The Advocacy Channel: A Customer Marketing Podcast – Détails, épisodes et analyse

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The Advocacy Channel: A Customer Marketing Podcast

impact.com

Business & Entrepreneuriat

Fréquence : 1 épisode/35j. Total Éps: 37

Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every few weeks as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.

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Liens partagés entre épisodes et podcasts

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https://www.linkedin.com/in/wilder/
4 partages
https://www.linkedin.com/in/wifraser/
4 partages

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Beyond Word of Mouth: Exploring the Potential of Referral Marketing

Saison 1 · Épisode 24

vendredi 16 février 2024 • Durée 47:15

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.
In this episode, Keith sheds light on the complexities of referral marketing, highlighting the common hurdles companies face and offering practical advice to overcome them. It's an episode filled with Keith's professional anecdotes and wisdom, offering tips and tricks to help you launch and run successful referral programs.
In this episode, you'll discover:
Strategies for overcoming resistance: Learn how to win over skeptical stakeholders by aligning referral program objectives with broader business goals, and discover why past failures shouldn't deter new efforts.

Innovative approaches to incentives: Beyond mere discounts, explore creative ways to incentivize customers, focusing on what truly adds value to their experience and encourages genuine advocacy.
The role of timing and promptness: Keith emphasizes the critical moments for prompting referrals, illustrating how well-timed engagement can significantly enhance program participation rates.
Building a holistic marketing effort: Gain insights on seamlessly integrating referral programs into your marketing strategy, and smoothly transition from product-focused initiatives to broad market-wide campaigns as the program matures
Connect with Keith on LinkedIn for more insights on referral and affiliate marketing: https://www.linkedin.com/in/keithposehn/
Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

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Executive Customer Advocacy: Engaging for Optimal Growth

Saison 1 · Épisode 23

lundi 15 janvier 2024 • Durée 42:04

Welcome to 2024!

In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building and nurturing C-suite connections to foster business growth.

In this episode, we explore the benefits of executive customer advocacy in the B2B tech space, discussing why it's essential to create value-driven executive customer experiences. Tune in to learn more about the impact of such high-level relationships on customer loyalty, company budget, brand reputation, and competitive advantage.

Key takeaways from this episode include:

Five strategies for establishing authentic connections with top-level executives
The importance of content in crafting impactful executive experiences
Methods for leveraging executive networks to foster long-term relationships
Measuring the effectiveness of executive advocacy programs through data and real-world examples

Whether you're a seasoned customer marketing professional or new to customer advocacy, this episode is a treasure trove of actionable insights and strategies. Tune in to learn how executive advocacy can help you foster better customer relations and drive meaningful growth in your organization!

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahlmoody/

How To Build True Customer Loyalty with Matthew Barnett

Saison 1 · Épisode 14

mercredi 26 octobre 2022 • Durée 47:45

With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers?

Building customer loyalty

To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett to Episode 14 of The Advocacy Channel. Matt is the CEO of Bonjoro, a platform that lets you send personalized videos at the perfect time to convert more leads, onboard customers, and build customer love and loyalty.

Drawing on Matt’s experience helping companies develop customer loyalty with human connection, Matt and Will discuss what true customer loyalty is, how to score your advocates at each lifecycle stage and properly engage them, plus the secret sauce required to delight any customer.

Grab your coffee, get comfortable, and take out your notebook as there are plenty of golden nuggets from Matt that you’ll want to jot down!

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mbjbarnett/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

BONUS: New Study Uncovers the True Value of a Referred Customer!

Saison 1

mardi 4 octobre 2022 • Durée 27:09

Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fascinating insights from her research on referral programs.

Uncover the true value of a referred customer

In Episode 1, Rachel shared with us her game-changing research on the psychology of referrals and rewards, and what encourages customers to participate in your referral program. If you haven’t checked out that episode, now is a perfect time!

To learn even more, tune in to this bonus episode with Will and Rachel where she shares a few teaser tidbits from her not-yet published research around the value of a referred customer, and the role of rewards in social commitment.

We’d like to send a big thank you to our listeners for supporting The Advocacy Channel this year! We can’t wait to share even more customer marketing insights with you.

Connect with Rachel and find past research and keep your eyes out for this new research that will be getting published soon: https://www.rachelgershon.com/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at

What’s Next in Customer Advocacy?

Saison 1 · Épisode 13

mercredi 28 septembre 2022 • Durée 48:24

As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy?

To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founders of Captivate Collective, an advocacy agency that works with large companies like Adobe, Sage, and Amplitude to build their customer advocacy programs and strategies. Their goal is to help companies maximize success by capturing customers with relevant and remarkable experiences, and activating them with meaningful opportunities.

Tune in as Deena, Liz, and host Will Fraser share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy.

Hint: It’s about unlocking advocacy for your entire customer base!

Connect with Deena on LinkedIn: https://www.linkedin.com/in/dzenyk/

Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizrichardson2/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

How Adobe's Marketo Engage Grew Their Customer Community

Saison 1 · Épisode 12

jeudi 4 août 2022 • Durée 44:01

How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel.

Growing customer communities through a merger and acquisition

With over 12 years of experience as an industry thought leader in customer advocacy and lifecycle marketing, Kevin is a well-known expert in the customer marketing space with a wealth of knowledge, experience, and tactical insights to share. Hear host Will Fraser and Kevin discuss his journey as a customer marketer, how he maintained and even grew the Marketo community through a merger and acquisition, his top tips for marketers building advocacy programs, and much more.

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinkennethlau/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

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How to Turn Customers into Advocates with Leslie Barrett

Saison 1 · Épisode 11

mercredi 15 juin 2022 • Durée 41:31

Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso.

How to turn customers into advocates from the beginning of the customer journey

As the Director of Customer Marketing and Advocacy at Sendoso, the leading sending platform for personalized gifts, branded swag, eGifts, and more, Leslie is passionate about the power of customer advocacy. In this episode, learn about her journey to becoming an award-winning customer marketer, her approach to developing advocates from the beginning of the customer journey, and the important lessons she’s learned along the way. Tune in to hear Leslie’s invaluable knowledge, experience, and tactical insights to boost your own success in customer marketing.

Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliebarrett0821/

Find Leslie on TikTok: https://www.tiktok.com/@cmasoulmate

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

When to Launch Your Customer Advocacy Program

Saison 1 · Épisode 10

vendredi 20 mai 2022 • Durée 50:14

How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode.

How to identify when to start your customer advocacy program

Pablo Fernandes is the Product Manager and Head of Consulting Services for Customer Advocacy at Wings4U, an organization that helps B2B tech companies close more deals faster by leveraging the voice of their customers. Host Will Fraser chats with Pablo about identifying your advocates and how to measure the impact and success of your program.

Connect with Pablo on LinkedIn: https://www.linkedin.com/in/pablofernandesbr/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

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How to Gather Authentic Customer Stories

Saison 1 · Épisode 9

jeudi 14 avril 2022 • Durée 45:56

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads?
How to collect authentic customer stories
To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren is a customer advocacy expert with over 12 years experience, and is the VP of customer success and marketing at Vocal Video - a video marketing platform that lets you easily capture and share video testimonials from your customers, partners, and employees.
Join host Will Fraser as he and Lauren dig into the importance of authentic customer stories, how customer success and marketing can work together on customer advocacy initiatives, how to get started on building your library of customer stories, and much more!
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlockepaddon/
Check out Vocal Video: https://vocalvideo.com/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com
Data source: https://review42.com/resources/online-reviews-statistics/

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Expert Customer Marketing Advice with Scott K. Wilder

Saison 1 · Épisode 8

vendredi 18 mars 2022 • Durée 40:07

Welcome to Episode 8 of The Advocacy Channel!

Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.

Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work together and learn from each other to help customers find more value and more success with a company’s products.

Expert advice on customer marketing

Tune in as Will and Scott discuss the importance of coordination between teams to drive customer centricity, how to leverage a product approach to customer marketing, and how customer advocacy doesn't only include the customer but also involves your employees.

Connect with Scott on LinkedIn:

https://www.linkedin.com/in/wilder/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

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