Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners - Détails, épisodes et analyse
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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
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Données mises à jour le 05/07/2026
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Détails sur Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners, podcast de Rita M. Perez
Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay)
Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business.
We're breaking down exactly what hotel rep companies do, how they're different from booking engines, and why they could be the game-changer you need for finding those unique boutique properties that make your clients' trips unforgettable.
Angelique Johns from Wanderlux Collection shares the insider scoop on how these B2B partners work as an extension of hotel sales teams, connecting travel advisors with stunning properties across Europe that you simply can't find through traditional channels.
You'll learn how to leverage these relationships to differentiate yourself from other advisors, especially if you're doing a lot of FIT travel and want to offer those authentic experiences your clients are craving.
Plus, we're talking about everything from marketing support to group bookings and why these partnerships might be exactly what your business needs to take things to the next level.
You're running a business, not a hobby, and it's time your operations reflect that mindset.
I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work.
We're talking everything from AI-enhanced standard operating procedures to tech stacks that talk to each other through Zapier integrations.
She breaks down exactly how she uses tools like Asana, Honeybook, and VacationCRM to create repeatable processes that let her team run the business while she focuses on growth.
Whether you're drowning in manual tasks or ready to scale beyond being a solopreneur, Courtnie spills all her operational secrets including how to audit your workflow, when to hire team members, and why quarterly SOP reviews are non-negotiable for sustainable growth.
You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused?
That's because you're working forward instead of backwards, friend.
I'm breaking down exactly how to reverse engineer your travel business by starting with your actual income goals and working backwards to figure out what you need to sell and how many sales you need to hit those targets.
We're talking real numbers here, from figuring out if you need to sell 200+ luxury FIT trips or just 3 destination wedding groups per year to hit your goals.
I'll show you why a $1,000 income goal actually means you need $1,620 in yearly income and $16,200 in sales, plus how to structure your business whether you're a Part Time Polly working 20 hours max or a Hustle Holly going for that six-figure year.
How do you calculate your yearly income goal as a travel agent?
What is the difference between sales, revenue, commission, and profit in travel business?
How much do you need to sell to make six figures as a travel advisor?
Ep 218 Travel Advisor Success Stories at Different Business Stages and Revenue Levels with Judi Lombardi, Leah Iudice, and Stephen Scott (Prep for Wave Week 2024 Replay)
Get ready for some real talk about building a travel business that actually makes money!
I brought together three incredible travel advisors at completely different stages.
From a newbie who hit $500K in her first year to a seasoned pro running multiple businesses, they're spilling just a few of their secrets.
You'll hear exactly how they're getting clients through word-of-mouth marketing, what tech they're actually using, and the biggest misconceptions about owning a travel agency.
Plus, they get brutally honest about their biggest pain points, from figuring out when to hire help to managing clients who span the globe.
Whether you're just starting out or looking to scale past seven figures, these insights will give you that boost your business needs.
Looking for tour operators who aren't just another name on the major booking platforms?
I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients.
We explore the blurry lines between travel advisors and tour operators, decode confusing industry terms like DMCs and receptive operators, and tackle the real challenges around payments, communication, and building trust.
My guest Mitch Bach from Tourpreneur shares insider secrets on how to move beyond the big platforms and connect directly with local operators who can deliver those wow-factor trips your clients are actually asking for.
Plus, we cover the homework you need to do before reaching out and the best practices that turn one-time bookings into lasting partnerships.
Ready to turn your travel expertise into speaking opportunities that actually grow your business?
I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organizers stop scrolling to strategically planning around the offers you want to pitch at the end.
You'll get my insider tips on what you actually need to submit when applying for speaking gigs, plus the etiquette and professionalism tricks that separate the pros from the not-yet-ready's.
Whether you're eyeing podcast guesting, formal presentations, or webinar hosting, I'm sharing the behind-the-scenes tactics that have helped me land speaking opportunities with other renowned industry leaders.
You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts.
I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked.
We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting.
I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche.
This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.
Questions this episode answers:
How do you meet new clients as a travel advisor?
How does SEO and AI optimization work for travel agencies?
What social media strategies work best for travel advisors?
How do you convert leads into paying travel clients?
What should you include in a travel advisor discovery call?
How do you reconnect with past travel clients to get repeat business?
Ep 214 How the Music Industry Can Teach Travel Agents to Build Their Business
Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency!
Just like those musicians had to put themselves out there to get noticed, you've got to stop hiding and start showing up in the right spaces where your ideal clients are hanging out.
I'm breaking down how to create raving fans who can't stop talking about you, why niching down is like finding your signature sound, and the super impactful power of strategic partnerships with local businesses.
Plus, I'm sharing some creative ideas for joint venture trips that'll have you thinking way outside the box.
Trust me, these entertainment industry gems are about to transform how you think about marketing and growing your travel business!
Questions this episode answers:
How can travel agents put themselves out there to attract more clients?
Why should travel advisors focus on making clients feel something special?
How can travel agents work with local businesses to grow their client base
What's the difference between referrals and raving fan referrals in travel?
How do you find the right venues and spaces to market your travel business?
How can travel agents build joint venture partnerships with breweries and entertainment venues?
Ep 213 How to Sell More Ocean Cruises with Korrine Johnson (4/4)
Welcome to the fourth and final episode of this year's Summer Selling Series!
I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out.
We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist.
Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites.
You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income.
Plus, stick around for a major announcement at the end of the episode that you won't want to miss!
Welcome to the third episode of this year's Summer Selling Series!
Looking to demystify Spain and Portugal for your travel clients?
I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia.
We're exploring the party vibes of Ibiza versus the Caribbean-like waters of Formentera, plus why Portugal's Azores islands are perfect for purpose-driven travelers seeking authentic outdoor adventures.
You'll discover shoulder season opportunities, destination wedding possibilities beyond the typical Caribbean spots, and why pre and post-cruise extensions in these destinations are absolute game-changers for your sales.
Get ready to take serious notes on regional differences, transportation tips, and how to position these European gems as your next specialty niche.
Reach out to Titanium Tours: travel@titaniumtours.com
Questions this episode answers:
What are the main regions and cities to visit in Spain for first-time travelers?
Which Spanish islands should you recommend and what makes each one unique?
How do you get around Spain and Portugal?
What's the difference between visiting Spain versus Portugal?
Where are the best wine regions in Spain and Portugal?
How do you plan a combined Spain and Portugal itinerary?
What's the difference between Honeybook and travel-specific CRMs like Vacation CRM?
How do you use Zapier to connect different business tools and software?
What project management tools work best for travel agency operations?
What should you document first when creating business systems?
How do you train team members using SOPs and video tutorials?
Why don't travel industry tools integrate well with other business software?
How do you conduct post-trip reviews to improve your processes?
What's the best way to organize and store your business documentation?
How can travel advisors scale their business without working more hours
What operational mistakes do new travel entrepreneurs make?
How do you create workflows that work for both individual and group travel bookings?
When is it time to invest in paid versions of business management tools?
How do you build systems that allow your business to run without you?
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