The Association Insights Podcast – Détails, épisodes et analyse

In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession.

Key Highlights:

• Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing’s evolving tools to drive productive change, especially in an AI-driven landscape.

• Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world.

• Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands.

Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!

In this insightful episode of The A100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Kerri McGovern, Senior Director of Membership at the Association of Corporate Counsel (ACC). Kerri shares how ACC is revolutionizing member engagement through innovative tools like the ACC 365 app, a standout success that has significantly improved communication and networking for ACC’s 46,000 members worldwide.

Key Highlights:

• The ACC 365 App: Kerri explains how the award-winning app has transformed member interaction by providing seamless access to newsfeeds, online communities and job board services—all at the members’ fingertips. The app’s continuous improvements, driven by member feedback, have made it an invaluable tool for engagement and career development.

• Innovative Onboarding: Kerri highlights ACC’s forward-thinking onboarding strategy, which breaks down tasks into manageable actions to better engage new members. The strategic use of data collection and email suppression ensures members get relevant, personalized experiences in their first 90 days.

• AI-Powered Personalization: Kerri dives into ACC’s use of AI to enhance newsletter personalization, ensuring members receive tailored content based on their specific interests and engagement patterns, all while navigating global privacy regulations like GDPR.

• Creating a Culture of Innovation: Kerri discusses how ACC fosters a culture of innovation within its team, continuously iterating on member services and embracing experimentation. Whether it’s implementing AI or leveraging behavioral insights from their app, ACC prioritizes staying ahead of the curve.

Join us as Kerri McGovern shares ACC’s journey of using technology and innovation to elevate member engagement and deliver exceptional value, offering practical takeaways for association professionals looking to enhance their own member services.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes packed with innovative strategies and expert insights to drive your association forward!

Note: This episode was recorded live on the show floor at ASAE’s Annual Conference, and although we’ve minimized background noise, you may notice a few minor audio glitches.

Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network.

Key Highlights:

Transforming Sponsorships from Transactional to Transformational:

• Discover how sponsorships can be a year-round responsibility, involving all departments within an association.

• Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value.

Planning Ahead for Sponsorship Success:

• Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships.

• Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities.

Engaging with Corporate Partners:

• Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association’s mission and member needs.

• Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility.

Breaking Down Silos:

• Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos.

• Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue.

Innovative Sponsorship Strategies:

• Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses.

• Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals.

Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!

Welcome back to another insightful episode of The A100 podcast! Today, we’re joined by Amber Worthen, Founder and CEO of Email Maven. With years of experience in communication strategy, project management and email marketing, Amber shares her expertise in revolutionizing email marketing for associations.

Key Highlights:

Addressing Common Email Challenges: Amber identifies key issues such as inconsistent email design and email fatigue. She emphasizes the importance of applying best practices in email design and segmenting audiences to enhance engagement and avoid overwhelming members.

Optimizing Open Rates and Engagement: Practical tips on segmenting email audiences and implementing drip campaigns to ensure targeted and relevant communication, resulting in higher open and click rates.

Choosing the Right Email Platform: Amber advises associations to select email platforms that integrate seamlessly with their data systems to save time and improve efficiency. She underscores the importance of conducting thorough audits to identify the best fit for current and future needs.

Leveraging Data for Better Decision Making: Emphasizing the importance of data-driven decisions, Amber highlights key metrics such as open rates, click rates, conversion rates and unsubscribe rates. She encourages associations to stay curious and continually analyze data to refine their email strategies.

Emerging Trends and Practical AI Tips: Amber shares insights into emerging trends like AI, offering practical AI tips for creating alternative subject lines and preheaders. She also emphasizes the importance of continuously testing and optimizing friendly from names, subject lines and preheaders to enhance engagement.

Best Practices for Effective Email Marketing: Tips on sending emails at the right times based on the audience's lifestyle and behaviors, and using web tracking campaigns to target members who show interest in specific content.

Join us as Amber Worthen provides practical tips and deep insights for association professionals looking to enhance their email marketing strategies and engage their members more effectively.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes packed with insights to help your association thrive!

Welcome back to another episode of The A100 podcast! Today we’re thrilled to have Ben H. Rome, Director of Communications for the American Bus Association (ABA), joining us. With nearly 30 years in storytelling and strategic communications, Ben shares his insights on the evolving role of storytelling in the association world and how ABA is tackling sustainability.

Key Highlights:

The Power of Storytelling:

• Ben discusses how storytelling in associations has evolved from simple slogans and stats to creating resonant narratives that engage members on a personal level.

• He emphasizes the importance of making stories compelling and memorable, ensuring they resonate long past the initial campaign.

Authenticity in Communication:

• Authenticity is crucial in storytelling. Ben highlights the risks of inauthentic messaging and the power of genuine engagement to build trust and loyalty among members.

Sustainability Initiatives:

• ABA's research shows that motor coaches are the most eco-friendly form of group transportation. Ben explains how they used compelling infographics and social media to highlight this on Earth Day, resulting in high engagement and positive media coverage.

• He also touches on the challenges and advocacy efforts related to the rapid push for electric vehicles and the need for proper infrastructure to support this transition.

Choosing the Right Channels:

• Ben shares his approach to identifying the best communication channels for different segments of ABA’s audience, emphasizing the importance of tailored messaging and engagement.

AI and Technology in Communications:

• The role of AI in enhancing efficiency in content creation, analytics and member engagement is explored. Ben offers a balanced view on using AI responsibly to support, not replace, human creativity and judgment.

Join us as Ben H. Rome delves into these critical areas, offering practical tips and deep insights for association professionals looking to enhance their communication strategies.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in for more episodes packed with insights to help your association thrive!

Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement.

These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/ 

Key Highlights:

Crisis Management with AI:

• Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding.

• Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises.

• Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes.

Influencer Identification and Engagement with AI:

• Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process.

• Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

• Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this!

Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher goes solo for the second installment of our special three-part series on AI in PR. Today, we dive into the power of AI to transform your pitching efforts, including creating press lists and writing customized pitches. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at cgallagher@onwrdupwrd.com.

Key Highlights:

Building Targeted Press Lists:

• Learn how AI tools can help you build highly targeted press lists efficiently.

• Discover the importance of specific prompts and ensuring AI does not fill in uncertain information.

• Find out how to use AI to gather verified contact information and analyze recent coverage to refine your press lists.

Crafting Compelling Pitches:

• Understand how AI can make your pitches more personal and tailored, saving you time while increasing effectiveness.

• Explore methods for refining pitches to be more compelling and concise for top-tier reporters.

• Learn how to customize pitches to resonate with individual journalists based on their recent work and interests.

Real-World Examples:

• Example 1: Improving a logistics pitch about a potential Canada border strike, resulting in a more direct and impactful pitch that secured immediate media interest.

• Example 2: Enhancing a pitch for PTSD Awareness Month, transforming it into a compelling story that garnered coverage from a top target market.

Best Practices:

• Important reminders about privacy and data security when using AI tools. Always consider using placeholder names and industries to protect sensitive information.

Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive deeper into leveraging AI to enhance your PR strategies.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

• Resources: For early access to our AI ebook or any questions, email Colleen at cgallagher@onwrdupwrd.com.

Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher goes solo to kick off a special three-part series on AI in PR. In this first installment, we dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at cgallagher@onwrdupwrd.com.

Key Highlights:

Press Release Optimization for SEO:

• Learn how AI tools can suggest effective keywords, offer SEO formatting tips, and customize press releases for different audiences.

• Discover practical prompts to use with ChatGPT for optimizing your press releases, including keyword placement, title optimization, meta descriptions, content structure and more.

Leveraging Predictive Analytics:

• Explore how AI-powered predictive analytics can anticipate audience preferences, forecast key metrics and fine-tune PR campaigns.

• Understand how to use targeted questions with ChatGPT to gain insights into trends, audience preferences, content strategies and setting realistic PR goals.

Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive into how AI can improve your pitching efforts. Don't forget to subscribe to ensure you never miss an episode!

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

• Resources: For early access to our AI ebook or any questions, email Colleen at cgallagher@onwrdupwrd.com.

Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome to another impactful episode of The Association 100 podcast. Today, we're joined by Samyuktha Neeraja, State Associations Relations Manager II at the American Association of Nurse Anesthesiology and a passionate advocate for DEI and disability inclusion. Samyuktha shares her inspiring journey and offers valuable insights on promoting inclusivity within associations.

Key Highlights:

Career Journey: Samyuktha traces her path in the association management industry, describing her fall into the association world as a happy accident and emphasizing her role in providing governance and leadership support to state associations.

Personal Advocacy: As a South Asian woman with dwarfism, Samyuktha discusses how her personal experiences have fueled her commitment to DEI and disability advocacy.

Overcoming Misconceptions: She addresses common misconceptions about disability inclusion in the workplace and shares strategies for associations to actively engage and support both staff and members with disabilities.

Intersectionality: Samyuktha highlights the importance of recognizing intersectionality within DEI initiatives, enriching association culture with diverse perspectives.

Practical Implementations: Learn how associations can effectively implement DEI practices, from policy changes to creating inclusive environments that empower all members.

Join us as Samyuktha Neeraja offers invaluable lessons on fostering an inclusive culture within associations, ensuring that every member has a voice and a place.

Resources:

Podcast: A Little PerspectiveBook Series: A Little

Perspective, Real Stories of Little Ladies

Blog: Just a Little Traveling

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Stay tuned for more episodes that explore innovative solutions and leadership insights within the association world.

Welcome to another insightful episode of The Association 100 podcast. Today, we are joined by Mike Armstrong, CEO of the National Council of Architectural Registration Boards (NCARB). Mike shares NCARB's innovative initiatives aimed at modernizing the architectural licensure process, focusing on inclusivity and technological advancements.

Key Highlights:

Leadership Philosophy: Mike discusses his approach to balancing regulatory rigor with user-centric policies, ensuring licensure protects public health and safety while being accessible and inclusive.

Data-Driven Decisions: Learn how NCARB uses demographic data to identify and address unconscious bias in their examination and licensure processes, leading to concrete steps towards greater inclusivity.

Technological Advancements: Explore how NCARB leverages remote proctoring and AI to streamline licensing exams, enhancing accessibility and efficiency for candidates.

Policy Changes: Mike delves into the significant impact of retiring the restrictive rolling clock policy, making the licensure process more flexible and accommodating diverse career paths.

Future Goals: Discover NCARB's forward-looking initiatives, including redesigning the licensure path and creating a new competency framework to better prepare future architects.

Join us as Mike Armstrong offers valuable insights into how NCARB is leading the charge in transforming licensure processes, providing actionable strategies for association professionals to enhance inclusivity and leverage technology.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.