In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around.
I’m sharing the real numbers and feelings behind noticing that my list had shrunk, why it actually made sense after running a summit, and why unsubscribes are not always a problem to fix.
But I’m also getting honest about where I hadn’t been paying enough attention, and the systems and strategies I’m putting in place now to grow my list in a way that leads to real sales, not just vanity metrics.
🎧 Tune in to hear:
- Why my email list shrank, and the unsubscribe reality I accept
- Why list growth can become a vanity metric if you’re not also looking at sales
- Why I built an AI-powered dashboard to help me track list growth and unsubscribes
- What to do after spikes to make list growth actually sticks
💭 [02:12] - "Whenever you do anything that brings in a nice chunk of people, you are always going to have a little bit of a increased exodus of some of those people afterwards. And it really is nothing to worry about."
💭 [07:09] - "If I can't see it, I can't fix it. If I'm not seeing that things are shrinking, I can't do anything about it and be more intentional."
💭 [14:47] - "Don't spiral about people unsubscribing after an influx because it's normal, but build those systems systems in place. Put those welcome emails in place, put the right fit offers in place to help improve the chances of those people becoming clients over time."
🔗 Links Mentioned:
🤖 The Aligned AI Lab is open for founding members until Tuesday 26th May 🤖
A monthly membership for heart-led offer creators who want AI workflows that actually take work off their plate. Real marketing tasks like sales pages, emails, and offers, all in your voice and style. The founding pricing is the lowest the Lab will ever be → ruthpoundwhite.com/lab
QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.
