SuperMarketers.ai: Your Roadmap to AI-Driven Marketing – Détails, épisodes et analyse

Greg Brooks on LinkedIn

SearchTides Website

Highlight Timestamps:

• 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content
• 9:15 - Discussion on the process of identifying core topics and creating content strategy
• 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic
• 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice
• 28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions. 

Manobyte - https://www.manobyte.com/

Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

UTTR.com

Sam Viskovich on Linked In

2:00 - The philosophy behind UTTR's fractional team approach

4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)

11:00 - The promise and challenges of personalization at scale

17:30 - The importance of creativity in digital advertising

24:40 - How Sam stays up to date with marketing and AI developments

SalesCaptain.io

Bill Stathopoulos on Linked In

1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.

4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.

6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.

9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.

13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.

Originality.ai Website

Jon Gillham on Linked In

Highlights from the conversation: 

• 1:30 - Jon's background and the story behind Originality.ai
• 4:45 - The challenges of using AI-generated content at scale while providing value to users
• 7:20 - How content marketers are leveraging AI-generated content to get ahead
• 10:15 - The importance of evolving content strategies beyond just words and incorporating original research
• 13:40 - Jon's personal use of ChatGPT to improve communication and content creation
• 16:50 - The potential of multimodal AI in transforming content creation and consumption
• 19:30 - Actionable tips for marketers to effectively use AI-generated content
• 22:00 - The future of AI content detection and its implications for the industry

MarketingPros.ai

Isabella Bedoya on Linked In

• 0:37 Isabella introduces Marketing pros.ai and its mission to integrate AI into marketing and sales.
• 1:47 Discussion on common AI applications in marketing for efficiency and ROI enhancement.
• 3:24 Exploration of top pain points in marketing that AI can address: content, copywriting, and email.
• 5:41 Insights into the use of custom GPTs for generating targeted content and the importance of quality control.
• 9:09 How to automate customer engagement and qualification through AI-driven communications.
• 11:53 The use of AI in automating and streamlining email responses and customer interactions.
• 17:18 Introduction to AI agents for direct customer calls and automated scheduling.
• 20:21 Favorite AI and automation tools that Isabella recommends for marketers.
• 23:38 Sources and resources Isabella uses to stay updated on AI advancements in marketing.
• 27:10 Advice for marketers looking to start with AI: focus on one area and experiment.

Michael Goldrich on Linked In
Vivander Advisors

Show Highlights:

• 3:45 - Michael's background and experience with AI
• 6:30 - The 5-step process for implementing AI
• 10:15 - AI use cases and opportunities for marketing teams
• 13:30 - Low-hanging fruit for marketers to get started with AI
• 17:00 - Granular details on prompts and best practices
• 20:30 - Transition to focusing on the book “Too Many Hats, Too Little Time”
• 23:00 - Real-world examples and applications
• 26:30 - Recommendations for tools and strategies for marketers
• 30:15 - Where to learn more and the book details

LightMagic.ai

Connect with Tyler Fisk on Linked In

Neama Dadkhahnikoo on Linked In

Show Highlights: 

3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.

6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.

8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.

12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.

14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.

16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.

18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.

21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.

23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.

25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.

Danny on Linked In

TranscribeIQ

SHOW HIGHLIGHTS: 

• 4:30: Danny discusses using AI to understand and improve customer journeys.
• 9:15: Exploring personalization in customer experiences through AI.
• 14:00: Effective communication strategies informed by AI insights.
• 20:45: Danny's experience with TranscribeIQ and applying AI in business.
• 27:10: Practical ways to integrate AI into everyday business processes.