Explorez tous les épisodes du podcast Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
| Titre | Date | Durée | |
|---|---|---|---|
| Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay) | 26 sept. 2025 | 00:41:36 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week We're breaking down exactly what hotel rep companies do, how they're different from booking engines, and why they could be the game-changer you need for finding those unique boutique properties that make your clients' trips unforgettable. Angelique Johns from Wanderlux Collection shares the insider scoop on how these B2B partners work as an extension of hotel sales teams, connecting travel advisors with stunning properties across Europe that you simply can't find through traditional channels. You'll learn how to leverage these relationships to differentiate yourself from other advisors, especially if you're doing a lot of FIT travel and want to offer those authentic experiences your clients are craving. Plus, we're talking about everything from marketing support to group bookings and why these partnerships might be exactly what your business needs to take things to the next level. Check out Wanderlux Collection and their properties across Europe: https://www.wanderluxcollection.com/ Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
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| Ep 220 Build a Travel Business That Runs Itself Through Strategic Operations and Systems with Courtnie Nichols (Prep for Wave Week 2024 Replay) | 19 sept. 2025 | 00:45:05 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work. We're talking everything from AI-enhanced standard operating procedures to tech stacks that talk to each other through Zapier integrations. She breaks down exactly how she uses tools like Asana, Honeybook, and VacationCRM to create repeatable processes that let her team run the business while she focuses on growth. Whether you're drowning in manual tasks or ready to scale beyond being a solopreneur, Courtnie spills all her operational secrets including how to audit your workflow, when to hire team members, and why quarterly SOP reviews are non-negotiable for sustainable growth. Check out The Biz Huddle: https://www.thebizhuddle.com/
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| Ep 219 How to Reverse Engineer Your Travel Business Sales Goals for Maximum Profit (Prep for Wave Week 2024 Replay) | 12 sept. 2025 | 00:53:45 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week That's because you're working forward instead of backwards, friend. I'm breaking down exactly how to reverse engineer your travel business by starting with your actual income goals and working backwards to figure out what you need to sell and how many sales you need to hit those targets. We're talking real numbers here, from figuring out if you need to sell 200+ luxury FIT trips or just 3 destination wedding groups per year to hit your goals. I'll show you why a $1,000 income goal actually means you need $1,620 in yearly income and $16,200 in sales, plus how to structure your business whether you're a Part Time Polly working 20 hours max or a Hustle Holly going for that six-figure year. Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
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| Ep 218 Travel Advisor Success Stories at Different Business Stages and Revenue Levels with Judi Lombardi, Leah Iudice, and Stephen Scott (Prep for Wave Week 2024 Replay) | 05 sept. 2025 | 00:50:43 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week I brought together three incredible travel advisors at completely different stages. From a newbie who hit $500K in her first year to a seasoned pro running multiple businesses, they're spilling just a few of their secrets. You'll hear exactly how they're getting clients through word-of-mouth marketing, what tech they're actually using, and the biggest misconceptions about owning a travel agency. Plus, they get brutally honest about their biggest pain points, from figuring out when to hire help to managing clients who span the globe. Whether you're just starting out or looking to scale past seven figures, these insights will give you that boost your business needs. Judi Lombardi: https://www.linkedin.com/in/judi-lombardi-25580825/ Leah Iudice: https://www.linkedin.com/in/leah-iudice-90806316/ Stephen Scott: https://www.linkedin.com/in/sscott2378/
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| Ep 217 How Travel Advisors Can Find and Partner with Tour Operators with Mitch Bach | 29 août 2025 | 00:48:17 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients. We explore the blurry lines between travel advisors and tour operators, decode confusing industry terms like DMCs and receptive operators, and tackle the real challenges around payments, communication, and building trust. My guest Mitch Bach from Tourpreneur shares insider secrets on how to move beyond the big platforms and connect directly with local operators who can deliver those wow-factor trips your clients are actually asking for. Plus, we cover the homework you need to do before reaching out and the best practices that turn one-time bookings into lasting partnerships. Mitch's list of Tour Operator Terminology: https://tourpreneur.com/tour-operator-terminology/ Register for Tour Week: https://tourweek.travel/ Tourpreneur FB Group: https://www.facebook.com/groups/tourpreneur/
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| Ep 216 How I Pitch Topics for Speaking Opportunities as a Travel Business Owner | 22 août 2025 | 00:34:15 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organizers stop scrolling to strategically planning around the offers you want to pitch at the end. You'll get my insider tips on what you actually need to submit when applying for speaking gigs, plus the etiquette and professionalism tricks that separate the pros from the not-yet-ready's. Whether you're eyeing podcast guesting, formal presentations, or webinar hosting, I'm sharing the behind-the-scenes tactics that have helped me land speaking opportunities with other renowned industry leaders. Apply to be a speaker at Host Week 2026: https://hostagencyreviews.com/page/speakers
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| Ep 215 How to Build a Multi-Channel Marketing Ecosystem for Your Travel Business | 15 août 2025 | 00:30:50 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked. We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting. I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche. This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out. Questions this episode answers:
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| Ep 214 How the Music Industry Can Teach Travel Agents to Build Their Business | 08 août 2025 | 00:34:33 | |
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency! Just like those musicians had to put themselves out there to get noticed, you've got to stop hiding and start showing up in the right spaces where your ideal clients are hanging out. I'm breaking down how to create raving fans who can't stop talking about you, why niching down is like finding your signature sound, and the super impactful power of strategic partnerships with local businesses. Plus, I'm sharing some creative ideas for joint venture trips that'll have you thinking way outside the box. Trust me, these entertainment industry gems are about to transform how you think about marketing and growing your travel business! Questions this episode answers:
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| Ep 213 How to Sell More Ocean Cruises with Korrine Johnson (4/4) | 01 août 2025 | 00:45:03 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week Welcome to the fourth and final episode of this year's Summer Selling Series! I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out. We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist. Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites. You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income. Plus, stick around for a major announcement at the end of the episode that you won't want to miss! Visit Korrine's Website: https://www.travelbizboss.com/ Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/ Questions this episode answers:
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| Ep 212 How to Sell More Trips to Spain and Portugal with Kathy Heuermann (3/4) | 25 juil. 2025 | 00:44:26 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the third episode of this year's Summer Selling Series! Looking to demystify Spain and Portugal for your travel clients? I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia. We're exploring the party vibes of Ibiza versus the Caribbean-like waters of Formentera, plus why Portugal's Azores islands are perfect for purpose-driven travelers seeking authentic outdoor adventures. You'll discover shoulder season opportunities, destination wedding possibilities beyond the typical Caribbean spots, and why pre and post-cruise extensions in these destinations are absolute game-changers for your sales. Get ready to take serious notes on regional differences, transportation tips, and how to position these European gems as your next specialty niche. Reach out to Titanium Tours: travel@titaniumtours.com Questions this episode answers:
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| Ep 211 How to Sell More Trips to Japan with Sophia Hatchitt (2/4) | 18 juil. 2025 | 00:32:41 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the second episode of this year's Summer Selling Series! Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney! We're breaking down the misconceptions about Japan being too expensive or intimidating to sell, plus sharing insider tips on how to get clients off the beaten path and into authentic experiences like family temples and hidden sake breweries in the Japanese Alps. From navigating the luggage transfer system to finding those perfect conveyor belt sushi spots, we're covering all the practical stuff that'll make you feel confident selling this incredible destination. Whether your clients want luxury ryokan experiences or budget-friendly adventures through Tokyo's neighborhoods, Japan has something magical for every type of traveler. Sophia's Email Address: sophia@komasacollection.com Sophia's LinkedIn: https://www.linkedin.com/in/sophia-hatchitt-71907abb/ Questions this episode answers:
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| Ep 210 How to Sell More Trips to Switzerland with Grace Camoglu (1/4) | 11 juil. 2025 | 00:41:33 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the first episode of this year's Summer Selling Series! Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes in family travel throughout Europe. We're breaking down why Switzerland isn't just for luxury travelers - it's actually the perfect unplugging destination where your clients can experience nature-based adventures, incredible hiking accessible by cable cars and mountain trains, plus amazing cheese and chocolate experiences. You'll discover practical tips for booking accommodations, navigating the excellent public transportation system, and understanding why this destination offers a completely different pace compared to the typical museum-hopping European itinerary. Plus, Grace shares her insider knowledge on pairing Switzerland with Italy or France for multi-destination trips that your clients will absolutely love. Grace's Email Address: info@yourtravelstory.com Questions this episode answers:
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| Ep 209 How to Build Your Travel Business Sales Funnel | 04 juil. 2025 | 00:44:55 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix. I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals. No more marketing everything to everyone or wondering why your efforts aren't translating to bookings. This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way. Questions this episode answers:
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| Ep 208 Stop Waiting for Travel Clients to Find You | 13 juin 2025 | 00:33:02 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0 Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them. We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds. If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track. Questions this episode answers:
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| Ep 207 How I'm Changing My Social Media Strategy | 06 juin 2025 | 00:41:24 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Check out FyndTravel: https://www.fyndtravel.com/ Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work. So it's experiment time! After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things. I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing. While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas. Buckle up because I'm sharing all my thoughts on social media in 2025. Questions this episode answers:
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| Ep 206 4 Exercises to Beat the Travel Agency Dumps | 30 mai 2025 | 00:27:55 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Read the blog posts: https://strategictravelentrepreneurpodcast.com Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9 If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass. I'm walking you through four practical exercises that'll help you break through that black hole of doom you might be stuck in right now, starting with some deep breathing and physical movement to calm your frantic mind. We're going to focus on making your next sale no matter how big or small, lean into your network for support and fresh opportunities, and look at your problems from a completely different angle. Whether you're at the brink of quitting your travel agency or just need a serious pick-me-up, these aren't just feel-good tips, but actionable steps to get you back on track and remembering why you fell in love with this industry in the first place. Questions this episode answers:
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| Ep 205 7 Deadly Sins That Prevent Travel Agency Growth | 23 mai 2025 | 00:38:59 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9 Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content. If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit! Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset. Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond! Questions this episode answers:
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| Ep 204 Financial Technology for Travel Advisors With Stephanie Cannon | 16 mai 2025 | 00:45:22 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Listen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ In today's chat with my friend Stephanie Cannon, we break down financial technology options for travel business owners. We explore the four tiers of financial tracking – from pre-tracking to paying yourself on purpose – and compare the pros and cons of popular tools like QuickBooks, Xero, and Wave. Whether you're a travel hobbyist or strategic travel entrepreneur, understanding your numbers is important for creating cash flow projections and meeting IRS requirements without the headache. Get ready to stop guessing about your profitability and start implementing financial systems today! Get Stephanie's Guide to Choosing the Right Financial Tech: https://withstephaniecannon.com/software Questions this episode answers:
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| Ep 203 Travel Tech you Need to Know About in 2025 | 09 mai 2025 | 00:50:42 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025? I'm sharing some snippets from this year's Travel Tech Audio Summit featuring seven incredible technologies! From marketing platforms that do the heavy lifting to CRMs that just make sense, virtual reality site inspections, and AI booking tools that capture revenue you might be missing. These tech tools are perfect for keeping your momentum going while creating amazing experiences for your clients. Special thank you to our Summit Featured Speakers: Questions this episode answers:
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| Ep 202 The 411 on B-Roll and User-Generated Content for Your Travel Agency | 02 mai 2025 | 00:39:54 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ B-Roll and UGC--does that sound like a new language to you?? So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could. Questions this episode answers:
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| Ep 201 Marketing Technology for your Travel Business | 25 avr. 2025 | 00:56:28 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ Oops I did it again! I don't mean to have such lengthy episodes, but here we are again :) I'm sharing many of my favorite tech tools that cam help market your travel business. Technology helps you save time, stay organized, automate processes, and make informed decisions based on data - all while giving you a competitive advantage in today's digital world. I'll walk you through essential tools for gaining visibility (like Google Business Profile and Calendly), connecting with clients (through email platforms like MailerLite and social media schedulers), and converting prospects into paying customers. Whether you're just starting out or looking to streamline your existing systems, these affordable tech solutions will help you work smarter, not harder. Questions this episode answers:
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| Ep 200 Celebrating 200 Episodes of Strategic Travel Business Tips | 18 avr. 2025 | 00:57:09 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ We did it--200 episodes baby!!! From marketing strategies to mindset shifts, I've shared what it really takes to transform from a travel hobbyist into a CEO-level entrepreneur. Whether you're struggling to find leads, create effective systems, or just take yourself seriously as a modern travel professional, this podcast gives you the straight talk and practical tools needed to soar in this industry. Join me as I continue sharing my unfiltered thoughts, real-world case studies, and proven frameworks that have helped travel entrepreneurs maximize their potential and create thriving agencies. Questions this episode answers:
Enjoy (and take action)! Episodes Mentioned: 186, 152, 174, 143, 149, 146, 153, 136, 164, 169, 84, 85, 112, 3, 100, 111, 95, 126, 4, 119, 86, 91, 62, 64, 78, 9, 48, 8, 46, 17, 24, 49, 25 --------------------------------------------------------------- | |||
| Ep 199 6 Bold Actions Travel Business Owners Can Take During Economic Uncertainty | 11 avr. 2025 | 00:36:05 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 We can't hide from the fact that political actions affect business. And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike. Rather than running scared, I'm sharing 6 bold actions you can take right now to stay proactive during these times, largely based on previous times I've come upon this. These strategies will help you think like the CEO your business needs. We can't sit around hoping for our big break - we've gotta make it happen, put on those big CEO pants, and remember this is going team sport time, where supporting each other leads to collective success. These practical approaches will ensure you're always top of mind with clients, even when the travel landscape gets unpredictable. Questions this episode answers:
Enjoy (and take action)! Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853 --------------------------------------------------------------- | |||
| Ep 198 My Honest Review of Q1 of 2025 as a Travel Business Owner | 04 avr. 2025 | 00:46:28 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. From managing health struggles while building the Cruise Content Library to assisting with multiple travel industry events, I've been evaluating impact over busyness - making sure every action counts when time is limited. I'm sharing my upcoming plans for April's Marketing Your Cruise Business event, the Travel Tech Audio Summit, and my new focus on relationships for Q2 - because sometimes you need to pull back the arrow before launching forward! If you're feeling stuck in your travel business or wondering how other entrepreneurs handle setbacks, this honest breakdown might be exactly what you need to hear right now. Questions this episode answers:
Enjoy (and take action)! Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853 Send me your burning question for Episode 200: https://www.speakpipe.com/takethehelm --------------------------------------------------------------- | |||
| Ep 197 Turning Travel Content into Client Conversions (4/4) | 28 mars 2025 | 00:42:01 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. You've gotta be intentional with what you create – mixing top, middle, and bottom funnel content to nurture your audience from fresh eyes to loyal clients. Remember, marketing isn't linear, which is why infusing your unique personality and sharing both educational tips and personal stories builds the trust that becomes your fast pass to sales. Always include a call to action (seriously, don't waste your time creating content without one!) and find the conversion method that works for your style, whether that's discovery calls, inquiry forms, or monthly webinars. The whole point of creating content is to support yourself, your family, and your community – so don't be shy about structuring your funnel to actually make money! Questions this episode answers:
Enjoy (and take action)! Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853 --------------------------------------------------------------- | |||
| Ep 196 Get Your Travel Content Seen With Strategies That Actually Drive Growth (3/4) | 21 mars 2025 | 00:38:11 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that's a no-go. I'll show you powerful ways to distribute your content through SEO tricks that actually work, collaboration strategies that beat hashtags every time, and distribution methods that get maximum eyeballs on everything you create. This is the missing piece most travel advisors forget when they're busy creating gorgeous content that nobody finds. Let's make sure all that hard work pays off by getting your travel expertise in front of the perfect audience who's ready to book with you! Questions this episode answers:
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| Ep 195 Creating High-Impact Travel Content Without Burnout (2/4) | 14 mars 2025 | 00:48:08 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content. Say goodbye to posting endless supplier content that isn't serving your business! Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF. Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche! Questions this episode answers:
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| Ep 194 A Content Creation Blueprint that Actually Works for Travel Pros (1/4) | 07 mars 2025 | 00:45:33 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Struggling to create content that actually converts leads into booked travel clients? This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience. I'm sharing my 15+ years of industry expertise to help you work smarter (not harder) by repurposing high-impact macro content, leveraging AI tools, and implementing systems that turn followers into paying clients. Stop wasting time on random posts that lead nowhere and learn how to strategically build your travel business with content that keeps you top-of-mind when clients are ready to book. Whether you're starting from square one or looking to level up your existing content plan, this podcast delivers practical strategies tailored specifically for travel advisors and entrepreneurs. Questions this episode answers:
Enjoy (and take action)! Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge --------------------------------------------------------------- | |||
| Ep 193 Honoring Black History Month with Insights from Four Travel Pros | 28 févr. 2025 | 00:24:08 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State of Mind, and Catherine Stevens of Passports and Palms Travel Co., each advisor drops knowledge bombs on owning your value, choosing the right host agency, and creating inclusive luxury experiences. They discuss how their identities have shaped their businesses, the importance of safety and representation for Black travelers, and their visions for the future of travel. Learn about valuable resources and upcoming industry events where you can connect with diverse travel professionals. This episode is all about honoring diverse perspectives and learning how we can all support people from different backgrounds within the travel industry. Questions this episode answers:
Enjoy (and take action)! ABTP, IGLTA, Green Book Global, The Biz Huddle, Host Agency Reviews
Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business --------------------------------------------------------------- | |||
| Ep 192 The Ultimate Guide to your Superpowers as a Travel Advisor | 21 févr. 2025 | 00:33:33 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients. We're diving deep into your role as a global navigator, crisis averter, and memory maker, proving that you're so much more than just a booking agent. I'm unpacking these not-so-hidden superpowers, so you can understand why YOU are the true superheroes of the industry in 2025 and beyond. Whether you're feeling a bit lost or just need a confidence boost, this episode will remind you exactly why you're a total baddie at being a travel business owner. Questions this episode answers:
Enjoy (and take action)! Learn more about TMP on the River 2025 (email me to save your spot!): https://spaces.hightail.com/receive/D52HTf1jEN/fi-f7b85cb2-ce72-468b-8150-49d1983febfa/fv-30583300-8eca-4f97-94dd-725d804e9778/TMP_OTR_V1.0.mp4 Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business --------------------------------------------------------------- | |||
| Ep 191 From Paralyzed to Fearless: How the NATO Approach Transforms your Travel Business Mindset | 14 févr. 2025 | 00:28:08 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from being paralyzed by setbacks to confidently pursuing multiple opportunities. Drawing from my own journey as a travel entrepreneur since 2010, I'll reveal why putting all your eggs in one basket might be holding you back, and how embracing a NATO mindset can help you create more opportunities in your travel business. Whether you're an established travel advisor or just starting out, this episode will teach you how to release the "one and done" mentality and open yourself up to the endless possibilities that come from playing the field in your travel business ventures. Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 190 Social Media Alternatives & Marketing Strategies for 2025 | 07 févr. 2025 | 00:34:49 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community. Questions this episode answers:
Enjoy (and take action)! FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events --------------------------------------------------------------- | |||
| Ep 189 Emerging Travel Trends for 2025 (Based on Actual Consumer Data) | 31 janv. 2025 | 00:39:30 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 188 A Candid Conversation about Travel Entrepreneurship with Steph Lee (+ Your Guide to Host Week 2025) | 24 janv. 2025 | 00:42:09 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 187 How to Use AI in Your Travel Business (And When Not To) | 17 janv. 2025 | 00:40:05 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 186 How to Make Your Travel Business Your Primary Income in 2025 | 10 janv. 2025 | 00:30:39 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 185 4 Ways I Build Partnerships and Collaborations to Grow my Business | 03 janv. 2025 | 00:33:03 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 184 My Biggest Failures (and Wins!) of 2024 | 27 déc. 2024 | 00:50:25 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 183 5ish Levers to Pull to Make More Money in 2025 | 20 déc. 2024 | 00:43:53 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 182 Leveraging Metrics to Drive Travel Business Sales | 13 déc. 2024 | 00:35:42 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 181 Etiquette Essentials for Travel Advisors | 06 déc. 2024 | 00:58:24 | |
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 180 Achieving Efficiency with Unified Travel Tech with David Shull | 29 nov. 2024 | 00:48:36 | |
Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :) Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 179 A Contemporary Cruise Experience for the Culturally Curious with LaDonna Allen | 22 nov. 2024 | 00:41:28 | |
Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :) Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 178 Facebook Group Growth and New Mexican Caribbean Developments with Lori Gold | 15 nov. 2024 | 00:45:28 | |
Send Rita a text with your thoughts! Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :) Questions this episode answers:
Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 177 Strengthening Client Relationships with Out-of-the-Box Holiday Ideas | 08 nov. 2024 | 00:30:37 | |
Send Rita a text with your thoughts! Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or. In this episode, I share: · Holiday marketing strategies that focus on community building · Interactive elements you can add to your Advent Calendar · Execution tips and insights to help no matter which campaign you choose to move forward with Enjoy (and take action)!
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| Ep 176 Creative Black Friday Ideas to Boost your Holiday Sales | 01 nov. 2024 | 00:36:57 | |
Send Rita a text with your thoughts! Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year. In this episode, I share: · Black Friday offers from value adds to exclusive bonuses · Creating unique packages and using time to promote quick action · Partnering with your BDMs to get additional support Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 175 An Inside Look on My 5 Vacation Reflections | 25 oct. 2024 | 00:27:55 | |
Send Rita a text with your thoughts! About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future. In this episode, I share: · The surprising thing that happened on practically Day 1 · What I prepped before I put my OOO alert · How I want to structure vacation time moving forward Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 174 How to Set Up your Travel Business Sales Funnel (Prep for Wave Week 2023 Replay) | 18 oct. 2024 | 00:39:21 | |
Send Rita a text with your thoughts! It is the last day of Prep for Wave Week--wooottt!!! We made it!! In this episode, I share: · The steps needed to set up your sales funnel · Lead magnets for your digital marketing channels · Selecting your sales event approach Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 173 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 2 (Prep for Wave Week 2023 Replay) | 11 oct. 2024 | 00:38:15 | |
Send Rita a text with your thoughts! Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. You should consult with an insurance professional and/or attorney before making these types of business decisions.
· Practical cyber security measures · Insurance considerations for independent contractors (ICs) · Risk mitigation strategies Enjoy (and take action)! --------------------------------------------------------------- | |||
| Ep 172 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 1 (Prep for Wave Week 2023 Replay) | 04 oct. 2024 | 00:44:11 | |
Send Rita a text with your thoughts! Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. You should consult with an insurance professional and/or attorney before making these types of business decisions.
· Post-COVID insurance trends · The different risk levels in travel · Understanding insurance policies and industry requirements Enjoy (and take action)! --------------------------------------------------------------- | |||