Explorez tous les épisodes du podcast Strut It: Bold Visibility through Instagram Marketing
Plongez dans la liste complète des épisodes de Strut It: Bold Visibility through Instagram Marketing. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 143
Titre
Date
Durée
How Heart Leadership Fuels Business and Brand Growth with Anthony Lambatos
This week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses.
Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honors eight years in a row. But the real story is how they did it, through heart leadership.
We unpack what heart-led leadership really looks like, why vulnerability and communication are the most powerful leadership tools, and how this philosophy applies whether you’re a CEO, a small business owner, or a team of one.
What You’ll Learn
[03:57] How Anthony went from family business to people-first CEO [05:45] The secret behind Footers Catering’s long-term success and retention [07:10] What heart leadership really means and why it matters now [10:00] Why everyone is a leader, no matter your title or team size [13:44] How emotional intelligence builds stronger businesses and cultures [16:29] The link between leadership, authenticity, and social media presence [20:45] The four convictions of heart leadership: Lead, Love, Mibe, and Vibe [24:35] How communication can transform culture and client relationships [27:58] Why small, 1% improvements lead to exponential growth [30:23] How to protect your culture and surround yourself with the right people [35:00] What to expect from the 2025 MIBE Summit for hospitality leaders
This Week’s Challenge
This week, I challenge you to reflect on how you’re showing up as a leader in your business. Ask yourself: Am I leading with heart? Am I communicating clearly? Am I making small, consistent improvements every day?
Then share one way you’re committing to lead with more authenticity this week and tag me @elizabethmarberry, I’d love to celebrate it with you.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Instagram Growth Shift: Why Personal Content Wins in 2025 and Beyond
If your content isn’t converting, it’s not your strategy, it’s your messaging.
In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients.
What You’ll Learn
[01:06] The biggest content shift happening on Instagram right now [03:56] Why specific, story-driven hooks outperform generic how-tos [05:44] The end of the “five tips” era and what to do instead [08:08] A real example from my business: how I grew 20,000 followers in 30 days [09:34] What Adam Mosseri says about shareable content and DMs [11:53] How to write posts that get shared—and why people share them [13:44] Coaching example: rewriting a burnout coach’s hook for clarity and impact [15:40] How to transform a generic idea into a personal, scroll-stopping hook [18:59] The difference between “I/me” hooks and “you” hooks (and how to use both) [20:53] A simple storytelling prompt to create relatable, magnetic content [22:20] How to get feedback and mentorship inside my Hot Reels content lab
This Week’s Challenge
Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life.
Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on.
Links + Resources Mentioned
Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
What to Post on Instagram: The #1 Secret to Organic Content That Works
If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.
You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.
What You’ll Learn in This Episode
[04:48] The most common struggle creators face: “I don’t know what to post.”
[05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
[06:44] The trap of overconsumption and comparison that kills creativity
[07:44] The big truth: clarity doesn’t come before action—it comes from doing
[08:42] Why unclear intentions keep you spinning in circles
[09:57] The difference between internal intentions vs. external intentions
[13:18] Real examples of external goals (like building a waitlist or growing your email list)
[15:32] A Hot Reels client story: why knowing your goal is everything
[16:31] How to ask “what is my intention here?” before creating content
[16:58] Why practicing, even if messy, is still success
Key Takeaways
Clarity doesn’t come before action—clarity comes from doing.
Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
Falling out of rhythm makes it harder to get started again—commit to showing up consistently.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How To NOT Burn Your Business To The Ground with Leah Murtagh
Today my business bestie (marketing queen Leah Murtagh) and I move through a true business growth struggle in real time. What do you do when you have DOWN DAY as an entrepreneur?
How do you keep showing up for your business when things feel like they aren't moving forward at the pace you desire?
What to do when you want to burn your business to the ground and you feel like you're failing?
This quick chat will help you feel less alone in the highs and lows of business growth and teach you ways to come out the other side feeling seen, heard and clear on your next steps.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
3 Keys To Managing Mental Wellness (Denver Startup Week Takeaways)
1. The ugly truth about entrepreneurship and what you can do about it
2. Why we need to focus less on hard work and more on building our emotional and mental resilience
3. Why you don't have to be the Super Founder with all the answers
4. A simple formula (H.O.W.L) to help you release control & collaborate with your team
5. Why it's time for Yin Leadership and how to slow down so you can be a heart-led leader
In today's episode I share my key takeaways from attending Denver Startup Week 2022.
The presentations I refer to in this episode were by Bryan Leach, Founder and Chief Executive Officer at Ibotta and Michanda Lindsey, Executive Coach at michandalindsey.com.
Learn more about Denver Startup Week here: https://www.denverstartupweek.org/
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Email: elizabeth@myweddingdancecoach.com
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
1. Jolie and Elizabeth connect about their shared loss: the suicide of their fathers.
2. How Jolie was able to heal ancestral patterns of scarcity and manifest her 7-figure business.
3. First steps to create a devotional practice to prosperity.
4. A simple formula to manifest anything!
5. What Jolie's new book is about and who it's for (hint: it's about empowering you to feel sexy and free as you create the business and life of your dreams).
Get your copy of Jolie's book, Empowered, Sexy, and Free: Discover Your Unique Brilliance and Dare to Be the Creatrix of Your Life, on Amazon here: https://amzn.to/3DkcA7A
Jolie Dawn is the author of Empowered, Sexy, and Free and creator of the Dare to Prosper Challenge, the largest women’s prosperity meditation gathering online, attended by women in more than fifty countries. She specializes in helping women awaken their prosperity consciousness, embody their deepest truth, and reclaim personal freedom and creativity. An intuitive business coach and writer, she currently contributes to Entrepreneur magazine, and she has written six bestselling self-published books. She is the founder of Prosperity Queendom Inc., an online business-training platform for spiritual entrepreneurs. Jolie has had thousands of hours of leadership and spirituality training in various modalities, including hypnosis, unconscious reprogramming, Kundalini yoga, theta healing, Reiki, and transmutation meditation. She currently lives in Hawaii.
Jolie's Website: http://www.joliedawn.com
GRAB YOUR OWN 5-MINUTE JOURNAL: https://bit.ly/3vIkrr8 Use code ELIZABETH10 to save 10% off!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Why We Are Afraid to Pay for the Business Support Our Company Needs with Leah Murtagh
1. The common pitfalls of being the chief everything officer (CEO)
2. How to select the help you need based on YOUR zones of genius (not what you think you SHOULD do.)
3. How to set your pricing so that you're not biting your nails when the bills come due
4. How to take a scaled approach to professional business support
5. Why you need to be in tune with your “resentment line” so you can feel happy at work
MEET OUR GUEST EXPERT: LEAH MURTAGH Leah Murtagh is a published, award-winning author, seasoned Movement Industry leader, former yoga studio owner, and expert digital marketer and copywriter. She specializes in telling the compelling and emotional stories of her clients and their offers, so their soul-aligned audiences will know, like, trust, and PURCHASE from them in record speed.
CONNECT WITH LEAH MURTAGH: Website: www.effortlessexcellencecontent.com IG: https://www.instagram.com/leahwritesgoodcopy/ Facebook: https://www.facebook.com/effortlessexcellencecontent
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Why one of my business IG accounts is blowing up (gaining over 100 new followers a day) and why my other account is currently stalled out
The real reason people aren't buying your products, services or programs
How to gain clarity so you can catapult your life and business to the next level
Why you don't need to know the HOW right now
And so much more!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Leveraging Your Human Design In Content Creation with Tasha Christy
1. What is Human Design and why is it important for entrepreneurs
2. How to start embodying the energy of your Human Design Type so you can explode your marketing and impact
3. How to create content that feels easy, fun and aligned (with how you are designed)
4. How to develop the ENERGY of consistency in your marketing strategy
5. Why people buy YOU and your energy (not your products, services or programs)
MEET OUR GUEST EXPERT: TASHA CHRISTY
Tasha Christy is an Energetic Marketing Coach/Copywriter, and Human Design expert. She helps transformational entrepreneurs to show up powerfully and authentically so that they can make the impact that they want to make.
Connect with Tasha on FACEBOOK: https://www.facebook.com/tasha.christy.10
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
4 Universal Laws Every Business Owner Should Know with Michelle Boulé
2. How To Apply Universal Laws in Building Your Dream Business
3. Who you need to be to create a new reality in your business (spoiler alert: that’s where real transformation starts to happen)
4. How to Protect Your Peace as an entrepreneur
AND SO MORE!
OUR BRILLIANT GUEST: MICHELLE BOULE
Michelle Boulé is a Transformational Life and Business Coach, who helps compassionate business owners and creative entrepreneurs all over the world clarify and manifest their visions with more confidence, impact, and alignment towards their truth. She runs a multi-six figure coaching business, offering online group programs, private coaching, speaking, in-person retreats, and teaching. Her work draws from over 20 years of practice in somatic therapies, energy medicine, mindset psychology, spirituality, and her award-winning, international career in dance.
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How To Get More Followers On Instagram (quick tip)
1. The small changes I made to grow from 2000 followers to 30K followers in 3 months
2. The mistakes you're probably making on instagram
3. How to leverage your IG so can increase engagement, reach and followers
Want Elizabeth's eyes on your business IG?
Book your 90 minute private Social Media Audit Session!
This is for CEO’s, entrepreneurs & small business owners who want to use IG for their organic marketing strategy (no expensive ads required). In this 90 minute deep dive you get my eyes on your social media accounts for personalized coaching & strategies.
I don’t beat around the bush. I will tell you what’s working and what’s NOT.
You will learn how to create viral worthy content so your brilliance can get in front of more eyeballs and teach you the backend pieces you need to have in place to convert your followers into leads/sales/community (whatever your goal is).
Investment $444. I've opened 5 spots. DM me on IG (https://www.instagram.com/elizabethmarberry/) "social media audit" to grab your session!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Transformational Power of Transitions & Navigating The Space In-Between with Gina Starbuck
Today we discuss the ENERGETICS of our life and business and how to navigate the liminal spaces in-between with our guest expert, Gina Starbuck.
1. Gina shares how she transitioned from professional dancer to spiritual healer & transformational coach
2. Why your body may be your best business coach at times
3. Navigating the journey to motherhood -- mourning the death of your old self after becoming a mother
4. Why the space in-between can be the exact medicine and knowledge that we need as we design our lives
5. A healing visualization & practice you can use when you are feeling scattered or stuck to help you feel grounded, at peace and clear on your next right step
ABOUT GINA STARBUCK: Gina Starbuck is an intuitive coach and energetic alchemist. She helps powerful, empathic women break free from the confines of who they think they should be and embrace who they truly are, so they can rebirth and emerge as their authentic, expressive selves.
Gina is Reiki Master, NLP Practitioner, Transformational Life Coach and Master Teacher of Embodied Movement. Formerly a world renowned entertainer and dance educator, she now integrates the wisdom of all of her experiences to create life altering, ceremonial experiences for her clients. She’s the Co-founder of Awake & Soulful, a modern day mystery school that teaches women how to anchor spiritual wisdom and practices into their daily lives.
CONNECT WITH GINA: Gina's Instagram: https://www.instagram.com/ginastarbuck/ Awake and Soulful: https://www.instagram.com/awakeandsoulful/ Website: https://www.ginastarbuckcoaching.com/
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
1. The real reason entrepreneurs spend way too much time/money/energy on offers/programs/services that aren't working
2. The number one mindset you need to master to pivot with confidence.
3. The 3 signs it might be time for you to pivot
4. You need to pivot, now what? The questions you need to ask yourself so you can make a confident choice.
5. When it's time to listen to gut and when it’s time to invite in outside support
And so much more!
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How to Feel Safe Being Visible Online (Even When It Feels Scary AF) with Renee Dalo
If you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you.
I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak with confidence, own her voice, and leverage visibility as a tool for massive growth.
This conversation is raw, funny, and packed with gold nuggets that will help you step into your power, whether that’s on Instagram, on stage, or anywhere you’re called to shine.
What You’ll Learn in This Episode
[02:14] Renee’s pivot from acting to wedding planning and the fearless leap into entrepreneurship [05:08] The moment Renee first spoke publicly and realized the power of visibility [08:02] How Renee’s speaking style evolved and why authenticity beats perfection every time [14:28] Why Renee loves social media as a storytelling playground and connection tool [20:16] The biggest confidence blockers holding people back on Instagram and beyond [27:25] How vulnerability creates connection and why sharing scars (not wounds) is key [32:10] Practical tips for getting comfortable speaking on camera and creating reels [36:26] Handling online criticism, haters, and staying resilient in your visibility journey [42:22] Where to find Renee for more inspiration and coaching
Key Takeaways
Visibility is an act of service—showing up as your real self invites others to do the same.
You don’t have to be perfect; honesty and humor build trust and connection.
Social media is your stage to tell stories, create fun, and authentically connect with your people.
Fear of judgment is normal, but you can create boundaries like blocking negative influences and focusing on who you want to serve.
Practice on camera like it’s a FaceTime chat with a friend, then edit and refine as you go.
Claim your wins loudly to inspire others and change the narrative around female leadership and confidence.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How To Nail Your Productivity and Reclaim Your Time with Abigail Barnes
In a world that tells us to wear our busyness like a badge of honor it’s no wonder we feel like we NEVER HAVE ENOUGH TIME OR ENERGY to create the business and life we truly desire.
Today I have a game-changing conversation with Abigail Barnes about “How To Nail Your Productivity and Reclaim Your Time” so that you can design a life you love.
Abigail shares the story of her near death experience and how that forever changed her relationship with time and led her to create Success by Design Training where she helps ambitious professionals and visionary entrepreneurs to maximize productivity and improve wellbeing using her 888 Formula.
You’ll learn:
How to audit your time and reclaim an hour a day
The real reason why we always feel like we “never have enough time”
Why time management is about self-worth
The role our nervous system plays in our relationship to time
How do we stretch time and be more productive
Mantras to expand your time and invite in more abundance
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Super pumped to introduce Kiki Lovelace, the business mentor who changed my life and the trajectory of my business FOREVER. Today she shares her wisdom with you so you too can build a legacy-level business and life.
1. We bust the myth that you can just "think" your way out of lack and scarcity with the right mindset (there is a HUGE disparity in how certain groups have access to resources and certain groups have none or very little).
2. How individuals and communities can use our sphere of influence to help dismantle the systems of oppression
3. How to recognize when you are making decisions from the energy of lack or scarcity and then what to do about it
4. How to become an Impossible Dream Achiever and build your conscious business on your terms
Kiki Lovelace is a yogini, mama, entrepreneur with over 20 years experience and an Embodied Leadership & Success Mentor to her conscious CEO, Founder and business owner clients.
She teaches her mentees how to ascend from the altitude of Doer/Micromanager to Leader and build a sparkling team of support so they can stop spending their time putting out fires and doing s*** they don’t like and instead put their life force into building a legacy-level business and life.
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
WE'RE BAAAAACK!!! Welcome to Season 2 of the podcast.
Thank you for being fans of season one of The Confident Feminine Body Podcast. I was so proud to cover how to build your body confidence from within.
This season I’m changing direction with a brand new name and a fresh focus on entrepreneurship and all the inspiring sparks and nervous-system compromising flash fires we endure on the daily.
Together we STRUT through the flames of business ownership, sharing the crucial mindsets, strategies and collaborations of a life and business danced FULL-OUT!
*Make sure you have subscribed and followed the show in your favorite app so that you can get episode one downloaded to your phone as soon as it's released.
Enjoy the show?
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Instagram Growth in 2025: Why Reels Still Work (and How to Do Them Right)
If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients.
I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025.
If you want to stop wasting time on content that doesn’t convert and start creating scroll-stopping Reels that bring the right people into your world, this episode is for you.
What You’ll Learn:
[02:12] Why Reels are still the #1 driver of visibility in 2025 [04:01] Step 1: Clarity and focus—why niching down is the foundation of growth [06:45] Step 2: The 3 E’s of high-value content (educate, entertain, engage) [10:20] Step 3: The mindset shift that makes Reels easier and more effective [13:32] How Trial Reels work—and how not to get penalized by the limits [15:08] New analytics that show exactly when people drop off and engage [16:40] Why reposts are on the rise and how to leverage them for visibility [19:27] Behind the scenes of Hot Reels—how members are applying this system
Key Takeaways:
Clarity wins on Instagram. If your niche and message aren’t clear, your content won’t connect.
The three E’s (educate, entertain, engage) make your Reels binge-worthy and shareable.
Reels are still the most powerful visibility tool on IG, but they only work when tied to your business goals.
Trial Reels, reposts, and analytics give you more tools than ever—if you use them strategically.
Growth doesn’t come from being “viral” or funny—it comes from content that connects with your dream clients.
Hot Reels is OPEN
Enrollment is officially OPEN for Hot Reels, my 12-month Instagram content lab. This is your chance to:
Get my personal coaching and feedback on your content
Learn the proven Reels system behind hundreds of client wins
Stop guessing and finally grow your business with Instagram
Doors only open a couple of times a year. Once they close, they’re closed.
If you have questions about the Hot Reels program or want to connect, email me at support@elizabethmarberry.com.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Keyword Strategy for Instagram Growth (Attract Clients with the Right Words)
If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content.
What You’ll Learn: [04:46] Why keyword strategy is essential and why success goes to the implementers [05:44] How Instagram’s new Google indexing changes everything [06:40] The difference between Instagram SEO and keyword discovery [07:08] A mini case study from Hot Reels: how Krista closed a client from IG content [08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram [11:14] Why keywords help the algorithm show your content to the right people [13:12] Step-by-step: how to find your ideal keywords without overthinking it [14:38] The Contact Form Trick: goldmine for language your clients actually use [15:34] The Google Autocomplete Hack (and why it's the easiest place to start) [16:27] 3 keyword research tools I love (and how to use them fast) [22:00] How to build your keyword list in under 10 minutes [22:30] The #1 thing not to do with your keywords (don’t get flagged!) [23:28] The best place to find client language for your content (and it’s free)
Key Takeaways:
Keyword strategy isn’t just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once.
You don’t need to be an SEO pro to find strong keywords—just start with your clients’ own language.
Google’s autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free.
Don’t keyword-stuff your content. Use natural language that speaks directly to your people.
Your content can’t convert if no one sees it. Keywords = visibility = more leads.
Join the Waitlist:
🚨 Doors open August 18th for Hot Reels, my high-touch 12-month Instagram content lab! If you're ready to stop guessing and start strategically showing up on Instagram, you need to be in this room. Small group, big breakthroughs—plus waitlist-only bonuses that won’t be available after day one. → Get on the list: elizabethmarberry.com/hot
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Shareable Storytelling: The Secret to Brand Visibility on Social Media with Britney Crosson
If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode.
We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 shift that makes content more likely to be saved and shared.
If you’ve ever felt stuck staring at the “Add Caption” screen or wondering why your video isn’t landing, this one’s for you.
What You’ll Learn:
[02:23] The surprising way Britney grew her account by over 57K followers in under a year [05:08] Why storytelling is the missing link for most short-form content [06:19] How to come up with story-driven content even if you think your life is boring [08:31] Britney’s 3-part storytelling formula that hooks people instantly [10:44] A common myth that’s keeping you from sharing personal stories [12:06] The mindset shift that changed how Britney showed up online [14:18] Why your content needs to connect emotionally, not just educate [17:05] Tips for creating consistently, even when you feel like you’ve “run out” of stories [20:20] The difference between a personal brand and just “being online a lot” [23:34] What Britney does when a post flops [25:57] Why storytelling builds trust faster than educational posts alone [29:14] How to batch storytelling content so it doesn’t take over your life
Key Takeaways:
Your content isn’t boring, your storytelling just needs structure. Use Britney’s 3-part framework to shape your stories: start with the moment of tension, reflect back, and end with a human truth or learning.
You don’t need a dramatic story to be memorable. The “small” stuff like feeling awkward on a Zoom call or forgetting to hit record can connect deeply when shared authentically.
Storytelling content builds emotional connection faster than educational content. People might forget your tips, but they’ll remember your stories.
The most shareable content is usually the most specific. Don’t water down your stories, lean in. The more detailed and emotionally resonant, the more people will share.
Batching storytelling content is possible (and freeing). Use prompts, keep a story bank, and repurpose stories across platforms with slight tweaks.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too.
Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales.
What You’ll Learn:
[05:11] The #1 mistake that keeps your feed looking pretty but keeps engagement low [07:08] How to flip your mindset: speak in their language, not yours [08:03] Real example of a viral reel built around your ideal client’s emotional reality [09:59] Why good content is always rooted in empathy (and how to do it) [10:28] The messaging bridge: connecting their struggles to your solution [11:56] The simple equation: relatable content → more shares → more visibility → more sales [12:24] Why content that meets people where they are beats promotional graphics every time [13:22] How real Hot Reels students used this shift to explode their following & revenue [14:12] How to join the Hot Reels waitlist (and why you want to get in early)
Key Takeaways:
Instagram isn’t a portfolio, it’s a conversation. If your content only shows past work or Canva promos, you’re missing the chance to connect.
Speak in your ideal client’s voice. When your content mirrors their struggles, they feel seen and they’ll stick around.
Relatable, empathetic content gets shared. Shares boost visibility, which leads to followers and sales.
Good messaging is the bridge between what your audience wants and what you offer. Build that bridge clearly.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Instagram SEO: How to Get Found on Google From Your IG Content
This month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business?
More visibility
A longer shelf life for your posts
And a brand-new, organic traffic channel that doesn’t rely on the algorithm alone.
I’m walking you through why this matters, how to take advantage of it right now, and five practical steps to fully optimize your Instagram for search, including how to find your best keywords, where to put them, and why speaking your dream client’s language is critical.
Plus, you’ll learn why this shift is about so much more than hashtags… and how it can help you finally build visibility that compounds over time (not just for 24 hours).
What You’ll Learn:
[02:41] Why your content can finally show up in Google (and why it matters) [05:04] The simple setting you must toggle on to get indexed [08:52] Three big reasons this is a massive win for small businesses [14:11] What keywords actually are and how to find yours [20:21] How Instagram’s algorithm now reads captions, voiceovers, and text on screen [23:55] Real-world example: turning vague “elevated modern bride” messaging into SEO gold [25:53] Five key places to put your keywords (and what not to do) [29:34] Why this makes Instagram more like Pinterest, YouTube, and blogs (and why that’s awesome) [30:00] How I support clients in implementing this inside Hot Reels, my 12-month content lab
Key Takeaways:
Instagram isn’t just an app anymore. Your content can now show up in Google, reaching people who aren’t even on Instagram.
Keywords = the phrases your dream clients actually type into Google (think “Hollywood waves Denver” vs. “elevated modern bride”).
Use your keywords strategically in your name field, captions, hashtags, text on reels, and even alt text.
Instagram’s algorithm has evolved: it now “reads” captions, on-screen text, and even your voiceovers to decide who sees your posts.
People who find you via Google search have higher intent, they’re actively looking for the solution you offer.
This isn’t just about visibility. It’s about turning traffic into sales. Your sales funnel, DM automations, and optimized bio all matter.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Instagram DM Secrets: How to Collect Emails Without Leaving the App with Heston Roberts
If you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients).
We go beyond the basics: how DM automation reduces friction, why it can outperform link-in-bio by 60% or more, how to keep things personal and scalable, and what common mistakes to avoid. Plus, Heston shares how to build direct DM-to-email funnels, so your followers never have to leave Instagram.
What You’ll Learn:
[03:22] Why DM automation is a game changer for content that works while you sleep [08:34] The problem with “click the link in bio” (and why it lowers conversions) [13:41] How DM automations help grow your following through better engagement [16:57] Step-by-step: turning DMs into an email funnel without leaving Instagram [21:40] The truth about small accounts: why it still works with low engagement [26:17] Mistakes to avoid: over-general keywords, automations that feel spammy, and more [31:06] Using deep links to drive traffic directly into apps like YouTube [39:45] How to keep it personal (and still scalable) with voice notes and custom automations [45:58] Heston’s subscription for creators who want to master ManyChat and chat funnels
Key Takeaways:
DM automation reduces friction: instead of making followers stop scrolling, visit your profile, and figure out your links, it meets them right where they already are—your DMs.
You can build email funnels inside Instagram: ask followers for their name & email in the DMs, sync to your email platform, and send them your freebie without them leaving the app.
ManyChat (our favorite tool) is a Meta business partner, which means it’s approved and safe to use directly with Instagram.
Even small accounts can see ROI: you don’t need thousands of comments—sometimes one new subscriber or client makes the whole system worth it.
Use specific keywords like “getpod” or “hotguide” to trigger automations and avoid accidental triggers. And yes, keep it fun, like clickable buttons!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
DM Funnels for Beginners: How to Automate Leads and Sales on Instagram
Still relying on “click the link in my bio”? There’s a better way. I’m breaking down how to use DM automation to grow your email list, increase engagement, and drive leads from your Instagram content, all without being glued to your phone. You’ll learn why this strategy works better than traditional link-in-bio methods, how I use it in both of my businesses, and exactly how to get started (even if you’ve never heard of ManyChat before).
What You’ll Learn: [04:48] Why “link in bio” is dead (and how DM automation works better) [07:36] The step-by-step breakdown of what actually happens when someone clicks your bio [10:27] Why Instagram prefers links in DMs vs. external traffic [13:13] How keywords boost engagement and reach (and why your caption matters) [17:53] A basic example of how I grow my email list using DM automation [19:17] The power of sending links, freebies, and lead magnets in the DMs [21:40] What to do if you’re not getting comments — and how Hot Reels can help [23:32] Why now is the best time to get on the Hot Reels waitlist for fall 2025
Key Takeaways:
Click the link in bio? Nope. It adds friction and kills your conversion rate. DM automation converts 46% better on average.
Your content can work for you while you sleep. DM automation makes your Instagram content do double-duty, building your list and growing your audience without extra effort.
You don’t need a huge audience for this to work. Even one comment can bring in one perfect-fit lead. It’s not about volume, it’s about alignment.
Your followers are on Instagram. Keep them there. The more you can reduce steps, the more people will take action. DM automation keeps them in-platform and gets you results.
Still not seeing results from your content? It might be time for support. Hot Reels is where I help entrepreneurs create content that actually converts, consistently.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Why Instagram Reels Are Still the #1 Way to Grow in 2025 (part 3)
Reels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera.
I’m sharing how to reverse engineer Reels to plug directly into your sales funnel, the one thing Reels do better than any other format, and why short-form storytelling isn’t just about “going viral” — it’s about helping your dream clients feel seen.
If you’ve been resisting video, this is your permission slip to show up imperfectly, get strategic, and let Reels do the heavy lifting in your marketing.
What You’ll Learn: [01:51] Why Reels still dominate reach and engagement in 2025 [04:41] The remix strategy that’s outperforming other formats [06:05] How storytelling makes your content more human and more effective [09:58] Why raw, imperfect content builds more trust than polished videos [12:48] How to reverse-engineer Reels to plug into your sales funnel [18:31] The DM automation tool that builds your email list while you sleep [19:57] A sneak peek at next week’s episode with a DM automation expert [22:49] How to use Reels to connect, serve, and sell without burnout
Key Takeaways:
Reels still give the highest reach on Instagram. With 2x the impressions of static posts and 30.8% average reach, Reels are your fastest path to visibility — if you know how to use them.
Remixes are an underrated engagement strategy. Reels with collaborators see 41% more engagement, and remixing trending content with your own spin can massively expand your reach.
Short-form storytelling = brand trust. You don’t have to be funny or go viral. You just have to be real. Stories help your audience feel seen, understood, and connected to your brand.
You don’t need a video team. You just need to start. Raw, low-lift Reels filmed on your iPhone are performing better than polished content. The goal is to connect, not impress.
DM automation is the visibility upgrade you didn’t know you needed. Want to grow your list and deliver free offers without lifting a finger? This episode gives you a sneak peek of the automation tool I use every week.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Hidden Gap in Your Marketing That’s Costing You Sales with Heidi Thompson
If your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting.
In this episode of Strut It, I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience really wants, thinks, and feels so you can write content that actually converts.
Whether you’re a wedding professional, creative, or service provider, you’ll walk away with practical tools to strengthen your message, attract the right people, and boost your ROI without reinventing your entire marketing strategy.
What You’ll Learn
[02:17] Why truly knowing your audience is the foundation of every great marketing strategy [03:45] The psychology behind effective marketing and what most business owners get wrong [05:35] The biggest mistake creators make when identifying their ideal client [08:27] Why old-school demographic worksheets don’t actually help you sell more [10:51] The “Clone Your Best Clients” method and how to identify your dream customers [14:36] The most effective way to get real audience insights (and it’s not guessing) [17:27] How to ask for and conduct client interviews that reveal the gold in your messaging [20:19] The key questions that uncover what truly drives people to buy [27:17] Why refining your messaging by just 5% can completely change your results [31:58] How to apply what you learn across your website, Instagram bio, and all content
This Week’s Challenge
I want you to identify one or two of your favorite clients. The people you wish you could clone, and reach out to them. Ask if you can hop on a short call to learn what really motivated them to work with you. Use their exact words in your next piece of content or Instagram post. You’ll be amazed at how it changes your results. Then DM me @elizabethmarberry and tell me what you discovered.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
5 Underrated Instagram Growth Strategies That Boost Reach in 2025 (part 2)
If your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate).
What You’ll Learn:
[01:52] Why collaboration is still one of the fastest ways to grow your audience
[05:17] How to use Instagram’s collab feature properly (and what Meta recommends)
[09:34] How remixing reels got my studio account 14 M+ views
[12:41] Going live with aligned creators to build relationships and visibility
[15:26] Why outbound engagement still works (when you do it right)
[18:09] The “invisible ask” most people forget — and how to do it with heart
[21:20] How to boldly ask for visibility without sounding cringy
[22:49] Behind the scenes of my Hot Reels program and private mentorship offers
Key Takeaways:
Instagram collabs aren’t just cute, they’re conversion tools. Learn how to use Instagram’s collab feature strategically and why the account with the bigger following should host.
Remix reels are still one of the most powerful visibility hacks. Use them to ride existing engagement, but add your own spin.
Instagram Lives still work — especially when done with aligned brands. Local businesses? This is a missed opportunity you need to explore.
Outbound engagement is free visibility. Leaving thoughtful comments in your niche can attract ideal followers (and create real relationships).
You’re probably forgetting the easiest CTA: ask for the follow. Your email list, Facebook audience, and other platforms can be powerful amplifiers, if you remember to ask.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Welcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging.
We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrated with slow growth or content that’s not converting, this one’s for you.
What You’ll Learn [01:11] The 3 timeless pillars of Instagram growth that still matter most [03:59] Why narrowing your focus makes your content stronger and more effective [07:11] Why you are the it factor behind your brand (not the algorithm) [08:29] How to do market research that actually improves your messaging [12:40] What trial reels are and why they’re a must-use growth tool in 2025 [14:32] The surprising mindset shift trial reels unlock for overthinking creators [15:57] A real-life example of A/B testing a hook and what it revealed [17:22] The truth about redundancy in your content (hint: it’s a good thing)
Key Takeaways:
Consistency is still queen. The more reps you put in, the better your content (and results) get.
Niche down your content. Narrowing your focus doesn’t box you in, it makes content creation simpler and more strategic.
Market research is non-negotiable. If you want engagement, you need to speak in your clients’ words, not your expert language.
Trial reels = your new BFF. Use them to A/B test messaging and visuals before posting to your main feed.
Redundancy isn’t a problem, it’s a strategy. Don’t be afraid to reuse hooks or test different stories with the same message.
Next Week: Part Two of the Instagram Growth Series We’re diving into how DM automation, AI tools, and smarter workflows are helping businesses sell faster and show up way more efficiently. Make sure you’re subscribed so you don’t miss it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities)
Sure, Instagram strategy matters, but what about the energy behind the content? This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner.
This didn’t happen by chance. It happened because I became the version of myself who could handle it, and I’m teaching you the exact 3 steps I followed so you can start manifesting your bold business dreams, too.
What You’ll Learn in This Episode:
[00:00] Why strategy isn’t the only ingredient in long-term success [02:58] What prompted this mindset-focused episode [03:53] The "impossible" dream I whispered to myself two years ago [06:15] The email that changed everything: getting invited by Social Media Examiner [08:07] Three steps that helped me manifest this dream [10:05] Step 1: Claim the vision out loud (no more “maybe someday” energy) [11:59] Step 2: Take action before you feel ready [15:46] Step 3: 1% upgrades every day to become a ready person [18:34] The quote that guided me: “Participate relentlessly in the manifestation of your blessings.” [20:58] A sneak peek at next week’s new series: How to Sell on Social Media
Key Takeaways:
The dreams that feel far away aren’t impossible, you just haven’t grown into them yet.
You don’t need permission to take bold action. Pitch before you’re “ready.” Create before you have it all figured out.
Micro moves matter. 1% upgrades every day will carry you further than you think.
Consistency compounds. When you show up relentlessly, the right people will start to find you.
The biggest opportunities don’t show up randomly, they show up when you’ve done the inner work to be able to hold them.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Grow and Sell on IG — Without Posting Daily with Shannon McKinstrie
Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?
I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram.
We talk about:
The myth of daily posting (and what works instead)
Why “just post more” is not a real strategy
How Shannon uses Instagram Stories to build trust and sell
The reason you’re stuck creating from scratch every week, and how to fix it
What Shannon’s content system looks like behind the scenes
This episode is packed with strategy, validation, and so many mic-drop moments. You’re going to feel so seen and deeply supported.
What You’ll Learn in This Episode:
[00:00] Why the old rules of Instagram don’t work anymore [04:18] Shannon’s story of burnout—and what had to change [09:42] The myth of “posting every day” for growth [13:37] What content Shannon focuses on instead [19:50] Why Instagram Stories are still your best sales tool [27:12] What makes a funnel work [36:05] Shannon’s tips for getting on camera without the cringe [41:14] One mindset shift that will change how you create content
Key Takeaways:
You don’t need to post daily to grow. You need clarity and consistency
Instagram Stories are where trust is built and sales are made.
A real funnel starts with content, but it doesn’t end there.
You’re not “behind.” You just need a better system.
Your content should work for you, not wear you out.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
AI for Business: Smarter Marketing and Strategy Workflows in 2025 (Part 5)
This is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner.
REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or not quite helpful, this system will change that.
We’ll cover:
How to organize your prompts without overwhelm
Why talking to ChatGPT is sometimes better than typing
How CEOs and teams are really using AI in 2025 (based on real data)
The simple habit that keeps your AI brain running smoothly
This episode will help you feel more confident, clear, and strategic about how AI fits into your work and how to make it a part of your business that truly supports you.
What You’ll Learn in This Episode:
[00:00] Why your prompts matter more than your tools [03:15] Why I created my own REAL framework for using ChatGPT [05:07] The 4 parts of the REAL framework [09:33] The power of talking to ChatGPT (not just typing) [12:04] How CEOs are really using AI in 2025 [13:56] How I organize my prompts so I don’t feel scattered [17:29] A quick recap of the whole series
Key Takeaways:
ChatGPT works best when you give it clear context, specific roles, and feedback.
The REAL framework (Recognize, Express, Assign, Lead) helps turn AI into a real business partner.
Speaking your prompts out loud can be a game-changer if typing feels like a block.
Treat AI like a teammate, not a task rabbit.
Staying organized with your prompts (hello, Google Docs!) helps AI support your long-term strategy.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
ChatGPT Prompts That Actually Grow Your Business (Part 4)
Welcome to Part 4 of the AI for Business Series! If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework, a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goals.
You’ll learn:
Why generic prompts are setting you up for failure
The secret to prompting ChatGPT like a pro
How to use “role-based prompting” to get expert-level answers
The difference between surface-level tasks and true strategic support
A real example of how Elizabeth used CRIT to create this 5-part podcast series in under an hour
Plus, she gives you a mini exercise to help you practice writing better prompts right away.
What You’ll Learn in This Episode:
[00:00] Why Most ChatGPT Prompts Don’t Work
[01:23] How This Series Builds Your Confidence With AI
[03:43] The Key to Getting Better Outputs From ChatGPT
[06:36] Introducing the CRIT Framework (Context, Role, Interview, Task)
[09:02] Real Prompt Example: Using CRIT With Your CFO Hat On
[12:54] Using CRIT to Outline a Podcast Series (Real Case Study)
[14:50] Why You Need to Think of ChatGPT Like a Team Member
[15:19] 5 Questions to Ask Before You Prompt ChatGPT
[16:42] The Fun of Assigning Roles (Your AI Board of Directors!)
[19:08] Where Strategy + AI + Mentorship Meet
[19:38] How to Apply for a Free Instagram Strategy Call
Key Takeaways:
ChatGPT isn’t broken, your prompt probably is.
The CRIT framework (Context, Role, Interview, Task) helps you get smarter, more customized outputs.
Your ability to ask better questions = better results with AI and better ROI in coaching programs.
ChatGPT can be your strategist, assistant, content creator, or even your CFO, if you prompt it right.
When AI meets aligned strategy and coaching, that’s when the magic happens.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
10 Ways I Secretly Use ChatGPT to Run My Life and Business (Part 3)
Welcome to Part 3 of the AI for Business Series! This week, I’m sharing 10 behind-the-scenes ways I secretly use ChatGPT to run both of my businesses (and keep my sanity intact). We’re going beyond surface-level prompts and diving into how I use AI as a strategic thought partner, not just a task assistant.
I’m covering:
How I use ChatGPT to write, script, and repurpose my podcast into weekly content
The surprising way I use it to set boundaries without sounding bitchy
How it helps me analyze sales pages, map out launches, and write a book
Why it’s my secret weapon for planning keynotes, managing ADHD, and even decoding dreams
You’ll leave this episode feeling empowered with new ways to work smarter, not harder.
What You’ll Learn in This Episode: [00:00] Why ChatGPT Is More Than Just a Content Tool [02:33] The #1 Thing That Keeps Most Podcasters from Staying Consistent [05:47] How I Use ChatGPT to Script, Plan, and Repurpose My Podcast [08:41] My Favorite Trick for Saying No Kindly Without Overthinking It [11:13] How I Audit and Improve My Sales Pages with AI [13:21] Using ChatGPT for Deeper Market Research and Customer Language [15:47] Big Project Planning: ChatGPT as My Writing Coach for My Book [17:29] How I Use AI to Improve Email Small Talk (No More Blunt One-Liners) [19:42] Planning Keynotes, Workshops, and Trainings Like a Pro [21:53] Summer Planning with My Family (Yes, Really!) [23:11] My Favorite CFO Hack: ChatGPT + My P&L Report [25:32] The Fun Side of AI: Dream Analysis & Drunk BFF Prompts
Key Takeaways:
ChatGPT can do way more than generate captions. It can help you plan launches, write sales pages, and organize your brain.
Treat ChatGPT like a thought partner, not just an assistant. The more you use it, the more powerful it becomes.
AI can streamline even personal life (think: summer camps, dream decoding, family logistics).
You don’t need a huge team to run a thriving business. You need the right tools and strategy.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Welcome to Part 2 of the ChatGPT for Business Series! I’m pulling back the curtain on the biggest mistakes I see business owners make with AI-generated content, and how to finally get content that’s clear, aligned, and sounds like you.
In this episode, I’m diving into:
Why most people get robotic, generic AI results (and how to stop it)
How to “seed” ChatGPT with your brand voice, offers, and dream clients
My 5-question brand voice exercise to help you train AI like a team member
Real-life examples of how I use AI with clients (and how you can too)
What NOT to do when using ChatGPT and why copy-pasting is killing your content
This episode is a must-listen if you’ve tried AI and thought, “This just isn’t working for me.” Let me show you how to change that.
What You’ll Learn in This Episode: [00:00] Why ChatGPT Feels Boring and Off-Brand [01:17] The Real Mistake You’re Making With Generic Prompts [04:06] How to “Seed” ChatGPT With Your Voice and Goals [05:29] My 5-Question Brand Seeding Exercise [10:43] What Happens When You Feed ChatGPT the Right Info [12:29] Why Copy-Paste AI Content is a Red Flag [15:21] Ways You’re Underusing AI Without Even Realizing It [17:18] Real Client Example: From Rough Draft to Polished Lead Magnet [20:05] Why ChatGPT is a Daily Tool in My Two-Business Workflow [21:01] Ready to Go Deeper? Book a Free Instagram Breakthrough Call With Me
Key Takeaways:
ChatGPT only works when you give it context—it’s not a mind reader.
Seeding your AI tool with brand voice, tone, offers, and client language is everything.
AI should support your voice, not replace it—and copy-paste content won’t convert.
You can use ChatGPT for more than captions: launches, sales pages, research, strategy, and more.
The better you train your AI, the better your results, just like with a team member.
Next week: I’m showing you exactly how I use ChatGPT every day to run two businesses, script my reels, and plan launches—all while raising two kids and staying (mostly) sane.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
ChatGPT Made Simple: How to Use It for Instagram & Business Growth (Part 1)
Welcome to Part 1 of the ChatGPT for Business Series! This week, I’m revealing how I use AI to save 10+ hours per week while creating high-converting Instagram content and running two businesses.
We’re getting into:
What ChatGPT is and how it works (without the tech confusion)
The real reason so many business owners are avoiding or misusing AI
Common fears and misconceptions holding entrepreneurs back
My honest story of hiring an AI coach and how it changed my workflow forever
The mindset shift you must make to leverage AI in this new era of marketing
This isn’t a robot takeover. This is about learning how to use AI as your smartest, most creative content partner.
What You’ll Learn in This Episode:
[00:00] Why This 5-Part AI Series Will Change the Way You Market Your Business [01:42] My Goal: Helping You Save Time and Stay in Your Zone of Genius [04:30] Why So Many Business Owners Are Still Afraid of AI [05:26] PSA: There’s a New Instagram Video Editing App You Need to Download [09:39] What ChatGPT Actually Is (Explained Like You’re 5) [13:58] Three Fears Holding Entrepreneurs Back from Using AI [15:57] The Truth About Not Having Time to Learn AI [18:50] How My Workflow Changed After I Learned to Use ChatGPT Properly [20:44] What Happens When You Prompt ChatGPT Incorrectly [21:43] Why AI Won’t Replace You—But It Will Replace People Who Refuse to Learn It [22:09] What’s Coming in the Next Four Episodes of the Series
Key Takeaways:
ChatGPT is a creative, strategic tool that can help you streamline content creation, not replace your voice.
If you’re still ignoring or avoiding AI, you’re missing out on a major opportunity to save time and get better results.
It’s not about becoming a prompt engineer, it’s about learning to ask better questions and give better direction.
You’re not late to the AI game, this is just the beginning, and you’re right on time.
If your content isn’t converting, it’s not you, it’s your prompts.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How She Grew from 2,500 to 40K Followers in 7 Months: An Etsy Biz Owner Success Story
I’m joined by one of my Hot Reels students, Asli Wade, a wildly creative Etsy shop owner who took her Instagram from 2,500 followers to over 40,000 in just seven months—all through organic content.
We’re diving into the truth behind what it takes to grow on Instagram in a way that actually feels aligned. From her remix strategy that brought in 19,000 new followers to the trial reels that helped her test her messaging without fear, Asli is sharing it all.
If you’re in that early stage of showing up but not yet seeing results, this episode is going to inspire you to keep going.
What You’ll Learn in This Episode: [00:00] How Asli’s Creative Business Turned into a Viral Success [01:18] The Custom Gift That Took Off on Etsy (and Instagram) [04:42] Why Asli Joined Hot Reels and What She Was Struggling With [06:57] The First 90 Days: How Posting 3 Reels a Week Changed Everything [10:51] Why Consistency Beats Perfection Every Time [13:15] How Asli Grew 1,500% in 7 Months (and Why It Took 5 Months to See Results) [17:20] The Remix That Brought in 19 Million Views and 19,000 Followers [18:39] How Trial Reels Work (and How to Use Them Strategically) [22:45] How to Use Trial Reels to Test Hooks That Actually Resonate [25:08] Why Community, Coaching, and Safe Spaces Accelerate Growth
Key Takeaways:
You don’t need to go viral overnight—slow, steady consistency builds the foundation for explosive growth later.
Posting 3 reels per week for 90 days is one of the simplest (and most effective) ways to gain confidence and traction.
Trial reels let you test your messaging safely and strategically, so you know what works before showing your full audience.
Optimizing your Instagram bio and messaging is the secret to turning views into followers and customers.
Asking better questions is a superpower inside any coaching program—don’t be afraid to speak up and get what you need.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Trial Reels: The Secret Instagram Growth Hack You’re Not Using Yet
If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.
I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.
I’ll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You’ll walk away knowing exactly how to implement this in your own business this week.
What You’ll Learn
[01:15] Why trial reels are one of the most powerful (and underused) features on Instagram [02:11] What trial reels actually are and how to know if you have access to them [03:01] How I’m using trial reels to test hooks and grow faster [05:21] The story of how one client tripled her reach by changing three words [07:44] How trial reels help you A/B test your messaging—just like email subject lines [09:13] Real examples of viral hook testing you can try this week [10:12] When to use trial reels (and when not to) depending on your goals [12:07] The difference between attraction and promotional content [13:29] How to use trial reels differently for nurturing vs. growth seasons [14:54] Why perfectionists need trial reels the most [16:20] Your weekly action step: how to test your first trial reel and measure results
This Week’s Challenge
Post your first trial reel. If you’ve already been using them, A/B test your hooks this week. Try posting the same video with different on-screen text and see which version performs best. When you get your results, DM me on Instagram @elizabethmarberry and tell me about your win. I’d love to celebrate with you.
Links + Resources Mentioned
Join the Waitlist: Hot Reels – My 12-month Instagram content lab for small business owners and creatives ready to grow visibility and sales.
Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Viral by Design — The Strategy Behind My 1.3M-View Reel (Part 4)
Welcome to Part 4 of the Viral Videos for Business Series! Today, I’m walking you through an original piece of content that exploded to over 1.3 million views on Instagram. No remix. No trending audio. Just strategic content that worked.
I’m breaking down: - How this viral video combined emotion, entertainment, and education - The on-screen text strategy that kept people watching to the end - How to prompt engagement in your videos to spark shares and comments - What business owners often miss when their Reels blow up—and how to avoid it
You don’t need to be in the wedding industry to apply this strategy. This episode is for entrepreneurs ready to create content that connects and converts.
What You’ll Learn in This Episode:
[01:18] The Backstory: My Wedding Dance Coach Business and This Viral Reel [03:45] Why This Video Surprised and Delighted Millions [04:13] The 3 E’s of Viral Content: Entertaining, Educational, Emotional [07:28] The Hook Strategy That Stops the Scroll [09:24] How I Prompted Engagement and Boosted Comments [10:51] How I Taught and Sold Without Sounding Salesy [11:49] The Importance of Optimization and Niche Alignment [12:48] How to Repurpose Winning Ideas Instead of Starting From Scratch
Key Takeaways:
Viral content doesn’t need remixes, trends, or even you on camera. It needs a strategy.
Use on-screen hooks and curiosity-building text in the first 3 seconds.
Invite your viewers into the conversation. Ask questions in your Reels to boost engagement.
Optimize your Instagram profile before your video goes viral, or you’ll miss out on conversions.
When something works, recreate and repurpose it. You don’t need a brand new idea every week.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Secret Behind My 1M+ View Video on LinkedIn — What You Can Learn (Part 3)
Welcome to Part 3 of the Viral Videos for Business Series. This week, I’m revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing.
I’m covering:
Why LinkedIn is underrated for organic reach and how to leverage it
The exact messaging structure that made this post explode
How to craft viral content with just text and video, no edits required
The simple but crucial timing factor that made all the difference
If you’ve been sleeping on LinkedIn, this episode is your wake-up call.
What You’ll Learn in This Episode:
[00:00] How This Video Hit 1M+ Views on LinkedIn [02:43] Why LinkedIn’s Algorithm Works Differently Than Instagram & TikTok [05:12] The Messaging Structure That Triggered Virality [08:07] The Psychology of Shareability & Engagement [10:15] The Role of Timing & How to Spot Viral Moments [12:40] Why You Don’t Need Fancy Edits or Trending Audio for Reach [15:21] How to Reverse-Engineer This Strategy for Your Brand
Key Takeaways:
LinkedIn’s organic reach is wildly underrated. This is your sign to start posting.
Viral content isn’t just about what you say but when you say it.
You don’t need fancy editing—just a strong hook, a compelling message, and a clear call to action.
Shareability leads to virality. If your content makes people feel something, they’ll share it.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2)
Welcome to Part 2 of the Viral Videos for Business Series! This week, I’m pulling back the curtain on my most viral Instagram Reel ever. A remix that skyrocketed to 8.8 million views and brought in 8,500 new followers. I’m breaking down:
What is a Reel remix, and how does it work?
Why this remix strategy blew up and how you can use it for your brand
The biggest mistake people make with viral content (and how to avoid it)
How to optimize your Instagram profile BEFORE your content goes viral
This is one of the easiest viral video strategies I’ve ever used, and I can’t wait for you to try it.
What You’ll Learn in This Episode: [00:00] How I Got 8.8 Million Views & 8,500 New Followers From ONE Reel [03:51] What Is a Reel Remix & Why Are They So Powerful? [05:16] Step-by-Step: How to Remix a Reel & Add Your Own Spin [07:13] The Psychology Behind Why This Video Went Viral [09:59] Why Shareability & Niche Alignment Are EVERYTHING [10:29] The Biggest Mistake People Make With Virality [14:08] How to Optimize Your Instagram Profile Before You Go Viral
Key Takeaways:
Reel Remixes are one of the easiest ways to create viral content—without filming from scratch.
A viral video only moves the needle for your business if it's aligned with your niche.
Your profile needs to be optimized for conversion before your content blows up—otherwise, you’ll miss out on followers & sales.
The best viral content is relatable, entertaining, or emotional (or all three!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How to Go Viral on Instagram Reels: Setting the Foundation for Success (part 1)
Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I’ve had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you’re ready to reverse-engineer viral content for your brand, this episode is your starting point.
What You’ll Learn in This Episode: [00:00] Welcome to the Viral Videos for Business Series! [03:20] What Does "Going Viral" Actually Mean? (Hint: It’s relative!) [06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me" [08:53] The Upsides of Virality: Followers, Visibility & Sales Growth [09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout [13:07] The #1 Mistake People Make When Trying to Go Viral [15:58] How to Create Viral-Worthy Content Without Burning Out
Key Takeaways:
Viral videos can bring huge visibility—but only if your content is aligned with your niche.
Virality is relative. Your goal should be “viral for me,” not chasing million-view videos.
Avoid the biggest mistake: Make virality the goal instead of content that converts.
The best-performing content is strategic, not random. The viral moments will come when you focus on the right things.
Resources & Links:
Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics
Subscribe & Review: Loving this series? Share it with a business bestie! The best way to support the show is by subscribing and leaving a 5-star review. It helps us keep bringing you high-impact strategies every week.
Next week: I’m breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don’t miss it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
High-Ticket Sales on Instagram: A Coaching Success Story with Paula Newlands
What if your next high-ticket client was already watching you on Instagram?
I'm chatting with Paula Newlands, a business coach for personal stylists, about how she turned her content into real sales. Before working together, Paula had a vision for her program but needed help turning that vision into actual sales. She shares how she refined her content, nailed her messaging, and most importantly, closed a high-ticket client straight from her Instagram content.
We’re breaking down the exact strategy she used to build trust, nurture her audience, and confidently sell her offer, without chasing leads or cold DMing. This is a behind-the-scenes look at what it's really like to work with me inside my private mentorship.
What You’ll Learn in This Episode:
[00:00] Instagram Sales Success – How Paula landed a high-ticket client [03:20] The Power of Messaging – Why clarity attracts paying clients [06:45] How to Build Trust with Your Audience – The organic funnel strategy that works [09:30] Overcoming the Fear of Selling – Paula’s mindset shift around high-ticket sales [12:15] Why Investing in a Mentor is a Game-Changer – How guidance led to faster results [15:50] Your Next Steps – How to apply this strategy to your own business
Key Takeaways:
Your audience is watching. Keep showing up and making offers.
Clear, confident messaging is the difference between content that converts and content that gets ignored.
Your Instagram DMs are a goldmine—learn how to nurture relationships without feeling salesy.
If you’re not seeing the results you want, it’s time to refine your strategy.
Resources & Links: Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
How to Create a Rinse-and-Repeat Content System to Grow on Instagram
You’re running a business, serving clients, managing a million things. Who has time to wake up every day scrambling for content ideas? Not you! That’s why I’m sharing my exact rinse-and-repeat content system so you can create high-performing Instagram content with less stress and more confidence.
This is the final episode of my four-part mini-series on making money with Instagram, and we’re bringing it all together. If you’re tired of feeling overwhelmed by content creation, this episode is your game plan.
What You’ll Learn in This Episode:
[00:00] The BIGGEST mistake business owners make with content creation (and how to fix it!) [02:55] Why you need a rinse-and-repeat content system (hint: it’s a game changer for consistency!) [05:45] Step 1: How to build a content bank so you never run out of ideas [10:02] Step 2: The secret to batch-creating content—even when you’re busy [15:14] Step 3: Why repurposing content is the key to faster growth [18:00] Pro Tip: How to stay consistent even when you’re not in the mood to create [22:13] Your next steps—turn this into a system that works for YOU!
Key Takeaways:
Content creation doesn’t have to be stressful! Having a plan in place frees up your time and energy.
Batching content is a time-saver. Set aside high-energy days for filming and use another day for editing and scheduling.
Repurpose what’s working. The best marketers don’t say 100 different things—they say the same thing 100 different ways.
Consistency beats perfection. A solid content system will help you stay visible and attract your ideal clients without the overwhelm.
Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Selling in the DMs – How to Start, Automate & Convert Conversations into Clients
Welcome to part three of our four-part series on making more money with Instagram! Last week, we covered the five types of content that attract your dream clients and get them talking. And today? We’re diving into the most powerful sales tool on Instagram - your DMs.
If you’re not actively having conversations in your inbox, you’re leaving money on the table. When done right, it’s about creating real connections, serving your audience, and making it easy for the right people to say YES.
I’m sharing my exact DM automation strategy, how I guide casual convos into confident sales, and a game-changing Instagram hack that will boost your visibility overnight. Ready to turn your DMs into a 24/7 lead generator? Tune in!
What You’ll Learn in This Episode:
[00:00] The secret to using Instagram DMs as a powerful sales tool [03:53] Engagement vs. sales—why conversations drive conversions [04:49] A hidden Instagram algorithm hack that boosts your visibility [05:43] How I use DM automation to streamline leads & sales [06:39] Why "Click the Link in Bio" no longer works (and what to do instead) [09:26] DM automation in action—examples for different business types [12:12] Using DMs to build your email list and nurture future buyers [14:03] Selling in the DMs without being salesy—my simple 4-step process [20:16] The #1 mistake people make in DM sales (and how to avoid it) [21:43] How Hot Reels helps you create content that attracts & converts [23:30] Want high-ticket sales from Instagram? Private coaching details
Key Takeaways:
Conversations = Conversions—Engagement alone won’t grow your business. You need real conversations happening in your inbox.
DM Automation Saves Time—Set up keyword-based auto-replies to instantly share links, freebies, and applications.
Make It Easy for Buyers—Stop sending people to your link in bio! Instead, guide them into your DMs for a seamless next step.
Selling = Service—When done right, selling in the DMs feels natural, not pushy. Lead with connection, clarity, and confidence.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
5 Proven Instagram Content Types That Bring in Hot Leads
Welcome to part two of our four-part series on making more money on Instagram using organic content! If you’re tired of posting and hearing crickets, this episode is for you. I’m breaking down five content types that are working right now to attract high-value followers AKA, people who actually want what you sell. Plus, I’ll share how to create content in a way that feels aligned with your brand (not forced) and fits seamlessly into your schedule.
What You’ll Learn in This Episode:
[00:00] The Instagram Content That Attracts Ready-to-Buy Clients – What’s working in 2025 [02:08] The Long Game of Organic Marketing – How to build an audience that actually converts [05:53] The Three Jobs of Every Post – Attract, nurture, and convert [07:15] Content Type #1: B-Roll with Trending Audio – How short, scroll-stopping clips bring in new followers [10:35] Content Type #2: Viral Trends – How to leverage popular formats while staying authentic [16:14] Content Type #3: Memes – Why they’re crushing it right now (and how to use them in your niche) [18:31] Content Type #4: Direct-to-Camera Reels – How showing your face builds trust and sales [19:57] Content Type #5: Carousels with Trending Audio – Why Instagram is pushing this HARD in 2025 [22:21] The #1 Content Mistake Business Owners Make – And how to avoid it [24:11] How to Streamline Your Content Strategy – My favorite way to make this EASY
Key Takeaways:
Content that converts = content that connects. It’s not just about posting more—it’s about posting the right kind of content that attracts high-value followers.
Instagram’s algorithm favors engagement. Use trending audio, memes, and direct-to-camera reels to boost visibility and reach.
Carousels are NOT dead! Add trending audio to get them pushed into the Reels feed.
Consistency + alignment = success. You don’t need to post every day—just show up in a way that works for you and your brand.
Resources Mentioned:
If you’re ready to turn your Instagram into a lead-generating machine, I’ve got two ways to support you:
Hot Reels: My 12-month Instagram content lab to help you master content creation and show up consistently without the stress. DM me “HOT” on Instagram to get on the waitlist or visit elizabethmarberry.com/hot
Private Coaching: Need a deeper, customized strategy? Apply for a complimentary Instagram Breakthrough Call at elizabethmarberry.com/application
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!)
This episode starts a powerful four-part series on making more money on Instagram with your organic content. No paid ads required!
If you’ve ever felt stuck, uninspired, or overwhelmed by Instagram marketing, this is for you. I’m pulling back the curtain on my Organic Content Funnel, the exact strategy I use to consistently attract clients and keep my business thriving—without being glued to my phone 24/7.
You’ll walk away from this episode with a simple, clear roadmap to transform your content strategy and start getting seen and paid for your soul-led work.
What You’ll Learn in This Episode:
[00:00] The #1 Instagram Myth Busted – Why your follower count is NOT the reason you're not making sales. [02:24] My Client’s Success Story – How one coach landed her first $1,100 sale with just 112 followers. [05:38] My Own Business Breakthrough – How I sold out my private coaching spots without sending a single email. [07:34] The Long Game Mindset – Why Instagram isn’t an overnight success game— and what to do instead. [09:57] The Organic Content Funnel Explained – The 3 stages every Instagram post should follow. [12:45] Attracting Your Ideal Clients – The secret to scroll-stopping content that draws in ready-to-buy customers. [15:30] The Nurture Phase – How to build trust, credibility, and engagement so people WANT to buy from you. [17:23] How to Convert Followers into Buyers – The missing link most business owners overlook. [20:13] The Biggest Selling Mistake – Are you making this one major Instagram sales mistake? [26:24] 3 Types of Content That Sell for You – What to post this week to start attracting paying clients.
Key Takeaways:
Your follower count does NOT determine your sales. A strategic content funnel is what drives revenue.
Instagram is a long game. If you’re giving up after a month, you’re missing the magic of consistency.
Engagement ≠ Sales. Without a clear content funnel, you’re just entertaining—not converting.
Your content should do the heavy lifting for you. Focus on attracting, nurturing, and converting with every post.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Crafting Your 2025 Instagram Content Plan with AI & ChatGPT with Juan Galán
AI isn’t the future - it’s happening right now, and it’s reshaping how we create, engage, and grow on Instagram. In this episode, I’m joined by Juan Galán, founder of AI Creator Academy, to discuss how AI can help you create content faster, automate engagement, and convert followers into customers.
Juan has built multiple Instagram accounts into the tens of thousands using AI, and today, he’s sharing exactly how you can work smarter, not harder in 2025.
What You’ll Learn in This Episode:
[00:00] Welcome to the AI Revolution – How Instagram marketing is shifting in 2025 [02:34] AI & Content Creation – Why AI-powered content performs better (and how to use it) [05:45] Best AI Tools for Instagram Growth – Juan’s go-to platforms for automation & engagement [09:12] The Power of AI in DMs – How to automate outreach without sounding robotic [12:06] Personal Branding & AI – Using AI without losing your unique voice [16:41] How to Build an AI-Assisted Instagram Strategy – Step-by-step guide to implementation [20:18] Overcoming AI Resistance – Why business owners need to embrace AI now
Key Takeaways:
AI saves time – Automate content creation and engagement without sacrificing quality
Data beats guessing – AI tools provide real-time analytics to refine your Instagram strategy
Personalization still wins – AI should enhance, not replace, your voice and authenticity
Engagement matters – AI can help you scale responses, but human connection remains key
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
People Buy People: Why Storytelling Belongs in Your Instagram Strategy
People buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy.
Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and rhinestones!) — and what it taught me about visibility, perfectionism, and finding confidence in authenticity.
If you’ve ever wondered how to share stories that truly connect with your audience, not just sell to them, this episode is your guide.
What You’ll Learn
[01:21] Why your story, not your content calendar, makes your brand magnetic [03:13] My past life as a professional showgirl and how it shaped my visibility journey [05:06] The hidden struggles behind “living the dream” and how perfectionism shows up in business [07:28] Why storytelling is the heartbeat of an effective Instagram strategy [08:54] The real currency of social media (and it’s not likes or followers) [10:22] My simple three-part storytelling framework: setup, shift, and takeaway [12:46] How to turn your vulnerability into connection without oversharing [14:39] How to use AI and the CRIT Framework to craft emotional, relatable stories [16:05] This week’s Emotional Storytelling Challenge—share one story that connects [17:33] How to tag me in your storytelling post so I can cheer you on
This Week’s Challenge
I’m calling this the Emotional Storytelling Challenge.
Create one piece of content. A Reel, carousel, or post, where your only goal is connection. Don’t try to sell or promote. Just share a real piece of who you are or why you do this work. Then tag me @elizabethmarberry. I’d love to see it and cheer you on.
Links + Resources Mentioned
Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.