Hey Coaches! You’ve got a message to spread! That means you’ve got content inside you just waiting to be shared with the world.
Join host Dr. Melissa Brown every Wednesday for your weekly dose of all things content for your coaching business. Tune in for a solo-cast episode or a chat with an industry leader.
In just 30 minutes or less each week, you’ll learn content strategies, tips, and how-to’s, so you can get all that juicy client-attracting content out of your head and heart and get it out into the world.
You can reach more people and ultimately create the changes you want to see in the world with your coaching when you’ve got content!
Hit subscribe right now and let's get started getting your content out where it'll do its best work!
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[SGC-39] Hire A Virtual Assistant To Unlock Peaceful Productivity with Guest Anne Rajoo
Épisode 39
jeudi 21 mars 2024 • Durée 35:49
Anne Rajoo lives in an idyllic island setting in the Indian Ocean. But business has not always been so carefree for this multi-talented, multi-skilled, multi-passionate, entrepreneur mom.
Anne turned things around for her peace of mind and productivity after realizing she needed to get help--she couldn't do it all by herself without risking repeated burnout. Peaceful Productivity was how she has been able to do more, have more, and stress less.
One of Anne's business ventures grew out of this desire to get help for herself. Her virtual assistance agency now helps others find just the right people to help them complete the tasks on their to-do lists so they can focus more on their zone of genius; the income-producing areas of their business.
I talked with Anne about how coaches and content creators can get started with the process of hiring help. She also shared what she sees as some of the biggest mistakes to avoid in getting help for your business.
Don’t Miss Inside This Episode:
Discover Peaceful Productivity and how you, too, can achieve it! (Yes, you!)
The myth of the do-it-all virtual assistant.
The two questions you must ask yourself before you hire your first or next VA to save yourself time, stress, and misunderstandings.
The mind-shift you must make to get the best ROI with each new team member you add. Hint--it has to do with everyone working in their zone of genius.
Busting the myth that only you can do it all and why that mindset is actually harmful to your business.
And don't miss the golden nugget that Anne shares towards the end of the interview. Mic drop moment. 😉
Links and products mentioned in today's episode:
To claim your complimentary consultation with Anne, use the orange Book Your Consultation button at the bottom of this page.
Anne Rajoo is the founder and CEO of Virtufully, an e-assistance hub that helps female entrepreneurs streamline and scale their businesses through strategic outsourcing. Anne's goal is to guide dynamic women on a journey toward a mindful mastery of work and life, reshaping the way we perceive productivity.
Anne is also the creative force behind Magic Mum Life and Peaceful Productivity, which are designed to support ambitious women who balance careers with motherhood.
Anne's journey started as a career woman, wife, and mother of two young boys. She felt the pressure of motherhood and the pursuit of perfection in her career, but she shifted her focus toward what truly matters. Now, Anne uses the tools she applied in her own life to help mothers become focused, productive, and fulfilled without succumbing to burnout.
A lifelong dream of an extraordinary life led Anne from a tiny village in East Germany to London and finally to Mauritius, where she now resides with her family.
Both Anne and Virtufully are committed to redefining success for female entrepreneurs by creating a harmonious blend of professional achievement and personal fulfillment. If you're a woman looking to streamline and scale your business, connect with Anne Rajoo and Virtufully to take your entrepreneurial journey to new heights.
Anne's Website
Virtufully.com for Anne's virtual assistant agency to learn more about hiring a VA.
[SGC-38] Use Your Imagination For More Collaboration With Guest Prisca Benson
Épisode 38
vendredi 23 février 2024 • Durée 38:57
If you've ever felt stuck watching your email list inch up by single digits or stay at the same number month after month, get ready to turbocharge your list growth! This week on "She's Got Content," we dive deep with Prisca Benson, the master of email list collaborations, who reveals how she turned her slow-growing list into a bustling hub of engaged subscribers.
Don’t Miss Inside This Episode:
Creative Collaboration for Introverts: Discover the advantages of collaborative opportunities for those who might be more introverted. Melissa and Prisca share their experiences inside supportive communities that offer encouragement, accountability, and the opportunity to forge lifelong friendships with like-minded entrepreneurs in groups like the Collab Club and the Podcast Collaborative.
Networking IS Relationship Building: Explore the significant role of networking in business growth as Prisca outlines the importance of making meaningful connections. Get valuable tips on becoming an attractive podcast guest and creating mutually beneficial relationships that can lead to a surge in your business exposure and email list size.
The Art of Effective Email Communication: Listen as host Melissa Brown discusses the common fear of emailing a growing list and Prisca emphasizes the importance of regular communication to stay top-of-mind with your audience. Learn how to balance the influx of emails during collaborations and maintain a strong connection with your subscribers.
Imaginative Ways To Collaborate: The sky is the limit with the types of collaborations you can create with business buddies. There are at least ten different collaborative ideas shared by Prisca during this episode. Be sure to take notes!
The Collab Club, hosted by Nicole Batey, is designed to help solopreneurs and small business owners connect and collaborate.
[SGC-29] How The Health Insurance Whisperer Uses Instagram To Reach Her Ideal Clients with Hayla Folden
Épisode 29
mercredi 26 juillet 2023 • Durée 27:13
If your niche is one that people tend to think of only at certain times of the year or even only once a year, how do you reach your audience and keep them engaged? Listen to my interview with Hayla Folden who I've dubbed The Health Insurance Whisperer.
Hayla helps entrepreneurs, solopreneurs, and small business owners understand health insurance. She breaks it down in such a way that you can finally understand what type of coverage you need and she helps you access it.
She also helps her clients fully understand what to expect when they need to use their health insurance so there are no unexpected surprise charges threatening to break the budget.
Hayla uses Instagram to educate and engage her audience. She invites them to connect on a more personal level through IG so she can help them more individually.
While health insurance is not the sexiest topic, it's a very important one. Hayla has figured out how to reach her ideal clients, engage them with relatable posts and educate them so they trust her and want to work with her. Listen to this episode to hear how she does that.
Don’t Miss Inside This Episode:
Discover how Hayla uses Instagram as her content playground to educate her audience about health insurance throughout the year.
Learn Hayla's unique approach to finding what works for her and for her audience to keep the engagement going all year long. (Even when insurance coverage isn't top of mind at the time.)
Hayla shares her secrets for finding the perfect health insurance plan for entrepreneurs and others working for themselves without feeling overwhelmed. From customized coverage to understanding the fine print, she's got you covered with all things health insurance.
Links and products mentioned in today's episode:
Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition.
[SGC-28] The Podcast Advantage; Why Coaches Need to Start a Podcast
Épisode 28
vendredi 7 juillet 2023 • Durée 12:16
Join me on this week's episode and find out what the advantages are for coaches to share their expertise through the podcasting medium.
Don’t Miss Inside This Episode:
Learn how podcasting can give your coaching business a competitive advantage.
Discover how podcasting allows you to reach a broader audience.
Explore the convenience and accessibility of podcasting and the reasons why your potential leads prefer podcasting to video.
Hear how podcasting opens doors for opportunities that expand your professional network and visibility within the coaching niche.
Links and products mentioned in today's episode:
The Podcast Kit and Caboodle Giveaway. The event goes live on July 17th, and you can be notified FIRST when it's available. Click the link and head over to find out how you can go to the front of the line to get access first.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:
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[SGC-27] How To Set Yourself Up For Success With Content Brainstorming Sessions
Épisode 27
mercredi 28 juin 2023 • Durée 18:29
In this episode, I'm going to show you how to come up with endless ideas for compelling content that your ideal audience will absolutely love. You'll never run out of content ideas in the future when you master how to do a brainstorming session and collect all your ideas in a place where you can access them in the future.
I'll tell you the secrets to set yourself up for success so you generate the most ideas during your designated time. It's important to plan this time with certain strategies in mind so you're not heading down rabbit holes that are not productive paths.
Additionally, ideas are lost too often because content creators have no one setplace to put their ideas. Start with a designated content container and always put your content ideas into that one place. This way, you'll always have plenty of accessible sparks and ideas for coming up with magnetic new content for your audience whenever you want.
Tune in to this episode to learn how to produce an endless content stream for your business.
Don’t Miss Inside This Episode:
How to set up your brainstorming sessions so you'll be able to create the most ideas for your future content.
Discover how to remember the most important ways to set up for content idea success using the acronym, CONTENT.
One surprising place to mine for content creation ideas that will guarantee your audience will love what you write about. HINT-they've already shown you what they like there.
How to use Amazon to spark ideas for coaching groups and digital products.
Links and products mentioned in today's episode:
If you liked these tips for content creation, head over to ShesGotContent.com/content and get your ToolKit/Workbook to "Never Run Out of Content Ideas."
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
[SGC-26] Content Repurposing: Unlock Your Inner Happy Healthy Hustler With Guest, Christiane Schroeter
Épisode 26
mercredi 14 juin 2023 • Durée 42:09
How can content creation be like creating a big pot of homemade tomato sauce?
In this episode of the She's Got Content podcast, my guest, Health Coach, Fitness Instructor, and College Professor Christiane Schroeter, explains the similarities between making a big batch of homemade tomato sauce and high-quality content pieces.
Christiane discovered she had plenty of perfectly good content in the wrong social media platform where it wasn't being utilized effectively. So she created a system to showcase this great content in audio, video, and text formats and send it all out into the world to do its work.
Discover how Christiane grew her audience reach and her health coaching business with this strategy. With plenty of actionable tips and inspiration, this episode is a must-listen for anyone looking to up their content game.
Don’t Miss Inside This Episode:
Learn how to create a high-quality piece of content, then repurpose it across multiple platforms to increase traffic to your website and build engagement with your audience.
Discover how AI tools such as Chat GBT can assist you in creating content for your email newsletter and social media platforms.
Gain valuable insights into how a small business entrepreneur can find flexibility and adjust course to create a more efficient and successful content marketing strategy.
Unlock the secrets of creating engaging and high-quality visual content for Instagram, along with tips on how to use this content to start and grow a podcast that brings more value to your listeners.
[SGC-25]-Create an Uncopyable Online Presence- The Three C’s of Courageous Web Copy With Guest, Sarah Whitbread
Épisode 25
mardi 6 juin 2023 • Durée 32:12
In this week's episode of the She's Got Content podcast, host Melissa Brown interviews Sarah Whitbread, a web copy and brand voice specialist from the UK. Sarah shares tips on crafting an unforgettable online presence and being confident in your authenticity through her three C's of courageous web copy.
We discuss the importance of having a strong brand voice, understanding who you are through your values and goals, and the benefits of working with a copywriting expert to create effective web copy.
Tune in to learn how you can create an uncopyable online presence with your web copy so you can attract your just-right clients.
Don’t Miss Inside This Episode:
Discover the three C's to crafting courageous web copy so you can create your own uncopyable online presence that converts ideal clients.
Find out what's the one most important variable that you must get clear on first or any piece of your copy will miss its mark.
How imposter syndrome might show up when you're thinking about writing copy and what you can do about it.
Hear how Sarah weaves pop culture into web copy to help her clients have a truly uncopyable website.
Sarah Whitbread, Webcopy, UX and Brand Voice Specialist, is devoted to helping you craft an unforgettable online presence—so you truly have the confidence to stand up, and show the world who you are.
Sarah knows a sensational site will give you the courage to unleash your uniqueness—and liberate your life’s work. Her secret? Fearless, unapologetic webcopy that captures your voice in a way no one else can.
[SGC-24] How The Body Positive Fairy Godmother Found Her Peeps on TikTok With Guest Tishia Lee
Épisode 24
mercredi 31 mai 2023 • Durée 35:48
On this episode of the She's Got Content podcast, Dr. Melissa Brown sits down with Tishia Lee, also known as the Body Positive Fairy Godmother. Tishia shares her journey of self-love and body acceptance, and how she's using social media, specifically TikTok, to spread her message. Tishia shares how she experimented on multiple social media channels before finding a supportive community and success on TikTok.
The discussion also covers the challenges of promoting oneself and dealing with trolls and hate comments* on social media. Tune in for an insightful conversation on content creation and body positivity.
*Trigger Warning: This episode contains some themes that might be disturbing for some people. My guest talks about enduring comments from internet trolls who espouse self-harm for people of a certain body size. There is mention of an eating disorder and the word 'fat' is used in a non-pejorative way by my guest to describe herself. This warning is provided for those of you who find these themes and topics triggering,
Don’t Miss Inside This Episode:
How all that's needed for a meaningful movement to ignite can be one sentence for those who hear it. In other words, one person can make a huge difference in the lives of many. Don't give up.
How quickly and easily Tishia was able to create content that resonated with her audience on TikTok.
The one big surprise she's discovered from the TikTok platform.
The heart-breaking reason that Tishia sometimes needs to take a break from social media (and the response she receives when she returns to posting.)
What one thing you need to keep top of mind when you are on the receiving end of negative comments and hate messages.
Links and products mentioned in today's episode:
The app that Tishia uses to remove the Watermark from TikTok videos to repurpose on other platforms : SnapTik
--download a free copy from Tishia's website.
[SGC-23] Why You’ll Want To Embrace Aligned Marketing For Your Coaching Business with Guest Jade Francesca
Épisode 23
jeudi 25 mai 2023 • Durée 47:43
Do you hate marketing?
Are you constantly putting off the marketing tactics that the experts tell you MUST be done?
Are you drained by marketing strategies that stress you out and pull you too far out of your comfort zone so you're depleted just thinking about it?
Then you're in the right place. On this podcast episode, my guest Jade Francesca discusses her journey to joy with marketing which she calls Aligned Marketing.
If the marketing strategies taught by the gurus just aren't working for you, it may not be you that's the problem. Jade encourages you to figure out what marketing is best aligned for you and your business and not accept the one-size-fits-all marketing myths.
Tune in to hear more about Jade's personal journey and how she now helps others avoid the burnout she experienced. She encourages others to check in often with themselves and to choose to trust the process.
Don’t Miss Inside This Episode:
Discover the concept of aligned marketing and stop doing marketing strategies that don't fit your business.
Jade's 3 best tips when it comes to marketing
Why one size fits all advice fits no one.
The importance of intuition and checking in with oneself to avoid burnout
The one small shift creating affirmations that makes a big difference.
Jade Francesca is an advocate for self-discovery and alignment with business marketing strategy. She emphasizes the importance of listening to yourself and figuring out what works best for your own unique business needs.
With her guidance, she encourages entrepreneurs to empower themselves to become experts of their own businesses. Jade believes that this personalized approach to marketing and business ultimately leads to greater success and fulfillment.
[SGC-22] 5 Ways Writing a Book Can Help Coaches Earn More, with Candice L. Davis
Épisode 22
jeudi 18 mai 2023 • Durée 29:45
Are you a coach or change agent? Do you have a message to get out there into the world? Would you like to have a way for more people to learn about you, your message, and the ways you can help your ideal dream clients?
Well, listen up, because this interview is for you.
Book coach, Candice L. Davis, dishes up a number of ways that writing your own book can earn more money for you and bring new opportunities your way.
Don’t Miss Inside This Episode:
A proven strategy for coaches to fill their coaching slots by giving away their books.
Why event hosts often choose authors over non-authors to fill speaking slots.
How to choose your next (or your first) book topic when you've got multiple ideas all fighting for space in your head and calendar.
Different ways to optimize your investment in your book when you're self-publishing.
Check out the bonus clip for more additional out-of-the-box ways you can create multiple streams of income once you've got a book written.
Authors Ignited--Candice's group coaching program to get your book written.
About Candice L. Davis
Book Coach Candice L. Davis helps experts go beyond the surface of their knowledge to reach their deeper wisdom and write a transformative book. She believes any book worth writing is worth writing well. It’s her mission to help you write a world-class book from a place of joy and delight and surprise yourself with how beautifully you can put your genius on the page. Candice is also the host of “Nothing but the Words,” the podcast that gives you insights and practical strategies to write the book you feel called to write.
SparkLoopThe number one newsletter recommendation platform
About Prisca Benson
Prisca is a dedicated money coach who guides professional women towards financial freedom. She crafts simple, customized plans that allow her clients to enjoy life while securing their financial future, ultimately guiding them toward a peaceful relationship with their money. With years of helping people create their money plans and a proven track record of growing her own investment accounts by over $280k in just 6 years, Prisca brings firsthand expertise to her coaching practice. Join her on Instagram (@ourgreenlifenj) for daily strategies, inspiration, and behind-the-scenes insights on mastering your finances and...
Ready to find your best health insurance without frustration? Then you need Hayla Folden in your corner...
In addition to finding a health insurance plan that works with your current doctors, Hayla creates a safe space to ask all of your questions so you finally understand how it works. She’s making health care simple.
When not traveling the country with her husband in an RV, you can find this former public health worker watching reruns of Gilmore Girls and consuming inappropriate amounts of black coffee.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm...
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcast
If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple Podcasts
If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcast
If you want to be notified every time a new episode is...
Christiane from Hello Happy Nest empowers you to start your happy healthy hustle and kickstart your Journey to Wellness! As a Food & Health Coach, she has transformed the lives of thousands of students! With her doctorate in Health Economics, her publications on food labeling & obesity, and her expertise as a fitness instructor, she has a wide area of experience.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the
Sarah honed her craft under copy giants Alex Cattoni, Laura Belgray and Stefan Georgi. She’s an English graduate from Goldsmiths, University of London and has a First Class in Graphic Media from UCA. Before finding her calling as a copywriter, she worked for over a decade in the creative industry as a graphic designer and illustrator—but now it’s her words that paint an irresistible picture for her clients.
When not bringing your uncopyable message to light, you can spot this Renaissance woman flouncing around castles in the UK’s glorious Garden of England, or throwing colors on a canvas in her studio.
Sarah's Website
Check out Sarah's beautiful website at SarahCopy.com. You, too, can have a gorgeous website with copy that speaks to your ideal audience -- just like Sarah. Keep the 3 C's in mind when you're creating your web copy!
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches...
The Body Positive Journal
Tishia Lee, The Body Positive Fairy Godmother
The Body Positive Fairy Godmother, Tishia Lee, encourages women of all sizes to take up space confidently and comfortably with no apology. She knows if you don't take your space in the world, no one else can. And that would be a damn shame.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those...
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:
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