#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc

----------

Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

----------

Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.

Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.

Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.

Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.

Don't miss this essential episode on Amazon PPC strategy!

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch

Andrew: https://www.linkedin.com/in/andrewbailiff

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

----------

#amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements

That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.

Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.

Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.

From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, feel free to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

#amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport

Episode 56

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

----------

CHAPTERS:

00:00 – Introduction

00:45 – Title Card

01:10 – A rant against a 3rd grader’s homework

01:21 – How to properly audit an Amazon PPC account in an 11-step framework

01:50 – Why this matters? Importance and why you should listen to us.

05:41 – Past year’s stats

06:21 – Audit process and the close rate

07:58 – Fun fact

09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

10:10 – AdLabs Campaign Audit Checklist

10:37 – Rundown of the 11-step framework

12:50 – Account audit slide deck and how to use it

17:07 – Slide deck giveaway

18:20 – Product level efficiency levels or overall ad investment levels

21:36 – Drop comments below for more in-depth episodes.

22:06 – Placements

25:53 – Bid Management

29:19 – Search Term Reports

30:16 – Separating Tactic Allocations

31:45 – Campaign Structure

35:31 – Targeting Mix

36:48 – Budget Management

38:28 – Use of Ad Types

41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

41:49 – Dayparting Opportunities

43:00 – Listing Optimization

45:56 – On a final note

 🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode 55

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

CHAPTERS: 

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

 Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

 CHAPTERS:

 00:00 – Introduction

01:03 – Poll Results

2:03 – Getting them right, right from the start

04:52 – Overview

06:20 – Method 1: The Amazon suggested bids

09:16 – Method 2: The start low and inch up

10:30 – Thoughts on placement modifiers

12:56 – Method 3: The (Account) Average CPC

15:09 – Pseudo RPC Method

16:51 – Method 4: The Converting CPC

18:52 – What does not work?

20:00 – How to make it work?

24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

26:17 – Ad Labs / Destination Ad group’s Target CPC

26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

26:54 – On high AcoS keyword

28:25 – Use Target CPC of destination ad group

31:20 – Best approach

32:07 – Sidenote: Bulk Sheet

33:42 – Final thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

 LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

 If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------
🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one. 

He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about:

1️⃣ Why you shouldn’t “Put all your eggs in one basket” on Amazon

2️⃣ The ROI of deploying to other advertising platforms

3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape

4️⃣ The blue ocean opportunity still on Amazon

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank 22:45 Using Deals to boost organic rank 28:17 Testing and Re-testing your keyword ranking strategies 34:19 Does Amazon like you? 37:55 Ranking strategies with Helium 10 40:00 Final Thoughts and Conclusion ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

CHAPTERS:

00:00 Introduction

02:53 Why Target ACOS Matters

04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale

16:59 The Nuances in Vendor Central

21:17 What to Consider with Target ACOS

23:31 The Strategy Behind Breakeven Advertising on Amazon

24:52 Diving Deeper into Advertising Strategies and Tactics

25:23 Understanding and Setting Target ACoS

27:37 Tactical Insights on Brand Defense and Keyword Targeting

30:55 Strategic Considerations for Ranking Keywords and Investment Levels

46:24 Final Thoughts on Target ACoS and Strategic Advertising

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

---------

00:00 Introduction

02:21 Optimizing Bids: How Often Should You Do It?

03:17 The Nuances of Bid Optimization

12:20 Understanding Optimization Frequency and Its Impact

16:55 The Importance of Timing and Time Frames in Bid Optimization

21:38 Special Considerations for New Campaigns and High AOV Products

32:54 The Philosophy of Doing Nothing: When Not to Optimize

38:00 Closing Thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year!

This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic.

Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips.

----------

Get your FREE Amazon PPC bid optimizer:
Join your Discord community of Amazon PPC managers:
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit

----------
CHAPTERS:
==========
00:00 – Title Card
06:00 – Introduction
02:58 – Month to Date Performance
06:41 – Bid Optimization Effects
09:10 – Campaign Genesis and tagging for performance
11:59 – What Happens from Here
15:08 – Phone-a-friend
16:25 – The message isn't perfectly simple
33:26 – The need for vid
42:35 – Stories matter
49:05 – The wrap
==========

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonppcoptimization #amazonppc #amazonadvertising #productlistingoptimization #productdetailpage #conversionrateoptimization #mainimages #infographics #ugcvideos #amazonppccampaign #amazoncampaig restructuring #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #adlabs #amazonppcoptimizationservice #amazonadsforbeginners #sponsoredproducts #sponsoredbrands #sponsoreddisplay

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan.

We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller.

▶️ Connect with Josh:

LinkedIn: https://www.linkedin.com/in/joshuatcowan/ 

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group. 

Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand.

CHAPTERS:

0:00 - Introduction 

2:10 - Demystifying TikTok Ads and User Engagement 

5:45 - TikTok's Privacy Concerns and Market Dynamics 

8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce 

12:55 - Transitioning to TikTok and Understanding TikTok Shop 

16:20 - Strategic Approaches to TikTok Creative Content 

19:00 - Insights on Driving Sales through TikTok Ads 

22:30 - Eric Martindale's Thoughts on Future Marketing Trends 

25:45 - Exploring Omni-Channel Marketing Strategies 

28:10 - Closing Remarks and Eric’s Contact Information

▶️ Connect with Eric:

LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/ 

Elite Commerce Group: https://www.elitecommercegroup.com/ 

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer!

Join our FREE Discord community of Amazon PPC managers.

Sign up for That Amazon Ads Masterclass! 

----

We’ve covered this topic before… and we’re doing it again.

And we're doing it BETTER.

We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level.

Get the Campaign Placement Calculator here!

CHAPTERS:

00:00 - Introduction

03:01 - Sponsored Products Campaign Placement Calculator

05:58 - Grouping Campaigns Together for Better Data

07:20 - Always Have One Sponsored Products Placement at 0%

10:39 - Difference and Caveats for Sponsored Brands Placements

16:58 - How to Calculate Campaign Placement Adjustments for Sponsored Brands

29:10 - The BIG Mistake Others Make with Campaign Placements and Bids

33:20 - Final Thoughts

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Today we’re answering the question: “What makes a good video ad?”

With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before.

Luke Melrose, creative director and video ad specialist, guides us through the following key points:

1️⃣ Common mistakes with video ads

2️⃣ Matching the video content to the customer’s journey and stage of the funnel

3️⃣ Measuring and improving video ad performance

▶️ Connect with Luke:

LinkedIn: https://www.linkedin.com/in/lukemelrose/

Luke’s YouTube: https://www.youtube.com/channel/UCO-TEIwZ1YdtJq6QpSbjAqQ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured speaker at many Amazon events and conferences. Destaney brings a vast amount of knowledge and experience to the podcast and throughout this episode, she shares insights around Upper-Funnel media strategies, and how brands can best utilize awareness tactics to influence customer buying decisions, at any stage.

Key Topics in this Episode:

1️⃣ What do we mean by “Upper Funnel?”

2️⃣ The role upper funnel tactics play in influencing purchase decisions

3️⃣ How advertisers at any stage can tap into awareness tactics

▶️ Connect with Destaney:

btr media: https://www.btrmedia.com/ 

LinkedIn: https://www.linkedin.com/in/destaney-wishon/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access.

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

--------

In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. Uncover the truth about product targeting. It isn’t what you think! 

Tune in to find out more on this week’s episode of That Amazon Ads Podcast

Key Topics:

• The latest developments in the Sponsored Products Search Term Report (and why it’s important for you)

• What you need to know about Product Targeting in Sponsored Products & Sponsored Brands

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

Get our FREE Amazon PPC bid optimizer!

Join our FREE Discord community of Amazon PPC managers! 

Sign up for That Amazon Ads Masterclass!

—

Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is the Founder of Yuca, and got connected to us through our Discord community.

These two go head-to-head and discuss this highly controversial topic with a great back-and-forth discussion to help YOU decide what strategy is best for you.

📨Connect with Elizabeth:

Junglr: https://www.junglr.com/   

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/  

📨Connect with Keith:

Yuca: https://yuca.co/ 

LinkedIn: https://www.linkedin.com/in/keithmander/  

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live!

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community.

Sign up for That Amazon Ads Masterclass.

--------

In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking….

Key Topics:

• The 4 Scenarios where you should increase bids on High ACOS targets

• The math behind increasing bids on non-performers

• Understanding the role of your bids in Amazon PPC

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and marketing, giving away golden insights that you can use to improve your content strategy on Amazon. 

Throughout this conversation with Emma, we discuss:

1️⃣ What makes a great Amazon listings?

2️⃣ The hacks Liquid Death used to take over a competitive market

3️⃣ How to write headlines and copy on Amazon

4️⃣ Where to go to study your ideal customer profile

5️⃣ Big picture branding tactics, and so much more!

📨Connect with Emma:

Marketing by Emma: https://marketingbyemma.com/ 

LinkedIn: https://www.linkedin.com/in/emma-schermer-tamir/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

--------

In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each.

Key Topics:

• What is the difference between CPC, CPM, and vCPM?

• Which cost type should you use in Amazon PPC?

• Why vCPM campaigns are overrated

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture!

Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit.

Don't miss this eye-opening episode!

----------

Get your FREE Amazon PPC bid optimizer:
Join your Discord community of Amazon PPC managers:
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit

----------
CHAPTERS:
==========
00:00 – Disclaimer
00:14 – Introduction
03:33 – The content resentment
08:02 – The whimper with software
16:11 – The worries with agencies
27:05 – Parting shot
==========

👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #thatamazonadspodcast #amazonpodcast #ppc #amazonadsforbeginners #amazonadvertisement #amazonadvertisingcampaign #amazonadsstrategy #stephennoch #andrewbailiff #amazonsoftware #amazonagencies #amazonppcforbeginners #amazonppcoptimization

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on Amazon into view.

Throughout this conversation, we discuss:

The 4 key areas needed for a complete Amazon account audit

The biggest areas people miss when diagnosing poor performance

And much more…

📨Connect with Hannah:

RedDog PPC: https://www.linkedin.com/company/red-dog-ppc/ 

LinkedIn: https://www.linkedin.com/in/amazonadvertisingspecialist-hannahwhitlock/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

--------

In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important. 

If you get this one thing wrong, it can drastically throw off your performance. In this over-the-shoulder style episode, we show you real scenarios and how to analyze your account to pick the perfect date range every time.

Key Topics:

• Why date range selection is massively important in Amazon PPC

• How to critically think through what date range to select

• Real-life scenario analyzing an accounts trends to choose the perfect date range

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

—--------

In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time.

Key Topics:

• Why your ACOS goes up when you decrease your bids

• How to solve the “Low Data Problem” on low click keywords and clean up wasted spend

• When and When Not to use Revenue Per Click

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

—--------

In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets.

Key Topics:

• Why you should use bid ceilings in Amazon PPC

• The consequences of not using bid ceilings

• Over the shoulder examples of how to calculate bid ceilings in your bulk sheets

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

—--------

In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids…

Key Topics:

• A deep-dive on the 7 reasons bid automation won’t work for Amazon PPC

• Our personal stories from the trenches testing automations

• How we have overcome these obstacles and created a semi-automatic solution that is the perfect blend of manual and automated

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

----

Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through effective communication, goal setting, and producing results for clients. 

📨Connect with Adam:

Better AMS: https://betterams.com/ 

LinkedIn: https://www.linkedin.com/in/adammellott/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

----

Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success. 

📨Connect with Mina:

Trivium Group: https://triviumco.com/ 

LinkedIn: https://www.linkedin.com/in/theminaelias/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔

Find out on this week’s episode of That Amazon Ads Podcast!

📨Connect with Joe:

AdAdvance: https://www.adadvance.com/  

LinkedIn: https://www.linkedin.com/in/joeshelerud/ 

📨Connect with Phillip:

PDMG: https://palmettodigitalmarketinggroup.com/ 

LinkedIn: https://www.linkedin.com/in/phillipdorazio/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

—-------

In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks will shape the future of retail media in the coming years. You won’t want to miss this one!

Connect with Nathan:

LinkedIn: https://www.linkedin.com/in/nathan-rigby-ba6aa82/

Get FREE Resources from Analytic Index: https://analyticindex.com/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

—--------

In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL!

Key Topics:

• How to leverage AI to give yourself an edge

• How AI is taking over Amazon

• Tips for preparing yourself for what’s to come

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff!

This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management.

Master PPC for beginners with actionable tips and strategies.

---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports ==========🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppcoptimization #amazonppc #amazonppcforbeginners #amazonppclaunch #amazonppccampaign #amazonppccampaigns #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #amazonppcoptimizationbasedon30days #amazonppcoptimizationservice #amazonads #thatamazonadspodcast #stephennoch #andrewbailiff #amazonadvertising #sponsoredproducts #sponsoredbrands

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

----

In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google. 

📨Connect with Abe Chomali:

XP Strategy: https://www.xpstrategy.com/free-account-audit/ 

LinkedIn: https://www.linkedin.com/in/abechomali/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

We plan to have some exclusive perks for those in the Discord, such as:

- Live Q&A sessions

- Free toolkits

- Cash giveaways

- Exclusive premium content

- Special guest appearances

—--------

In this episode, Stephen and Andrew share their own tactics and strategies on capturing “low-hanging fruit” in Amazon PPC. They share simple tweaks and changes that ensure you are maximizing every sale possible for your Amazon business.

Key Topics:

• The biggest mistakes people make with “catch-all” campaigns

• How to think through making an impact in your account

• Using the Budgets tab to capture more sales

• One non-PPC hack that can dramatically increase your traffic

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG 

We plan to have some exclusive perks for those in the Discord, such as:

- Live Q&A sessions

- Free toolkits

- Cash giveaways

- Exclusive premium content

- Special guest appearances

----

In this featured guest episode, we've got Will Haire from BellVix joining us to talk about Amazon Streaming TV and OTT. 

Will brings his fresh insights and perspectives on STV and OTT, sharing practical tips and strategies for setting your account up for success with these upper-funnel tactics.

We discuss who should and shouldn’t be using STV and OTT, and Will shares one tips that brands looking to get started with these platforms will definitely want to leverage! Think…free HIGH QUALITY lifestyle video content…👀

📨Connect with Will Haire:

BellaVix: https://www.bellavix.com/ 

LinkedIn: https://www.linkedin.com/in/willhaire/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances -------- In this episode, Stephen and Andrew introduce to topic of dayparting as Amazon has rolled out its new scheduled rule bidding, where you can optimize your bids throughout the day and week right inside the Amazon Ads UI. No third-party tool necessary. Key Topics: - Learn how to pull and analyze your hourly campaign data - Advanced excel tips and tricks to speed up your workflow and help you slice data - How to calculate your bid adjustments when using dayparting - The one fatal flaw to avoid when using dayparting - Dayparting vs: Weekparting

🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w/ 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

We plan to have some exclusive perks for those in the Discord, such as:

- Live Q&A sessions

- Free toolkits

- Cash giveaways

- Exclusive premium content

- Special guest appearances

-----------------------

In this episode, Stephen and Andrew wrap up the series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how to get the most out of your data.

Key Topics:

• Deep dive on the data availability and capabilities

• The top use cases for Campaign reports

• Excel tips for extracting valuable insights

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ____________________________ In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how get the most out of your data. Key Topics: - Deep dive on the data availability and capabilities - The top use cases for Advertised Product reports - Excel tips for extracting valuable insights

🔗Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG

We plan to have some exclusive perks for those in the Discord, such as:

- Live Q&A sessions

- Free toolkits

- Cash giveaways

- Exclusive premium content

- Special guest appearances

----

In this featured guest episode, we've got Sam Lee from DLVRD Media on to talk about how you can set yourself up for success when getting started on Amazon DSP. 

We cover the common misconceptions advertisers have about DSP, how to best utilize the DSP in your full-funnel Amazon strategy, and much more.

Find out on this week’s episode of That Amazon Ads Podcast!

📨Connect with Sam:

DLVRD Media: https://www.dlvrdmedia.com/

LinkedIn: https://www.linkedin.com/in/samleenkedin/

🔗 Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew share 7 Excel tips and tricks for faster Amazon PPC reporting and analysis.

These 7 tips are just the tip of the iceberg, but they’re the tried and true, the most frequently used Excel tools that we use every day.

Listen in to see how you can utilize these 7 tips to improve your data reporting and analysis skill set.

Key Topics:

• How to aggregate data use Pivot tables & many use cases

• The one excel function that saved us thousands of hours

• Using excel functions to name your campaigns and ad groups

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode ;)

In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads. 

They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts. 

Key Topics:

• Breaking down all the insights Search Term Impression Share reports can bring

• The top use cases for Search Term Impression Share reports

• How to calculate total possible impressions for a search term

• How to use data from Search Term Impression Share in your advertising optimizations

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential. 

They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts. 

Key Topics:

• The top use cases for search term reports that no one is doing

• How to get super granular with your reporting using search term reports

• Using Search Term Reports to aggregate and segment data to see the exactly what you want

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode #61 of @ThatAmazonAdsPodcast

In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.
Confused about Amazon Vendor Central and Seller Central?
This episode is your golden ticket to understanding the differences.
Discover how to leverage both models for maximum Amazon advertising success.
Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.
Don't miss out on this essential knowledge for dominating the Amazon marketplace.

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

CHAPTERS: 00:00 - Prologue 00:20 - Title Card 00:26 - Introduction 01:25 - Key benefits of Vendor and Seller Central 02:50 - Brand Protection 04:23 - Switching from 1P to 3P and vice versa 07:04 - Strategies to get Amazon to cut Purchase Orders 08:30 - A risky proposition, having both 1P and 3P 10:05 - Does Amazon punish sellers from leaving 1P 13:00 - Other Vendor Central perks 15:05 - Why would anybody do 1P in the first place? 18:07 - Difference between 'ships from' and 'sold by' 19:47 - Final piece of advice

🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips

In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages!

Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook.

Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish.

Will this one make it to the final bell for a decision? Or does someone land the K.O. blow?

Find out on this week’s episode of That Amazon Ads Podcast!

📨Connect with Steven Popes:

MyAmazonGuy: https://www.myamazonguy.com/tips 

LinkedIn (Top e-Commerce Voice): https://www.linkedin.com/in/steven-pope/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you.

We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions.

We dive deep into Amazon analytics, you won’t want to miss the gold inside this episode. 

Key Topics:

• The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business
• Analytics tools you can use to streamline your data-collection with Amazon
• The logical frameworks for solving complex problems in your Amazon account

Connect with Elizabeth:

Junglr: https://www.junglr.com/

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ 

Youtube: https://www.youtube.com/@Junglr 

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it!

They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand.

Key Topics:

• An overview of the 3 (and only 3) variables that grow your Amazon sales

• The tools and frameworks for diagnosing low sales

• Deep-dive on the relationships between Traffic, Conversion Rate & Average Sales Price

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time.

While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings. 

Key Topics:

• Breaking down the Sponsored Product placements on Amazon

• The logical frameworks behind increasing bid modifiers 

• How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA

Here is the calculator we used on the podcast: Campaign Placement Performance Calculator

Create a copy and put it to use!

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness