Tech Marketing Trends - Jakob Löwenbrand

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The Art and Science of the Buyer First Approach - Carole Mahoney

Épisode 156

jeudi 26 décembre 2024 • Durée 38:12

What does it take to sell successfully by putting the buyer first?

In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.

In this episode, Carole discusses:

Key insights from her research and book.
The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
Practical tips for preparing effectively and succeeding in sales conversations.

Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode!

Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney

Visit Carole's website: https://www.carolemahoney.com/

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The 3 pillars of a demand generation engine- Deanna Shimota

Épisode 155

mercredi 18 décembre 2024 • Durée 35:00

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

The three pillars of demand generation: strategy, content, and distribution
How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech
Creating content that captures attention and engages prospects throughout the funnel
Distributing content effectively using owned, managed, and third-party channels
Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/

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How to grow B2B SaaS companies - Demand Generation best practices

Épisode 146

jeudi 26 septembre 2024 • Durée 33:10

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

The journey of Supermetrics from a startup to a major player in marketing data solutions
How to balance short-term lead generation with long-term demand creation strategies
The role of data in driving marketing decisions and scaling operations globally
Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/

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When to use AI such as chatbots – Samantha Stone

Épisode 55

mercredi 25 août 2021 • Durée 29:10

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.

If you want to know more or get in touch with Samantha Stone, you can find more information in the links below:

https://www.linkedin.com/in/samanthastonemarketing/

http://marketingadvisorynetwork.com/speaking/

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Augmented Reality - Katrine Konyher

Épisode 54

mercredi 18 août 2021 • Durée 26:02

In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters.

If you want to know more or get in touch with Katrine, you find more information in the links below:

https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk

https://khora.com/marketing/

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How to align sales and marketing using HubSpot – Leslie Boadum

Épisode 53

mercredi 30 juin 2021 • Durée 25:39

In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.

If you want to know more or get in touch with Leslie, you find more information in the links below:

https://www.linkedin.com/in/leslieboadum

https://www.hubspot.com/

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Profitable website traffic – Micheál McGrath

Épisode 52

mercredi 23 juin 2021 • Durée 31:10

In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.

If you want to know more or get in touch with Micheál, you find more information in the links below:

https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie

https://www.poppulo.com/about/

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The New Rules of Marketing Technology - Scott Brinker

Épisode 51

mercredi 16 juin 2021 • Durée 34:23

In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot.

If you want to know more or get in touch with Scott, you find more information in the links below:

https://www.linkedin.com/in/sjbrinker/

https://blog.hubspot.com/marketing/author/scott-brinker

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The biggest opportunities in B2B tech websites - Andy Crestodina

Épisode 50

mercredi 9 juin 2021 • Durée 35:04

In this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website.

If you want to know more or get in touch with Andy, you find more information in the links below:

https://www.linkedin.com/in/andycrestodina

https://www.orbitmedia.com/about/

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How to compete with giants as a small business – Jeroen Corthout

Épisode 49

mercredi 2 juin 2021 • Durée 24:09

In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.

If you want to know more or get in touch with Jeroen, you find more information in the links below:

https://be.linkedin.com/in/jeroencorthout

https://salesflare.com/

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

Tech Marketing Trends – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn99+

Other99+

Youtube7

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn99+

Other99+

Youtube7