The Better Brand is a faith-based business, brand strategy, and marketing podcast for Christian women entrepreneurs who want a business that’s easy to find, easy to trust, and distinct from the competition. Hosted by brand strategist and Showit website designer Jan Touchberry, each weekly episode offers practical marketing tips on positioning, website conversion, SEO, email marketing, and sustainable business growth—without relying on social media. Explore entrepreneurship through a faith-led lens and find the next right decision for your brand.
A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't.
Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work.
This podcast will answer questions like:
How do I know if my brand needs a refresh or a full rebrand?
What actually makes a website convert visitors into clients?
How do I position myself as the go-to expert in my industry?
How do I market my business without living on Instagram?
What's the difference between SEO and AEO, and why does it matter now?
What makes a brand feel premium instead of homemade?
How does my faith shape the way I actually run my business?
Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line.
New episodes every week.
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143: Why Imposter Syndrome Might Mean God Is Growing You with Melissa Hughes
Épisode 143
mercredi 4 novembre 2026 • Durée 24:31
Feeling unqualified for what God is asking? That may be expansion syndrome
Five days after Melissa Hughes prayed, "God, if this is something you want me to do, make it clear," a video she posted on TikTok hit 22 million views. The Kelly Clarkson Show reached out the next morning. She didn't feel ready for any of it, and she has come to believe that feeling was the whole point.
Melissa is a coach, an author, and Jan's longtime friend. Her new book, Expansion Syndrome, is for Christian women entrepreneurs who hit the same wall every time they go to share their voice, their content, or their calling: imposter syndrome. Her reframe is a relief. When God calls you into something bigger than your current identity, that "I'm not enough" feeling may be the sign you're growing into who He made you to be. Jan read this book cover to cover (which, she'll tell you, rarely happens), and Part 1 walks through the passages that stopped her in her tracks.
What you'll learn
What expansion syndrome is, and how to tell it apart from the imposter syndrome that keeps you stuck
Why God so often calls the unqualified, from David the shepherd to the woman launching her first offer
How to recognize the rooms you're meant to be in (you'll feel stretched and more like yourself at the same time)
Why your desire to speak, build, or grow your business may be a signpost from God instead of something to feel guilty about
How to tell whether the voices around you come from faith or from fear dressed up as wisdom
Episode highlights
Timestamps are estimates from the raw recording. Verify against the final edited audio.
[00:00] Jan's first-ever author interview, and why she read every page
[00:55] Melissa defines expansion syndrome and where the term came from
[04:18] What if "I'm not enough" is what growth in the kingdom feels like?
[05:32] Why God builds our calling around dependence on Him
[07:50] Stepping into rooms your past self would feel unqualified for
[09:21] The right room makes you more yourself (and why Melissa realized she never liked her gray house)
[11:54] When your desire to grow is a signpost from God
[13:00] "Lay it down," three years of being a mom, then 22 million views
[14:51] Winston, the backflip, and what to do with a God-given dream you haven't landed yet
[17:00] How the enemy uses a pure heart to keep women off the stage
[18:46] Voices of faith or fear, and the vineyard in Proverbs 31:16
[21:39] Why this is really a book about identity
[21:53] The names we're called over a lifetime and what each one reveals
Pull quote"God is often speaking to that king in our heart... we're like, that's not me. And He's like, no, that's you." — Melissa HughesResources mentioned
Expansion Syndrome is out now. If you've been calling it imposter syndrome every time God nudges you toward something bigger, start here. Grab your copy at melissaleahughes.com/expansionsyndrome, and once you've read it, leave Melissa a review so the book can find the next woman who needs it. Then come back next week for Part 2.
Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.
Interact Quizzes - What I use to build all my quiz lead magnets on.*
Enjoy 1 month of Showit FREE with my linkwhen you sign up.*
Get 25% off your first year of Flodesk, my email marketing software.*
Get 30% off of your HoneyBook subscription - The CRM I use in my business.*
Tired of freebies that flop - grab this resource and level up your game.
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
142: How to Plan 2027 for Your Business in One Afternoon
Épisode 142
mercredi 28 octobre 2026 • Durée 19:27
Most of us start January with a planner full of goals and no idea how many clients it actually takes to hit them. This year, you can skip the forty-slide vision deck. In about twenty minutes, I’ll walk you through a 2027 business planning process that fits on one page. It’s simple enough to finish in an afternoon and specific enough that you’ll still be using it in March.
We’ll look back at what actually made you money in 2026. Then we’ll turn your revenue goal into a number of calls you can book each month, and give every quarter one project that moves you toward it. If you’ve ever set a big goal and then had no idea what to do on a random Tuesday in April, this one’s for you.
What you’ll learn
The three questions to answer about 2026 before you plan anything new, including the one most business owners skip
How a $120,000 goal becomes four sales calls a month, with simple math you can do on a napkin
Why your best marketing channel is wherever your clients already came from, and how to work referrals on purpose
The four levers every revenue project should move, and why a price increase in Q1 can cut your client load
How to make room for a long-game project, like a podcast or a course, without letting it eat the work that pays the bills
A three-question brand and website check to make sure your site can carry the plan you just made
Resources mentioned
Free 2027 Planning Guide: the worksheets for every step in this episode, plus the one-page plan. jantouchberry.com/planning
Episode 115: The Sabbath Principle: How I Took Two Weeks Off and My Business Kept Growing [LINK]
141: How to Build an Email Marketing Funnel That Sells, with Allison Hardy
Épisode 141
mercredi 21 octobre 2026 • Durée 31:56
Six months pregnant, Allison Hardy got called into HR and lost her job as a tenure-track college art professor. The business she built after that layoff runs on email, and today she teaches founders an email funnel strategy that sells their offers while they’re busy serving clients. If you have a few hundred people on your list and haven’t written to them in months, this conversation will have you opening a blank email before it’s over.
Allison and I met at a podcasting conference, where I signed up for her membership on my phone halfway through her breakout session. We talk about why email still outperforms social media for reach, what belongs in a funnel versus your regular mailing list, how she uses AI to write email sequences without flattening your voice, and the online business trends she’s watching for 2027.
What You’ll Learn
Why a 20% open rate on a list of 1,000 puts your message in front of more people than 1,000 Instagram followers will (and why Allison’s clients often see 40 to 50%)
The two buckets of email marketing and what each one is supposed to do
How to map the gaps between someone downloading your freebie and being ready to hear your pitch
Why a subscriber going through the same funnel three times before buying is perfectly normal
What AI can do for your email copy, and what to feed it so the output still sounds like you
Email Funnel Strategy Highlights
Timestamps are estimates from the raw recording. Verify against the final edit.
[00:58] Allison’s layoff at six months pregnant, and the personal training business that pushed her into email
[03:55] Jenna Kutcher’s six-month nurture sequence, and why you don’t need one
[05:35] The case for email: it changes slower than social, reaches more of your audience, and lets you link out without penalty
[08:39] Funnel versus mailing list, and why the goal of your list is getting people back into a funnel
[09:36] Filling the gaps between the lead magnet and the pitch
[11:36] The ten AI bots inside Emails That Sell, including Polly (pitch sequences) and Nelly (nurture sequences)
Worth Screenshotting“I’ve had people that go through the same gosh darn email funnel like three times and then they finally buy.”— Allison HardyResources MentionedBefore You Send Your Next EmailWhat's Next
140: How to Use AI Without Losing Your Brand Voice
Épisode 140
mercredi 14 octobre 2026 • Durée 22:57
If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI is flattening how brands sound, and your audience notices. In this episode of The Better Brand, Jan Touchberry walks faith-based business owners and Christian entrepreneurs through the exact workflow she uses to keep her brand voice in everything she writes with AI, plus what to do when ChatGPT hands you a two-page list of “fixes” for your business.
This is not an anti-AI episode. Jan uses it every week. She just refuses to let it write her out of her own business.
What you’ll learn
Why AI tools default to average, and why that makes your emails sound like everyone else’s
What the research says about AI-assisted writing and consumer trust (the numbers are hard to ignore)
Jan’s five-step workflow for using AI without handing over your brand voice
How to question an AI diagnosis of your website, SEO, or analytics before you act on it
The “ownership pass” and “competitor test” every piece of copy should go through before it goes out
Episode highlights
(Timestamps are estimates from the raw recording. Verify against final edited audio.)
[00:00] AI fatigue, eye rolls, and the three subject lines clogging everyone’s inbox
[02:00] Why this isn’t an anti-AI episode
[03:02] How AI writes, and why “most likely” really means “average”
[04:29] Timbre: the part of your sound AI can’t copy (callback to episode 134)
[05:16] The research on AI, sameness, and trust
[07:55] Step 1: Brain dump before you open any AI tool
[09:34] Step 2: Let AI ask you questions, one at a time
[11:04] Step 3: Tell it to bring receipts
“Discernment was never meant to be outsourced, and you’re the one who gets to do the testing, friend.”What's Next
139: Good Enough Stopped Working: A Website Redesign Story | Ali Spitsbergen
Épisode 139
jeudi 8 octobre 2026 • Durée 21:09
Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside.
This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and what she'd tell any business owner trying to decide how much to budget for a website. If you've been telling yourself your site is "good enough" because referrals are carrying you, this conversation is for you.
What you'll learn
Why a strong personal brand can hide a weak website for years, and the moment it stops working
What actually happens in the messy middle of a rebrand, and why changing direction isn't a failure
Where AI helps with website copy and where it flattens your voice
How to think about budgeting for a website redesign using the "time or money" rule
How a clear website made Ali's marketing easier, down to her team pulling social content straight from it
Episode highlights(estimates, verify against final audio; the new intro will shift these)
[00:43] Meet Ali and the website she built herself
[02:17] How she found me, and what convinced her to hire a designer
[04:02] The fear: does a busy mom of four have capacity for this?
[05:47] The messy middle and the text that changed the project's direction
[08:07] AI copy vs. a human copywriter, and why Ali brought in my team
[10:34] How it felt to hit publish
[11:48] "If I waited another year…" and the website her team forgot they had
[15:04] How to budget for a website redesign
[17:34] Ali's advice if you know it's time but you're still waiting
"You either pay with your time or you pay with your money." — advice from Ali's dad that she wishes she'd followed from day one of this projectWhat's Next
138: How to Plan Q4 for Your Business Without the Year-End Panic
Épisode 138
mercredi 30 septembre 2026 • Durée 22:54
The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur wondering what's still worth doing before the year ends, this is the Q4 planning for small business rhythm I come back to every fall. It'll help you finish this year well and lay the groundwork for next year while there's still time to act on it.
Grab a notebook. This one comes with action steps.
What you'll learn
Why looking back comes first, and how an Ebenezer stone turns a simple wins list into worship
The two-column exercise that sorts what's left into Still Aligned and Let It Go, plus a way to save next-year ideas without losing them
A one-hour year-end brand check: where your best clients came from, what your website still says about you, and how to collect testimonials that actually sell
What October, November, and December are each good for, including how to decide about Black Friday well before Thanksgiving night
Why a rebrand or new website for next year needs a decision in Q4
Episode highlights
Timestamps are estimates. Check them against the final edited audio.
[00:00] Fall in Texas and the "where did the year go?" feeling [02:00] Welcome, and the one question this episode hangs on [04:30] Step 1: Look back first, with Samuel's Ebenezer stone and your three wins [08:00] Step 2: Still Aligned or Let It Go, and permission to mourn what didn't work out [11:30] Step 3: The year-end brand check, from client sources to testimonials [15:30] Step 4: October to build, November to serve, December to rest [20:30] Step 5: Three intentions, what God did in my business this year, and a recap
Q4 planning for small business: questions this episode answers
When should I start planning next year? In Q4. Waiting until December or the second week of January means you're planning from exhaustion, and a strong first quarter needs groundwork laid in the fall.
Is December a slow month for sales? Not for everyone. People who want to start the new year with a new brand or website are researching in November and December, so your website needs to be ready to meet them.
Quote to remember"Moving something to the right-hand column is clarity, and clarity is progress."Resources mentionedYour next step
137: The Marketing Mistake I Made Even Though I Know Better
Épisode 137
mercredi 23 septembre 2026 • Durée 12:15
SEO Metadata Block
Episode Title: The Marketing Mistake I Made Even Though I Know Better
Meta description (155 chars max): I stopped tracking where my website traffic came from. Here's how UTMs fixed it and how to check your own blind spot.
Primary keyword: track website traffic sources
Secondary keywords: UTM tracking for small business, Google Analytics traffic sources, marketing data for entrepreneurs
Show NotesI Had Traffic on My Website and No Idea Where It Came From
I put Google Analytics on every website I build — mine included. So when I tell you I had no way to track where my website traffic was coming from, that's not a beginner mistake. That's a "I know better than this" mistake. People were showing up on my site. Instagram, Pinterest, email, this podcast — I couldn't tell you which one was actually bringing them, or which ones I could quietly stop putting effort into.
This episode is the fix. If you've ever looked at your own analytics and thought "well, traffic is traffic, I guess that's good" — this one's for you.
What You'll Learn
Why "I'm getting traffic" isn't the same as knowing what's working
What a UTM actually is, explained without the jargon
How to build tagged links using Google's free Campaign URL Builder
The one habit that makes tracking actually pay off long-term
The mistake that makes tagging your links pointless if you skip it
Episode Highlights
(timestamps are estimates — verify against final edited audio)
[00:00] The confession: data nerd, lazy analytics
[03:15] Why untracked traffic is just an anonymous blob of visitors
[06:40] What a UTM is and how it tags a link by source, medium, and campaign
How to build one with Google's free Campaign URL Builder
Key TakeawayResources MentionedWhat To Do NextWhat's Next
136: How to Build a Quiz Lead Magnet That Actually Converts
Épisode 136
mercredi 9 septembre 2026 • Durée 15:06
Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job.
What you'll learn:
Why a quiz creates a different kind of opt-in motivation than a typical freebie
How question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessing
Why segmenting your list by quiz result changes what your follow-up emails can actually do
What happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completions
The two changes I made after diagnosing my own drop-off, and why I'm still waiting on the results
Episode highlights(timestamps are estimates — confirm against final edited audio)
[00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets
[03:15] The moment my view rate looked great and my completion rate didn't
[06:40] What's actually inside Interact: quiz types, the logic builder, and results pages
[10:20] How segmentation turns a quiz into more than a one-time freebie
[13:05] Building four to five emails per result, and what each sequence is actually built to do
[17:30] What the question-by-question analytics showed me about where people quit
[20:10] The problem I didn't expect: every result assumed something was broken
[23:00] What I changed, and why I don't have the after numbers yet
Key takeaway: "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it."
Resources mentioned:
What's Next
135: How to Price Your Services Without the Guilt
Épisode 135
mercredi 2 septembre 2026 • Durée 36:10
If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in business, it's tangled up with guilt about charging for something that feels like ministry. In this episode, Jan sits down with three women from her mastermind group, Lindsey Fletcher, Andi Hart, and Gabe Cox, for an unfiltered roundtable on why pricing is so hard and what to actually do about it.
What You'll Learn
Why fear and imposter syndrome quietly talk you into charging less than you're worth
How to separate a client's "no" from a personal rejection
The mindset shift that lets you see charging well as an act of stewardship, not greed
A practical, research-based process for pricing a new offer or service
How to raise your prices on existing clients without burning the relationship
Episode Highlights
Timestamps are estimates. Verify against the final edited audio before publishing.
[00:00] Meet the mastermind — Jan introduces the format (equal parts The View and business roundtable) and the four voices in this episode: Jan (brand and website strategy), Lindsey Fletcher (sales conversations), Andi Hart (product-based businesses and wholesale), and Gabe Cox (goal planning and business strategy).
[03:30] Why pricing feels so personal — The group unpacks the layers under pricing fear: imposter syndrome, the fear of actually having to deliver, and the way a "no" to your offer can feel like a "no" to you, especially when you built the thing yourself.
[08:00] The "helpful or paid" trap — Lindsey names the belief a lot of Christian women carry: if you're helpful, you can't charge, and if you charge, you're not helpful. The group reframes pricing as a way of letting a client actually invest in their own result, not a barrier to serving them.
[14:00] What happens when women get paid — Gabe references a community development study where giving income directly to women, rather than men, was what actually moved a community forward, and connects it to the idea that underpricing limits the impact a business owner can have.
Key Takeaway"The most expensive mistake you can make is undercharging."Resources MentionedWhat's Next
134: Why I Killed Marketing Without Socials
Épisode 134
mercredi 26 août 2026 • Durée 10:05
If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three years, and instead of glossing over that, this episode uses it as the case study for a question a lot of established business owners are quietly avoiding: how do you know when to rebrand your business, instead of just tweaking the same one forever?
What You'll Learn
Why a business can be working — clients, revenue, momentum — and still be carrying a brand that describes who you used to be
The real difference between positioning (which is allowed to change) and the thing underneath it that shouldn't
How to tell the difference between "this needs a refresh" and "this needs a rebuild"
Why outgrowing your own brand isn't a failure, it's just what happens after real growth
What's coming on this show going forward, and why the content itself is shifting shape
Episode Highlights (timestamps are estimates — confirm against final edited audio)
[00:00] The Texas weather bit, and why a third name change isn't the flaky move it looks like
[02:15] The real story: from Her Faith at Work to falling out of love with content creation and social media
[05:30] The question that reframed everything, and what came out of sitting with it
[08:00] The "next level problem" — the gap between the business you're running and the brand still describing the old one
[09:45] A musician's detour into pitch, volume, and timbre — and what it actually has to do with your brand
[13:00] What's ahead on the show, and the Brand Sound Quiz
Key Takeaway"Your positioning is pitch. It can move. But your timbre is the thing under both of those that doesn't change no matter what note you're playing or how loud you're playing it."Call to Action
Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.
Episode 120: How I Grew My Email List 200% Without a Single Social Post [LINK]
Proverbs 16:9: “In their hearts humans plan their course, but the Lord establishes their steps.”
Your next step
Don’t let this episode turn into one more thing you meant to do. Download the free 2027 Planning Guide at jantouchberry.com/planning, block off one afternoon this week, and walk through each step with the worksheets. You’ll have your plan finished before the holidays take over your calendar.
[14:38] Why Allison is moving her bots off ChatGPT and onto a new platform called Wave
[17:47] Can you trust AI output without the education behind it?
[22:05] Are digital courses still worth creating?
[25:17] Trends for 2027, including the webinar Allison has run monthly for two years
[26:47] The founders who will pull ahead next year
Every sequence Allison described ends the same way, with a click to your sales page or website. If that page is confusing, outdated, or buries the next step, the email did its job and the website lost the sale. Grab the free Brand Audit Scorecard at jantouchberry.com/scorecard to grade your site’s conversion path before you build the funnel that points to it.
If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.
Interact Quizzes - What I use to build all my quiz lead magnets on.*
Enjoy 1 month of Showit FREE with my linkwhen you sign up.*
Get 25% off your first year of Flodesk, my email marketing software.*
Get 30% off of your HoneyBook subscription - The CRM I use in my business.*
Tired of freebies that flop - grab this resource and level up your game.
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #thebetterbrand and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
[12:25] Step 4: Have it edit your words instead of replacing them
[13:01] Step 5: The ownership pass and the competitor test
[14:44] The client who forwarded a ChatGPT to-do list built from one screenshot
[17:04] Why we fact-check AI on shoes but not on our businesses
[17:54] Five questions to ask before you act on AI advice
[20:58] “Test everything, hold fast to what is good”
[21:15] This week’s homework
[22:47] Where to start: the Brand Audit Scorecard
How do you keep your brand voice when you use AI?
Jan’s answer: think first, then bring in the tool. Start with a voice memo or scratch paper so your opinions and odd specific details are on the page before AI touches anything. Use AI as a thinking partner that asks you questions, require it to cite sources and admit when it’s guessing, and ask it to tighten your draft without adding anything you didn’t say. Then read the final version out loud, cut anything you’d never say to a client, and put back one detail no one else could have written.
Should you trust AI’s advice about your website or SEO?
Treat it as a list of questions for your expert, never a list of instructions. Ask the tool what it can’t see, have it rank recommendations by confidence, and make it argue the case that its advice is wrong for your business. Then verify one item with a real source before acting on the rest.
MIT Media Lab, “Your Brain on ChatGPT” (preprint): [link]
1 Thessalonians 5:21
Find out where your brand stands
If this episode made you wonder whether your own copy has drifted toward sounding like everyone else, take the free Brand Audit Scorecard at jantouchberry.com/scorecard. It’s a self-scored checklist that shows you where your brand and website stand right now, so you know what to fix first.
If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.
Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.
Interact Quizzes - What I use to build all my quiz lead magnets on.*
Enjoy 1 month of Showit FREE with my linkwhen you sign up.*
Get 25% off your first year of Flodesk, my email marketing software.*
Get 30% off of your HoneyBook subscription - The CRM I use in my business.*
Tired of freebies that flop - grab this resource and level up your game.
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned...
If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.
Interact Quizzes - What I use to build all my quiz lead magnets on.*
Enjoy 1 month of Showit FREE with my linkwhen you sign up.*
Get 25% off your first year of Flodesk, my email marketing software.*
Get 30% off of your HoneyBook subscription - The CRM I use in my business.*
Tired of freebies that flop - grab this resource and level up your game.
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
When should I book a rebrand or new website? If it's on next year's list, decide in Q4. Designers book out ahead, and you don't want a brand project landing on top of your busiest season.
1 Samuel 7:12, the Ebenezer stone
"Come Thou Fount of Every Blessing" (the hymn line "Here I raise my Ebenezer")
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.
Interact Quizzes - What I use to build all my quiz lead magnets on.*
Enjoy 1 month of Showit FREE with my linkwhen you sign up.*
Get 25% off your first year of Flodesk, my email marketing software.*
Get 30% off of your HoneyBook subscription - The CRM I use in my business.*
Tired of freebies that flop - grab this resource and level up your game.
*Some are affiliate links which means I may earn a commission.
[10:20]
[13:05] The habit that matters more than the tool
[15:30] The mistake I almost made even after catching myself
[17:45] Why this is a brand-growth decision, not a tech task
"My website's doing fine" tells you nothing you can act on. "The link in my Tuesday email converts three times better than the one in my Instagram bio" tells you exactly where to spend your next hour.
Brand Clarity Audit — $27 personalized breakdown of your site, search presence, and conversion path
Pick one channel you're active on — email, Instagram, Pinterest, wherever — and tag your very next link before you share it. Then put a reminder on your calendar for 30 days out to go check what it told you.
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
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If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
[18:00] Pricing on feelings vs. pricing on data — Andi breaks down the consumer psychology of pricing (why a $1,000 washing machine reads as "better" than a $300 one) and why decisions made from feeling instead of research are the most common way business owners undercharge.
[22:30] Start at the top, not the bottom — Gabe shares how she used to launch everything cheap, and how flipping that (starting with a signature, higher-priced offer and working backward) changed both her income and her client experience.
[27:00] How to actually raise your prices — The group walks through real approaches: giving current clients a heads-up and a last chance at the old price, grandfathering loyal clients until they lapse, and raising prices at capacity rather than on a schedule.
[33:00] Final wisdom — Each guest leaves one closing thought: take imperfect action instead of waiting to feel ready, let God lead the decision, and remember that undercharging, not overcharging, is the mistake that actually costs you.
Proverbs 31:18, referenced in the conversation about stewarding what God has given you
A community development study on income and women (referenced from memory during the episode; exact source and figures were not confirmed on air)
Alex Hormozi, referenced for his advice to start with a signature, higher-priced offer
We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.
ABOUT THE HOST:
Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.
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