Explorez tous les épisodes du podcast Talk Copy to Me | Content + Copywriting Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila | 27 Nov 2025 | 00:18:59 | |
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you. Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. Sound good? Sounds dreamy to me. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________ ______________________________________________ Here's the info on your host, Erin Ollila | |||
| Why These Early Bird Bonuses Are Worth More Than You Think | 26 Nov 2025 | 00:11:22 | |
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________ ______________________________________________ Here's the info on your host, Erin Ollila | |||
| The Truth About AI Overviews with SEO Expert Emily Gertenbach | 16 Oct 2025 | 00:49:00 | |
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content. If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business. __________________________________________ ______________________________________________ Get to know our guest expert, Emily Gertenbach When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/ Here's info on your host, Erin Ollila | |||
| Accessible Website Standards for Small (and all!) Businesses with Erin Perkins | 17 Jun 2023 | 00:43:23 | |
Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/ ______________________________________________ Learn more about our guest expert, Erin Perkins Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| Globally Inclusive Websites with Danbee Shin | 08 Jun 2023 | 00:56:20 | |
Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget. If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/ ______________________________________________ Learn more about our guest expert, Danbee Shin Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world. Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are. Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences. Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga | 01 Jun 2023 | 00:48:12 | |
How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way. In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting ______________________________________________ Learn more about our guest expert, Jackie Sunga Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| How Marketing Has Changed (And What You Need to Know) with Brittany McBean | 23 May 2023 | 00:57:00 | |
Have you noticed how marketing has changed over the past five years? Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success? If you're worried....well, you have every right to be. But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future. This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it. Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/ ______________________________________________ Learn more about our guest expert, Brittany McBean Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators. She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people. Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn | |||
| Optimizing Your Website Sales Funnel (And Yes, You Have One) | 17 May 2023 | 00:31:32 | |
Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more. So why aren't you treating it like one? In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients. There's a lot of juicy advice in this solo episode, so listen on through til the end! ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist _______________________________________________________________ | |||
| Legal Considerations for Small Businesses with Braden Drake | 09 May 2023 | 00:39:11 | |
Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when. Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you! On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/ ______________________________________________ Learn more about our guest expert, Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| How to Use YouTube for Your Business with Trena Little | 02 May 2023 | 00:39:07 | |
Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you! Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming. In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform. ______________________________________________ Read the show notes and view the full transcript here: ______________________________________________ Learn more about our guest expert, Trena Little Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn | |||
| SEO on YouTube: How to Reach the Right People | 29 Apr 2023 | 00:27:02 | |
Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn. In this episode, I'll cover - the importance of a solid strategy - naming conventions and SEO best practices - why you may need to adjust your expectations first - and how to combine conversion marketing efforts with your SEO on YouTube ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist _______________________________________________________________ | |||
| How Video Short Clips Can Transform Your Business with Alex Minor | 18 Apr 2023 | 00:48:01 | |
Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips. Here are some of the things we covered:
______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/ ______________________________________________ Meet our guest expert, Alex Minor As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers. More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales. With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice. Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| How to Repurpose Podcast Content to YouTube with Krystal Proffitt | 11 Apr 2023 | 00:43:39 | |
Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself. With YouTube's renewed commitment to on-platform podcasting, it's the perfect time to take the plunge. Tune in to discover how to create top-notch YouTube content without sacrificing your sanity. Here are some of the key takeaways from our discussion:
______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-repurpose-podcast-content-on-youtube-with-krystal-proffitt/ ______________________________________________ Get to know your guest expert: Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard. To learn more about Krystal, visit her website, watch her YouTube channel, and get connect on Instagram. Get to know your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization | 14 Oct 2025 | 00:22:50 | |
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other. In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this. __________________________________________ ______________________________________________ Here's info on your host, Erin Ollila | |||
| Why Is Customer Experience Important with Colie James | 05 Apr 2023 | 00:48:54 | |
Are you struggling to turn leads into clients or keep your clients happy? If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience. In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you've already started and addressing common pain points such as proposals and discovery calls. You'll discover the secrets to providing a top-notch experience that will have your clients raving to their friends and colleagues. If you're ready to take your customer's experience to the next level, this episode is a must-listen. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/why-is-customer-experience-important-with-colie-james/ ______________________________________________ Get to know our guest expert, Colie James Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Denver Colorado, her heart pumps in helping photographers & creative service providers automate their shit, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Learn more about your host, Erin Ollila: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts | 30 Mar 2023 | 00:31:48 | |
Looking to reduce your social media presence in 2023, but not sure what to focus on instead? Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023. You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whether you're looking to improve your SEO, dive into email marketing, create valuable content, or develop your network, this episode has got you covered. If you're ready to say goodbye to social media overload, tune in to this episode of Talk Copy to Me and start crafting a marketing plan that truly works for you. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/your-2023-marketing-plan-where-to-strategically-focus-your-efforts/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| Getting Off Social Media As a Business Owner with Hillary Rea | 22 Mar 2023 | 00:49:07 | |
Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists. Do you know what to do without social media? Better yet, do you know how to run a business without it? We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle? To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business. In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself. ______________________________________________ EPISODE 065. Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea ______________________________________________ Meet your guest expert, Hillary Rea Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion. She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur. Stay in touch with Erin:
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| Hot Tips for Networking on Facebook with Ashleigh Chanél | 19 Mar 2023 | 00:43:58 | |
In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals. In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your business. Whether you're a small business owner or a freelancer, you'll learn valuable strategies for making the most of this powerful social media platform. So, if you're ready to stop wasting time on Facebook and start networking like a pro, tune in to the Talk Copy to Me podcast and learn from me and Ashleigh Chanél. Grab your pen and paper, take notes, and get ready to level up your networking game on Facebook! ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/hot-tips-for-networking-on-facebook-with-ashleigh-chanel/ ______________________________________________ Meet your guest expert, Ashleigh Chanél Ashleigh Chanel is a world travelling lover of charcuterie boards, Expert Digital Marketer, and the CEO of Make Your Mark Digital Marketing Agency. She is passionate about helping women business owners to market profitably through innovation, creativity, action, and implementing strategic digital media strategies that transform their business. Through her over a decade journey, Ashleigh has consistently added monthly 5 and 6 figure revenue to her clients top-line — product, service, and local businesses alike. This is all done through organic and paid advertising. This positions her clients as authorities in their industries, gains the trust of their ideal audiences, and builds highly profitable business. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| Inclusivity and Connecting on Facebook with Meg Brunson | 19 Mar 2023 | 00:40:32 | |
Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast. Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online content. From writing alt text for your images to using diverse visuals on your website, Meg shares practical tips and insights on how to create an inclusive online presence that truly connects with your audience. Join us for this insightful conversation as we dive deep into the small, yet powerful choices we can make to ensure our content is accessible to all. Whether you're a small business owner or a marketer looking to up your game on Facebook, this episode has something for everyone. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/inclusivity-and-connecting-on-facebook-with-meg-brunson/ ______________________________________________ Meet guest expert, Meg Brunson Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space. After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Through Just Marketing™, Meg is committed to making a difference through being and building accessible, inclusive, anti-racist, & profitable businesses. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| The Benefits of Facebook Groups with Jessica Sheehy | 15 Mar 2023 | 00:44:57 | |
Are Facebook Groups even relevant in 2023? The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own? Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you need to know about Facebook Groups. From finding the right groups to avoiding information overload, you'll learn it all. Plus, we'll dive into how Facebook Groups can even benefit your bottom line. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/the-benefits-of-facebook-groups-with-jessica-sheehy/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| The Best Way to Grow On Instagram with Jenna Warriner | 07 Mar 2023 | 00:38:17 | |
There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast. If you're wondering why I'm telling you this, I promise there's a reason. I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared. The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/best-way-to-grow-on-instagram-jenna-warriner/ ______________________________________________ Learn more about our guest expert, Jenna Warriner Jenna Warriner’s approach to social media is informed by a lifetime in the entertainment industry, and a background in PR. Get out there and entertain your audience. Build a community of fans around your biz. Show up authentically, and call in the CLIENTS… (and do it all in 15 minutes a day)! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter:
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| What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls | 07 Mar 2023 | 00:23:00 | |
"You're either a creator or a consumer." This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment. The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine. But if you want to use social media as a marketing asset, you need to step out of the consumer role and into the shoes of a creator. And this episode will help you do just that. In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/ ______________________________________________ Meet our guest expert, Kendra Swalls Kendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. _______________________________________________________________ | |||
| The Secrets to Selling With Instagram with Guest Shannon McKinstrie | 07 Mar 2023 | 00:37:42 | |
Do you think of yourself as an influencer? If not, you might want to think again. Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers. Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you. So how can you show up in a way that feels good for you and good for your audience? Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comfort level. And remember, when you consider the fact that you’re a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service. And we all know that I think selling is a service…or at least can be a service if approached correctly. So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn’t feel so difficult. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/ ______________________________________________ Meet our guest expert, Shannon McKinstrie Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society. Learn more about Shannon on her website and follow her on Instagram. If you’re feeling like you don’t know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. | |||
| The Importance of Connecting on LinkedIn with Akua Nyame-Mensah | 02 Mar 2023 | 00:44:45 | |
Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way. Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/the-importance-of-connecting-on-linkedin-with-akua-nyame-mensah/ ______________________________________________ Learn more about our guest expert, Akua Nyame-Mensah Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company. Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. _______________________ | |||
| The Importance of Editing and Fact-Checking Your AI Content | 10 Oct 2025 | 00:30:23 | |
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience. In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. Sound good? Then let's start talking copy. __________________________________________ ______________________________________________ Here's info on your host, Erin Ollila | |||
| Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya | 02 Mar 2023 | 00:43:18 | |
In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry. Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and fostering authentic engagement with your connections. If you're ready to take your LinkedIn game to the next level and position yourself as a thought leader in your industry, this episode is a must-listen. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/showing-up-as-a-linkedin-thought-leader-with-tania-bhattacharyya/ ______________________________________________ Learn more about our guest expert, Tania Bhattacharyya Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. Her superpower is helping overlooked experts gain clarity in their message, confidence in their voice, and the ability to create powerful content that changes hearts and minds. She consults with a hybrid approach - offering personal brand messaging strategy with coaching to dismantle imposter syndrome. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build community, and spark visionary ideas. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter:
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| How to Use LinkedIn for Your Business with Louise Brogan | 02 Mar 2023 | 00:34:15 | |
As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business. In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals. From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation. Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-linkedin-for-your-business-louise-brogan/ ______________________________________________ Learn more about our guest expert, Louise Brogan Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel. She lives at home with her husband, three children, and an energetic spaniel called Bruce. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business. In 2021 and 2022, Louise was named a Small Business Britain Champion. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter:
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| How to Become a Content Creator on TikTok with Racheal Cook | 21 Feb 2023 | 00:37:32 | |
I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business. Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible. When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you. I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos. So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too. ______________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok ______________________________________ Learn about our guest expert, Racheal Cook As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider. Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch. Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram. | |||
| How to Create Tiktok Content with TikTok Coach Samantha Vlasceanu | 21 Feb 2023 | 00:34:51 | |
Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doing what it is that you actually love. Even if you're an introvert, camera-shy, or worried about talking on screen, you can still utilize TikTok. Samantha provides reassurance that there are plenty of options for all personality types on this popular platform. She also highlights the importance of taking imperfect action rather than no action at all, so you can start building your TikTok presence and connecting with your ideal clients. Sound good? Tune in to learn how to create TikTok content that resonates with your audience! ______________________________________ Read the complete and detailed show notes here: https://erinollila.com/how-create-tiktok-content-tiktok-coach/ ______________________________________ Learn about our guest expert: the TikTok Coach, Samantha Vlasceanu Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and no dancing required)! When COVID-19 hit, her other travelling business had to shut down and she had to pivot – FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TIkTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate Brands – you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients. | |||
| TikTok Confidence with TikTok Teacher Helen Polise | 21 Feb 2023 | 00:37:26 | |
Are you ready to show up on TikTok to make your business more visible? Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video. ___________________________________ Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/ ___________________________________ Learn about our guest expert: the TikTok Teacher, Helen Polise Helen Polise, owner of Muthership Productions, is a TV commercial director, video content creator and social media guru @themuthership on TikTok and Instagram. Helen recently founded Socialize, a platform designed to empower people of all skill levels to learn how to create content while connecting with a community of people who have a passion for learning how to create content. As a professional director and interviewer specializing in real, authentic content, and with more than 30 years of production experience, Helen definitely knows her way around a camera. Her storytelling style has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters, the NFL Alumni just to name a few. On social media, she is branded as the TikTok Teacher (@themuthership) with 590K+ followers and over 100 million views on her clear, easy-to-follow tutorials. Helen demystifies the whole process and teaches people step-by-step how to start creating their own TikTok videos. She has a TikTok course geared toward beginners and is continuing to build Socialize to welcome creators of all skill levels who want to learn the basics or up their social media game. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| How to Twitter Chat and Join Twitter Communities with Michelle Garrett | 15 Feb 2023 | 00:34:16 | |
With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years. It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere. Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not. Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published. In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/ ______________________________________________ Meet our guest expert, Michelle Garrett Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals. Learn more about her on her website or connect with her on Twitter and LinkedIn Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help | |||
| How to Increase Twitter Engagement with Anita Kirkbride | 15 Feb 2023 | 00:34:47 | |
Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos. But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do... ...and that is to be more social. This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers. But really — we both just want you to stop worrying about conversions and start focusing on connecting. Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/ __________________________________________ Learn more about our guest expert, Anita Kirkbride Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc. She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum. Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| Must Know Business Social Media Best Practices and Predictions with Andréa Jones | 07 Feb 2023 | 00:43:19 | |
Social media: you either love it or you hate it. Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results. Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it. We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business. Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/ ______________________________________________ Meet our guest expert, Andréa Jones Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message. She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.” Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms. When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin
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| How to Dress for a Photoshoot for your Business with Melanie Lippman | 01 Feb 2023 | 00:41:46 | |
As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it. Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing? I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me. Is my story anything like yours? Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time. But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with. This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/ ______________________________________________ Meet our guest expert, Melanie Lippman Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader. When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book. | |||
| Understanding Mindset in Messaging & Marketing with Linda Perry | 25 Jan 2023 | 00:40:21 | |
It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself. Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose? If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now? But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets? By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better. In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/ ______________________________________________ Learn more about our guest expert, Linda Perry Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead. Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice. | |||
| AI for Content Repurposing: How to Maximize Your Existing Content | 08 Oct 2025 | 00:32:53 | |
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools. You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated. You in? Great! Let's start talking copy. __________________________________________ ______________________________________________ Here's info on your host, Erin Ollila | |||
| Celebrating One Year of the Talk Copy to Me Podcast | 19 Jan 2023 | 00:48:06 | |
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true. As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year. In this episode, you'll learn about:
Mentioned in this episode:
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| How to Maintain Momentum in Marketing, Business, and Life with Diann Wingert | 11 Jan 2023 | 00:44:40 | |
Here’s how January usually plays out: __________________________________________________________________ Learn more about your guest expert Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help high-ability women become confidently ambitious by eliminating the beliefs and behaviors that hold them back. She is the host of The Driven Woman Podcast, creator of The Boss Up System for female solopreneurs, and considers sarcasm an art form. Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. | |||
| Easy Peasy Website Updates to Do in the New Year | 04 Jan 2023 | 00:20:39 | |
EPISODE 045. __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com | |||
| Preparing for 2023 Marketing Goal Planning | 27 Dec 2022 | 00:17:44 | |
Your 2023 marketing plan better watch out because you mean business. Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy. So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level! If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode. __________________________________________________________________ Read the full show notes here: https://erinollila.com/marketing-goal-setting/ __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
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| How to Review Your Marketing Strategy for the New Year | 20 Dec 2022 | 00:19:46 | |
Are you ready to take your marketing strategy to the next level? On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting! You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year. __________________________________________________________________ Read the full show notes here: https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/ __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com Stay in touch with Erin Ollila, SEO website copywriter:
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| Business Planning for Small Businesses with Andrea Liebross | 13 Dec 2022 | 00:40:12 | |
Do you have a business plan for your small business? If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it? Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided. Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat. Writing a business plan can be a daunting task, especially for small business owners who are already stretched thin with the day-to-day tasks of running a business. But it doesn’t have to be. In this episode of the Talk Copy to Me podcast, business coach Andrea Liebross joins me to talk about how to bring ease and fun into business planning for small businesses. Learn more about your guest expert Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients – the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea’s signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business. After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. Learn more at https://andrealiebross.com/links/ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com | |||
| What is GA4 and How It Impacts Google Analytics with Dina Pruitt | 06 Dec 2022 | 00:42:55 | |
What is GA4? Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode. Google Analytics 4 is coming for everyone in 2023. Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly. I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice. Meet our guest expert After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account. Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions. Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons. In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com | |||
| The Basics on Google Ads for Beginners with Ameet Khabra | 30 Nov 2022 | 00:34:16 | |
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money. But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future. Learn more about your guest expert on Google ads, Ameet Khabra Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra. Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs. Connect with Ameet on Instagram or visit her website to learn more. Ameet would love to meet: Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
_______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing</ | |||
| Demystifying Facebook Ads with Jody Milward | 22 Nov 2022 | 00:40:49 | |
Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services. In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business. Meet our guest expert on Facebook ads, Jody Milward "I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world. From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor." Want to learn more? Visit Jody's webite Listen to Jody's podcast, Online Confidential And then find Jody on Facebook, YouTube, and LinkedIn Interested in being a Facebook ads manager yourself? Here's a guide for you Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
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| Understanding Email Tech with Bev Feldman | 15 Nov 2022 | 00:39:23 | |
Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms. And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging. Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective. Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework. Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together. Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording a | |||
| Is It Possible to Use AI As a Brainstorming Partner? | 26 Sep 2025 | 00:25:20 | |
You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner? If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges. In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach. And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions. You in? Great, let's start talking copy. __________________________________________ ______________________________________________ Here's info on your host, Erin Ollila | |||
| Understanding Sales Email Strategy with Kyla Roma | 08 Nov 2022 | 00:46:35 | |
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy. You get all the way through a huge part of the launch process only to realize THERE.
And now you have to write HOW MANY emails? If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| How to be Consistent With Email Marketing | 01 Nov 2022 | 00:36:29 | |
Do you know how to be consistent when it comes to emailing your list? If the answer is no, you are sooooo not alone. So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place. In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business. _______________________________________________ Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| Here's Exactly What Goes in a Welcome Series with Liz Wilcox | 25 Oct 2022 | 00:48:00 | |
Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉 But now what? Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.
This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too. Read the show notes and view the full transcript here: https://erinollila.com/what-goes-into-a-welcome-email-sequence/ ______________________________________________
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia. Check out her website, learn about the email staircase, and join me in her Email Marketing Membership. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
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