The Content Cocktail Hour – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

The Content Cocktail Hour

Jonathan Gandolf

Business & Entrepreneuriat

Fréquence : 1 épisode/5j. Total Éps: 363

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇫🇷 France - marketing
31/05/2026
#91
🇫🇷 France - marketing
30/05/2026
#82
🇫🇷 France - marketing
27/05/2026
#30
🇨🇦 Canada - marketing
10/11/2024
#75

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.meetfathom.com/
227 partages
https://www.meetfathom.com/blog
226 partages
https://www.thejuicehq.com/sign-up
144 partages

https://www.linkedin.com/in/jonathan-gandolf/
278 partages
https://www.linkedin.com/in/brett-mcgrath-54bb2914/
238 partages
https://www.linkedin.com/company/67158012
227 partages

https://twitter.com/IndyMcGrath
238 partages
https://twitter.com/meetfathom
226 partages
https://twitter.com/JDGandolf
73 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 58%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic

jeudi 7 novembre 2024 • Durée 26:54

"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic
In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.

In this episode, you’ll learn:

How to use first-party data to create personalized experiences that resonate with customers during high-stakes shopping seasons
The importance of balancing data-driven insights with empathy to better serve consumers
Why AI can be a game-changer in freeing marketers to focus on strategic, creative work

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/

Check out BlueConic: https://www.blueconic.com/

Timestamps:

(00:00) Intro

(03:24) Black Friday and Cyber Monday strategies

(04:37) The importance of empathy in marketing

(08:29) Leveraging customer data for better marketing

(10:20) Balancing data and creativity in marketing

(17:40) Content strategy and measurement

(20:46) The role of AI in modern marketing

(23:43) Why marketing should be invisible to the consumer

Lire plusRéduire

Exploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence

mardi 5 novembre 2024 • Durée 31:25

"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence

In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general.

In this episode, you’ll learn:

Effective strategies for making influencer marketing successful
How influencer authenticity can help your brand succeed
How AI is reshaping content marketing and what that means for influencer marketing

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/

Check out Upfluence: https://www.upfluence.com/

Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse

jeudi 3 octobre 2024 • Durée 33:56

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse
In this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.

In this episode, you’ll learn

The cost of building and commoditizing AI
Why personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketing
Insights on MarTech and how this can influence content creation, quality, and strategies in the future

Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Check out MarketMuse:https://www.marketmuse.com/

Timestamps(00:00) Intro(09:04) Pros and cons of being an early AI adopter(16:50) The cost of building AI tech, Commoditizing AI(17:34) How content quality will evolve as we adopt new tech(23:07) Good or bad, all content matters(24:07) If you’re a good writer, you’re the most important person in the room(29:33) OpenAI’s path to a trillion-dollar future

We're Throwing a Digital Event This Week and You Should Come

Épisode 211

lundi 6 mars 2023 • Durée 00:00

Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it!

Lire plusRéduire

How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders

Épisode 210

vendredi 3 mars 2023 • Durée 00:00

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.

1:20 Conversation with Doug
3:35 Buyer journey
6:50 Value of content
9:00 2 audiences
13:00 AI vs authenticity
17:00 Measuring success
23:52 Who will succeed
26:15 Sales/marketing org
28:51 Advice to young marketers
30:44 Outro

Lire plusRéduire

The Relationship Between Marketing and Sales with Kate VanLue

Épisode 209

lundi 27 février 2023 • Durée 00:00

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.

1:22 Conversation with Kate
2:50 Sales and marketing collaboration
4:44 Sales pipeline
8:00 Selling The Juice
12:20 Interpersonal sales skills
15:30 Content ROI
20:14 Outro

Lire plusRéduire

Steps We Can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic

Épisode 208

vendredi 24 février 2023 • Durée 00:00

Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI.

Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)

Lire plusRéduire

What We're Learning From Our Customers About Content Marketing with Kat John

Épisode 207

lundi 20 février 2023 • Durée 00:00

Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.

1:04 Conversation with Kat
5:35 Measuring content programs
9:50 Empathy
12:35 Content distribution goals
14:50 ROI (Return on Investment)
20:35 Consistency over fast results
24:05 Advice
26:26 Outro

Modern Day Marketer The Newsletter (subscribe)

Lire plusRéduire

Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia

Épisode 206

vendredi 17 février 2023 • Durée 00:00

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!

0:00 Intro
0:50 Conversation with Lindsey
4:00 Tech PR over the years
8:04 PR process
11:00 Advice to marketers
18:00 Successful relationship with PR firm
21:40 PR and content marketing
28:39 Changing media landscape
36:10 Closing advice
38:15 Outro

Lire plusRéduire

Why We're Hosting Product Roadmap Live with Chris Vannoy

Épisode 205

lundi 13 février 2023 • Durée 00:00

Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches.

0:00 Intro
1:06 Conversation with Chris
3:00 MarTech background
8:40 Coming to The Juice
11:40 Communication
14:30 Philosophy on marketing
17:10 Product Roadmap Live
21:34 Outro

The Juice Product Roadmap Live (Register)
Modern Day Marketer The Newsletter (subscribe)

Lire plusRéduire

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à The Content Cocktail Hour. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !