Strategy Talks: Content Strategy for Small Teams – Détails, épisodes et analyse

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight.

In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.

★★★★★

Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.

With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.

Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Dan's Podcast: The Trending Communicator

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? 

This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.

★★★★★

Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Social Media Fest Ireland

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats.

★★★★★

Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an idea engineer bringing brilliant concepts to life as business strategies, communications plans, and activations for core audiences for small businesses and non-profits. This takes shape as program development, public relations, online fundraising, event planning, and content marketing. She regularly presents social media and digital marketing workshops for new business owners and entrepreneurs. 

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Social Content Retreats

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

A new year, new habits! Let's talk about data. Are your marketing efforts worth it? Have you ever wondered about the ROI of your digital marketing? Do you know HOW and WHERE to find the data you need to make better decisions for your business? This week's guest expert Amanda Webb lays out the ROI of digital marketing in a way we all will be able to understand.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.

Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.

She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse.

When she’s not working she loves watching Dr. Who, playing with her cats and watching films.

My guest Joe Laber is a social media manager who thrives on creating creative campaigns for his clients. He's witty both with words and images. Joe will share his content creation strategy with us in this episode.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Joe Laber is a professional radio, social, video, voice, and branding talent. He has been brewing fresh media professionally since 1990. He has a passion for brewing fresh eye-catching and ear-grabbing graphics for social media. Joe is currently brewing fresh media for many small businesses and nonprofits.

Are you actively looking or asking for User Generated Content? How much UGC are you using for your social media content? Is UGC part of your 2023 content strategic plan? In this episode of Strategy Talks fellow Social Media Manager Emmy Kissinger and host Dorien talk about all things UGC!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Emmy Kissinger is a mom of 3 from Iowa. In 2018 she began the transition from school psychologist to social media manager so that she could spend more time with her kids. Most recently she founded Connect Well Social, a micro-agency on a mission to help your businesses thrive through social media management that puts human connections first.

Listen in as Dorien hosts Cammie and Sandi, co-hosts of the Money Tales podcast. We'll talk about the M word.

Nope. Not marketing. Money!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Cammie is the Chief Marketing Officer and a partner of Aspiriant. Cammie is also a member of the Executive Committee, National Leadership Team, and co-host of the Money Tales podcast.

Sandi is Chief Client Officer at Aspiriant. She is fueled by a passion to help people make good, meaningful financial decisions and to see the impact of those choices on their lives

You are running ads on Facebook, Instagram and maybe Pinterest. But you've heard LinkedIn ads are expensive ... ?! Listen to this episode of Strategy Talks as Dorien has a conversation with LinkedIn Ads Expert AJ Wilcox. Find out what LinkedIn Ads can do for you!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.

To make business decisions (+ marketing and social media strategic decisions) you need data! But data is not all you need. You need to understand what you are looking at and how to put the data you have into context. No need to actually know math! Listen in as Dorien hosts Donna Dube on Strategy Talks. Donna will teach us the fundamentals of dominating our data!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Donna is a certified Director of Operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to go from uncertain guesswork to profitable decisions by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her clients' businesses way more profitable!

We all pivot: in life and in our careers. The question is, how and when is the right time to do, and how often. What are the signals to listen and look for? Jean-Luc van Charante talks to Dorien about reinventing yourself.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Jean-Luc van Charante is a loving father, husband, entrepreneur and avid social media user with strong love for Suriname. He is CEO of Ineffable NV, a marketing agency in Suriname.