THE 414 - B2B Marketing Podcast – Détails, épisodes et analyse

As we come out of the pandemic there’s expected to be a sizeable economic boom.

But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do...

Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate.

By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advised, but it could prove fatal.

So if you would like a detailed appreciation of everything that you need to re-evaluate so that you can be pivotal in your company’s future success, you absolutely need to watch this week’s show.

The goal will be to equip you with a clear road map which you can use to instigate and inspire a vitally important discussion for how your company’s combined Sales & Marketing operations can prepare to adapt at this crucial point in time.

Live from West Wickham, London, with the quite excellent Stuart Giddings!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.

Click to register so that you don’t miss it.

And sign up for future episodes at www.The414.net

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You can connect with Stuart Giddings here:

http://www.beettoo.com/
https://www.linkedin.com/in/stuartgiddings/

Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

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SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google

Support the show

Buyers want to be confident that they will be successful if they purchase and implement your product or service.

As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content.

The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made.

Well educated clients who are fully confident in your offering even before speaking with sales is the ultimate benchmark of marketing excellence.

So this week on the show we’ll get a complete appreciation of what those buying confidences are, why they’re important and how you can deal with them.

This week live from Boston, MA with David Kirkdorffer!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.Sign up for future episodes at www.The414.net

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You can connect with David Kirkdorffer here:

https://www.oz-code.com/
https://www.linkedin.com/in/davidkirkdorffer/

Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

- - - - - - - - - -

SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google

Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

Support the show

Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns.

But small teams should not be dissuaded if the prize is big enough!

The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way?

This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic.

Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve.

This week LIVE from Newbury, UK with Helen Brown!

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process.

But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement?

What if instead of having a selection of key accounts, you focused your firepower on just the one?

Marketers who work closely with sales teams continually outperform their competitors.

So if you have an open mind and are up for embracing a rebel like disregard for how things are done normally, the concept of Account Based Selling could prove to be the most exciting new concept that you’ll have come across in a long time.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

Being smart with what resources you have can often lead you to victory, even when pitched against a much larger adversary.

Time and again, challenger brands and companies pull the rug from under industry giants.

It's great to hear those stories, but what if you did exactly that?
What if you set about re-evaluating your resources and how you use them?

Specifically, we're talking about your bringing your colleagues in to help.

They are as it would seem, very commonly an untapped resource with regard to how they could greatly assist in nurturing market qualified leads.

Creating and fostering relationships, building trust and and staying top of mind is a huge undertaking which you address on a daily basis.

But unless every employee is directly helping with that through their social media, you're missing out on a huge opportunity.

This week on the show we'll be looking into the possibilities to be had and what difference it can make to your company.

Also, how to have everyone in your company help nurture clients and play a significant part in the sales process, all with minimal effort.

Live  from Toronto, Canada.... Johnathan Baldock

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

Washing the dishes and dealing with data have something in common.

Unless you wash the dishes you’ll be in trouble the next time that you want to eat.

The same is true for your marketing data.

A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data.

Metrics such as email open rates and website bounce times are useful.

But your true customer data needs to be embraced, loved and close attention be paid to it.

Poor quality, inaccurate, and old data is likely to result in a raft of problems ranging from rightfully getting ear bashing from sales for giving them poor quality leads, as well as directly being directly responsible for negatively affecting your company’s profitability.

In short, as a marketer you have to step up and make data management and maintenance a core part of your skill set.

It’s not glamorous, but the results which will come of it, will certainly be worth it.

From the city that never sleeps, presumably because of all the wonderful data analysis that they’re always doing, Ruth Stevens LIVE from New York.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path.

Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian?

Well, as it turns out their ability to understand and connect with people on an emotional level is the core skill which we as B2B marketers are all keen to develop further.

The drive to engage with customers as real people with thoughts, feelings and emotions really is where the money’s at.

So without giving the game away, my guest this week - a former professional comedian turned agency owner will be sharing his rather unique take on how to do just that.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

One of your key skills as a B2B marketer will be in producing epic content.

Let's not be shy about that.

And it's borderline heartbreaking when your hard work in producing content goes to waste.

But sadly, that is typically the norm rather than the exception.

The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms.

The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process.

This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce.

To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create.

With this strategy defined and in place you will as a result free up more of your time in the process.

Joining me LIVE from Serbia, will be Nemanja Zivkovic.

Click the button below to join in, live this Thursday the 18th at 3:00pm UK time.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers.

But what if that map is not a true representation of how things are, and how things work in the real word?

What if there were certain assumptions or biases at play when it was conceived and codified?

And have you ever challenged yourself to find discrepancies in it?

According the latest research where 2.5% conversion rates on content driven funnels are the average...

Marketers who take a critical assessment of how their funnels works are seeing those conversion rates increase up to around the 35% mark.

This week on the show we'll be looking into, and finding out about what it is that you need to set about reconsidering and questioning, to help increase your funnel's performance.

Essentially, we're talking about conducting an MOT of the customer generation machine for which you're responsible.

Live from South Africa, Eben Meyer covers everything you need to know to level up your performance and results.

This week with Mary Laniyan.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show

As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think.

In fact, it really is an opportunity for you to shine.

Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability.

So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome.

As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think.

In fact, it really is an opportunity for you to shine.

Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability.

So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome.

This week with Mary Laniyan.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show