan Gandolf)
Explorez tous les épisodes de The Content Cocktail Hour
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| 09 Jul 2024 | The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK | 00:29:24 | |
"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mark discuss the evolution of building a community and audience with a people-first approach to business. They share practical strategies to prioritize transparency and authenticity and uncover how transparent pricing, personal marketing emails, and educational, value-based content can revolutionize how you connect with your audience. Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickbennett1/ Connect with Mark on LinkedIn: https://www.linkedin.com/in/markkilens/ Check out TACK: https://www.tackgtm.com/ See the TACK Network: https://tacknetwork.com/ Timestamps: [00:00] Market and customer behaviors [06:05] Using storytelling, relationships, and partnerships to sell [07:37] Diversified funnel and community building [11:18] Leveraging demand [16:40] Experimenting with podcast and video-based content [17:24] Transitioning from on-prem to cloud [20:28] Unlocking opportunities with a well-defined strategy [25:01] Customer acquisition and growth strategy [27:42] Generational shift impacting market and consumption habits | |||
| 01 Jun 2021 | Welcoming The Juice's First Sales Hire Kate VanLue | ||
Kate VanLue is The Juice’s newest member, the first person on the sales team, and the Director of the Sales. Kate and Brett discuss the relationship and blurring lines of sales and marketing and what it’s like starting a startup in the early stages. Great salespeople are likable and able to build authentic and trusting relationships by letting the other person speak. 0:00 Intro Join our waitlist and sign up for our newsletter here. Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 05 Nov 2024 | Exploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence | 00:31:25 | |
"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general. In this episode, you’ll learn:
Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/ Check out Upfluence: https://www.upfluence.com/ Timestamps: (00:00) Intro (02:59) What is influencer marketing (05:31) Balancing brand voice and influencer authenticity (08:34) How to get started with influencer marketing (10:53) How Upfluence does influencer marketing (15:32) The future of influencer marketing with AI | |||
| 27 Aug 2021 | The value of internal communications with Cassie Pallesen of Dropbox | ||
Cassie Pallesen, who’s on the Content & Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers. 0:00 Intro | |||
| 26 Apr 2021 | The Current State of Events in B2B Marketing and Where We're Going | ||
Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones that 0:00 Intro Join our waitlist and sign up for our newsletter here. Know someone who would be a great fit to be our first sales person? Check out the job description here Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 12 Feb 2021 | WTF is Content-Based Networking? A conversation with Katherine Martin, Growth Marketer at Narrative Science | ||
On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. 0:00 Intro Sign up to be on our waitlist! Katherine: | Twitter | LinkedIn | Narrative Science | |||
| 07 Nov 2024 | Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic | 00:26:54 | |
"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConicIn this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.In this episode, you’ll learn:
Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/ Check out BlueConic: https://www.blueconic.com/ Timestamps: (00:00) Intro (03:24) Black Friday and Cyber Monday strategies (04:37) The importance of empathy in marketing (08:29) Leveraging customer data for better marketing (10:20) Balancing data and creativity in marketing (17:40) Content strategy and measurement (20:46) The role of AI in modern marketing (23:43) Why marketing should be invisible to the consumer | |||
| 03 Feb 2023 | Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing | ||
Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Mariya:| LinkedIn | Kalyna Marketing | |||
| 17 Nov 2023 | How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal | 00:36:56 | |
Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way! 0:00 Intro 1:40 Janet’s background 6:40 Shifts in video and social 12:20 Getting started 15:20 SparkToro 17:08 How YouTube works 21:10 Integrative video strategy 23:30 Setting expectations 27:50 Adapting to change 30:20 Audience research 36:04 Outro Check out The State of the B2B Podcast Listener report Sign up for Modern Day Marketer (the newsletter) Follow Janet: LinkedIn | Aimtal Follow The Juice:| Website | Blog | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn | |||
| 23 Sep 2022 | How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot | ||
Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro
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| 07 May 2021 | Chopping up Content Facilitation with Margaret Kelsey of OpenView | ||
Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. 0:00 Intro Get our newsletter and sign up to be on our waitlist! Follow Margaret: | Twitter | LinkedIn | OpenView | |||
| 10 Jun 2022 | Content Marketing is Creating the Next Wave of Marketing Leaders with Jason Grunberg with SailThru | ||
Jason Grunberg is the GM at Sailthru, a top ESP solution and the world's largest sender of personalized emails. Initially interested in magazine journalism, Jason has worked his way up the C-suite by thinking outside the box with content and considering the emotional state of his audience. Brett and Jason talk about B2B marketing shifts, attributes of future marketing leaders, and the rise of the individual creator. 0:00 Intro SailThru Personalization Index Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 15 Aug 2024 | The Future of Privacy in Tech Featuring Luke Mulks, Brave Software | 00:26:08 | |
"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave SoftwareIn this episode of The Content Cocktail Hour, our guest is Luke Mulks, VP of Business Operations at Brave Software. Luke discusses the challenges and solutions of maintaining user privacy in the digital age. He also discusses the broader implications of privacy in digital marketing, the rise of privacy regulations, and the future convergence of AI and Web3 technologies. Luke shared practical tips for consumers looking to protect their digital privacy and the unique ways Brave is innovating to keep user data secure.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Luke on LinkedIn: https://www.linkedin.com/in/pureproductions/Connect with Luke on XCheck out Brave: https://brave.com/Timestamps:00:00 Intro00:45 Meet Luke01:08 Luke's background and Brave's mission02:46 What Brave does03:41 Brave's unique approach to privacy10:02 Brave's innovative ad model17:20 Future of privacy, Web3, and AI21:57 Consumer privacy tips | |||
| 06 Mar 2023 | We're Throwing a Digital Event This Week and You Should Come | ||
Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 22 Sep 2023 | Exploring the Decision to Rebrand from the CMO Perspective with Michael Londgren of Responsive | 00:31:08 | |
Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand went much deeper than a name change, he also recognized a need to align the sales team. Change can be scary, so careful planning and execution were key.
0:00 Intro 1:36 Episode starts 5:12 Michael’s background 6:50 Proposing a rebrand 10:45 Timing, vision, alignment 13:35 Listen to sales team 16:10 Choosing “Responsive” 19:35 Internal to external activation 24:10 Roadblocks and goals of rebrand 30:33 Outro Check out The State of the B2B Podcast Listener report: Exclusively on The Juice Sign up for Modern Day Marketer (the newsletter) Follow Michael: LinkedIn | Responsive | |||
| 19 Nov 2021 | 6 mistakes B2B companies make with their podcast with James Carbary | ||
James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue. 0:00 Intro Join The Juice Follow James | Twitter | LinkedIn | Sweet Fish Media | B2B Growth Podcast | |||
| 01 Sep 2023 | Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish | 00:21:40 | |
Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went the extra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring!
0:00 Introduction 1:42 Conversation with Kyle 3:30 Taking a break 7:08 Job search post 9:00 Successful example 10:30 Hiring process 12:00 Strategies to differentiate 16:20 Best practices and standouts 21:00 Outro Get access to the largest collection of B2B marketing and sales resources: Join The Juice Sign up for Modern Day Marketer (the newsletter) Follow Kyle:| LinkedIn | Jellyfish | |||
| 04 Mar 2022 | Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch | ||
Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. 0:00 Intro Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 09 Sep 2022 | The Role of Content in Professional Development with Janet Granger of Marketing Career Mentor | ||
Janet Granger is the CEO of Marketing Career Mentor, providing online mentoring and community to early career marketers. She gives young professionals the knowledge she wishes she had earlier on in her marketing career. Brett and Janet define professional development, discuss the role of content in professional development, and identify common qualities of young professionals. Her new book, OK Boomer! Revelations of a Baby Boomer Working With Millennials, explores age gaps and digital divides in the workplace. 0:00 Introduction OK Boomer! Revelations of a Baby Boomer Working With Millennials (Book)
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| 23 Jul 2021 | The future role of the content marketer with Animalz CEO Devin Bramhall | ||
Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what’s not working in marketing anymore. 0:00 Intro Follow Devin| Twitter | LinkedIn | Animalz | |||
| 15 Apr 2022 | How to create product-led content that resonates with Masooma Memon | ||
Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 19 Sep 2024 | Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius | 00:29:47 | |
"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadiusIn this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After Dark' project. She also highlights the significance of brand awareness and cost-effective strategies in both physical and virtual events, advocating for creative and lean marketing practices to enhance brand visibility and engagement.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/Check out TrustRadius' website: https://www.trustradius.com/Timestamps:(00:00) How to create non-promotional content that engages(02:50) TrustRadius’ use of software reviews for B2B content success(05:58) The power of events in marketing(10:11) How to measure success in content and events(15:03) Inside TrustRadius’ 'Reviews After Dark' series(19:52) How to make a big impact on a small budget | |||
| 02 Jul 2021 | Avoiding the MQL Hamster Wheel with Cindy Dubon of Greenfly | ||
Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching marketing differently. 0:00 Intro Get our newsletter and sign up to be on our waitlist! Follow Cindy: | LinkedIn | Twitter | Website | |||
| 17 Feb 2023 | Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia | ||
Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more! 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Lindsey:| LinkedIn| Twitter | BLASTmedia | |||
| 19 Dec 2022 | A Look Back at Start-up Life at The Juice in 2022 | ||
Before enjoying a well-earned Christmas break, Brett and Jonathan look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st at https:// www.thejuicehq.com/pricing. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 03 Dec 2021 | Bringing the journalist mindset to B2B content marketing with Matthew Desrosiers at Uberflip | ||
Matthew Desrosiers is the newly hired Director of Content Marketing at Uberflip, a content experience platform that empowers marketing and sales teams to make relevant and engaging content. Matthew says the link between journalism and B2B marketing is natural curiosity. You don’t need to be an expert in a subject to write about or market it. Brett and Matthew discuss the steps in evaluating content marketing strategies, buyer journeys, and collaboration in this valuable conversation. 0:00 Intro Join The Juice Follow Matthew | Twitter | LinkedIn | Uberflip | |||
| 08 Dec 2023 | How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing | 00:35:00 | |
What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies. Between AI and other automation tools, there’s lots of ways to expedite the video production process. 1:30 Conversation with Julia 4:51 Growing Kapwing’s channels 5:36 Video quality 8:52 Rise of video and TikTok 15:13 Hiring for video content role 17:00 Overcoming disappointing views 22:01 Scaling up video production 25:50 Role of AI and automation 30:08 Comfortable in front of camera 31:40 Successful integrated strategy 34:23 Outro Follow Julia: | LinkedIn | Kapwing | |||
| 21 Apr 2023 | How to Build Successful Collaboration Between Marketing and Design to Earn Attention with Alex Kelly | ||
Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.” 0:00 Introduction
Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with Margaret | |||
| 27 Aug 2024 | How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast | 00:21:39 | |
"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/Check out Fullcast: https://www.fullcast.com/Timestamps:(00:00) Writer turned marketer finds success in tech industry(05:35) The role of AI in content creation(09:25) How Fullcast revolutionizes go-to-market teams(13:33) Why content is king in marketing strategy(15:48) The fulfillment of creating real impact in startups | |||
| 25 Oct 2021 | Modern Day Marketers #4: Moving on from co-marketing to collaboration | ||
The fourth and final episode of the Modern-day Marketers Miniseries is about moving away from comarketing to community building. Modern-day marketers, Jonathan and Brett knew that nurturing one to one to one relationships with like-minded individuals in the marketing field would be an invaluable step in getting The Juice off the ground. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 11 Jun 2024 | Strategies for Attribution and Storytelling in Content Marketing with David Ebner | 00:27:55 | |
"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything from storytelling and attribution to the role of content as an act of philanthropy. David shares his unique journey from a creative writing graduate student to leading a successful content agency, emphasizing the importance of blending artistry with strategic goals while weighing in on the controversial topic of gated vs. ungated content. So grab your favorite drink and join us for a conversation that covers it all. In this episode, you’ll learn:
Resources:
Timestamps: [05:38] Content serves as value in relationships; audience matters [09:58] Storytelling about narrative flow, arc heroes, and outcomes [12:30] Measurement against goals, KPI work, and SEO importance [15:49] Creative content marketers need to balance storytelling [18:23] Artists straddle creative freedom and brand expectations [24:11] Content is valuable, demands contact information exchange | |||
| 10 Jan 2022 | What B2B marketers can learn from fitness apps like Peloton | ||
Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did by focusing on progress over perfection. 0:00 Intro Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 02 Jun 2023 | How to Get in the Headspace of a Founder with Abhilash Anandan of Neoito | ||
Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy. 1:22 Conversation with Abhilash Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event) Follow Abhilash: LinkedIn | Neoito | |||
| 26 Sep 2024 | Anything but Boring. Content Strategy with Adam Sockel, Orum | 00:25:21 | |
"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at OrumIn this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and strategy, revealing why he believes the key to memorable content is to be "anything but boring." Adam shares how he navigates the relationship between sales and marketing to the practicalities of running large-scale surveys. He also discusses the importance of maintaining a cohesive brand voice and the real power of proprietary data in content marketing.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-sockel/Check out Orum: https://www.orum.com/Timestamps:(00:00) Avoiding apathy in marketing strategy(05:38) The impact of centralized customer marketing on sales(12:52) How to create and measure content success(23:07) Why outbound is not dead | |||
| 06 Jan 2023 | How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security | ||
Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience. 0:00 Intro Subscribe to Modern Day Marketer (The Newsletter)
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| 04 Jun 2021 | Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker | ||
Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. 0:00 Intro Get our newsletter and sign up to be on our waitlist! Follow Lauren: | LinkedIn | |||
| 08 Aug 2024 | The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius | 00:25:07 | |
"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2B podcasts. She also dives into how AI is revolutionizing the podcasting space and offers practical advice on getting started.In this episode you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/Check out Share Your Genius: https://shareyourgenius.com/B2B Podcast Data: Benchmarks for Success: https://shareyourgenius.com/b2b-podcast-data-benchmarks-for-success/Timestamps:00:00 Intro00:29 Meet Rachel Elsts Downey01:19 The evolution and impact of podcasting04:21 Unpopular opinions in B2B marketing07:02 KPIs and measuring success in podcasting17:34 Opportunities and challenges of AI in podcasting22:29 Rapid fire podcast questions with Rachel | |||
| 05 Aug 2022 | Overcoming the Commodification of Content in B2B with Ryan Law from Animalz | ||
Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 26 Jul 2021 | Launch Series Ep #3: Making it more than just a one day thing | ||
In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn lTWDrljkwaLvD3sVk3c2 | |||
| 28 Nov 2022 | Assessing Where We Allocate Our Budget Towards in 2023 | ||
This year, Brett is thankful for the attendees and guests of The Juice’s successful digital event "How to Run Laps Around Your Competition with Content Distribution.” The event highlighted how modern marketers are open to new ideas and rethinking their approach to content distribution. Many companies are assessing their marketing budgets going into the new year and trying to do more with less. Or as The Juice might say, “get more juice from the orange.” 0:00 Intro Recording of “How to Run Laps Around Your Competition with Content Distribution” Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 29 Mar 2021 | We are hiring our first sales team member and recorded an episode to talk about it | ||
Marketers Brett and Jonathan talk all about sales. The Juice just posted a job description for an Account Executive to join as the first sales team member. Jonathan shares the three great qualities he’s seen in sales people— listening, collaboration, and action. 0:00 Intro Join our waitlist and sign up for our newsletter here. Know someone who would be a great fit to be our first sales person? Check out the job description here Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 11 Feb 2022 | Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind | ||
Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. 0:00 Intro
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 30 May 2023 | Meeting Marketers in the Wild and Preparing for Launch | ||
Lately, Jonathan has been traveling the country, doing in-person field marketing.With plans for Austin next, he anticipates forging personal connections with fellow marketers. His objective is to engage in meaningful and organic conversations about distribution and attribution. Coming up soon on June 15, The Juice will launch "Revenue Impact" – a groundbreaking tool to help marketers track and gather data related to their content initiatives. 0:00 Introduction Register for "How to Use AI Without Losing Your Brand Voice" (Digital Event) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 05 Sep 2024 | The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion | 00:23:49 | |
"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion.In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. Jeff discusses his unique insights on customer-led growth, the journey from 1 to $150 million in revenue at Aircall, and the power of happy customers in driving business growth. We also explore the concept of "growth hacks" and why Jeff believes they're often just good marketing rebranded. Plus, Jeff reveals how Champion is revolutionizing customer marketing by making it a strategic part of organizations.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreekers/Check out Champion’s website: https://www.championhq.com/Check out Champion’s LinkedIn: https://www.linkedin.com/company/champion-hq/Timestamps:(00:00) Leveraging customer satisfaction for business growth(04:43) How to cultivate a customer-focused culture(08:15) Building an effective referral program(09:28) Reevaluating customer attribution metrics(15:42) How to scale customer marketing(16:49) Utilizing AI to engage customers effectively(21:33) Debunking growth hacks labeled as marketing tactics | |||
| 10 May 2021 | Hitting that Content Facilitation Drumbeat | ||
Brett and Jonathan talk about The Juice’s recent board meeting, their newest team member, and content curation. The Juice creates content that simultaneously facilitates conversations, forms connections and trust, and builds their brand. Brett and Jonathan speculate where the resistance for change is coming in the B2B marketing industry. 0:00 Intro Join our waitlist and sign up for our newsletter here.
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| 28 Mar 2022 | Give Before You Take (Catalyst content breakdown) | ||
Brett and Jonathan share their thoughts after listening to the Humans of Saas podcast, hosted by Ben Winn at Catalyst. The episode was titled “Give Before You Take” with Lloyed Lobo, Co-founder and President of Boast AI. Reciprocity is so important when building a brand and creating community. Short-term marketing efforts that are solely revenue-motivated are a recipes for disaster. 0:00 Intro Give Before You Take (with Lloyed Lobo, Co-Founder and President of Boast.AI) Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 22 Aug 2024 | Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff | 00:23:42 | |
"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the FluffIn this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/Connect with Erica on X: https://x.com/ericasmyname?lang=enCheck out Cut the Fluff: https://cut-the-fluff.ck.page/Timestamps:(00:00) Erica’s career journey to solopreneurship(05:01) The importance of editing content(11:39) How to create and sell successful courses(17:05) “Content sparring” and its benefits to social writing(20:07) Why LinkedIn is not for everyone | |||
| 26 Aug 2022 | It's Always About The Growth with Benyamin Elias at Podia | ||
Previously a content marketer at ActiveCampaign, Benyamin Elias is now the Director of Growth Marketing at Podia. Podia is an all-in-one platform that enables creators to make money online through courses, digital downloads, webinars, and memberships. On the podcast today, they discuss all things growth. Everyone at an organization needs to be aligned around growth and the big picture. Elias explains how marketers can use a “diamond pencil” to successful progress in their careers. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 29 Jan 2021 | Product Led Growth and Building an Audience Through Live Streams with Liz Prugh - VP of Marketing, Base | ||
On this episode of the Three C Podcast, presented by Fathom, Brett interviews Liz Prugh, VP of Marketing at Base and Founder of Pure Fandom. Brett and Liz were coworkers on the RFP team at ExactTarget years ago. Liz shares her journey going from bartending at P.F. Chang’s to writing TV recaps for Entertainment Weekly to becoming a successful marketer. She also shares valuable tips on live streaming. 0:00 Intro Sign up to be on our waitlist! Follow Liz: | Twitter | Pure Fandom | Base | |||
| 05 Feb 2021 | Dumpster Fires and Distributing Content the ABM Way with Jillian MacNulty and Brad Beutler from Terminus | ||
On this episode of the Three C Podcast, presented by Fathom, Brett interviews tagteam content marketers Brad and Jillian from Terminus Marketing. Brad and Jillian are making B2B Marketing fresh and exciting again. They discuss making viral content, strategies to distribute and reach the right audience, as well as the challenges of marketing to marketers. 0:00 Intro Sign up to be on our waitlist! Follow Jillian and Brad: | Jillian Twitter | Brad Twitter | Terminus | |||
| 12 Sep 2022 | The Process for Finding Amazing Guests and What We've Learned | ||
Brett has met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. Today, he takes a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him. 0:00 Intro
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| 17 Mar 2023 | Leading a Company Through a Decade+ of Digital Changes with Tom Coburn of Jebbit | ||
Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes. 1:23 Conversation with Tom
Follow Tom:| LinkedIn | Jebbit | |||
| 03 Jun 2022 | How to Create Personalized Experiences For Your Audience with Elizabeth Irvine at MarketMuse | ||
Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro Join The Juice June 7-9, 2022 Content Strategy Collective Live (REGISTER) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 05 Nov 2021 | Moving from Customer Success to Leading a Marketing Team with Abby Borden VP of Marketing at Lexer | ||
Abby Borden is the VP of Marketing at Lexer, a Customer Data and Experience Platform that helps retailers better understand their customers. Abby and Brett discuss her career path from Customer Success to the VP of marketing. A truly great customer experience can lead to advocacy. 1:04 Conversation with Abby Join The Juice Follow Abby| Twitter | LinkedIn | Lexer | |||
| 15 Oct 2021 | Consolidating processes and limiting obstacles for content creators with Sophia Solanki of Narrato | ||
Sophia Solanki is the Founder of Narrato, a platform that streamlines the processes involved in content creation and collaboration, based in Australia. By consolidating processes and limiting obstacles, content creators have more time to be creative. Sophia wants to eliminate the unnecessary hurdles that content creators have been putting up with for too long. 0:00 Intro Follow Sophia | Twitter | LinkedIn | Narrato | |||
| 13 Jan 2023 | Scaling Your Marketing Team and Growing Pipeline with Thomas Peham of Storyblok | ||
Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Thomas:| Twitter | LinkedIn | Storyblok | |||
| 17 Oct 2022 | The Role and Opportunity with Product Data in Content Marketing | ||
What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 22 Mar 2021 | Alignment? We are talking about alignment here. | ||
Brett and CEO Jonathan Gandolf have a conversation on alignment. In the early stages of a new company, it’s critical to get everyone on the same page and seeing the big picture strategic vision. The Juice is looking to hire and build a sales team, so Jonathan shares what he’s looking for in a great sales person. 0:00 Intro Join our waitlist and sign up for our newsletter here. Follow Fathom:| Website | Blog | Twitter | LinkedIn | |||
| 08 May 2023 | Using Content Distribution to Drive Revenue with Chris Vannoy | ||
Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers. 1:50 Conversation with Chris Register for Content Distribution Live Modern Day Marketer The Newsletter (subscribe) Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 15 Dec 2023 | Defining the 3 Axioms of Content Marketing with Tommy Walker of The Content Studio | 00:48:24 | |
Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right. Read: The State of Gated vs Ungated Content Report Follow Tommy: | LinkedIn | The Content Studio | |||
| 10 Sep 2021 | Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper | ||
Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved. 0:00 Intro Follow Chelsea | Twitter | LinkedIn | |||
| 13 May 2022 | Creating a New Role at Your Brand By Creating Content with Nick Bennett at Alyce | ||
Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more. 0:00 Intro
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 14 Oct 2022 | The Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite | ||
Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro
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| 25 Aug 2023 | How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast | 00:32:18 | |
How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns at Goldcast, a digital events platform. She’s new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay organized. Understand your coworkers as people and learn their preferred method of communication. Respect one another’s time and give yourself space to think freely, without distractions.
1:54 Conversation with Lindsey 4:20 Defining creativity 8:20 Standardize your process with tools 13:00 Automate, automate, automate 14:46 Roadblocks to creativity 19:15 Protect your time 22:50 Avoiding conflict 25:55 Making a creative environment 31:48 Closing out Get access to the largest collection of B2B marketing and sales resources: Join The Juice Sign up for Modern Day Marketer (the newsletter) Follow LindsayI | LinkedIn | Goldcast | |||
| 10 Feb 2023 | Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse | ||
Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing. 0:00 Intro Sign up for Modern Day Marketer (the newsletter) Follow Jeff:| LinkedIn | MarketMuse | |||
| 14 May 2024 | The Power of Embracing Out-of-Home Advertising with Greg Wise | 00:26:08 | |
"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers. In this episode, you’ll learn:
Resources:
Timestamps: [06:05] Defining audience and human connection in marketing [06:47] Many people pay to block ads online [10:50] Enhancing conference presence with creative out-of-home marketing [14:54] Out-of-home advertising offers new opportunities [22:23] Differences between digital and static billboards [24:28] Campaign grading system rates billboard inventory | |||
| 15 May 2023 | What’s the ROI of Our Content Marketing Program? | ||
Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content. 2:35 Introductions
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 13 Sep 2021 | The rise of the individual creator | ||
CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 16 Jul 2021 | Making B2B marketing less boring with Jason Bradwell | ||
Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro Follow Jason | Twitter | LinkedIn | Newsletter | Podcast | |||
| 18 Jun 2024 | Strategies for Genuine Content Marketing with Luke Frazier | 00:28:37 | |
"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketing, the evolution of B2B content, and the importance of creativity amidst data-driven strategies. Luke also brings a unique perspective on content marketing that challenges traditional B2B practices. From Luke's viral 'Sauna Series' to his insights on building genuine connections, this conversation uncovers the secrets behind successful content marketing. In this episode, you’ll learn:
Resources:
Timestamps: [03:48] Marketing insights in the sauna [08:51] Seeking community engagement in an AI-driven, inauthentic world [12:59] CMOs in the tech industry [14:36] Marketers fighting for value [18:40] Emotional involvement and a better company culture [21:23] Market research, strategy, and authenticity [24:27] Do constraints breed creativity? | |||
| 01 Mar 2021 | Newsletters 2.0 and the Takeover | ||
On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf share their thoughts on HubSpot acquiring the media company, The Hustle. They also discuss the evolution and renaissance of newsletters over the past decade. Jonathan shares his experience working at a craft brewery start-up and how they made their newsletter heart-felt and personal to connect with customers. 0:00 Intro Join our waitlist and sign up for our newsletter here. Follow Fathom:| Website | Blog | Twitter | LinkedIn | |||
| 16 Jan 2021 | Welcome to The 3C Podcast | 00:07:32 | |
| 22 Apr 2022 | The Role of Leadership in Content Creation and Distribution with Ali Schwanke, CEO and Founder at Simple Strat | ||
Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses. 0:00 Intro Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 16 Apr 2021 | Being a Marketer with Bias for Sales with Natalie Severino of Chorus | ||
Natalie Severino is the VP of Marketing at Chorus.ai, a conversation intelligence platform that automatically records and transcribes meetings to give companies’ more insight. She describes herself as a marketer with a bias for sales and explains why marketers need to build trust with their sales team in order to succeed together. 0:00 Intro Get our newsletter and sign up to be on our waitlist! Natalie: |Twitter | LinkedIn | Chorus | |||
| 17 Jun 2022 | Are You Designing CX for Marketing or for Your Customers? with James Gilbert, CMO at RedRoute | ||
The focus of today's episode with James Gilbert is customer experience (CX). James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand. 0:00 Intro Are you Designing CX for Marketing or for Your Customers? Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 07 Nov 2022 | Doing More with Less with Content Distribution as B2B Marketers | ||
Right now, marketers are being asked to do more with less. Under pressure, marketers are at risk of slipping into old habits to get as many leads as quickly as possible. Brett is hosting a virtual event about content distribution to help marketers stay on the right track. 0:00 Intro How to Run Laps Around Your Competition with Content Distribution Register for free Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 19 Feb 2021 | Gaining Inspiration from B2C and Combating Annoying Experiences in B2B with Rachel and Olivia from Lessonly | ||
On this episode of the 3C Podcast, Brett interviews Rachel and Olivia, marketers at Lessonly, a training software company based in Indianapolis. They discuss their unique company culture, their new clothing line, which companies inspire them, and all agree that it’s past time to improve the old and irritating processes of B2B marketing. 0:00 Intro Sign up to be on our waitlist! Lessonly: | Twitter | Website |Ollie Llama + Co | |||
| 23 Apr 2021 | Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce | ||
Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes. 0:00 Intro Get our newsletter and sign up to be on our waitlist! Sara: |Twitter | LinkedIn | Alyce | |||
| 21 Nov 2022 | This is How We're Following Up From Our Event with Alaina Thompson | ||
Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 08 Feb 2021 | Talking Growth Marketing with Alaina Thompson #MoneyWellSpent | ||
On this episode of the 3C Podcast, Brett talks to his teammate Alaina, the Growth Marketer at Fathom. They discuss big swing mentally, what it’s like working at a small startup, how optimism landed her the job, and launching the first campaign—“Money Well Spent.” 0:00 Intro Sign up to be on our waitlist! Follow Fathom:| Website | Blog | Twitter | LinkedIn | |||
| 26 Feb 2021 | Linking Building the Right Way with Kas from Tidio | ||
On this episode of the 3C Podcast, Brett hosts the first international interview with a Polish marketer he met through a Slack group, Kas Szatylowicz. Kas is an expert in SEO and Link Building and works at a startup called Tidio in Warsaw. She shares some of her strategies for creating and sharing content that reaches the right people. 0:00 Intro Get our newsletter and sign up to be on our waitlist!
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| 28 Apr 2023 | Leading a Marketing Team Through Change and Telling Great Stories with Ed Breault of Aprimo | ||
Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art of 1:24 Conversation with Ed Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter) Follow Ed: LinkedIn | Twitter | Aprimo | Marketing Cheat Codes | |||
| 13 Jun 2022 | The Battle to Keep Things Stupid Simple When Trying to Grow | ||
Brett and Jonathan discuss an incident at The Juice that made them take a step back and realize they needed to zoom out, look at the big picture, and simplify their message. To win and keep customers, The Juice needs to pare down their business ideas and ensure that what they do is "stupid simple” and not at all confusing. Doing that takes vision, leadership, reflection, redirection, and teamwork! 0:00 Intro
Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 01 Feb 2021 | This is What We Did to Name Our Company | ||
On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human. 0:00 Intro Follow Fathom:| Website | Blog | Twitter | LinkedIn | |||
| 01 Nov 2021 | The Traits of the Modern Day Marketer | ||
Freshly back from paternity leave, Brett is reflecting on the traits of a modern-day marketer. Part of marketing is storytelling. In this story, the modern-day marketer is the hero and the villain is outdated, SEO-crazed, gated, and manipulative marketing tactics. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 08 Aug 2022 | This is How We Are Thinking About Building Momentum at The Juice | ||
Rolling off their best quarter yet, Jonathan and Brett celebrate, reflect, and discuss momentum. It’s been almost exactly one year since the two last discussed maintaining and building momentum on the podcast. A lot happened in that year. The Juice continuously built momentum, grew as a team, experimented, gained new customers, and narrowed in on their goals and mission. 0:00 Introduction Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 21 May 2024 | A Playbook for the New Era of ABM with Kelly Hopping | 00:24:37 | |
"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients to success. Kelly dives into the transition of ABM from a focus on targeted, individual account strategies to a broader and more scalable approach that includes one-to-few and one-to-many strategies. She also discusses the critical need for alignment between sales and marketing teams and how crucial content is to the success of ABM. Tune in to your favorite listening app to take your ABM strategy to the next level. In this episode, you’ll learn:
Resources:
Timestamps: [05:46] Account based marketing: focus on key accounts [06:32] Account-based marketing aligns sales and marketing effectively [12:56] Utilizing customer data for targeted sales approach [15:32] Different types of content fit into ABM [18:45] Embracing uncertainty and investing in long-term transformation [21:05] Kelly’s transformed content team boosted traffic and revenue | |||
| 24 Jun 2022 | The Return to Connecting Offline with Lauren Alt-Kishpaugh with Postal | ||
Lauren Alt Kishpaugh is the Vice President of Marketing at Postal, an offline marketing automation platform that helps people connect with gifts, SWAG, experimental events, and more. Today with Brett, she shares what it’s like returning to offline events and trade shows and connecting once again face to face. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 05 Dec 2022 | What We Mean By No Excuse December | ||
Brett and Jonathan discuss how to make the most of "no-excuse December." It's time to make some big swings, rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget. 0:00 Introduction Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 25 Jul 2024 | Driving Success through Data-Backed Content with Dan Morgese, Gong | 00:27:58 | |
"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another episode of The Content Cocktail Hour. In this episode, we're excited to be joined by Dan Morgese, the Director of Content Strategy and Research at Gong. Dan discusses the art of balancing quality and quantity in content marketing and shares Gong's unique approach to leveraging data-driven insights, avoiding random acts of content, and effectively internal enabling teams. Dan also offers valuable advice for smaller teams looking to get started with research-driven content and highlights the significance of creating content that resonates deeply with the target audience. In this episode, you’ll learn:
Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/danmorgese/ Check out Gong: https://www.gong.io/ Timestamps [05:17] Planning editorial calendar based on the organization's priorities [09:34] Creating high-quality, valuable content for different buyers [15:20] Organize data strategy, assess viability, and start small [17:59] Engagement and sharing driving data visibility success [21:43] Tracking content impact through customer feedback and data | |||
| 14 Jun 2021 | Trust as the NorthStar | ||
At the five month mark, Jonathan, Brett, and everyone at The Juice are in the thick of planning the launch. It’s critical that the right messaging is conveyed at the launch, the keyword being TRUST. 0:00 Intro Join our waitlist and sign up for our newsletter here. Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 08 Oct 2024 | Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside | 00:30:15 | |
"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at SupersideIn this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen explains how businesses can shift away from traditional, cold approaches by learning from B2C and D2C brands, making their content more human and relatable. She also shares insights from her time at Patagonia and discusses the role of AI in improving operational efficiency.In this episode, you’ll learn:
Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Jen on LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/Check out Superside:https://www.superside.com/Timestamps(00:00) Jen’s work at Patagonia and background(07:40) “Creative is the new targeting”(11:54) How AI boosts efficiency and creativity(17:08) Repurposing content using AI(25:08) What B2B can learn from B2C and D2C brands | |||
| 06 Jun 2022 | Filling the Gap and Becoming the Tastemaker for B2B Content | ||
A tastemaker is defined as one who sets the standards of what is currently popular or fashionable. Jonathan and Brett use tastemakers to save time and make decisions in their personal lives, from choosing a steakhouse to choosing which golfer to follow. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer. 0:00 Intro Filling the Gap and Becoming the Tastemaker for B2B Content Join The Juice Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 29 Oct 2021 | Becoming an expert in the field you love in content marketing with Araminta Robertson of Mint Studios | ||
Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers. 0:00 Intro Follow Araminta| Twitter | LinkedIn | Mint Studios | |||
| 31 Oct 2022 | How to Run Laps Around Your Competition with Content Distribution (Digital Event Launch) | ||
Brett is excited to host an upcoming digital event, “How to Run Laps Around Your Competition with Content Distribution,” with four of his favorite marketers to speak about content culture and the art of launching. Companies are publishing content left and right; but without a distribution plan, they’re not reaching their ideal audience. Distribution is just as important as creating content. The event takes place November 17, 1 pm EST. 0:00 Intro Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 02 Dec 2022 | Avoiding Bottlenecks with Product Launches with Karthik Suresh of Ignition | ||
Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro Guest Feature: Building The Future of the Go-to-Market Process
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| 31 May 2022 | How to Do Modern Day Sales Outreach with Mindy Metz | ||
Brett invites Mindy Metz from The Juice’s Sales Team to discuss her modern approach to sales outreach. The days of cold emailing are long gone. Mindy thoroughly researches and studies the content of whoever she is considering reaching out to beforehand, so that they can build a personal relationship. 0:00 Intro Join the Creator Pages waitlist Follow The Juice:| Website | Blog | Twitter | LinkedIn | |||
| 03 Sep 2021 | Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh | ||
Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro Follow Yaag| Twitter | LinkedIn | ABM Conversations Podcast | |||
| 20 Aug 2021 | Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan | ||
Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro Follow Scott| Twitter | LinkedIn | |||
| 11 Nov 2022 | How to Scale Up Writing and Support the Right Way with Nicole MacLean from Compose.ly | ||
Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. 0:00 Intro
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