Strut It: Bold Visibility through Instagram Marketing – Détails, épisodes et analyse

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This week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses.

Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honors eight years in a row. But the real story is how they did it, through heart leadership.

We unpack what heart-led leadership really looks like, why vulnerability and communication are the most powerful leadership tools, and how this philosophy applies whether you’re a CEO, a small business owner, or a team of one.

What You’ll Learn

[03:57] How Anthony went from family business to people-first CEO
 [05:45] The secret behind Footers Catering’s long-term success and retention
 [07:10] What heart leadership really means and why it matters now
 [10:00] Why everyone is a leader, no matter your title or team size
[13:44] How emotional intelligence builds stronger businesses and cultures
[16:29] The link between leadership, authenticity, and social media presence
[20:45] The four convictions of heart leadership: Lead, Love, Mibe, and Vibe
[24:35] How communication can transform culture and client relationships
[27:58] Why small, 1% improvements lead to exponential growth
[30:23] How to protect your culture and surround yourself with the right people
[35:00] What to expect from the 2025 MIBE Summit for hospitality leaders

This Week’s Challenge

This week, I challenge you to reflect on how you’re showing up as a leader in your business. Ask yourself: Am I leading with heart? Am I communicating clearly? Am I making small, consistent improvements every day?

Then share one way you’re committing to lead with more authenticity this week and tag me @elizabethmarberry, I’d love to celebrate it with you.

Links + Resources Mentioned

• Join the MIBE Summit: themibe.com/summit
• Follow MIBE on Instagram
• Connect with Anthony on LinkedIn: Anthony Lambatos 

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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If your content isn’t converting, it’s not your strategy, it’s your messaging.

In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients.

What You’ll Learn

[01:06] The biggest content shift happening on Instagram right now
 [03:56] Why specific, story-driven hooks outperform generic how-tos
 [05:44] The end of the “five tips” era and what to do instead
 [08:08] A real example from my business: how I grew 20,000 followers in 30 days
 [09:34] What Adam Mosseri says about shareable content and DMs
 [11:53] How to write posts that get shared—and why people share them
 [13:44] Coaching example: rewriting a burnout coach’s hook for clarity and impact
 [15:40] How to transform a generic idea into a personal, scroll-stopping hook
 [18:59] The difference between “I/me” hooks and “you” hooks (and how to use both)
 [20:53] A simple storytelling prompt to create relatable, magnetic content
 [22:20] How to get feedback and mentorship inside my Hot Reels content lab

This Week’s Challenge

Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life.

Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on.

Links + Resources Mentioned

Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.

You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.

What You’ll Learn in This Episode

• [04:48] The most common struggle creators face: “I don’t know what to post.”
• [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
• [06:44] The trap of overconsumption and comparison that kills creativity
• [07:44] The big truth: clarity doesn’t come before action—it comes from doing
• [08:42] Why unclear intentions keep you spinning in circles
• [09:57] The difference between internal intentions vs. external intentions
• [13:18] Real examples of external goals (like building a waitlist or growing your email list)
• [15:32] A Hot Reels client story: why knowing your goal is everything
• [16:31] How to ask “what is my intention here?” before creating content
• [16:58] Why practicing, even if messy, is still success

Key Takeaways

• Clarity doesn’t come before action—clarity comes from doing.
• Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
• Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
• Falling out of rhythm makes it harder to get started again—commit to showing up consistently.

Resource mentioned:

Get the Free Instagram Visibility Jumpstart Kit:

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Today my business bestie (marketing queen Leah Murtagh) and I move through a true business growth struggle in real time.  What do you do when you have DOWN DAY as an entrepreneur?

How do you keep showing up for your business when things feel like they aren't moving forward at the pace you desire?

What to do when you want to burn your business to the ground and you feel like you're failing?

This quick chat will help you feel less alone in the highs and lows of business growth and teach you ways to come out the other side feeling seen, heard and clear on your next steps. 

CONNECT WITH LEAH MURTAGH:
Website: www.effortlessexcellencecontent.com
Masterclass: www.effortlessexcellencecontent.com/eventenrollment
IG: @leahwritesgoodcopy
FB: Leah Murtagh

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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1. The ugly truth about entrepreneurship and what you can do about it

2. Why we need to focus less on hard work and more on building our emotional and mental resilience

3. Why you don't have to be the Super Founder with all the answers

4. A simple formula (H.O.W.L) to help you release control & collaborate with your team

5. Why it's time for Yin Leadership and how to slow down so you can be a heart-led leader

In today's episode I share my key takeaways from attending Denver Startup Week 2022. 

The presentations I refer to in this episode were by Bryan Leach, Founder and Chief Executive Officer at Ibotta and Michanda Lindsey, Executive Coach at michandalindsey.com. 

Learn more about Denver Startup Week here: https://www.denverstartupweek.org/

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/

Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry

Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Email: elizabeth@myweddingdancecoach.com

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need 

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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1. Jolie and Elizabeth connect about their shared loss: the suicide of their fathers.

2. How Jolie was able to heal ancestral patterns of scarcity and manifest her 7-figure business.

3. First steps to create a devotional practice to prosperity.

4. A simple formula to manifest anything!

5. What Jolie's new book is about and who it's for (hint: it's about empowering you to feel sexy and free as you create the business and life of your dreams).

Get your copy of Jolie's book, Empowered, Sexy, and Free: Discover Your Unique Brilliance and Dare to Be the Creatrix of Your Life, on Amazon here: https://amzn.to/3DkcA7A 

Jolie Dawn is the author of Empowered, Sexy, and Free and creator of the Dare to Prosper
Challenge, the largest women’s prosperity meditation gathering online, attended by women in more than fifty countries. She specializes in helping women awaken their prosperity consciousness, embody their deepest truth, and reclaim personal freedom and creativity. An intuitive business coach and writer, she currently contributes to Entrepreneur magazine, and she has written six bestselling self-published books. She is the founder of Prosperity Queendom Inc., an online business-training platform for spiritual entrepreneurs. Jolie has had thousands of hours of leadership and spirituality training in various modalities, including hypnosis, unconscious reprogramming, Kundalini yoga, theta healing, Reiki, and transmutation meditation. She currently lives in Hawaii. 

Jolie's Website: http://www.joliedawn.com

GRAB YOUR OWN 5-MINUTE JOURNAL: https://bit.ly/3vIkrr8
Use code ELIZABETH10 to save 10% off!

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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1. The common pitfalls of being the chief everything officer (CEO)

2. How to select the help you need based on YOUR zones of genius (not what you think you SHOULD do.)

3. How to set your pricing so that you're not biting your nails when the bills come due

4. How to take a scaled approach to professional business support 

5. Why you need to be in tune with your “resentment line” so you can feel happy at work

MEET OUR GUEST EXPERT: LEAH MURTAGH
Leah Murtagh is a published, award-winning author, seasoned Movement Industry leader, former yoga studio owner, and expert digital marketer and copywriter. She specializes in telling the compelling and emotional stories of her clients and their offers, so their soul-aligned audiences will know, like, trust, and PURCHASE from them in record speed.

CONNECT WITH LEAH MURTAGH:
Website: www.effortlessexcellencecontent.com
IG: https://www.instagram.com/leahwritesgoodcopy/
Facebook: https://www.facebook.com/effortlessexcellencecontent

PRICING EXPERT - ERIN HAAG
Website: https://pricingoverhaul.com/

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Do you know what you really  want? 

In this short solo episode I share:

• Why one of my business IG accounts is blowing up (gaining over 100 new followers a day) and why my other account is currently stalled out

• The real reason people aren't buying your products, services or programs

• How to gain clarity so you can catapult your life and business to the next level

• Why you don't need to know the HOW right now 

And so much more!

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

1. What is Human Design and why is it important for entrepreneurs

2. How to start embodying the energy of your Human Design Type so you can explode your marketing and impact

3. How  to create content that feels easy, fun and aligned (with how you are designed)

4. How to develop the ENERGY of consistency in your marketing strategy

5. Why people buy YOU and your energy (not your products, services or programs)

MEET OUR GUEST EXPERT: TASHA CHRISTY

Tasha Christy is an Energetic Marketing Coach/Copywriter, and Human Design expert. She helps transformational entrepreneurs to show up powerfully and authentically so that they can make the impact that they want to make.

Connect with Tasha on FACEBOOK: https://www.facebook.com/tasha.christy.10

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

1. Why Universal Laws Matter In Your Business

2. How To Apply Universal Laws in Building Your Dream Business

3.  Who you need to be to create a new reality in your business (spoiler alert: that’s where real transformation starts to happen)

4. How to Protect Your Peace as an entrepreneur

AND SO MORE!

OUR BRILLIANT GUEST: MICHELLE BOULE

Michelle Boulé is a Transformational Life and Business Coach, who helps compassionate business owners and creative entrepreneurs all over the world clarify and manifest their visions with more confidence, impact, and alignment towards their truth. She runs a multi-six figure coaching business, offering online group programs, private coaching, speaking, in-person retreats, and teaching. Her work draws from over 20 years of practice in somatic therapies, energy medicine, mindset psychology, spirituality, and her award-winning, international career in dance.

CONNECT WITH MICHELLE:

FACEBOOK: https://www.facebook.com/MichelleBouleCoaching
INSTAGRAM: https://www.instagram.com/michelle.boule/
YOUTUBE: https://www.youtube.com/user/msmicheYT/

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or  https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1

Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.