Talk Copy to Me | Content + Copywriting Podcast – Détails, épisodes et analyse

Is Rewrite Your Site worth it? 

That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? 

In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you.

Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact.

Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. 

Sound good?

Sounds dreamy to me.

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I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

See all details and join us here: https://erinollila.com/rewrite-your-site/

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 EPISODE 175.
Read the show notes and view the full transcript here: Coming soon!

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Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. 

I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me.

You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting.

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I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/

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 EPISODE 174.
Read the show notes and view the full transcript here: Coming soon!

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Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. 

Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.

If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.

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EPISODE 165.
Read the show notes and view the full transcript here: Coming Soon

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Get to know our guest expert, Emily Gertenbach
Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. 

When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. 

Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities.

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Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/

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Learn more about our guest expert, Erin Perkins

Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget.

If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner.

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Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/

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Learn more about our guest expert, Danbee Shin

Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world.

Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are.

Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences.

Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way.

In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible.

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Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting

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Learn more about our guest expert, Jackie Sunga

Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Have you noticed how marketing has changed over the past five years?

Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?

If you're worried....well, you have every right to be.

But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.

This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.

Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.

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Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/

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Learn more about our guest expert, Brittany McBean

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.

So why aren't you treating it like one?

In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.

There's a lot of juicy advice in this solo episode, so listen on through til the end!

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Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

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Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when.

Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you!

On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business.

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Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/

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Learn more about our guest expert, Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

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Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!

Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming.

In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform.

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EPISODE 071. 

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-use-youtube-for-your-business-with-trena-little/ 

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Learn more about our guest expert, Trena Little

Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.

She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn