Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast.
Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand apart from our cultural standards and grow their business from a place of integrity and confidence.
Settle in and learn the art of selling differently.
This show will provide answers to questions like:
How to embrace authentic selling in my product based business?
What is the difference between relationship selling and transactional selling?
How can I accelerate my business growth?
How do you integrate faith in business?
How can entrepreneurs overcome imposter syndrome?
How to utilize story selling as a framework for business growth?
What are effective lead generation strategies for product based businesses?
How do I start online marketing?
What are some marketing strategies for my small business?
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As the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn't just reduce stress; it also translates into better sales outcomes.
Today’s episode, is a treasure trove of actionable ideas designed to help you get ahead, so you can maximize your holiday sales this season.
I’m sharing 10 creative holiday sales promotional ideas to help you get ahead and have better sales this season.
So, if you have ever found yourself on Thanksgiving Day thinking about a Black Friday promotion without a single plan in place, this episode is for you!
Episode Highlights:
Suggestions for brick-and-mortar and online stores
Creative ideas for virtual events
Partnering with a charity
Buy now, save later
Exclusive early access event
Curate gift bundles
Holiday-themed giveaways
Limited edition product release
Flash sales
Gift with purchase
Curate a holiday gift guide
Resources & Links
👉🏼 Get 10 hours back in your week without hiring an expensive marketing agency with the Marketing Bank Membership!
👉🏼 Stop guessing and start wholesaling with confidence in just 30 days with my signature She Sells Wholesale course!
A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.
I know I’m guilty of shopping online or in stores and making a decision on a product based on its packaging because it’s a part of our consumer psychology to be attracted to products based on packaging.
Today we are going to dive into 4 key ways that your product packaging can help sell more of your products. And this is key because many times your product packaging is the first thing consumers see so it’s absolutely essential that your product is packaged correctly.
So, if you are ready to dive into an often-overlooked but crucial aspect of your business, product packaging, and are looking for actionable steps then press play and listen in!
As entrepreneurs and small business owners we all have the same question.
And that is, how do I grow a small business?
And that answer is a combination of things including customer testimonials, SOP’s (standard operating procedures) and automations!
My guest today, Dolly DeLong, is a workflow and systems educator and a launch integrator for small business owners. One of Dolly’s superpowers is that she is super organized and intentional with systems and workflows which means she has some amazing ideas when it comes to organizing the back end of your business!
Dolly is sharing the power of utilizing testimonials and social proof to help sell your products and in turn help grow your business.
She also sheds light on how to set up post-purchase emails and automations so that you can enhance the relationship with your customers and in turn grow your business.
So, are you ready to discover the magic of testimonials when it comes to helping your product-based business grow? If so, press play and listen in!
Connect with Dolly:
4 Types of Buyers: Understanding Their Behavior for Effective Selling Strategies
You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors.
Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and you can provide them with the necessary resources that they need to make an educated and informed decision of whether your product or your services are the right fit for their needs.
Today, we are going to dig into the 4 types of buyers, how you can identify them, and how you can tailor your message specifically to those buyers and what they need to make an overall decision on whether they want to buy your product or service.
So, if you are ready to take your sales strategy to the next level by understanding your customers’ behavior and the 4 types of buyers press play and let’s go!
After listening to the episode use the text me button at the top of the show notes and let me know what kind of buyer you are and how you resonate with being that buyer!
Episode Highlights:
Importance of understanding buyer behavior in sales
Significance of tailoring messages to different types of buyers
7 Best Tech Tools for Small Businesses to Boost Sales in 2024
There are a lot of tech tools for small businesses available but which tools are the best ones to use?
I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible.
I mean, you are only one person and there’s only so much of you that can go around when it comes to selling your product offerings, which is why it’s vitally important that you are leveraging technology to increase your sales in the online marketing world.
Today, I’m sharing with you my 7 best tech tools for small businesses that will help you boost your sales in 2024.
I’m diving into the significance of CRM software to streamline sales outreach and connect with customers, the power of tailwind for optimizing Pinterest, Convertbox which has sales targeting tools and has had a remarkable return on my investment, plus several other must have tech tools!
So, if you are ready to streamline your sales processes, increase efficiency and automate your sales funnels to help increase your revenue and maximize your profit then this episode is for you!
Grab my free download that is filled with affiliate links for all of my favorite tools and resources! https://andeehart.com/salestools
Mastering Pop-Up Market Success with Mina Davenport
What does a wildly successful pop-up market look like?
Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience.
The unexpected challenges she faced during her pop-up market and how she overcame them.
Her strategy for maximizing sales while maintaining customer satisfaction.
The importance of highlighting unique features and minimizing the barriers for purchase and so much more.
So, listen in on Mina’s inspiring journey of resilience during her first pop-up market and her invaluable insights for aspiring and established product-based business owners.
Would you like to learn exactly how I 20x’ed my return on investment at my last pop-up market and continued making sales from the same customers for months following the pop-up market? Join Pop-Up Market Prep – learn more here https://hartdesignco.thrivecart.com/pop-up-market-prep/
Resources:
Avoid these 5 Common Mistakes when Selling Your Products Online
How can you overcome the anxiety of selling your products online and build confidence in your sales approach?
By avoiding these 5 common mistakes when it comes to selling your products online.
And how do I know about these mistakes?
Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success.
So, we are diving into importance of high-quality visual content in portraying the value of your products, emphasizing the power of social proof through customer testimonials and reviews, the common oversight of mobile optimization, harnessing the power of analytics, and the importance of consistent posting and marketing.
Are you ready to avoid these common mistakes when it comes to selling your products online? If so, press play and let’s go!
Episode Highlights:
The impact poor visual content has on your products
Benefits of using customer testimonials and reviews in sales and marketing content
How to Stand Out in an Over Saturated Market - 5 Strategies for Success
If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place!
And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.
And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%?
Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market.
So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd!
Resources:
How to use consumer market trends to build your product-based business
And while that first pop-up market was not successful, I did learn many valuable lessons that day.
I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more.
Which is why I’m sharing with you my GROW framework which is a 4-step framework that is designed to help you prepare for your next pop-up market and generate sales long after the event is over.
So, if you are a product-based business owner looking for ways on how to increase sales at vendor fairs press play and listen in!
Want to go a bit deeper when it comes to your Pop-up market prep? Learn how I 20x’ed my return investment at my last pop-up market and continued making sales from the same customers for months following the pop-up. You can learn more about Pop-Up Market Prep here
Episode Highlights:
The GROW framework for optimal sales at pop-up markets
4 Business Boundaries to Set to Avoid Burnout and Succeed as an Entrepreneur
Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business.
When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur.
Which is why I’m diving into the 4 boundaries you should be setting in your business so that you are living your most intentional and purposeful life and creating a healthy work-life balance.
So, if you are ready to learn how to set healthy business boundaries that will elevate your sales, provide a top-notch customer experience and ensure that you are on track to build a sustainable and successful business then tune in now.
Related Resources
Ep 101: Are you making these common sales mistakes?
The She Sells Differently Coaching Community – A community of like-minded peers and small business owners that you can connect with and lean on for support as a product-based business owner
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