I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!
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How To Keep Showing Up in Biz When Life Feels Hard
Saison 1 · Épisode 156
mardi 3 juin 2025 • Durée 30:11
In Episode 156 of the Best Coach Ever podcast, we’re keeping it realer than real about showing up in your business when life is straight-up lifing. Whether you're grieving, burnt out, spiraling, or just surviving a season that’s got you clinging to your last nerve, this episode is your lifeline. Because guess what? You don’t have to pretend everything’s fine—or run yourself into the ground—to keep things moving.
We’re talking about what it actually looks like to run a high-touch, visibility-heavy business when your energy is in the trash. From rethinking what “consistency” really means to giving you practical ways to tread water without ghosting your audience, this is your official permission slip to lower the damn bar—and still be a badass business owner. Think of it like the business version of a 20-minute walk: maybe it’s not your fastest sprint, but babe, it still counts.
If you’re caught between disappearing and delivering, craving a nap but needing to post, this episode is your no-BS guide to staying visible without losing your mind. Because “good enough” is still progress—and sometimes, that’s more than enough.
In this episode, we cover:
1) When You’d Rather Be Hiding in Bed [0:00 - 3:42]
- What inspired this vulnerable episode and why the struggle is so real right now.
- A raw behind-the-scenes look at showing up during personal hardship.
2) The Truth About Visibility-Based Businesses [3:43 - 7:26]
- Why it's normal to want to disappear when life feels hard.
- The emotional weight of running a high-access coaching business.
3) Showing Up So You Don’t Feel Like It Isn’t Fake [7:27 - 13:02]
- Ditching the belief that you need to feel great to be “authentic.”
- The difference between sharing your life and marketing your business.
4) Treading Water: The Low-Effort Consistency Plan [13:03 - 20:05]
- Using old content, templates, and “emergency posts” to stay visible.
- How to keep your business moving when creativity is drained.
5) Protecting Your Mental Health While Staying Present [20:06 - 26:30]
- Avoiding the shame spiral by staying off the comparison scroll.
- Real self-care strategies that don’t include punishing yourself for being human.
6) What “Good Enough” Can Look Like in Business [26:31 - End]
-Why consistency doesn’t mean perfection.
-A reminder that slowing down doesn’t mean you’re failing.
How I Organize My Week, Manage My Time, and Actually Get Stuff Done in My Business
Saison 1 · Épisode 155
mardi 27 mai 2025 • Durée 41:30
In Episode 155 of the Best Coach Ever podcast, we’re getting into the not-so-sexy—but absolutely essential—topic of time management. If you’ve ever looked at your to-do list and thought, “LOL, yeah right,” this one’s for you. After an accidental month-long podcast break (yes, even time management queens fall off sometimes), we’re back with the behind-the-scenes of how to keep your business running like a well-oiled machine—even when life is chaos.
We’re walking through the exact system that keeps launches prepped, client results hot, and burnout far, far away. Think themed workdays, Thursday brain dumps, and Google Calendar realness. Because contrary to what your inner rebel might think, structure doesn’t kill your creativity—it sets it free. We’re done glorifying hustle culture and winging it until we crash. This episode is all about planning like a CEO so you can actually enjoy your weekends (imagine that).
So if you’re tired of playing calendar Jenga, dropping balls, or wondering how the heck other coaches “do it all,” grab your coffee, open that calendar, and let’s get your time (and life) back under control. Let’s make structure sexy again.
In this episode, we cover:
1) Why This Episode Took a Month to Record [0:00 - 4:35]
- How skipping the podcast was actually a result of great time management.
- The difference between prioritizing client service vs. “nice-to-haves” in business.
2) Time Management Isn’t a Personality Trait—It’s a Skill [4:36 - 9:48]
- Why structure matters (even for the type B, messy-desk girlies).
- How being consistent builds a reputation and keeps your business running smoothly.
Nice Girls Sell Better? Selling WITHOUT Being Sales-y with Sales Expert Julia Kristin
Saison 1 · Épisode 146
mardi 11 février 2025 • Durée 01:18:59
In Episode 146 of the Best Coach Ever podcast, we're flipping the script on traditional sales tactics and diving headfirst into a feminine, empathetic approach that’s tailor-made for today’s savvy female entrepreneurs. Alongside Julia, a sales coach who’s truly mastered her craft, we’re tearing down the old-school sales playbook that often feels more manipulative than motivational. Together, we explore how a relational, human-centered approach can seriously amp up your results and turn the sales process into something you actually look forward to.
We're tackling head-on the sticky misconceptions about sales that many of us wrestle with, showing how a shift from a purely transactional to a richly transformational mindset can not only boost client relationships but also crank up your sales effectiveness. This episode isn’t just about closing deals; it’s about opening up real connections, diving deep to understand client needs, and letting our natural empathy lead the way in our sales conversations. Get ready to shake up your sales strategy and inject some serious soul into your selling!
In this episode, we cover:
1) Introduction to New Sales Perspectives [0:00 - 2:00]
- Lynette introduces the episode and her guest, highlighting the focus on transformative sales techniques.
- They discuss the need for a shift in sales strategy that embraces a more feminine and empathetic approach.
2) Breaking Down Traditional Sales Tactics [2:01 - 10:00]
- Julia shares her journey from traditional to innovative sales strategies.
- Discussion on why old-school tactics often feel pushy and alienating, particularly to women.
3) The Importance of Authentic Connections [10:01 - 20:00]
- How building genuine relationships leads to better sales outcomes.
7 Fears Holding You Back From Starting Your Online Biz (& How To Overcome Them)
Saison 1 · Épisode 56
mardi 20 septembre 2022 • Durée 51:15
In today’s episode, I’m discussing – and debunking – 7 of the most common fears that keep people from launching or growing an online coaching business, and I’m giving my best advice for overcoming those fears.
These are not only fears that I’ve personally dealt with but also fears that I help my clients move past every day, so chances are this episode will include something YOU have felt or are feeling, too.
If you’re looking for an excuse not to chase your dreams, this definitely is *not* the episode for you. However, if you’re interested in practical, real-life tips and strategies for dealing with your fears and insecurities so they don’t hold you back (all from a business coach who’s been in the online coaching industry for 7+ years), you’re in the right place!
In this episode, I cover:
The fact that you never stop being scared, but you can feel the fear and make your dreams come true anyway [4:50]
Fear #1: “I’m not qualified enough to coach someone else.” [6:50]
Fear #2: “What I want to do/share/create has already been done.” [15:05]
Fear #3: “I don’t even compare to other coaches – everyone else is better/more educated/smarter/fitter than I am.” [18:50]
Fear #4: “I’m not good enough, and I don’t have what it takes – and other people are going to find out that I’m a fraud.” [23:58]
Fear #5: “What if I fail my clients?” [29:55]
Honest Truths About Content, Business & TikTok with Attorney Christina Scalera
Saison 1 · Épisode 55
mardi 13 septembre 2022 • Durée 01:32:20
Today I’m sitting down with my brilliant friend Christina Scalera, an attorney who helps done-for-you service providers turn their services into passive-selling digital products sold via an online storefront. She’s also known for founding an award-winning, 7-figure online store called The Contract Shop® that sells legal templates, workbooks and courses for creative entrepreneurs, online course creators, consultants and coaches.
Our conversation is primarily focused on Christina’s journey to success as an online business owner and the keys to maximizing your social media presence, so if you’re looking for legal advice, this probably isn’t the episode for you! However, if you’re interested in learning more about entrepreneurship, sales, and secrets and strategies for social media growth – particularly on TikTok – you’re definitely in the right place.
In this episode, Christina and I cover:
Christina’s journey from in-house attorney to self-employed online sales queen [7:15]
Building sales skills and leveraging opportunities for growth [15:00]
How The Contract Shop® functions without Christina and her thought process behind building a rockstar team [17:10]
Outsourcing, over-hiring and finding the proper amount of support in business [24:10]
When Christina first realized she could create a profitable online company and how her consistency helped her develop a digital shop that supports work-life balance [28:35]
The inspiration behind Christina’s personal brand and how it continues to evolve [35:05]
Business Boundaries for Peaceful, Successful Coaches
Saison 1 · Épisode 54
mardi 6 septembre 2022 • Durée 42:00
Setting boundaries as a business owner isn’t just a good idea – it’s ESSENTIAL. Unfortunately, that’s a lesson I had to learn the hard way.
Not only did failing to set boundaries early in my coaching business steal my energy and reduce my ability to fully show up for my clients, but it also kept me from enjoying my personal life and resulted in serious burnout. 10/10 would *NOT* recommend.
However, I learned a lot from my mistakes – and so can you. Today, I’m sharing the 6 boundaries that I recommend coaches and service providers set and abide by ASAP.
Listen to this episode to learn why I’m a big believer in set working hours (nope, they aren’t just for the 9-5-ers!), the many reasons you shouldn’t give your clients your personal cell phone number, how you can ensure your clients get the best possible care WITHOUT you having to be constantly available, and so much more.
In this episode, I cover:
My definition of boundaries, why I used to think they were rude, and how I came to realize they are NOT bad and are actually *very* important [3:30]
Lesson 1: Coaches need set working hours, full days off and weekends (even if your weekend isn’t the traditional Saturday and Sunday) [8:55]
Lesson 2: Your clients don’t need your personal cell phone number [16:00]
Lesson 3: Turn off the notifications on your phone now – seriously, NOW! [17:20]
Lesson 4: Set and clearly communicate your boundaries and expectations with your clients at the beginning of your working relationship [23:50]
Overcoming Discouragement in Business
Saison 1 · Épisode 53
mardi 30 août 2022 • Durée 32:35
I know from personal experience that discouragement is one of the biggest challenges business owners face. It’s also very dangerous because, if we aren’t careful, our discouragement can fester, grow and, ultimately, harm or even RUIN our businesses.
That’s because we often stop taking action when we feel discouraged. Not only will prolonged inaction kill our progress, but it also makes us feel more and more hopeless – and once hope is gone, it’s just too easy to quit altogether. It’s a slippery slope.
But there’s good news: You CAN overcome this all-too-common feeling, and today I’m showing you how. You’ll walk away from this episode with a better understanding of how discouragement can impact you and your actions, and you’ll learn easy-to-implement strategies for navigating discouraging situations and experiences.
Along with helping you feel more prepared to combat discouragement the next time it pops up, I hope this episode gives you the boost of encouragement you need if you’re going through a tough time. Keep showing up, and remember – as long as you don’t quit, your success is inevitable. You’ve got this!
In this episode, I cover:
Why I believe discouragement is one the most dangerous things business owners encounter [4:00]
How discouragement leads to self-sabotage, all-or-nothing thinking and other behaviors that keep us from getting what we want [7:40]
The ways I’ve seen my clients’ discouragement lead to catastrophizing [9:55]
Making everything our fault when we feel discouraged [11:55]
Are You Showing Up As An Influencer or A Business Owner?
Saison 1 · Épisode 52
mardi 23 août 2022 • Durée 21:37
There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)...
And then they wonder why their programs aren’t selling.
Today, I’m sharing exactly what you need to know if you’re a coach who wants to use social media to grow or scale your business. You’ll learn why your follower count isn’t all that important, what it REALLY takes to sell your programs and services, and why accepting brand deals may not be the best idea. I’m also sharing a peek into how I used to run my social media vs. how I operate it today – and why my current approach makes me significantly more money.
In this episode, I cover:
Why online fitness coaches do NOT have to concern themselves with growing a huge social media following (more followers doesn’t necessarily mean more clients!) [3:10]
The pressure that comes when trying to create content that pleases EVERYONE [6:45]
How to approach social media if you want to scale an online coaching business vs. how to approach social media if you want to appeal to the masses as an influencer [8:10]
Positioning yourself as a leader, expert or authority figure in your field vs. trying to be a “friend” to your followers [11:30]
The importance of promoting YOUR offers rather than using your platform to advertise for other brands (yes, even if you’re getting paid) [14:15]
What I Wish I Knew When I Started My Business
Saison 1 · Épisode 51
mardi 16 août 2022 • Durée 50:52
After a brief hiatus, The Best Coach Ever Podcast is BACK – and it’s better than ever!
I’m kicking off my return by sharing my honest, candid thoughts about the things I *wish* I knew when I launched my online fitness coaching business in June of 2015.
What I’m discussing today isn’t unique to me. I see other coaches (especially newbies) making the same mistakes I did, and that’s why I wanted to record this episode.
Whether you’re just starting out, aspire to be an online coach or have been coaching for a while, you’ll definitely want to give this a listen. You’ll still make mistakes (that’s just part of it!), but this is a valuable opportunity to get advice from someone with the gift of hindsight who’s been there, done that and now has a 7-figure online coaching business.
In this episode, I cover:
My history as an online business owner [3:35]
Lesson 1: You don’t need to be an influencer to make money online (and there’s a BIG difference between influencers and business owners!) [9:25]
Lesson 2: Don’t underchange for your coaching services, and don’t be afraid to raise your rates – especially if you want to be the best coach you can be [16:35]
Lesson 3: There’s no badge of honor for not having boundaries and letting your clients walk all over you (hint: NONE of your clients need 24/7 access to you) [31:20]
Lesson 4: Learn to love sales – and how to successfully make sales – sooner rather than later [36:40]
Creating An Abundant Money Mindset
Saison 1 · Épisode 50
mardi 5 juillet 2022 • Durée 44:57
In honor of my 50th podcast episode (!!!), I'm covering something super important: Money mindset.
It’s a topic that, in my experience, women tend to struggle with – they often feel guilty for wanting to make lots of money or think they’re not “good enough” to charge fair, reasonable rates for their services. Money can also bring up issues of worthiness and make us question the beliefs our parents handed down, which isn’t always the most pleasant or comfortable thing… and that means many people avoid the topic entirely.
But here’s the deal: We can’t improve what we ignore. So, in this episode, I’m diving in and sharing my honest, candid opinion on why money is NOT inherently bad, why you’re not wrong for wanting to build wealth and how changing your money mindset can change your entire life.
If you’re looking for a “woo-woo” approach to creating an abundant money mindset, this probably isn’t the episode for you (sorry!). However, if you want to hear practical, down-to-earth thoughts on money, wealth and shifting your money mindset from scarcity to abundance, you’re *absolutely* in the right place!
In this episode, I cover:
The different ways I’ve seen men and women approach their money mindsets [3:25]
How certain upbringings and belief systems can impact thoughts, feelings and opinions about money [4:10]
Why I believe in guiding your mindset in a positive, optimistic, healthy direction [6:55]
Taking a practical approach to improving your money mindset [9:05]
Apple Podcasts
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🇨🇦 Canada - entrepreneurship
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🇨🇦 Canada - entrepreneurship
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3) Setting Work Days and Off Days (and Sticking to Them) [9:49 - 14:22]
- The exact work week schedule that’s helped me avoid burnout for 10 years.
- Why having true time off creates urgency, productivity, and mental freedom.
Driving traffic to your digital shop via quality social media content that people want to consume and increasing sales by following up with hot leads [42:15]
The long life of YouTube content and how it can continue serving your brand years after being published (even if your videos don’t have the most up-to-date info) [49:00]
How Christina repurposes content to grow on YouTube, TikTok and Instagram and the way she approaches social media and content creation at the moment [52:45]
The reasons content creation is always an experiment and why what you consider “meh” may sell better than you think it will [59:00]
Christina’s experience on TikTok and the key to creating viral content [1:00:45]
How to deal with unkind, rude or negative comments on social media [1:08:30]
Why TikTok isn’t just for young people and how it can help you reach cold traffic in ways that Instagram cannot (Tiktok = outreach, Instagram = nurturing) [1:14:25]
Christina’s recommendations for growing and attracting new followers on TikTok and why it’s helpful to have separate personal and professional TikTok accounts [1:21:10]
Advice from Christina on building an online audience as a fitness coach [1:26:50]
Lesson 5: Establish and enforce strong financial boundaries with your clients [29:15]
Lesson 6: Set the mental and emotional boundaries that will allow you to unplug from work and release responsibilities that are not yours to take on [34:10]
Lesson 5: Hiring a business coach is one of the best things you can do to help ensure your long-term success [41:35]
How enrolling in my Instagram course, Social Media With Impact Live (which currently includes 28 days of live group coaching with me!), can help you build + grow your online coaching business: https://bit.ly/3JJC6nP [47:00]
Challenging the belief that making money has to be hard [30:20]
How shifting to a more positive, abundant money mindset changes the way you move through life [34:35]
What to do if you feel triggered by this episode [35:30]
The truth about money being “the root of all evil” (hint: it doesn’t mean what you probably think it means) [36:15]
Imagining what we want for our children, nieces, nephews, etc. when it comes to money and wealth and how we can apply that to what God wants for us [38:45]
The importance of questioning our beliefs – especially if they aren’t serving us [40:45]
Why money is not good or bad; instead, it’s an amplifier [42:15]
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