OOO - A Web3 Marketing Podcast – Details, episodes & analysis

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OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast

Business

Frequency: 1 episode/13d. Total Eps: 68

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing

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Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - marketing
27/04/2025
#86
🇫🇷 France - marketing
06/04/2025
#98
🇫🇷 France - marketing
05/04/2025
#90
🇫🇷 France - marketing
04/04/2025
#65

Shared links between episodes and podcasts

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https://www.linkedin.com/in/alexandranicorici/
34 shares
https://www.linkedin.com/company/ooo-podcast/
12 shares
https://www.linkedin.com/company/ooo-podcast
10 shares

https://warpcast.com/frogule
10 shares
https://app.unisub.io/subscribe/65?network=matic
8 shares
https://ooo.joineden.ai/signup
7 shares

https://twitter.com/ooo_podcast
34 shares
https://twitter.com/frogule
26 shares
https://twitter.com/amya_wilks
4 shares

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RSS feed quality

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Score global : 32%

Publication history

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#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi

Wednesday, September 11, 2024 • Duration 01:04:32

Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,

This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi

Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.

a TL;DR

* Their product strategy and how that impacted their marketing decisions

* Their point farming campaign, Karma rewards, how they run and they aim with it

* The challenges in pushing Brahma.fi as an integrated smart account

* Pre-TGE strategy to build up the hype for ultimate Token launch

* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing

* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management

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#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.

Season 1 · Episode 57

Sunday, September 1, 2024 • Duration 48:33

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL

* Marketing strategies for institutional vs individual accredited investors

* Campaigns & case studies

* Their product marketing approach & how they integrate customer feedback

* Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo

Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

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#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud

Season 1 · Episode 49

Thursday, March 7, 2024 • Duration 52:13

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠

Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.

In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about:

* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures

* The founder's funnel and why that plays a big role in this decentralized world

* Community building best practices

* Bull market predictions

and more

Support the show here https://linktr.ee/supporttheooo Get in touch:

Leon Twitter https://twitter.com/leonabboud_

Youtube - https://www.youtube.com/leonabboud

Unfungible - https://www.unfungible.xyz/

Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠

OOO podcast: ⁠https://twitter.com/ooo_podcast

#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen

Thursday, February 29, 2024 • Duration 57:24

Grab your free Dealfront demo here: https://bit.ly/49CrzqW

Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about:

* Advantages and Disadvantages of Centralized vs. Decentralized Systems

* How to create personalized onboarding experiences on chain and off chain

* Disco's user growth through developer tools and partnerships

* Digital identity importance in community engagement

and more

Support the show here https://linktr.ee/supporttheooo

Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch:

Evin: ⁠https://twitter.com/provenauthority

Disco.xyz : ⁠https://www.disco.xyz/

Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/

OOO podcast :

#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov

Season 1 · Episode 47

Wednesday, February 14, 2024 • Duration 01:02:16

Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about:

* Acquiring and retaining users in Web3

* Data and analytics that are important for any founder & marketer

* Brand ambassador programs and community building

* Loyalty programs best practices

and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch:

Eugene LinkedIn: https://www.linkedin.com/in/eugenet/

Twitter: https://twitter.com/dgencitizen

Alexandra: https://www.linkedin.com/in/alexandranicorici/

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#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt

Wednesday, February 7, 2024 • Duration 48:42

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch:

Amanda - https://twitter.com/amandacassatt

Serotonin - https://www.serotonin.co/

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#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)

Season 1 · Episode 45

Thursday, February 1, 2024 • Duration 42:18

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:
* What should marketers know about data and analytics in Web3
* What kind of data can/should be tracked in Web3
* Can onchain/off-chain data be correlated in some way?

and more

Support the show here https://linktr.ee/supporttheooo

Get in touch

Filip - https://www.linkedin.com/in/filipwielanier/

Cookie3 - https://www.cookie3.co/

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#44 Growth marketing on Solana: the does and don'ts with Will Leatherman

Wednesday, January 24, 2024 • Duration 45:13

Hello everyone!

In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects.

In our chat we touch on:

* Common needs of Solana projects

* Partnerships within the ecosystem

* Building communities on Solana

* Trends within the Solana ecosystem

and more.

Want to support the show?

On Patreon- https://www.patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic ⁠⁠⁠

Get in touch:

Will - https://www.linkedin.com/in/willleatherman/

Vodoo Agency - https://gotcatalyst.com/

#43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO Metaviu

Season 1 · Episode 43

Wednesday, December 20, 2023 • Duration 01:00:16

Hello everyone.

Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms.

I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies.

We also touch on :

* Advertising opportunities in the metaverse

* Growing a new community and engaging with new communities through Metaverse

* Users behaviors and differences between Millennials and GenZ

* What you need to know to prepare such a campaign

* Data and analytics to track

* Gaming integrations

and more

Want to support the show?

On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0

Get in touch

Nodo - https://www.linkedin.com/in/nodo-ivanidze/

Metaviu - https://www.linkedin.com/company/metaviu/

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#42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas Legeckas

Season 1 · Episode 41

Thursday, December 14, 2023 • Duration 01:05:00

Hello everyone.

Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company.

I brought him to speak about:

* What should companies look at in 2024 and can they efficiently fundraise

* What makes some stand out compared to others

* Does Community building still matters for an investor in 2024?

* What are some trends to watch out next year

and more

Before you scroll down, head over to Dealfront and book a free demo ⁠here⁠

Want to support the show?

On Patreon ⁠patreon.com/OutofOrdinaryPodcast⁠

Unisub - ⁠https://app.unisub.io/subscribe/65?network=matic

Get in touch

Sarunas - https://www.linkedin.com/in/sarunaslegeckas/

Founderheads -

OOO - A Web3 Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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OOO - A Web3 Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

LinkedIn73

Other82

Twitter29

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn73

Other82

Twitter29