Explorez tous les épisodes du podcast The Better Brand | Faith, Branding & Business Growth

Five days after Melissa Hughes prayed, "God, if this is something you want me to do, make it clear," a video she posted on TikTok hit 22 million views. The Kelly Clarkson Show reached out the next morning. She didn't feel ready for any of it, and she has come to believe that feeling was the whole point.

Melissa is a coach, an author, and Jan's longtime friend. Her new book, Expansion Syndrome, is for Christian women entrepreneurs who hit the same wall every time they go to share their voice, their content, or their calling: imposter syndrome. Her reframe is a relief. When God calls you into something bigger than your current identity, that "I'm not enough" feeling may be the sign you're growing into who He made you to be. Jan read this book cover to cover (which, she'll tell you, rarely happens), and Part 1 walks through the passages that stopped her in her tracks.

• What expansion syndrome is, and how to tell it apart from the imposter syndrome that keeps you stuck
• Why God so often calls the unqualified, from David the shepherd to the woman launching her first offer
• How to recognize the rooms you're meant to be in (you'll feel stretched and more like yourself at the same time)
• Why your desire to speak, build, or grow your business may be a signpost from God instead of something to feel guilty about
• How to tell whether the voices around you come from faith or from fear dressed up as wisdom

Timestamps are estimates from the raw recording. Verify against the final edited audio.

• [00:00] Jan's first-ever author interview, and why she read every page
• [00:55] Melissa defines expansion syndrome and where the term came from
• [04:18] What if "I'm not enough" is what growth in the kingdom feels like?
• [05:32] Why God builds our calling around dependence on Him
• [07:50] Stepping into rooms your past self would feel unqualified for
• [09:21] The right room makes you more yourself (and why Melissa realized she never liked her gray house)
• [11:54] When your desire to grow is a signpost from God
• [13:00] "Lay it down," three years of being a mom, then 22 million views
• [14:51] Winston, the backflip, and what to do with a God-given dream you haven't landed yet
• [17:00] How the enemy uses a pure heart to keep women off the stage
• [18:46] Voices of faith or fear, and the vineyard in Proverbs 31:16
• [21:39] Why this is really a book about identity
• [21:53] The names we're called over a lifetime and what each one reveals

• Expansion Syndrome by Melissa Hughes: melissaleahughes.com/expansionsyndrome
• Melissa's podcast: She Can Share
• Connect with Melissa: Instagram
• Scripture: 1 Samuel 16 (David anointed as king), 2 Corinthians 12:9–10, Proverbs 31:16, Lamentations 3:22–23
• Part 2 of this conversation: Listen Here

Expansion Syndrome is out now. If you've been calling it imposter syndrome every time God nudges you toward something bigger, start here. Grab your copy at melissaleahughes.com/expansionsyndrome, and once you've read it, leave Melissa a review so the book can find the next woman who needs it. Then come back next week for Part 2.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Most of us start January with a planner full of goals and no idea how many clients it actually takes to hit them. This year, you can skip the forty-slide vision deck. In about twenty minutes, I’ll walk you through a 2027 business planning process that fits on one page. It’s simple enough to finish in an afternoon and specific enough that you’ll still be using it in March.

We’ll look back at what actually made you money in 2026. Then we’ll turn your revenue goal into a number of calls you can book each month, and give every quarter one project that moves you toward it. If you’ve ever set a big goal and then had no idea what to do on a random Tuesday in April, this one’s for you.

What you’ll learn

• The three questions to answer about 2026 before you plan anything new, including the one most business owners skip
• How a $120,000 goal becomes four sales calls a month, with simple math you can do on a napkin
• Why your best marketing channel is wherever your clients already came from, and how to work referrals on purpose
• The four levers every revenue project should move, and why a price increase in Q1 can cut your client load
• How to make room for a long-game project, like a podcast or a course, without letting it eat the work that pays the bills
• A three-question brand and website check to make sure your site can carry the plan you just made

Resources mentioned

• Free 2027 Planning Guide: the worksheets for every step in this episode, plus the one-page plan. jantouchberry.com/planning
• Brand Audit Scorecard: a free checklist for the Step 5 brand check. jantouchberry.com/scorecard
• Episode 115: The Sabbath Principle: How I Took Two Weeks Off and My Business Kept Growing [LINK]
• Episode 120: How I Grew My Email List 200% Without a Single Social Post [LINK]
• Proverbs 16:9: “In their hearts humans plan their course, but the Lord establishes their steps.”

Your next step

Don’t let this episode turn into one more thing you meant to do. Download the free 2027 Planning Guide at jantouchberry.com/planning, block off one afternoon this week, and walk through each step with the worksheets. You’ll have your plan finished before the holidays take over your calendar.

Six months pregnant, Allison Hardy got called into HR and lost her job as a tenure-track college art professor. The business she built after that layoff runs on email, and today she teaches founders an email funnel strategy that sells their offers while they’re busy serving clients. If you have a few hundred people on your list and haven’t written to them in months, this conversation will have you opening a blank email before it’s over.

Allison and I met at a podcasting conference, where I signed up for her membership on my phone halfway through her breakout session. We talk about why email still outperforms social media for reach, what belongs in a funnel versus your regular mailing list, how she uses AI to write email sequences without flattening your voice, and the online business trends she’s watching for 2027.

• Why a 20% open rate on a list of 1,000 puts your message in front of more people than 1,000 Instagram followers will (and why Allison’s clients often see 40 to 50%)
• The two buckets of email marketing and what each one is supposed to do
• How to map the gaps between someone downloading your freebie and being ready to hear your pitch
• Why a subscriber going through the same funnel three times before buying is perfectly normal
• What AI can do for your email copy, and what to feed it so the output still sounds like you

Timestamps are estimates from the raw recording. Verify against the final edit.

• [00:58] Allison’s layoff at six months pregnant, and the personal training business that pushed her into email
• [03:55] Jenna Kutcher’s six-month nurture sequence, and why you don’t need one
• [05:35] The case for email: it changes slower than social, reaches more of your audience, and lets you link out without penalty
• [08:39] Funnel versus mailing list, and why the goal of your list is getting people back into a funnel
• [09:36] Filling the gaps between the lead magnet and the pitch
• [11:36] The ten AI bots inside Emails That Sell, including Polly (pitch sequences) and Nelly (nurture sequences)
• [14:38] Why Allison is moving her bots off ChatGPT and onto a new platform called Wave
• [17:47] Can you trust AI output without the education behind it?
• [22:05] Are digital courses still worth creating?
• [25:17] Trends for 2027, including the webinar Allison has run monthly for two years
• [26:47] The founders who will pull ahead next year

• Emails That Sell membership: allisonhardy.com/emails-that-sell
• 14-day trial for $24: allisonhardy.com/emails-that-sell-trial
• Allison on Instagram: @allison_hardy
• My recent episode on how AI is making people average

Every sequence Allison described ends the same way, with a click to your sales page or website. If that page is confusing, outdated, or buries the next step, the email did its job and the website lost the sale. Grab the free Brand Audit Scorecard at jantouchberry.com/scorecard to grade your site’s conversion path before you build the funnel that points to it.

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

CONNECT WITH JAN:

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #thebetterbrand and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI is flattening how brands sound, and your audience notices. In this episode of The Better Brand, Jan Touchberry walks faith-based business owners and Christian entrepreneurs through the exact workflow she uses to keep her brand voice in everything she writes with AI, plus what to do when ChatGPT hands you a two-page list of “fixes” for your business.

This is not an anti-AI episode. Jan uses it every week. She just refuses to let it write her out of her own business.

What you’ll learn

• Why AI tools default to average, and why that makes your emails sound like everyone else’s
• What the research says about AI-assisted writing and consumer trust (the numbers are hard to ignore)
• Jan’s five-step workflow for using AI without handing over your brand voice
• How to question an AI diagnosis of your website, SEO, or analytics before you act on it
• The “ownership pass” and “competitor test” every piece of copy should go through before it goes out

Episode highlights

(Timestamps are estimates from the raw recording. Verify against final edited audio.)

[00:00] AI fatigue, eye rolls, and the three subject lines clogging everyone’s inbox

[02:00] Why this isn’t an anti-AI episode

[03:02] How AI writes, and why “most likely” really means “average”

[04:29] Timbre: the part of your sound AI can’t copy (callback to episode 134)

[05:16] The research on AI, sameness, and trust

[07:55] Step 1: Brain dump before you open any AI tool

[09:34] Step 2: Let AI ask you questions, one at a time

[11:04] Step 3: Tell it to bring receipts

[12:25] Step 4: Have it edit your words instead of replacing them

[13:01] Step 5: The ownership pass and the competitor test

[14:44] The client who forwarded a ChatGPT to-do list built from one screenshot

[17:04] Why we fact-check AI on shoes but not on our businesses

[17:54] Five questions to ask before you act on AI advice

[20:58] “Test everything, hold fast to what is good”

[21:15] This week’s homework

[22:47] Where to start: the Brand Audit Scorecard

How do you keep your brand voice when you use AI?

Jan’s answer: think first, then bring in the tool. Start with a voice memo or scratch paper so your opinions and odd specific details are on the page before AI touches anything. Use AI as a thinking partner that asks you questions, require it to cite sources and admit when it’s guessing, and ask it to tighten your draft without adding anything you didn’t say. Then read the final version out loud, cut anything you’d never say to a client, and put back one detail no one else could have written.

Should you trust AI’s advice about your website or SEO?

Treat it as a list of questions for your expert, never a list of instructions. Ask the tool what it can’t see, have it rank recommendations by confidence, and make it argue the case that its advice is wrong for your business. Then verify one item with a real source before acting on the rest.

Pull quote

Resources mentioned

• Episode 134 on timbre and brand voice: [link]
• Doshi & Hauser, “Generative AI enhances individual creativity but reduces the collective diversity of novel content,” Science Advances (2024): https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532
• Gartner consumer survey on AI-generated content, September 2026: https://www.gartner.com/en/newsroom/press-releases/2026-09-22-gartner-marketing-survuey-finds-35-percent-of-consumers-rely-on-influencers-less-due-to-ai
• Kinsta consumer survey on AI and trust, September 2026: https://kinsta.com/?p=219401
• MIT Media Lab, “Your Brain on ChatGPT” (preprint): [link]
• 1 Thessalonians 5:21

Find out where your brand stands

If this episode made you wonder whether your own copy has drifted toward sounding like everyone else, take the free Brand Audit Scorecard at jantouchberry.com/scorecard. It’s a self-scored checklist that shows you where your brand and website stand right now, so you know what to fix first.

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned...

Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside.

This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and what she'd tell any business owner trying to decide how much to budget for a website. If you've been telling yourself your site is "good enough" because referrals are carrying you, this conversation is for you.

What you'll learn

• Why a strong personal brand can hide a weak website for years, and the moment it stops working
• What actually happens in the messy middle of a rebrand, and why changing direction isn't a failure
• Where AI helps with website copy and where it flattens your voice
• How to think about budgeting for a website redesign using the "time or money" rule
• How a clear website made Ali's marketing easier, down to her team pulling social content straight from it

Episode highlights (estimates, verify against final audio; the new intro will shift these)

• [00:43] Meet Ali and the website she built herself
• [02:17] How she found me, and what convinced her to hire a designer
• [04:02] The fear: does a busy mom of four have capacity for this?
• [05:47] The messy middle and the text that changed the project's direction
• [08:07] AI copy vs. a human copywriter, and why Ali brought in my team
• [10:34] How it felt to hit publish
• [11:48] "If I waited another year…" and the website her team forgot they had
• [15:04] How to budget for a website redesign
• [17:34] Ali's advice if you know it's time but you're still waiting

Key takeaway

Resources mentioned

• Ali's website (see the before and after): alispitsbergen.com
• Ali's Inner Circle mastermind: alispitsbergen.com/innercircle
• For His Glory CEO podcast: alispitsbergen.com/podcast
• Melissa Hughes' website: Melissaleahughes.com
• Free Q4 planning guide (the episode that first introduced Ali to my work): jantouchberry.com/q4planning

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur wondering what's still worth doing before the year ends, this is the Q4 planning for small business rhythm I come back to every fall. It'll help you finish this year well and lay the groundwork for next year while there's still time to act on it.

Grab a notebook. This one comes with action steps.

• Why looking back comes first, and how an Ebenezer stone turns a simple wins list into worship
• The two-column exercise that sorts what's left into Still Aligned and Let It Go, plus a way to save next-year ideas without losing them
• A one-hour year-end brand check: where your best clients came from, what your website still says about you, and how to collect testimonials that actually sell
• What October, November, and December are each good for, including how to decide about Black Friday well before Thanksgiving night
• Why a rebrand or new website for next year needs a decision in Q4

Timestamps are estimates. Check them against the final edited audio.

[00:00] Fall in Texas and the "where did the year go?" feeling [02:00] Welcome, and the one question this episode hangs on [04:30] Step 1: Look back first, with Samuel's Ebenezer stone and your three wins [08:00] Step 2: Still Aligned or Let It Go, and permission to mourn what didn't work out [11:30] Step 3: The year-end brand check, from client sources to testimonials [15:30] Step 4: October to build, November to serve, December to rest [20:30] Step 5: Three intentions, what God did in my business this year, and a recap

When should I start planning next year? In Q4. Waiting until December or the second week of January means you're planning from exhaustion, and a strong first quarter needs groundwork laid in the fall.

Is December a slow month for sales? Not for everyone. People who want to start the new year with a new brand or website are researching in November and December, so your website needs to be ready to meet them.

When should I book a rebrand or new website? If it's on next year's list, decide in Q4. Designers book out ahead, and you don't want a brand project landing on top of your busiest season.

• 1 Samuel 7:12, the Ebenezer stone
• "Come Thou Fount of Every Blessing" (the hymn line "Here I raise my Ebenezer")
• Free Brand Audit Scorecard: jantouchberry.com/scorecard

Ready to turn your notes into a real plan? Grab the free Q4 planning guide and map out the last three months of your year.

Get the Q4 planning guide: jantouchberry.com/q4planning

Want to see how your brand and website are holding up before next year? Take the free Brand Audit Scorecard: jantouchberry.com/scorecard

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

Episode Title: The Marketing Mistake I Made Even Though I Know Better

Slug suggestion: utm-tracking-marketing-mistake-christian-entrepreneurs

Meta description (155 chars max): I stopped tracking where my website traffic came from. Here's how UTMs fixed it and how to check your own blind spot.

Primary keyword: track website traffic sources

Secondary keywords: UTM tracking for small business, Google Analytics traffic sources, marketing data for entrepreneurs

I put Google Analytics on every website I build — mine included. So when I tell you I had no way to track where my website traffic was coming from, that's not a beginner mistake. That's a "I know better than this" mistake. People were showing up on my site. Instagram, Pinterest, email, this podcast — I couldn't tell you which one was actually bringing them, or which ones I could quietly stop putting effort into.

This episode is the fix. If you've ever looked at your own analytics and thought "well, traffic is traffic, I guess that's good" — this one's for you.

• Why "I'm getting traffic" isn't the same as knowing what's working
• What a UTM actually is, explained without the jargon
• How to build tagged links using Google's free Campaign URL Builder
• The one habit that makes tracking actually pay off long-term
• The mistake that makes tagging your links pointless if you skip it

(timestamps are estimates — verify against final edited audio)

[00:00] The confession: data nerd, lazy analytics

[03:15] Why untracked traffic is just an anonymous blob of visitors

[06:40] What a UTM is and how it tags a link by source, medium, and campaign

[10:20] How to build one with Google's free Campaign URL Builder

[13:05] The habit that matters more than the tool

[15:30] The mistake I almost made even after catching myself

[17:45] Why this is a brand-growth decision, not a tech task

"My website's doing fine" tells you nothing you can act on. "The link in my Tuesday email converts three times better than the one in my Instagram bio" tells you exactly where to spend your next hour.

• Google Campaign URL Builder — free tool to build tagged links
• Brand Audit Scorecard — free, see what's working (and what isn't) on your own site
• Brand Clarity Audit — $27 personalized breakdown of your site, search presence, and conversion path

Pick one channel you're active on — email, Instagram, Pinterest, wherever — and tag your very next link before you share it. Then put a reminder on your calendar for 30 days out to go check what it told you.

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job.

What you'll learn:

• Why a quiz creates a different kind of opt-in motivation than a typical freebie
• How question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessing
• Why segmenting your list by quiz result changes what your follow-up emails can actually do
• What happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completions
• The two changes I made after diagnosing my own drop-off, and why I'm still waiting on the results

Episode highlights (timestamps are estimates — confirm against final edited audio)

• [00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets
• [03:15] The moment my view rate looked great and my completion rate didn't
• [06:40] What's actually inside Interact: quiz types, the logic builder, and results pages
• [10:20] How segmentation turns a quiz into more than a one-time freebie
• [13:05] Building four to five emails per result, and what each sequence is actually built to do
• [17:30] What the question-by-question analytics showed me about where people quit
• [20:10] The problem I didn't expect: every result assumed something was broken
• [23:00] What I changed, and why I don't have the after numbers yet

Key takeaway: "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it."

Resources mentioned:

• Take the Brand Frequency Quiz: jantouchberry.com/quiz
• Try Interact at a discount: Interact quiz platform link

Call to action: Take the Brand Frequency Quiz at jantouchberry.com/quiz to see the segmentation in action, and if you're thinking about building your own, use the Interact link above to get started at a discount.

CONNECT WITH JAN:

Subscribe to the newsletter: http://jantouchberry.com/newsletter

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.

Interact Quizzes - What I use to build all my quiz lead magnets on.*

Enjoy 1 month of Showit FREE with my link when you sign up.*

Get 25% off your first year of Flodesk, my email marketing software.*

Get 30% off of your HoneyBook subscription - The CRM I use in my business.*

Tired of freebies that flop - grab this resource and level up your game.

Get more clear on who your brand serves: Ideal Client Workbook

*Some are affiliate links which means I may earn a commission.

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in business, it's tangled up with guilt about charging for something that feels like ministry. In this episode, Jan sits down with three women from her mastermind group, Lindsey Fletcher, Andi Hart, and Gabe Cox, for an unfiltered roundtable on why pricing is so hard and what to actually do about it.

• Why fear and imposter syndrome quietly talk you into charging less than you're worth
• How to separate a client's "no" from a personal rejection
• The mindset shift that lets you see charging well as an act of stewardship, not greed
• A practical, research-based process for pricing a new offer or service
• How to raise your prices on existing clients without burning the relationship

Timestamps are estimates. Verify against the final edited audio before publishing.

[00:00] Meet the mastermind — Jan introduces the format (equal parts The View and business roundtable) and the four voices in this episode: Jan (brand and website strategy), Lindsey Fletcher (sales conversations), Andi Hart (product-based businesses and wholesale), and Gabe Cox (goal planning and business strategy).

[03:30] Why pricing feels so personal — The group unpacks the layers under pricing fear: imposter syndrome, the fear of actually having to deliver, and the way a "no" to your offer can feel like a "no" to you, especially when you built the thing yourself.

[08:00] The "helpful or paid" trap — Lindsey names the belief a lot of Christian women carry: if you're helpful, you can't charge, and if you charge, you're not helpful. The group reframes pricing as a way of letting a client actually invest in their own result, not a barrier to serving them.

[14:00] What happens when women get paid — Gabe references a community development study where giving income directly to women, rather than men, was what actually moved a community forward, and connects it to the idea that underpricing limits the impact a business owner can have.

[18:00] Pricing on feelings vs. pricing on data — Andi breaks down the consumer psychology of pricing (why a $1,000 washing machine reads as "better" than a $300 one) and why decisions made from feeling instead of research are the most common way business owners undercharge.

[22:30] Start at the top, not the bottom — Gabe shares how she used to launch everything cheap, and how flipping that (starting with a signature, higher-priced offer and working backward) changed both her income and her client experience.

[27:00] How to actually raise your prices — The group walks through real approaches: giving current clients a heads-up and a last chance at the old price, grandfathering loyal clients until they lapse, and raising prices at capacity rather than on a schedule.

[33:00] Final wisdom — Each guest leaves one closing thought: take imperfect action instead of waiting to feel ready, let God lead the decision, and remember that undercharging, not overcharging, is the mistake that actually costs you.

• Proverbs 31:18, referenced in the conversation about stewarding what God has given you
• A community development study on income and women (referenced from memory during the episode; exact source and figures were not confirmed on air)
• Alex Hormozi, referenced for his advice to start with a signature, higher-priced offer

CONNECT with the ladies on their podcasts:

Gabe Cox - Pursuing Goals God's Way

Lindsey Fletcher - The Leaders Table

Andee Hart - She Sells Differently

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three years, and instead of glossing over that, this episode uses it as the case study for a question a lot of established business owners are quietly avoiding: how do you know when to rebrand your business, instead of just tweaking the same one forever?

• Why a business can be working — clients, revenue, momentum — and still be carrying a brand that describes who you used to be
• The real difference between positioning (which is allowed to change) and the thing underneath it that shouldn't
• How to tell the difference between "this needs a refresh" and "this needs a rebuild"
• Why outgrowing your own brand isn't a failure, it's just what happens after real growth
• What's coming on this show going forward, and why the content itself is shifting shape

• [00:00] The Texas weather bit, and why a third name change isn't the flaky move it looks like
• [02:15] The real story: from Her Faith at Work to falling out of love with content creation and social media
• [05:30] The question that reframed everything, and what came out of sitting with it
• [08:00] The "next level problem" — the gap between the business you're running and the brand still describing the old one
• [09:45] A musician's detour into pitch, volume, and timbre — and what it actually has to do with your brand
• [13:00] What's ahead on the show, and the Brand Sound Quiz

Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.

Ever have someone tell you they love your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically don't exist anymore because nobody can find them? Here's the thing: podcasting is one of the best owned-media tools you have, but only if it's built to actually lead somewhere. Today I'm sitting down with Jenny Suneson, who has been in the podcasting world since 2018 and now helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their number one visibility strategy — to fix exactly that.

• Why your podcast name might be the single biggest SEO mistake you're making (and the easy fix if you're too attached to change it)
• The often-overlooked places in your podcast settings where you can add searchable keywords
• How to know if you've niched down too far — or not nearly far enough
• Why "customer journey" is the most common blind spot for podcasters, even ones with a strong, established brand
• The real reason most podcasters shouldn't chase sponsorships first (and what to prioritize instead)
• Why auditing your back catalog could be the fastest way to grow your downloads this year

Timestamps are estimates and will be confirmed against final edited audio before publishing.

• [00:00] Meet Jenny Suneson — Podcasting since 2018, in the industry since 2019, and why she loves that podcasting doesn't change nearly as fast as social media
• [04:00] The SEO ingredients most podcasters skip — Why your first word matters, what to do if you love your "cute" show name, and the hidden keyword fields in your podcast host most people never touch
• [10:00] How far is too far when niching down — Jenny's own journey from "female entrepreneurs" to "mom entrepreneurs," and how to know when you've found the sweet spot
• [14:00] Mapping the listener journey — Why so many podcasters run their show and their business as two disconnected things, and the funnel that actually moves a listener toward becoming a client
• [20:00] Monetization: products first, sponsorships last — Why most podcasters chasing sponsorship deals are leaving money on the table, and where affiliate links fit in
• [22:00] The one thing to do if you want to level up — A full back-catalog audit, and the tool Jenny (and Jan) both use to track SEO rankings episode by episode

Jenny put it simply: most podcasters aren't struggling because their content is bad — they're struggling because they never built a way for a listener to become a lead. If you're not offering a next step, people don't know one exists.

• Podcasting for Moms — Jenny Suneson's podcast, available wherever you listen
• Connect with Jenny on her website
• PodSEO (podseo.com) — the SEO tracking tool both Jenny and Jan use to see what keywords their shows are ranking for

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If you've ever told yourself "I'll fix my marketing once I have more budget," this episode is going to challenge that. Today I'm talking with Dr. Dave Jones — former professional hockey player, founder of the Christian advertising agency M Is Good, and creator of the R7 process — about why the businesses and ministries that struggle most with marketing usually don't have a money problem. They have a messaging problem. This is a rich, practical conversation about strategy, funnels, and what it actually takes to get above the noise right now.

• Why Dave's agency won't just "update your website" until they've nailed down your vision and messaging first
• The R7 process for aligning strategy with purpose — and why skipping straight to execution almost always backfires
• What top, middle, and bottom-of-funnel KPIs actually mean, and why "ROI" is only part of the picture
• Why audience fatigue with marketing isn't really about too much content — it's about the wrong content
• Dave's honest take on what it really costs to compete for attention today, and how that's changed since 1980
• How Dave's agency uses AI responsibly — and where he draws a hard line

Timestamps are estimates and will be confirmed against final edited audio before publishing.

• [00:00] Meet Dr. Dave Jones — From professional hockey in Europe to a rock-bottom identity crisis to founding a Christian advertising agency on a word he first thought was "a really dumb name"
• [08:00] The R7 process — Destiny, vision, mission, strategy, prayer, and action — why messaging always has to come before execution
• [13:00] Why "just update my website" is the wrong first question — Building a real audience persona instead of guessing what to say
• [17:00] Social media fatigue, decoded — Why audiences aren't tired of content, they're tired of not getting the content they actually want
• [19:00] Top, middle, bottom of the funnel — What Dave's team tracks daily, and why they call it KPI management instead of just ROI
• [26:00] The real cost of getting above the noise — From a 30-day message bounce rate in 1980 to about one hour today, and what that means for anyone marketing without a big budget
• [31:00] AI in the agency — Where Dave's team uses it, where they draw a hard line, and his Model T analogy for why you can't opt out of it forever
• [33:00] The question to ask before you rebuild your brand — "What is the future you're fighting for?"

Dave's answer, when asked what a smaller budget business could do first: start with messaging, not money. "Any amount north of zero is better than zero" — but no amount of budget will fix messaging that isn't clear on who you're talking to and what you're saying to them.

• M Is Good — Dr. Dave Jones's Christian advertising agency, based in Raleigh, North Carolina
• Plan the Win: How to Manage Your Fear, Lust, Anger, Pride While Building Your Christian Organization — Dave's new book, launching this week
• planthewintoday.com — includes a free assessment of your four toxic motivators, plus a link to the book on Amazon
• Find Dave on LinkedIn

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If the word "sales" makes you want to crawl out of your skin, you are not alone — and this episode is for you. I sat down with my friend Stefani Pady, a former corporate sales leader turned coach and founder of GLS Coaching & Consulting and Women Worship & Work, to talk about why so many of us carry a "used car salesman" wound around selling, and how to reframe the whole thing around one word: help.

Stefani spent almost two decades in corporate sales and sales leadership before God used a cover-to-cover read of the Bible to completely rewire where she found her worth. Now she teaches leaders — many of whom would never call themselves "salespeople" — how influence, conversation, and genuine curiosity are the real engines behind selling well.

• Why "sales" gets such a bad reputation, and how to separate the tactic from the value underneath it
• The difference between chasing urgency and choosing joy when you're overwhelmed with too much to do
• How to ask better questions — including why "what keeps you up at night?" isn't actually the sharpest question you can ask a prospective client
• Why closed-ended questions ("do you," "can you," "will you") shut conversations down, and how open-ended questions keep them going
• How to identify your highest-and-best-use prospects instead of chasing everyone who could theoretically buy
• What it looks like to close a conversation on a next step — without that step needing to be a signed contract

(Timestamps below are pulled from the raw transcript — please verify against the final edited audio before publishing.)

• [00:02] Catching up with Stephanie and her multi-passionate path from corporate sales into faith-based coaching
• [03:00] How reading the Bible cover to cover in 2019 changed where Stephanie's worth came from
• [08:29] Filtering tasks by joy instead of urgency — and how that changed Stephanie's week
• [11:24] Naming the "proverbial f-word": why sales feels slimy and where that reputation comes from
• [13:11] The mindset shift from "selling" to "helping" — and what that actually looks like in practice
• [18:47] The Challenger Sale model and why leadership tactics and sales tactics are the same tactics
• [21:26] Getting specific about your ideal client beyond the social-media version of an avatar
• [23:04] Why "what keeps you up at night" isn't the sharpest question — and what to ask instead
• [30:35] Stephanie's practical tips: open-ended questions, knowing decision-makers, and always closing with a next step
• [35:12] The Greek word parrhesia — bold, fearless speech — and Acts 4:13

"When we are walking in our calling, because we have been with Jesus, it becomes so much easier to figure out those tips and tricks... because we're trying to move somebody in a way that will truly serve them."

• Connect with Stefani: Women, Worship and Work | GLS Coaching and Consulting
• Join the Women, Worship and Work Bible Reading Plan: Sign Up Here
• Explore the Suited Membership: Learn More
• Book Mentioned: The Challenger Sale by Matthew Dixon & Brent Adamson

CONNECT WITH JAN:

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You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting send on something that looks... fine. What if that email actually took ten minutes and looked like you hired a designer? Jan just spent real time inside Flodesk's brand-new AI design tool, Flodesk Studio, and she's back with the unfiltered rundown — what it nails, where it's still buggy, and whether it deserves a spot in your owned-media toolkit.

• Why a generic-looking email is a missed branding opportunity, not just a minor annoyance
• How Flodesk Studio builds emails around your actual colors, fonts, and voice instead of generating something off a prompt
• The one prompt trick that makes the AI copywriter sound like you, not like AI
• Where the beta still has bugs (and what to check before you move your whole workflow over)
• Whether you need a full Flodesk account to use it — and how to export it elsewhere if you don't

[00:04] Why the email you've been wrestling with for two hours could take ten minutes instead [01:23] The owned-media reminder: your email list is the most personal real estate you have — you're landing in someone's inbox next to messages from actual people [02:50] What Flodesk Studio actually is, and why it matters that it's currently free, beta access [03:49] The key difference from other AI tools: every layout starts with work from real human designers, not a prompt-generated template [05:29] You don't need a Flodesk email account to use Studio — design it there, export the HTML, and drop it into Mailchimp, Kit, Beehiiv, or wherever your list already lives [06:46] Walkthrough of setup: brand colors, font mapping, and how it guides you even if your branding isn't dialed in yet [08:12] The favorite tip of the episode: ask your AI platform of choice for a short brand voice summary first, then feed that straight into Studio [10:55] Why the AI copywriter's first draft didn't need the usual heavy rework AI drafts normally require [12:44] Sending the finished email — straight through Flodesk, or downloaded as HTML for another platform [13:39] The honest bugs: a font that shifted on delivery, no click-based tagging inside Studio yet, and having to hop back into Studio for edits after import [16:46] The bottom line: a time-saver that elevates rather than replaces the human, brand-first design work

• Flodesk Studio (beta, free): studio.flodesk.com
• Jan's full written walkthrough with screenshots: available on the blog at https://jantouchberry.com/flodesk-studio-review-my-honest-first-look-at-the-beta
• Book a brand and website consult with Jan: jantouchberry.com
• Get 2 free weeks of Flodesk - https://partners.flodesk.com/757l1wvhqq8s

Studio can only carry a brand that's actually been defined — colors, fonts, voice, all of it. If your brand still feels like a midnight Canva situation, that's exactly where Jan comes in. Head to jantouchberry.com to book a time to talk through your next best brand and website step, then go grab your free Flodesk Studio beta and start playing.

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you hoped? You're not lazy and you're not bad at this. You're probably just too broad. That's exactly what I dug into with brand strategist Mallika Malhotra this week, and honestly, this conversation hit close to home for me too.

Why does niching down feel so scary?

Mallika Malhotra is the founder of The Brand CEO, where she helps women who feel like "the invisible expert" — really good at what they do, but overlooked, overwhelmed, and underpaid — get clear on their positioning so they become the obvious, only choice. She built her own path the hard way, starting as a brand photographer doing what she calls her "junk drawer season": family photos, headshots, brand photos, Instagram workshops, a little bit of everything. It wasn't until she started following the data instead of her fear that she found her own niche.

• How to tell if your niche is actually too broad (the warning signs are more obvious than you think)
• Mallika's 4-part Bullseye Branding Framework: Specify, Specialize, Stand Out, Solve
• Why 2026's AI landscape makes niching down more urgent, not less, for generalists
• A simple way to use AI tools like Claude to mine your own client testimonials for the niche that's already working
• The one question to ask your audience that reveals what your brand is actually known for

[00:34] Mallika introduces herself and explains who she serves — the "invisible expert" who's great at her work but not getting seen or paid for it

[01:20] Her own story: two decades in corporate advertising on brands like L'Oréal, then years as a "Jane of all trades" photographer before she learned to subtract instead of add

[04:39] How do you actually know where and how far to niche? Malika's answer starts with one question: where is your revenue really coming from?

[08:44] The full Bullseye Branding Framework, broken down: Specify (your real ideal client, based on your last 10-20 clients, not a hypothetical avatar), Specialize (your true area of expertise), Stand Out (what makes your approach different), and Solve (your branded methodology)

[12:08] The clearest signs your niche isn't working yet — discount seekers, confused elevator pitch reactions, generic podcast pitches that go nowhere

[14:01] Why Mallika believes it's "dangerous to be a generalist" in 2026, and how having your own framework or methodology protects you as AI reshapes every service industry

[14:58] How Mallika uses AI responsibly in her own business, including her SNAP Brand Audit tool, and what to look for (and avoid) if you're buying an AI-powered tool from someone else

[18:27] The deeper brand strategy work: why "why do people even care?" is the question most entrepreneurs never ask themselves

[24:13] Mallika's practical first step if you don't know where to start: ask your audience, your peers, and your family what your brand is actually known for

[26:08] Her AI tip I'd genuinely never thought of — feeding your client testimonials into a tool like Claude and asking it to identify the themes and reputation already showing up in your clients' own words

"It's great to be different, but if it doesn't matter, nobody cares." Malika's reminder that differentiation without relevance is just noise — your niche has to matter to the people you want to reach, not just set you apart from competitors.

• Mallika Malhotra on Instagram: @thebrandceo
• Mallika on LinkedIn
• The Brand CEO website: thebrandceo.com
• SNAP Brand Audit (Mallika's AI-powered brand audit tool, referenced by Jan as a resource she's currently using)

If this episode had you nodding along — or wincing a little — start where Mallika suggests: ask three people in your circle what they'd say your brand is known for if you weren't in the room. Then come back and let me know what you find. And if you're realizing your website doesn't actually reflect the niche you're landing on, that's exactly the kind of thing I help clients fix. [Book a call with me] and let's talk about it.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #MarketingWithoutSocials and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all.

This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all.

• The website platform I uses for her own business and recommends to my web design clients — and why
• How to choose an email platform that actually reflects your brand, not just your message
• What it really takes to run a professional podcast without a studio or a production team
• Why "systems" like client management software are quietly part of your marketing, whether you think of them that way or not
• Where AI tools fit into an owned-media content process — and where I draw the line

[00:00] Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too

[02:15] The website platform running Jan's business, and how it protects the one digital asset that's fully yours

[05:40] The email platform Jan uses to build trust before a subscriber reads a single word [08:50] How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think

[12:00] The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem

[15:10] The behind-the-scenes system that protects the client experience once someone says yes

[17:30] How Jan uses AI in her content process — and the one line she won't let it cross [19:45] Bringing the whole stack together: picking the right tool for the season you're actually in

• Showit — website platform (JanTouchberry.com/showit)
• Flodesk — email marketing platform (JanTouchberry.com/email)
• Riverside — podcast recording platform (riverside.fm)
• Enji — marketing hub for content planning (JanTouchberry.com/marketing)
• HoneyBook — client management and CRM (JanToucberry.com/Honeybook)
• Claude — AI assistant for content production (claude.ai)

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Is something in your business feeling off — even though nothing is technically wrong? For Christian women entrepreneurs trying to grow without relying on social media, one of the most overlooked barriers to real growth isn't a broken strategy. It's the things that are still working but no longer belong in your next season.

In this episode of Marketing Without Social Media, Jan unpacks a simple moment from her morning commute — a cleared construction lot that used to be full of trees — and what it revealed about growth, business, and what God might be asking you to let go of right now.

Growing a business without social media means being strategic about where you put your energy. But sometimes the problem isn't that you need to add something new — it's that something old is taking up the space where the new thing should go.

This episode walks through why that's true, what the Bible says about it, and how to figure out what that thing might be for you.

You'll learn:

• Why the things that are still working might be exactly what's holding your business back
• The difference between something that's hard and something that's actually draining you
• What John 15:2 says about pruning — and why God prunes branches that are producing, not just the ones that aren't
• Three questions to help you identify what might need to go in your business right now
• How to bring this to God in prayer and listen for what He surfaces

That's the question this episode is really answering. Not every ending is a failure. Not every exit is a mistake. Sometimes the most faithful business decision you can make is releasing what no longer fits — a service, a strategy, a platform, a commitment — so you have the capacity to build what's actually next.

For Christian women entrepreneurs building their businesses on owned media instead of social media, that discernment matters even more. Your energy is finite. Your website, your email list, your podcast — those channels only grow when you're consistently showing up for them. Clearing out what's draining you creates space to do that well.

[00:00] The construction site, the cleared trees, and why it hit differently on a random Tuesday

[02:00] "Sometimes you have to clear things out — even things that are alive — in the name of progress and growth"

[03:30] Why alive and meant for this next season are two very different things

[05:30] John 15:2 and what it actually means that God prunes the branches that are already producing

[07:00] Three reflection questions: what drains you, what you're doing out of momentum, and the fresh-start question

[10:00] Your Collab Task: how to step back, get with God, and let the prayer make the list

"The clearing wasn't the point. The clearing was preparation for the point."

• Scripture reference: John 15:2
• The Visibility Collab — monthly membership for Christian women entrepreneurs building their businesses on owned media: jantouchberry.com
• Work with Jan — web design and branding for Christian women entrepreneurs: jantouchberry.com

If this episode resonated, you might be closer to a building season than you think. For Christian women entrepreneurs who want to grow without social media, the website and email list are the foundation that makes everything else possible — the owned media assets that keep working for you even when life pulls you away.

If you're ready to get that foundation built, that's exactly what Jan does. And if you want a community to work through it with you, the Visibility Collab meets monthly to implement this stuff together.

Subscribe to Marketing Without Social Media on Apple Podcasts, Spotify, or wherever you listen — and if someone came to mind while you were listening to this one, send it their way.

If you've spent the last three weeks with seventeen browser tabs open comparing ConvertKit, Flodesk, and MailChimp — and you still haven't picked one — this episode is for you.

A listener asked the question so many of us get stuck on: "How do I choose?" And the honest answer isn't a longer feature comparison. It's three simple questions that cut through the noise, plus one mistake that's quietly costing undecided business owners real money every week they wait.

In this episode, you'll learn:

• The only three questions you actually need to answer before picking an email platform
• A plain, no-fluff comparison of Kit (formerly ConvertKit), Flodesk, and MailChimp — including where each one falls short
• The one mistake that costs you money when you wait too long to decide
• What's coming for Flodesk users that might close one of its current gaps
• Your simple Collab Task to get unstuck this week

Episode Highlights:

• [00:00] The listener question everyone gets stuck on: ConvertKit vs. Flodesk vs. MailChimp
• [01:15] The only three questions that actually matter before you choose a platform
• [03:30] Kit (formerly ConvertKit): built for automation and selling, lighter on design
• [04:45] Flodesk: design-first, flat-rate pricing, and where it's historically been weaker
• [06:50] What's coming for Flodesk — a beta integration and a first look at Flodesk Studio
• [08:00] The real mistake: it's not picking wrong, it's picking nothing
• [09:30] This week's Collab Task

(Timestamps are estimates based on the script — adjust to match final recorded/edited audio.)

Key Takeaway:

Resources Mentioned:

• Kit (formerly ConvertKit) — kit.com
• Flodesk — JanTouchberry.com/email
• MailChimp — mailchimp.com

This Week's Collab Task:

Pick your platform using the three questions from this episode, then create a free account — this week, not this month. Head to jantouchberry.com to dig deeper into building the rest of your owned-media strategy once you're set up.

Call to Action:

Already have a platform but not sure it's the right fit? Or ready to build the website and brand that actually turns your email list into clients? Head to jantouchberry.com to see how we can work together.

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

You already know what you offer is worth it. So why does it feel so hard to actually charge that number?

In Part 2 of this conversation, Jan sits back down with Andee Hart — sales strategist, wholesale business expert, and host of She Sells Differently — to tackle one of the most emotionally loaded topics in entrepreneurship: pricing. Not the spreadsheet version. The version where guilt, fear of rejection, people-pleasing, and a deep desire to serve all collide at the checkout page.

Whether you sell physical products, coaching, courses, or creative services, this episode will challenge the way you've been calculating your prices — and give you a practical framework for backing into what you should actually be charging.

In this episode you'll learn:

• Why women entrepreneurs consistently underprice themselves — and the caregiving instinct that's often behind it
• How to shift from cost-based pricing to ROI-based pricing (and why it might raise your price by $1,000 or more)
• Why knowing your ideal client's transformation is the foundation of every pricing decision
• The real reason discounting hurts your business — and what to offer instead in a slower economy
• How your brand visuals directly affect what price people are willing to pay (the $45 hat story is one you'll remember)
• What an ROI calculator is, why Andee uses one on her sales page, and how she built it using AI tools without coding
• How people-pleasing and the need to control client outcomes can silently keep you undercharging
• Andee's top pricing tip: why your first price doesn't have to be your forever price

[00:00] Jan introduces Part 2 and frames the topic: pricing, guilt, and the fear of thinking too much of yourself

[02:14] Why women struggle with pricing more than men — and Proverbs 31 as a biblical foundation for charging what you're worth

[04:04] The pricing framework Andee uses with product makers: start with cost of goods, then layer in labor, time, and — most importantly — the buyer's ROI

[05:55] Jan gets real: she knows she's underpricing her web design and branding services, and shares the mindset shift she's working through right now

[07:10] The critical mistake entrepreneurs make in sales copy — leading with features instead of the transformation — and how to fix it

[08:00] Andee's wholesale course example: how she built an ROI calculator into her sales page and why it became a game-changer for conversions

[09:40] Why one client avatar isn't enough — and how going deeper into who you serve at each stage of the customer journey changes how you price

[11:06] The $45 hat story: how one perfectly branded coffee shop in Franklin, Tennessee made Jan open her wallet immediately — and what that means for your pricing power

[13:20] Product makers and packaging: why homemade-looking branding keeps wholesalers off retail shelves, and how branding does the selling when you're not in the room

[14:13] The scary investment conversation — why stepping into a big God-given vision requires being brave enough to pay people who can get you there

[15:38] Cost vs. worth: the mindset difference between what something costs you and what it's worth to your buyer

[17:20] The people-pleasing pricing trap: Andee gets personal about wanting to control client outcomes — and how that tendency quietly caps her prices

[18:07] Jan's honest confession about spending thousands on courses she didn't finish — and why the ROI is always on the student, not the creator

[20:40] How Andee built her ROI calculator using Canva AI first, then vibe coding tools like Lovable and Base44 — no coding required

[23:07] Jan's lightbulb moment: using an ROI calculator as a client-facing tool inside web design projects

[25:16] Andee's best pricing tip: don't be afraid to pivot. Survey your clients, raise your rates, and stop treating your launch price as permanent

[25:55] Instead of discounting in a tough economy — add payment plans. Don't devalue your work; just make it more accessible

[26:51] "You don't want to be Dollar Tree." Why discounting trains your audience to expect discount pricing forever

"When I am not charging what I'm worth, I am not able to use the gifts that the Lord has given me — because let's be real, it's all a gift from Him — to go do other things that make a kingdom impact." — Andee Hart

• 🧮 ROI Calculator approach — Andee started in Canva AI, then moved to vibe coding tools like Lovable and Base44 to build full sales landing pages with built-in calculators (no coding experience required)
• 📚 Jonathan Mast's AI landing page course — a low-cost course (~$20) that walks you through using a custom GPT to generate sales page prompts; includes a deliverable prompt you can drop into Lovable or Base44
• 📖 Proverbs 31 — the Andee's go-to scripture for reframing pricing as an act of stewardship, not self-promotion
• 🎙️ She Sells Differently — Andee Hart's podcast on counter-cultural sales strategy for female entrepreneurs; includes a recent episode on the entrepreneurship side of Proverbs 31

• 🌐 Website: andeehart.com
• 📱 Andee's Instagram: @andeehart
• 🎨 Hart Design Co Instagram: @hartdesignco
• 🛠️ Free resource: Andee's Sales Tools for Entrepreneurs — her curated list of favorite tools for selling with more ease and less anxiety

Hop back one episode to catch the first half of this conversation — Jan and Andee dig into scarcity mindset, playing small, what the Bible actually says about money, and the 10X Is Easier Than 2X framework that's reshaping how both of them think about their businesses.

Marketing Without Social Media is the podcast for Christian women entrepreneurs who want to grow their businesses through owned media — email, website, podcast, and SEO — without being dependent on social platforms. New episodes every week at jantouchberry.com.

If you've ever undercharged a client because you needed the money, over-delivered on an offer out of guilt, or held back a product launch because it wasn't quite perfect yet — this episode is for you.

In Part 1 of this two-part conversation, Jan sits down with her friend and peer mastermind member Andee Hart — sales strategist, mentor, podcast host, and the woman behind She Sells Differently. What started as a candid chat between two Christian women entrepreneurs turned into one of those conversations you have to stop and take notes on.

They dig into the scarcity mindset — not as a buzzword, but as something both of them are actively working through in their businesses right now. You'll hear Jan and Andee get honest about the fears that keep women playing small, what the Bible actually says about money and calling, and what it looks like to ruthlessly focus on the work you were made to do instead of the work you can just do.

In this episode you'll learn:

• Why accepting every client at every price point is actually a scarcity decision — and what it costs you long-term
• How over-delivering and underpricing can rob your clients of real investment and ownership in their growth
• What Lydia (yes, the Lydia from Acts) can teach us about building wealth as a Christian woman
• The 10X vs. 2X framework from 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — and why doing less is often the path to growing more
• How perfectionism and distraction are two of the enemy's biggest tools against women entrepreneurs
• Why being in a room with people further along than you is one of the highest-leverage things you can do for your business

[00:00] Jan introduces Andee Hart and the concept of peer mastermind relationships among Christian women entrepreneurs

[02:36] The conversation begins — Andee opens with a question about scarcity mindset and Jan's real experience of taking every low-ticket client just to survive

[04:08] Why doing "everything you can do" isn't the same as doing what you should do — and the difference between capacity and calling

[09:51] How scarcity mindset shows up specifically for Christian women: underpricing, over-giving, and the fear of charging what you're worth

[10:29] Jan gets personal — losing both parents in four years and how grief clarified her sense of calling and stopped her from playing small

[11:55] The theological case for not playing small: when we hide our gifts, we rob others of what God intended to serve them through us

[13:07] Money, ministry, and the women who funded Jesus' work — a biblical reframe for Christian entrepreneurs who feel guilty about profit

[14:13] Lydia, purple dye, and what would have happened if she'd diminished her gifts

[16:24] The difference between showing up with excellence and over-delivering — and how to sit with the Lord before you build your offers

[19:36] The overthinking loop, the enemy's strategy, and how perfectionism causes inaction for recovering perfectionists (relatable!)

[22:04] Jan shares her own current business evolution — letting go of steady retainer income to trust God with the 20% she's truly called to

[23:11] Andee recommends 10X Is Easier Than 2X and explains the core idea: ruthlessly eliminate the 80% to do the 20% that actually scales your business

[27:32] Being in the room with women further along — why playing up raises your game (the tennis analogy is good)

[30:19] Teaser for Part 2: next week, Andee and Jan go deep on pricing — don't miss it

"When we make little of the gifts that God has given us, we rob others of getting to experience a beautiful gift — a way the Lord has designed to serve them through us. You can still charge someone and serve them well."

• 📖 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — the book that reframed how Andee thinks about eliminating low-leverage work
• 🎙️ She Sells Differently — Andee Hart's podcast on counter-cultural sales strategy for female entrepreneurs

• 🌐 Website: andeehart.com
• 📱 Andee's Instagram: @andeehart
• 🎨 Hart Design Co Instagram: @hartdesignco
• 🛠️ Free resource: Andee's Sales Tools for Entrepreneurs — a curated list of tools to help you sell with more ease and less anxiety

Next week, Jan and Andee pick up right where they left off — and dive into pricing. If you've ever second-guessed your rates, this is the episode you'll want to have saved. Subscribe so you don't miss it.

Marketing Without Social Media is the podcast for Christian women entrepreneurs who want to grow their businesses through owned media — email, website, podcast, and SEO — without being dependent on social platforms. New episodes every week at jantouchberry.com.

You've been consistent. Showing up every week, delivering value, doing the work — and somewhere along the way, the creative well got quiet. Not dramatically. It didn't feel like burnout. It felt more like... flatness. Like you were going through motions. If that's you right now, this episode is for you.

• Why consistent creators hit creative walls (and why it's not a character flaw)
• How to do a simple creativity audit that reveals what's actually draining you
• Six practical shifts that refill your creative tank without overhauling your life
• Why lowering your output temporarily might be the most productive thing you do this month
• How the rhythm of rest built into Scripture applies directly to your content business

• [00:00] Cold open — the quiet well
• [02:00] Jan's story: years of podcast-only car rides and what changed
• [06:00] The creativity audit — questions to ask yourself honestly
• [10:00] Six practical shifts to refill your creative tank
• [18:00] The reframe: what the dry spell is actually telling you
• [21:00] Collab Task — your two-part action for this week and this month

"The consistent creator doesn't avoid dry spells. She learns to read them — and respond before they become crises."

• Psalm 23:2-3
• The Visibility Collab — [jantouchberry.com]
• [Any specific book or resource Jan wants to add from her own shift]

If your website is part of your owned media strategy and it's not working as hard as it should be, let's talk. Head to jantouchberry.com to learn more about working together.CONNECT WITH JAN:

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

You've heard of summits. You've heard of bundles. But what if there's a simpler, lower-lift way to collaborate that still delivers real email list growth — without the two-day video marathon or the elaborate launch plan?

That's exactly what the Workflow Exchange was. And in this episode — recorded live at the Grow Without Social online event hosted by Gabe Cox — I'm pulling back the curtain on how it worked, what surprised me, and how you can model something similar in your own business.

In this episode you'll learn:

• What the Workflow Exchange actually is and why it's different from a traditional summit or bundle
• How I organized it, automated it, and kept my own involvement to 10–15 hours total
• The opt-in strategy I used so every contributor gained email subscribers (not just the ones attendees selected)
• Why I was so intentional about who I invited — and how that directly impacted the results
• How to start small if 10 collaborators feels like too much (hint: three business besties is a completely valid starting point)
• What I'd do the same — and what I'd simplify — if I ran it again

Episode Timestamps:

• [00:00] Introduction from Gabe Cox — what the Workflow Exchange is and why this conversation matters
• [02:15] My social media journey — from waiting for my Facebook invite to getting completely off the algorithm treadmill
• [06:00] The Workflow Exchange explained — the idea behind it, the format, and why I built it this way
• [10:45] Results: ~200 new email subscribers per contributor, roughly 10–15 hours of total work
• [14:30] The opt-in strategy that made the email growth work — and why I chose it over the traditional "select who you want" model
• [17:00] What I'd keep the same vs. what I'd simplify next time (spoiler: my Google Drive folder system got a little out of hand)
• [20:30] Turning it evergreen — what that looks like and why simple wins
• [23:00] First steps if you want to try something like this in your own business
• [26:00] The Visibility Vault — what it is and how to grab it

Key Takeaway:

"Find your core and then expand out as it feels right. You don't have to go big. Find three of your business besties who have businesses that complement each other and launch it that way."

Resources Mentioned:

• Visibility Vault Mini Course — Private podcast + companion guide with one action step per episode on organic visibility off social
• Gabe Cox — Grow Without Social Event (host of this conversation)
• FlowDesk — email marketing platform Jan uses for automation
• Claude AI — used to organize contributors and determine the sequencing of workflow delivery

Connect with Jan:

Website: jantouchberry.com Podcast: Marketing Without Social

Ready to get clients without posting? Your website is your most powerful owned media asset — and if it's not working as hard as you are, that's worth a look. Book a call with Jan to talk about what's possible.

Marketing Without Social is the podcast for Christian women entrepreneurs who are done chasing algorithms and ready to build a business on owned media — podcast, email, and website — that keeps working even when life calls you away.

You've landed on a website and felt nothing — not turned off, just... nothing. Forgettable copy, a professional tone, and zero sense of who was actually behind it. Here's the uncomfortable question: could someone say the same thing about yours? In a market flooded with AI-generated sameness, the businesses breaking through aren't the loudest or the most polished. They're the ones that feel most human. This episode is about how to be one of them.

What you'll learn:

• Why AI tools are flattening the internet — and what that means for your brand right now
• The "you're my person" question every website visitor is secretly asking
• Three specific places your personality has to show up on your website
• What "uniquely you" actually means in practice (it's more specific than authentic)
• Why your website and email list are the best home for a human brand
• Your Collab Task: a two-part website audit you can do in under ten minutes

Key takeaway / quotable:

"Your website is not a brochure. It's the place where someone who has been looking for their person finally finds out if that's you."

Resources mentioned:

• jantouchberry.com / The Brand Collaborative — web design and branding for Christian women entrepreneurs
• Ep. 102: How Your About Page Can Drive Real Business Growth - https://podcasts.apple.com/us/podcast/marketing-without-socials-strategies-beyond-the/id1724459845?i=1000746014968

Scripture reference:

• Psalm 139:14 — "I am fearfully and wonderfully made."

Call to action:

If your website isn't reflecting the real, specific, irreplaceable you — that's the work. Head to jantouchberry.com to start that conversation.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

You've heard "grow your email list" a hundred times. But nobody tells you how to actually do it without posting every day and praying the algorithm cooperates.

In this episode, I'm pulling back the curtain on exactly how I grew my email list by over 200% in 75 days — and not a single bit of it came from social media. It came from something older and more powerful than any platform: relationships.

I walk you through the four collaboration types I used, which one drove the most growth (and why), and the unexpected referral chain that led me from my own hosted event straight to a paid sponsorship opportunity I never saw coming. Plus the one thing I now believe is more important to your long-term business growth than any funnel, any content calendar, or any algorithm hack.

In this episode:

• Why podcast guesting alone wasn't moving the needle — and what I did differently
• What the Workflow Exchange was, how I built it, and why it outperformed everything else
• The real reason a summit sponsorship converts better than a social ad (hint: it's about trust)
• How to evaluate a bundle before you say yes — because not every one is worth your time
• Why building relationships might be the single most important business investment you can make

[00:00] The result first: 200% email list growth in 75 days, no social media involved

[02:00] The honest starting point — where my list actually was at the end of February

[05:00] Why podcast guesting builds credibility but has limits as a list-growth strategy

[08:00] The Workflow Exchange: what it was, how I built it, and why ten women's audiences became mine

[12:00] The referral that changed everything — and how one relationship led to another

[15:00] Summit sponsorship vs. social ads: why borrowed trust converts at a different rate

[18:00] Bundles: the most accessible collaboration type and how to know if one is right for you

[21:00] The big idea: relationships aren't just a nice-to-have — they're the strategy

[24:00] What this means for your list right now, and your one action step this week

"List-building isn't a solo project. It's a community project. The relationships bring people to your door — your website has to open it."

• The Workflow Exchange — Jan's hosted collaboration event featuring 10 business women sharing their real workflows
• Proverbs 27:17 — "Iron sharpens iron"
• jantouchberry.com — web design and branding for Christian women entrepreneurs who market without social

If this episode resonated with you, here's what to do next:

Share it with a Christian woman entrepreneur in your life who's tired of feeling like she has to be on social media to grow her business. This show exists for her.

Subscribe so you never miss an episode — new episodes drop weekly with practical strategies for growing your business through owned media: your website, your email list, and your podcast.

Work with Jan — if you're at the point where you're ready to build the online presence that makes all of this actually convert, Jan designs websites and brands for Christian women entrepreneurs who are done letting social media call the shots. Start the conversation at jantouchberry.com.

CONNECT WITH JAN:

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JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Marketing Without Social is the podcast for Christian women entrepreneurs who want to grow their businesses using owned media — your website, your email list, your podcast — instead of being at the mercy of social media algorithms. New episodes weekly.

If you've ever poured yourself into a post, hit publish, and then spent the next hour nervously checking to see if anyone cared — this episode is for you.

Marketing Without Social is officially here. And this first episode is all about why — why the strategy works, why now is exactly the right time, and why building your business on social media is costing you more than you realize.

In this episode, you'll learn:

• Why the "if I stop posting, I'll stop existing" fear is a lie worth dismantling — and what to believe instead
• What social media platforms are literally designed to do to your brain (it's not connection — it's compulsion)
• The validated stats every entrepreneur needs to hear about organic reach and time spent online
• The four owned-media pillars that form the foundation of a social-free marketing strategy
• Why this approach is especially powerful for Christian women entrepreneurs who need their business to work even in their busiest seasons

"There is a difference between choosing to use a tool and feeling like you cannot survive without it. For too many Christian women entrepreneurs, social media has gone from tool to tyrant."

• Instagram organic reach in 2025: 3.5% of followers (Socialinsider / Hootsuite, 2025)
• Facebook organic reach in 2025: 1.65% of followers (Socialinsider, 2025)
• Average daily social media use: over 2 hours / ~15 hours per week (Statista / DataReportal, 2025)
• 45% of U.S. teens say they spend too much time on social media, up from 36% (Pew Research, 2025)
• Reducing social media to 30 minutes/day decreased depression symptoms in three weeks (JAMA Pediatrics, 2024)

• Proverbs 4:23 — "Guard your heart above all else, for everything you do flows from it."

• Learn more about Jan's web design and branding services for Christian women entrepreneurs: JanTouchberry.com
• Subscribe to the email list for weekly owned-media strategy: JanTouchberry.com/newsletter

The best thing you can do for this show right now is share it with one Christian woman entrepreneur who needs to hear it. Text it to her. Send her the link. Word of mouth is owned media too.

And if you've been thinking "I know my clients should be finding me through my website — I just don't know how to make that happen" — that is exactly what we're going to figure out together. Hit follow or subscribe wherever you're listening so you don't miss what's coming next.

Jan Touchberry is a web designer and brand strategist who helps Christian women entrepreneurs build online presences that work — through their websites, their email lists, and content that keeps bringing in clients long after it's published. She is the founder of The Brand Collaborative and host of Marketing Without Social.

Website: JanTouchberry.com

Marketing Without Social is a podcast for Christian women entrepreneurs who are done building their business on borrowed ground. New episodes drop weekly.

CONNECT WITH JAN:

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You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why people aren't finding you.

Here's the thing: your brand is not your logo. It's how you make people feel. And if you don't have a clear workflow for putting that brand out into the world consistently — without burning yourself out or living on social media — you're leaving growth on the table.

This week I'm sharing a replay of a conversation I had with my friend Tracy Hoth on her podcast, The Organized Coach. Y'all, I listened back to this one and immediately asked Tracy if I could share it with you here — it was that good. We talked brand foundations, podcast workflows, email strategy, and what it actually looks like to build a business without social media when you also have a full-time job (hi, fellow church staff friends 👋).

• What a brand actually is — and why your colors and logo are just a fraction of it
• The brand voice question that changes everything (especially if you're an Enneagram 8 who's been told to dial it back)
• How to structure a podcast-first content workflow that produces show notes, blog posts, and email content from a single recording session
• Why podcast SEO and website SEO are completely different — and which one is driving real Google traffic
• The quarterly inventory habit that keeps your business (and your website) from growing mold in the corners
• What to do if you're just starting out and can't afford a full website yet

• [00:00] Why Jan asked to replay this episode on her own show — and what made it so rich
• [02:45] The real definition of brand: it's not your logo, it's how you make people feel
• [06:30] "Don't build your brand on the sand" — why infrastructure matters more than aesthetics when you're starting out
• [10:00] Jan's full-time-job reality: working 40-60 hours at a church and still building a business
• [12:15] Why Jan made a conscious decision — with the Lord — to leave social media out of her business plan
• [14:30] The exact podcast workflow: batch outlining → scripting → batch recording → editing → show notes → SEO blog post → email
• [18:00] The 70% growth stat: what happened when Jan started putting SEO-optimized show notes on her website
• [21:30] Podcast SEO vs. website SEO — why you need to think about both differently (and why AI search is a third category entirely)
• [24:00] A real client case study: from corporate burnout and zero business to a live website, email list, and affiliate income
• [30:00] The quarterly inventory habit and why even established business owners need to keep evaluating what's working
• [33:00] The Third Space Retreat and the Soul Rest Retreat — what's coming in 2026

That's the owned media strategy in a sentence. You don't have to have it all figured out before you start. You just have to start.

• Tracy Hoth's podcast: The Organized Coach — put it on your regular listen list
• Jan's website: jantouchberry.com — retreat info, brand and web design services
• The Third Space Retreat — small group retreats for women entrepreneurs (10–20 women, new locations each time)
• Soul Rest Retreat 2026 — an agenda-free retreat for disconnecting from the world and reconnecting with your Creator; dates at jantouchberry.com

If this conversation stirred something in you about your brand, your workflow, or your website — that's not an accident. Your website is your most powerful owned media asset, and it should be doing marketing work for you while you sleep (or rest on the Sabbath, as it should be).

Head to jantouchberry.com to learn more about working with Jan on your web design or brand — or to grab a spot at one of the 2026 retreats.

And if you haven't already, subscribe to the podcast so you don't miss the next episode. An Apple Podcasts review goes a long way toward getting this show into the earbuds of the Christian women entrepreneurs who need it most. 🙏

Feeling like your brand doesn't quite fit anymore? You're not alone — and you're not crazy. In this episode, we're breaking down the five signs it might be time to rebrand your business (or part of it), how to tell the difference between a real God-given nudge and just distraction, and exactly what to do before you make any big moves.

Whether you're thinking about a new name, a niche shift, updated messaging, or a complete overhaul — this episode gives you a framework to make that decision with clarity and confidence instead of impulse.

Plus — a little tease at the end about something that's coming to this very podcast. You're going to want to stick around for that.

What You'll Learn:

• What a rebrand actually is (and what it isn't)
• The 5 signs it might be time to rebrand your business or niche
• How to tell the difference between a Spirit-led nudge and shiny object syndrome
• The questions to ask yourself before making any moves
• What to do before you blow anything up

LINKS FROM THIS EPISODE:

Ideal Client Worksheet - https://jantouchberry.com/ICA

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

What if the reason you feel perpetually behind has nothing to do with your calendar — and everything to do with your heart? In this episode, Jan sits down with Lissa Figgins, Scaling Strategist and founder of Redeem Her Time, for a conversation that will completely reframe the way you think about your days. If you've ever said "I just don't have enough time," this one's for you.

What You'll Learn in This Episode

• Why traditional time management is actually keeping Christian women entrepreneurs stuck
• The doctor's appointment that changed Lissa's entire approach to time — and business
• The difference between being a manager of your time and a steward of it (and why it matters for your growth)
• What ROTI (Return on Time Invested) is — and how to use it to evaluate what's actually worth your effort
• Lissa's 3 powerful mindset shifts for moving from overwhelm to focus and peace
• Why multitasking is your kryptonite, not your superpower
• How the 12-Week Focus Cycle can help you hit goals faster without the year-end panic
• The one question to ask yourself every single morning that changes everything

Key Takeaways

Busyness is a heart issue, not a scheduling issue. Lissa shares how God used a thyroid scare and a diagnosis of "hystericus globus" (anxiety in the body) to show her that her overwhelm wasn't a disordered calendar — it was a disordered heart.

You. Have. Time. Lissa's signature declaration isn't just a motivational phrase — it's a theological truth. God gives each of us 24 hours daily, like manna. The problem isn't the supply. It's how we're receiving and investing it.

Manager vs. Steward. Drawing from Matthew 25 (the Parable of the Talents), Lissa unpacks why trying to manage your time keeps you playing whack-a-mole — but stewarding your time leads to kingdom-level expansion in your business and life.

ROTI over ROI. You track return on investment for money — so why not for your time? Lissa challenges entrepreneurs to start tracking whether high-time-cost activities (like social media) are actually producing results.

The 3 Shifts:

1. "I don't have time" → You have time.
2. "I need to manage my time" → I'm here to steward it.
3. "What time is it?" → What is it time for?

Resources Mentioned

• 🎙️ Redeem Her Time Podcast — available on all podcast platforms
• 🎧 Free Private Podcast Feed: Scaling Secrets of the Top 1% — 10 bite-sized episodes replacing old time management advice with stewardship strategies → redeemhertime.com/hours
• 📖 The 12-Week Year by Brian Moran
• 📖 The One Thing by Gary Keller
• 📖 The Screwtape Letters by C.S. Lewis

Scripture Referenced

• Ephesians 5:15–16 — "Look carefully then how you walk… making the best use of the time, because the days are evil."
• Matthew 25 — The Parable of the Talents
• John 10:10 — "I have come that they may have life, and have it to the full."

Connect with Lissa Figgins

• Website & Free Podcast: redeemhertime.com/hours
• Podcast: Redeem Her Time (all platforms)

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ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

I took two weeks off from this podcast — and honestly? I felt guilty about it.

Easter season at the church where I work is our Super Bowl. It's holy, it's exhausting, and it requires everything I have. On top of that, a wave of new website clients came in this quarter — which I'm grateful for — but it meant my margins were thin and the podcast had to pause.

And then, in the middle of all of it, an email landed in my inbox. A listener had noticed I'd gone quiet. She wasn't frustrated. She wasn't unsubscribing. She was checking on me — and asking how she could pray for me.

That email changed everything about how I'm thinking about rest, business, and owned media.

In this episode, we're talking about the Sabbath Principle: why God built rest into the design of a well-ordered life, why the guilt you feel when you step away from your business is a lie worth naming out loud, and how to plan ahead so your business keeps serving your people even when a holy season calls you away.

You'll walk away with:

• Why the guilt spiral after a break is a social media problem, not a God problem
• How owned media (your podcast, your email list) is the Sabbath-friendly marketing strategy
• A practical framework for mapping your busy seasons before you plan your content calendar
• How to batch content and automate your systems so rest is always an option
• Permission to come back — even after a long silence

If you've been away from your podcast or email list and haven't known how to return, this episode is for you. Your community is more loyal than you think.

Enjoyed this episode? Reply to this week's email and tell me what landed — I read every one.

• Overflow episode: Listen Here

SCRIPTURE

• Genesis 2:2–3 — God rested on the seventh day
• Exodus 20:8–10 — The Sabbath commandment
• Ecclesiastes 3:1 — A time for everything

CONNECT WITH JAN:

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ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode of Her Faith at Work, Jan Touchberry reveals why your email list is the single most powerful organic marketing tool a Christian woman entrepreneur can build — and why every other visibility strategy you use becomes exponentially more effective when it feeds into a well-tended list.

Jan breaks down the "bucket with a hole in it" problem that plagues even the most visible online businesses, walks through what a healthy email list actually does for your bottom line, brings a faith-based perspective on email stewardship, and gives you a practical 5-step framework — including a complete welcome sequence breakdown — to start building and tending your list today.

• Why social media is "borrowed ground" — and what that means for your business stability
• The mindset shift: your email list is the engine of visibility, not the reward for it
• 4 things a healthy email list does for your business (including the one that directly impacts revenue)
• Why building an email list is an act of faith-based stewardship
• The 5 practical components you need to start growing your list
• A complete breakdown of the 5-email welcome sequence that warms up new subscribers
• What to do right now — whether you have no list, a dormant list, or a thriving one

You do not own your Instagram following, your Facebook page, or your TikTok audience. Algorithms shift, accounts get shut down, platforms disappear. Your email list is the one audience asset you actually own — and you can take it with you anywhere.

Waiting until you have a "big enough" following to focus on your email list is a costly mistake. Every piece of visibility content you create — podcast appearances, SEO blog posts, collaborations — becomes dramatically more effective when it flows to a list that captures and retains interested people.

People on your email list have already taken a step toward you. They are not passive scrollers — they are engaged. The data consistently shows that email subscribers convert to buyers at a significantly higher rate than social media followers.

When someone hands you their email address, they are trusting you with something personal. Stewarding that access well — showing up with intention, delivering real value, not abusing the relationship — reflects the kind of business you are called to build.

Every email you send is a deposit into the relationship. Going silent for months and then appearing in someone's inbox to sell something is a trust-breaker. You don't have to email daily — but you do have to show up regularly enough that people remember who you are.

Jan walks through her recommended welcome sequence for new subscribers:

Email 1 — Deliver & Introduce (Send immediately)

Deliver the freebie, introduce yourself in 2-3 sentences, and tell subscribers what to expect from you going forward. Keep it short and warm.

Email 2 — Your Story (Send 1-2 days later)

Why do you do what you do? What brought you here? People buy from people they relate to — this is where that connection starts.

Email 3 — Address the Core Problem (Send 2-3 days later)

Speak directly to the struggle that brought them to your list. Show them you understand. This is not a sales email — it's an "I see you" email.

Email 4 — Teach Something Useful (Send 2-3 days later)

Give a quick win. A tip, a framework, a simple shift they can apply immediately. Proving your value before you ask for anything builds trust fast.

Email 5 — Make an Offer (Send 2-3 days later)

Now you've earned the right to invite them into something. Keep it natural and low-pressure: "If you want to go deeper, here's how I can help."

1. A compelling opt-in offer

Solve one specific problem for one specific person. A checklist, guide, private podcast playlist, or short video training — something that gives her a quick win.

2. A dedicated landing page

A clean page that answers three questions: What is it? Who is it for? What do they get?

3. An email platform

Flodesk, ConvertKit, MailChimp, ActiveCampaign — the best one is the one you will actually use. Set up automated delivery so your freebie reaches subscribers immediately.

4. A welcome sequence

Three to five emails that introduce you, build trust, and set up a natural first offer. Don't leave new subscribers in silence.

5. Consistency

Show up regularly. Not necessarily daily or even weekly — but often enough that your subscribers remember who you are when your email lands.

• Join Jan's email list: jantouchberry.com/newsletter
• Flodesk (email platform Jan uses) — https://jantouchberry.com/email

No email list yet?

Start today. Pick a platform, create a simple freebie, set up a landing page. Done is better than perfect.

Have a list but haven't emailed in a while?

Send an email this week. No explanations needed — just show up, deliver value, and start rebuilding the habit.

Already emailing consistently?

Make sure your opt-in is connected to every visibility strategy you're using. Every podcast appearance, SEO post, and partnership should have a clear path to your list.

CONNECT WITH JAN:

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Are you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization.

Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0.

Faith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week.

She is the host of the Simple SEO & Marketing podcast and creator of the Simple SEO Framework (SSF) group coaching program.

1. What SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiences
2. Why social media content has a half-life of less than 24 hours (and what to do instead)
3. How Faith hasn’t posted on social media for her business in 3+ years — and still grows
4. The #1 mistake entrepreneurs make with keywords (hint: you’re speaking a different language than your customers)
5. Why targeting 120 highly specific monthly searches beats chasing 10,000 broad ones
6. The free tools you can start using today: Ubersuggest and Google Search Console
7. How to know if your SEO is actually working
8. Faith’s simple framework: get your core pages optimized first, then add SEO-rich blog content
9. How to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a week

SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time.

Faith recommends a two-step process:

1. Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve.
2. Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates.

Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour.

Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website’s current health, how long you’ve had a web presence, and how competitive your keywords are.

Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep.

00:00 Introduction — Meet Faith Hanan

02:25 Faith’s background: SEO agency, homeschooling, and barrel racing

03:55 Jan’s personal SEO journey — 6 months in, seeing momentum

04:32 SEO is the “crockpot of marketing” — why people quit too soon

05:00 What SEO actually does (and why it shortcuts the sales process)

06:33 The social media rat race and why SEO is a better long-term strategy

07:13 Faith hasn’t posted on social media for 3+ years — and it started as a church fast

08:10 The half-life of social media vs. the longevity of blog content

09:17 How to get started with SEO without getting overwhelmed

09:45 The keyword language gap: how you talk vs. how clients search

10:57 Why small, specific keywords beat high-volume broad terms

13:40 Free and affordable keyword tools — Ubersuggest deep dive

15:00 Start keyword research on paper first, then use tools

16:36 How to know if SEO is working — Google Analytics & Search Console

17:00 Optimize your core website pages before your blog

19:16 Broken links, analytics, and getting coaching (barrel racing analogy)

22:05 About the Simple SEO Framework (SSF) group coaching program

24:42 Special discount code for Her Faith at Work listeners: JAN

26:11 Where to find Faith — FaithHanan.com/framework

26:25 The Workflow Exchange — SEO for blogging workflow from Faith

1. Faith Hanan’s website
2. Simple SEO Framework (SSF) Group Coaching
3. Keyword Research Kickstart (affordable beginner course)
4. Simple SEO & Marketing Podcast
5. The Workflow Exchange (free SEO for Blogging workflow)
6. Ubersuggest (free keyword research tool)
7. Google Search Console (free)
8. Google Analytics (free)

🌟 Special Listener Discount: Use code JAN at faithhanan.com/framework for a special discount on the Simple SEO Framework group coaching program.

1. Website: faithhanan.com
2. Podcast: Simple SEO & Marketing
3. SEO Framework Course: faithhanan.com/framework

If this episode inspired you, please share it with a fellow Christian entrepreneur who needs to hear this message. And if you haven’t already, follow the show and leave a review on Apple Podcasts — it helps more women find the show and the faith they need to show up boldly in the marketplace.

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We all know the Fruit of the Spirit sounds great on Sunday. But by Monday? That fruit can feel really far away. In this episode, we get real about what it actually looks like to walk in love, patience, peace, and self-control when life gets hard -- a difficult client, a team member who dropped the ball, or a season that's just heavy. This one's practical, honest, and for every woman trying to run her business and her life with faith in the middle of it.

Scriptures Referenced

"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control."— Galatians 5:22-23 (NIV)

"A gentle answer turns away wrath, but a harsh word stirs up anger." — Proverbs 15:1 (NIV)

"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up."— Galatians 6:9 (NIV)

"Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus." — Philippians 4:6-7 (NIV)

"I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing."— John 15:5 (NIV)

Key Takeaways

1. The Fruit of the Spirit grows -- you can't force it. Your job is to stay connected to the source and let it flow from there.
2. Love and kindness in business doesn't mean being a pushover. You can hold your boundary AND lead with a gentle tone.
3. Before you reply to that frustrating email or message, pause. Even five minutes changes everything.
4. Your standards don't drop just because someone else's did. Faithfulness is showing up with integrity even when others don't.
5. Joy is not the same as happiness. You can be in a hard season and still have deep-down peace that God's got you.
6. You don't try harder -- you abide deeper. Stay connected to Jesus, and the fruit takes care of itself.

Reflection Questions

Take a few minutes with these this week -- in your journal, on a walk, or just sitting quietly with your coffee.

1. Where is it hardest right now for you to walk in patience or self-control -- at work, at home, or somewhere else?
2. Is there a situation you've been reacting to instead of responding to? What would it look like to pause first?
3. What does your time with God look like right now? Is the root strong enough to produce the fruit you need?
4. Who in your life or business needs you to lead with gentleness this week, even when it's hard?

One Thing to Try This Week

Pick one relationship or situation that's been draining you -- a client, a team member, a hard season -- and before you engage with it this week, spend two minutes in prayer first. Just two minutes. Hand it to God before you handle it yourself. See what changes.

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Are you chasing growth while your foundation is still shaky? If you’re a Christian woman entrepreneur who has ever felt the pressure to scale faster, launch more, and do it all — this episode is for you.

Today we’re going back to one of Jesus’ most powerful parables: the story of the wise and foolish builders in Matthew 7:24–27 and Luke 6:46–49. And we’re applying it directly to your business.

Here’s the truth: you can have the most anointed offer in your industry, but if your foundation isn’t solid, growth will eventually crack it. The good news? God’s Word had a blueprint for this long before any business coach did.

In this episode, we cover:

1. Why Jesus must be the foundation of your business — not just your personal life
2. What it means to “dig down deep” before you build, and why so many entrepreneurs skip this critical step
3. The two foundations every Christian woman entrepreneur needs: a faith foundation AND an operational foundation
4. How your values, prayer life, client systems, and finances are all connected to your long-term business sustainability
5. Why building better before building bigger is not falling behind — it’s being faithful

If you’ve been feeling the pull to grow before you’re ready, or if something in your business feels unstable no matter how hard you hustle, this is your sign to slow down and do the foundational work first.

The Workflow Exchange — If today’s episode hit home and you’re ready to stop spinning your wheels and finally build the operational foundation your business needs, this is your next step. The Workflow Exchange is a free curated bundle of 10 expert-built, plug-and-play workflows designed to help you run your business with clarity instead of chaos. Inside you’ll find step-by-step systems for client experience, content, finances, email, sales, and more — created by experienced business owners who know what actually works.

This is literally the practical companion to everything we talked about today.

👉 Get free access here: TheWorkflowExchange.com

Note: Free access is available March 1–15 only. After that it goes to the waitlist — so don’t wait!

1. Matthew 7:24–27
2. Luke 6:46–49
3. 1 Corinthians 3:11
4. James 1:5
5. Luke 16:10
6. Matthew 25:23

1. Spend time in prayer specifically about your business foundation — ask God where you might be building on sand.
2. Identify ONE operational area in your business that needs foundational work and commit to improving it this month.
3. Grab your free workflows at jantouchberry.com/workflow-exchange and start building the systems that will hold the weight of your growth.

If this episode encouraged you, the greatest gift you can give this podcast is sharing it with another Christian woman entrepreneur in your life. Screenshot this episode, share it on your stories, and tag me so I can cheer you on!

And if you haven’t already — subscribe and leave a review. It helps more faith-forward women find this show.

Perfect Peace in Heavy Seasons

If the start of this year has felt heavy, you’re not alone.

In this week’s Monday Devo, we pause. We breathe. And we anchor ourselves in truth. When life feels unsettled—personally, professionally, globally—it’s easy for that weight to spill into your business, your leadership, and your faith.

But there is a promise that steadies us.

This short but powerful devotional is a reminder that peace isn’t found in control, clarity, or calmer circumstances. It’s found in keeping our minds fixed on the Lord.

1. How “heavy” seasons impact your life and business
2. Why current events and personal struggles can quietly drain your leadership
3. The promise of perfect peace when your mind is stayed on God
4. A prayer for focus, steadiness, and divine encounters this week

You may feel like 2026 hasn’t started the way you hoped.

You may feel distracted. Unsettled. Concerned about the world around you.

Here’s the truth:

Nothing that’s happening right now has caught God off guard.

He is not surprised.

He is not scrambling.

He is not unsettled.

And when we rest in that reality, our nervous system can exhale.

Peace comes when our eyes stay trained on Him—even when everything around us feels like it’s swirling.

In this devo, we pray:

1. For hearts that feel heavy
2. For peace that surpasses understanding
3. For minds that remain fixed on God
4. For divine encounters this week
5. For courage to be the hands and feet of Jesus in everyday business life

Because as leaders, as business owners, as women walking out our calling—we may be the only glimpse of Jesus someone sees this week.

As you step into meetings, emails, decisions, launches, and conversations:

1. Fix your mind on Him.
2. Ask for His peace.
3. Stay aware of who He places in your path.
4. Trust that He is leading and guiding your steps.

Perfect peace isn’t earned.

It’s promised.

Have a beautiful, grounded, peace-filled week.

Wondering how to choose a domain name for your business? This episode gives you a clear framework so you can decide quickly and move forward.

Jan walks through what makes a domain strong, whether .com still matters, what to do if your name is taken, and how to protect your brand long term.

Jan Touchberry is a brand and visibility strategist who helps entrepreneurs build clear foundations, scalable systems, and authority-driven businesses.

Choose a domain that is simple, easy to spell, easy to say out loud, aligned with your brand, and preferably available in .com. Avoid hyphens and complicated spellings. If your first choice is taken, add a short natural word or consider a clean .co alternative.

.com is still the most recognized and trusted domain extension worldwide

If it’s available and fits your brand, it’s typically the strongest choice. .co can work well, but some users will default to typing .com out of habit.

Before choosing something confusing:

1. Add your middle initial
2. Add a short word like “with” or “hello”
3. Consider the .co version

Clarity is more important than creativity

Your domain alone will not make or break your SEO. However, a clear, trustworthy domain improves click-through rates and brand recognition — which supports long-term visibility.

1. Female entrepreneurs launching a business
2. Service-based founders building authority
3. Coaches, consultants, and speakers
4. Business owners rebranding

1. Why clear domains outperform clever ones
2. Why you should secure your personal name as a domain
3. How short redirect domains improve conversions
4. How to stop overthinking and make a decision

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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ABOUT THE HOST:

Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

In this episode, Jan Touchberry discusses the challenges of using social media for business growth, emphasizing the need for a clear strategy that focuses on visibility and conversion rather than mere presence. She explores alternatives to social media, such as email marketing and search-based platforms, and introduces the 'nine grid strategy' as a balanced approach to maintaining an online presence without overwhelming oneself. The conversation encourages listeners to seek clarity in their marketing efforts and to prioritize effective strategies over the pressure to constantly engage on social media.

TAKEAWAYS

You are allowed to question the narrative around social media.

You do not need social media to grow your business.

The goal is predictable visibility that leads to consistent income.

Visibility without a conversion pathway is just performing.

An email list of engaged people is more valuable than a large social media following.

Intent over attention is crucial for growth.

Collaborations can significantly enhance your reach and trust.

The nine grid strategy offers a sustainable approach to social media.

Clarity in strategy is essential for effective marketing.

You are not called to be everywhere; focus on what works.

SOUND BITES

"You are allowed to question the narrative."

"Collaborations are huge."

"You need clarity, not performance."

CHAPTERS

00:00 The Social Media Dilemma

02:50 Visibility vs. Conversion

08:26 Alternatives to Social Media

12:38 The Nine Grid Strategy

17:29 Finding Clarity and Strategy

LINKS:

Schedule your FREE 20-minute funnel audit - JanTouchberry.com/funnel

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Have you ever wondered if you’re really qualified for what God is asking you to do? In this devotional episode, we walk through the story of Gideon in Judges 6 and uncover a powerful truth: God often calls us before we feel ready, confident, or capable. Even while Gideon was hiding in fear, God called him a valiant warrior—speaking identity over him before there was any visible evidence.

If you’ve been battling insecurity, questioning your purpose, or feeling like you’re playing small in your calling, this episode will encourage you to shift whose voice you’re listening to and rediscover how God defines you.

1. Why God often calls people who feel unqualified
2. The real meaning behind Gideon hiding in the winepress
3. How to hear God’s voice in a noisy world
4. Why confidence isn’t required for obedience
5. What it looks like to step into your calling even when you feel weak

Are you shrinking back?

A powerful diagnostic question that reveals whether fear or faith is shaping your decisions.

God meets Gideon in hiding

Instead of waiting for Gideon to be brave, God shows up in his fear and speaks identity over him.

Identity before evidence

God declares who Gideon is before Gideon does anything to earn it.

Go in the strength you have

God doesn’t ask Gideon to become strong first—He sends him as he is.

The real turning point

Breakthrough didn’t happen when God spoke. It happened when Gideon chose to believe Him.

Your calling isn’t validated by your confidence. It’s validated by God’s voice.

Judges 6:11–14 (CSB)

1. Courage to trust God’s definition of you
2. Clarity to hear His voice
3. Boldness to step out of hiding
4. Faith to walk in your calling

Know someone who feels stuck, unseen, or unsure of their next step? Send this to them today. It may be the reminder they’ve been praying for.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.

In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace.

This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly.

If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom.

1. What KPIs actually mean—and how to tell the difference between useful data and noise
2. The most important KPIs for service providers and coaches in 2026
3. Which podcast and blog metrics predict growth (and which don’t)
4. Why email list growth matters more than followers or downloads
5. Common vanity metrics to stop obsessing over
6. A simple KPI review rhythm you can actually stick to
7. How Jan tracks her KPIs monthly using Enji
8. Why alignment with God should always come before analytics

1. KPIs are tools—not a measure of your worth
2. If a metric doesn’t change your decisions, it’s not a true KPI
3. Conversion and retention matter more than visibility
4. Owned platforms (like your email list) are critical for sustainable growth
5. Clarity reduces anxiety—fragmented data creates overwhelm
6. Strategy and obedience are meant to work together

1. Track your KPIs in one place:
2. Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.
3. 👉 Start a free trial at jantouchberry.com/marketing

Take these into prayer this week:

1. Am I tracking numbers that lead to wise decisions—or just emotional reactions?
2. Which three KPIs actually matter most in my business right now?
3. Where might God be inviting me to shift from striving to stewardship?

If this episode helped you:

1. Share it with a friend who’s overwhelmed by analytics
2. Follow Her Faith at Work so you don’t miss future episodes
3. Leave a review on Apple Podcasts—it helps this message reach more women building businesses with faith and integrity

And if you’re ready to simplify your marketing and get clarity on what’s working (and what’s leaking), check the show notes for ways to work with Jan.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to its faith-first foundation. Instead of starting the week with strategies and to-do lists, these short Monday episodes are designed to reset your heart, your focus, and your leadership by meeting with God first.

Drawing from Exodus 33:7–11, Jan reflects on the Tent of Meeting—a place where Moses met with the Lord face to face, as one speaks to a friend. The reminder is simple but confronting: too often, we watch from a distance or seek human guidance before seeking God’s direction ourselves.

This episode is an encouragement to stop outsourcing spiritual discernment and to step into intentional, personal time with the Lord—especially as a business owner navigating decisions, clarity, and direction.

Jan closes by praying over you, your business, and the work of your hands as you commit it to God first.

Key Takeaways

1. Why this podcast is shifting to short, faith-forward Monday devotionals
2. The danger of watching others “meet with God” instead of going yourself
3. What the Tent of Meeting teaches us about leadership, intimacy, and clarity
4. Why seeking God first matters before hiring coaches or making big decisions
5. How stillness and proximity create space to hear God clearly
6. A prayer over your week, your business, and your obedience

Scripture Referenced

1. Exodus 33:7–11

Closing Encouragement

Before you open your calendar…

Before you make a decision…

Before you pay someone else to help you get clarity…

Go meet with the Lord.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.

If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.

1. Why sales is not manipulation—but service
2. How understanding buyer psychology can completely change the way you sell
3. The three things Lindsay wishes she knew before starting multiple businesses
4. Why having a clear, God-led vision is essential for sustainable business growth
5. How to identify who your real buyer is (and why talking to the wrong person kills conversions)
6. What to do when a client says, “I need to talk to my husband / partner first”
7. The four main buying styles and how to sell ethically to each one
8. Why ROI is a stewardship issue, not just a numbers game
9. How to evaluate whether your marketing is actually producing fruit—or just noise

If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.

Without a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”

Sometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.

Your time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.

1. How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)
2. Lindsay's episode on Buyer Styles is here.

1. You hate selling but love serving
2. Networking feels awkward or draining
3. You’re unsure whether your marketing is actually working
4. You want to grow your business without striving or compromising your faith
5. You’re ready to approach sales with confidence, clarity, and integrity

Friend, you don’t need to become someone else to grow your business. You just need the right perspective, the right strategy, and the courage to serve boldly with what God’s already given you.

Sales doesn’t have to feel slimy.

Marketing doesn’t have to feel chaotic.

And business doesn’t have to be separated from faith.

You can do this—with wisdom, with confidence, and with God at the center. 💛

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If you’ve felt uneasy about how visibility works lately, you’re not imagining it.

People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered.

In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media.

This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has.

You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines.

1. Why search is shifting from browsing results to receiving answers
2. The difference between traditional Google search and AI-generated answers
3. Why Siri and other voice assistants are increasingly routing questions to ChatGPT
4. What Answer Engine Optimization (AEO) actually is — without the hype
5. How AI uses podcast content (and why audio alone isn’t enough)
6. Why clarity in episode titles and content matters more than cleverness
7. How Christian entrepreneurs can think about visibility as stewardship, not self-promotion
8. A simple, actionable strategy to improve discoverability without posting on social media

Visibility today isn’t about being everywhere.

It’s about being clear enough to be understood when someone is searching for help.

Businesses that explain things well are the ones being surfaced.

If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here:

👉 jantouchberry.com/visibilitychecklist

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Your About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.

If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.

1. The Purpose Shift: From Bio → Bridge

1. Why the traditional “all about me” bio is outdated and ineffective
2. How to reposition your About page as a bridge between your story and your client’s struggle
3. Why connection — not credentials — is what builds trust
4. How Jesus modeled presence and empathy (and what that means for your website)

A simple, high-performing structure you can use today:

1. Lead with your reader, not yourself
2. Open with empathy, not “Hi, I’m [Your Name].”
3. Share your story — with restraint
4. Only include details that create trust and relevance.
5. Highlight your values (and faith, if it’s core to your brand)
6. Let your convictions show up naturally, not preachy.
7. Establish credibility with specificity
8. Replace vague claims with concrete examples and results.
9. End with a clear CTA (always)
10. Make the next step obvious: book a call, view services, or download a resource.

1. Third-person writing (unless you’re a corporate brand)
2. Random fun facts that don’t serve the client
3. Generic phrases like “empowering women”
4. Credential dumping
5. No clear call-to-action
6. Too much backstory — focus on the turning point instead

Quick test: If you get bored reading it out loud, your reader will too.

Ask yourself:

1. Does my first sentence speak directly to my ideal client?
2. Does my story serve her, not just me?
3. Is my faith integrated naturally?
4. Is there a clear next step?
5. Am I speaking to transformation, not just experience?

Start small: rewrite your opening paragraph, trim the fluff, and clarify your CTA.

KEY TAKEAWAYS:

1. Your About page is not about you — it’s about your client.
2. Connection precedes conversion.
3. Specificity builds trust.
4. Faith can (and should) be woven in naturally if it’s core to your brand.
5. A strong CTA is non-negotiable.

NEXT STEPS:

If your About page feels awkward, outdated, or isn’t converting — don’t guess. Let’s make it strategic. Head to JanTouchberry.com to book a time to chat about a website refresh, overhaul, or brand-new build.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you.

In this behind-the-scenes episode of Her Faith at Work, host, Jan Touchberry, sits down with powerhouse business leader Kelley Johnson to talk about the process of launching her new website, IAmKelleyJohnson.com. But spoiler alert: this wasn’t just about w new website. This was a faith-growth moment for her business and her obedience.

Whether you're dreaming about a brand refresh or are knee-deep in digital marketing decisions, this episode is packed with encouragement and strategy for small business owners ready to walk out their next assignment with clarity.

1. How to know when it’s time for a brand or website overhaul
2. Why DIY isn’t always the faithful (or strategic) option for growth
3. The power of collaboration in kingdom entrepreneurship
4. Practical tips for writing strong website copy (yes, even if you’re not a writer)
5. How to use AI in a faith-aligned business without losing your voice

You’ll walk away with clarity, inspiration, and some permission to stop playing small.

CONNECT WITH KELLEY:

1. Explore Kelley’s site: iamkelleyjohnson.com
2. Learn about RAYAH Circles: kelleyjohnson.com/rayah
3. Books by Kelley: EMERGE! & INFINITE available on Amazon
4. Kelley's podcast
5. Connect on Instagram
6. Connect on LinkedIn

READY FOR YOUR OWN REBRAND? Let’s talk

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven’t pulled the trigger… yet.

If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry.

This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026.

1. Why podcasting is not oversaturated — and why 2026 is the perfect time to launch
2. How starting a podcast supports your business growth strategy and online marketing
3. The power of long-form content in building trust and visibility
4. How a podcast fits seamlessly into your digital funnel
5. Tips to overcome excuses like “I’m not techy” or “I don’t know what to say”
6. Step-by-step guidance to start your show with clarity, confidence, and faith
7. The spiritual impact of using your voice for God’s glory in the marketplace
8. Why podcasting is the secret weapon for Christian small businesses and entrepreneurs

1. You’re a Christian entrepreneur or faith-based business owner feeling called to speak
2. You want a profitable business built on Kingdom values
3. You’re craving a platform that grows your email list, nurtures leads, and serves deeply
4. You’re ready to stop overthinking and start obeying

1. Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and message

If this podcast has encouraged you over the past 100 episodes, would you take 30 seconds and leave a review on Apple Podcasts? 🙌 Your review helps this faith and business podcast reach more Christian women leaders like you.

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanTouchberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the algorithm and build a business that doesn’t rely on being constantly “on.”

If you've been wondering how to grow a faith-based business and maintain small business growth without dancing on reels or battling the latest changes on Instagram — this episode is for you.

Jan walks you through 7 proven visibility strategies that don’t require social media — all while staying faithful, strategic, and sustainable. Because guess what? You can still run a profitable business and grow your audience without posting every day.

1. Why online marketing doesn’t have to mean social media
2. The difference between virality and visibility — and why only one actually grows your business
3. How to make your website work harder for you (hello SEO!)
4. Why your email marketing list is your most valuable asset in 2026
5. Creative ways to get seen through partnerships, podcasts, local events, and referrals
6. How to hear from God on where to focus your efforts next
7. Encouragement to step off the hustle train and into the Kingdom strategy that honors your pace and purpose

1. Visibility Blueprint Workshop
2. Flodesk (Get 50% Off)
3. Free Funnel Audit
4. Beginner SEO Episode (Link to past SEO-focused episode if available)

1. Website: jantouchberry.com
2. Instagram: @jantouchberry
3. Sign up for emails: Get Inspired Weekly

Her Faith at Work is the podcast for Christian women entrepreneurs ready to grow their businesses with clarity, confidence, and Kingdom-rooted strategy. New episodes drop every Wednesday.

Are you called to more but terrified to be seen doing it?

In this episode of Her Faith at Work, Jan Touchberry goes deep into the fear that keeps so many faith-driven women entrepreneurs playing small: the fear of visibility. Through honest reflection, Biblical wisdom, and the powerful words of Rachel Wortman — “To steward your calling well, people need to know you exist” — Jan confronts the spiritual and strategic blocks that keep women entrepreneurs from stepping fully into their God-given assignments.

If you’ve ever said, “I’m waiting on God’s timing,” or “I’m just being humble,” when really, you’re battling fear and perfectionism, this episode will speak directly to your soul.

1. What “fear of visibility” really is — and why it’s more than a marketing issue
2. How Biblical leaders like Moses, Gideon, and Esther overcame their fears to walk in obedience
3. Why visibility is not about self-promotion but faithful stewardship
4. How staying hidden can cost you kingdom impact
5. 5 practical strategies to build visibility courage and confidence
6. How obedience (not polish) leads to transformation and profit in your faith-based business

1. “Ready is not a requirement for obedience.”
2. “Your voice isn’t just for you — it’s for the person God has assigned to your obedience.”
3. Rachel Wortman’s quote:

1. Esther 4:14: “Perhaps you have come to your royal position for such a time as this.”

1. You're a Christian entrepreneur building a faith-based business
2. You want business growth strategies rooted in faith, not hustle
3. You’ve struggled with imposter syndrome, comparison, or playing small
4. You know visibility is important, but it feels overwhelming or even unsafe
5. You desire kingdom impact, not just influence

Are you ready to stop hiding and start stewarding your voice with boldness and grace?

👑 Join Jan for the Visibility Blueprint Workshop — a live, half-day event designed for Christian entrepreneurs who are ready to show up in obedience and build visibility God’s way.

You'll walk away with:

1. Clarity on what’s been holding you back
2. A Spirit-led, personalized strategy for visibility
3. Tools to show up consistently and confidently in your business

👉 Save your seat now at jantouchberry.com/visibility — spots are limited!

HOW TO SUPPORT THE SHOW:

- Follow "Her Faith at Work" on your favorite podcast platform

- Leave a review on ⁠Apple Podcasts⁠

- Share this episode with a fellow entrepreneur who needs to hear this message

- ⁠Buy Me a Coffee⁠ ☕️

CONNECT WITH JAN:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanTouchberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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Ever feel like you're feeding the content machine but still not being found by your dream clients? You're not alone — and you're definitely not doing anything wrong. But there is a better way to grow a faith-based business online without constantly being “on.”

In this episode, we’re breaking down SEO for beginners in real, non-techy language — and showing you why search engine optimization is one of the most powerful (and sustainable!) ways to grow your Christian small business.

Whether you’re focused on email marketing, launching a profitable business, or just trying to figure out how to show up online without burning out, this episode gives you the tools, language, and strategy to start strong — and stay sane.

1. What SEO actually is (and why it matters for Christian entrepreneurs)
2. How SEO works for Google, Pinterest, and even tools like ChatGPT
3. Why SEO is not just for bloggers or digital marketers
4. The biggest myths keeping Christian women from getting visible
5. Simple first steps you can take this week — no tech degree required

If you’ve been stuck in the cycle of over-posting and under-converting, it’s time to learn the power of strategic, faithful visibility.

Join me for the Visibility Blueprint Workshop in early 2026, where we’ll build out a strategy that actually works for your business. No more guessing, no more spinning. Just clear direction, rooted in strategy and faith.

🎯 Save your spot at: jantouchberry.com/visibility

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

If you feel buried in digital clutter, overwhelmed by systems, or stuck spinning your wheels, it’s time to stop treating the symptoms and start clearing the source. In this faith and business podcast episode, Jan sits down with organization expert and coach Tracy Hoth to uncover the surprising connection between organization and business growth.

Whether you're a small business owner juggling files, planners, and client work—or a Christian entrepreneur who just wants to feel more focused and in flow—Tracy’s signature SPACE method will help you get back to what matters: doing the work God has actually called you to.

In this episode, we cover:

1. Why disorganization is draining your time and your revenue
2. The mindset shift every entrepreneur needs to declutter with grace
3. Tracy’s 5-step “SPACE” method for organizing your business and brain
4. How clutter affects confidence (and conversions!)
5. Faith-forward strategies to create systems that actually stick

Guest Bio – Tracy Hoth

Tracy Hoth is a business and life coach with over 17 years of experience helping women create sustainable systems in both their homes and businesses. Host of the Simply Squared Away podcast, Tracy is passionate about helping female entrepreneurs move from chaos to clarity through her proven organizational framework. Her clients gain more than just tidy folders—they reclaim time, confidence, and vision.

Resources & Mentions:

📍 Learn more & grab her free 15-Minute Declutter Challenge at simplysquaredaway.com

📍 Learn the only 5 file folders you need to organize your digital files. simplysquaredaway.com

📍 Book: The Way They Learn by Cynthia Tobias

Take Action:

Ready to grow a more profitable business with less clutter and more confidence? Start with 15 minutes. Grab Tracy’s free guide and take back your time today.

CONNECT WITH TRACY:

Website https://simplysquaredaway.com/

The Organized Coach Podcast https://simplysquaredaway.com/podcast/

Instagram https://instagram.com/tracyhoth

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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If content creation feels heavy or your calendar is running you instead of supporting you, this episode will breathe some peace into your process. Host, Jan Touchberry walks you through how to build a marketing calendar that reflects your values, your capacity, and your God-given mission.

This is for the Christian entrepreneur who’s ready to lead with clarity, not chaos — and who believes that strategy and Spirit are meant to work together.

1. How to assess your true capacity and avoid overcommitting
2. Why your marketing efforts need a destination, not just activity
3. How to build a visibility rhythm rooted in margin and sustainability
4. Simple steps to plan the remainder of the year (and begin sketching 2026)
5. What it means to build a faith-driven business with purpose, not pressure

Jan shares how to:

1. Honor the season you’re in without sacrificing momentum
2. Choose one core platform to focus on — and support it with a steady rhythm
3. Plan your content around purposeful invitations rather than scattered effort
4. Begin looking ahead to 2026 with both strategic insight and spiritual alignment

This is practical digital marketing guidance for women who want to grow a profitable business without abandoning their peace or purpose.

🎁 Grab the free Visibility Blueprint checklist — your step-by-step tool for building a sustainable marketing strategy.

👉 Download it here

🎯 Join Jan in January for the Visibility Workshop — a space to plan your Q1 content with clarity, focus, and faith at the center.

Register at: jantouchberry.com/visibility

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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What if the only thing standing between your God-given digital product idea and actual income... is a system that works?

In this first-ever live coaching episode, I sit down with faith-driven entrepreneur Tracy Dempsey—a client and friend—to coach her through the real-world challenges of building an online presence when the tech feels intimidating. Tracy’s mission centers around helping women grow spiritually through journaling—but like many new business owners, she’s facing overwhelm around systems, setup, and selling.

We unpack the strategy behind:

1. Turning your blog into a tool to increase small business sales
2. Creating an email marketing workflow that connects with your ideal client
3. Setting up funnels and payment systems that support—not stall—growth
4. Structuring a website that’s SEO-smart and built to convert
5. Why starting simple is the most powerful business growth move you can make

This episode is packed with faith-fueled growth tips and practical business tips that blend strategy with spiritual obedience. If you’re a faith-driven entrepreneur who’s ready to ditch the tech overwhelm and finally bring your offer to life, you’ll feel right at home here.

KEY QUOTES:

1. “You don’t need to master the tech. You need a repeatable system.”
2. “Your funnel isn’t broken—it’s just unfinished.”
3. “Perfection isn’t the goal. Progress builds momentum—and sales.”

RESOURCES & LINKS:

1. Want to troubleshoot your funnel? Book a free 20-minute audit: jantouchberry.com/funnel
2. Grab Flodesk and simplify your email marketing: jantouchberry.com/email
3. Stay in the loop: jantouchberry.com/newsletter

CALL TO ACTION:

If you’re ready to increase small business sales but feel paralyzed by all the moving parts—this episode is for you. Take the next faithful step and schedule your free session at jantouchberry.com/funnel. I’d love to walk this with you.

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

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FIND ME HERE:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

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We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.