Explorez tous les épisodes du podcast SERP's Up SEO Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| SERP’s Up | 100th Episode Special | 05 Sep 2024 | 01:03:17 | |
We’re celebrating SERP’s Up 100th episode with a special live edition! We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers. To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP’s Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It’s New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: | |||
| SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting | 07 Aug 2024 | 01:03:24 | |
How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth [00:12:35] Focus Topic Guest: Paul Andre De Vera [00:27:49] The Great Beyond w/ Andi Jarvis [00:54:04] Snappy News [00:59:54] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Paul Andre De Vera SEO Consulting News: Perplexity launches ad revenue sharing program for publishers | |||
| SERP’s Up | Does SEO Still Work for Online Publishers? | 05 Jun 2024 | 00:56:15 | |
Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community. Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! Key Segments [00:02:47] What's On This Episode of SERP's Up? [00:04:59] Focus Topic of the Week: SEO For Online Publishers [00:23:35] Focus Topic Guest: Gisele Navarro [00:30:43] The Great Beyond w/ Alli Berry [00:40:02] Snappy News [00:52:46] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked How SEO moves forward with the Google Content Warehouse API leak | |||
| SERP’s Up | SEO for Multiple User Intents | 05 Oct 2022 | 00:37:53 | |
SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up the mountain...standing on the grass…okay, that’s enough of that. So how should SEOs understand the nature of the client, and the user, as much as Google does?
Also joining us along the journey is Rejoice Ojaiku, Content Strategist at Rise At Seven. Here’s the thing: Google isn’t the only place these people wander. Facebook, Twitter, TikTok, YouTube, Tumblr, Spotify, Reddit, we have to map all of them: Meeting these users where they want to meet you, how they want to meet you, is the name of the game. And each new platform has a special tool we can leverage: search. Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:03:50] Focus Topic of the Week: Mixed Search Intent [00:19:36] Focus Topic Guest: Rejoice Ojaiku [00:25:51] Fun with People Also Ask [00:31:49] Snappy News [00:34:59] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein George Nguyen: https://twitter.com/geochingu Rejoice Ojiaku: https://twitter.com/RejiYates Rise at Seven SEO Agency: https://riseatseven.com/ Luke Carthy: https://twitter.com/MrLukeCarthy Glenn Gabe: https://twitter.com/glenngabe Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn The power of keyword intent for organic success: https://www.wix.com/seo/learn/resource/semrush-webinar G-Squared Interactive: https://www.gsqi.com/ Why Google’s 10 Blue Links Will Have to Go (Eventually): https://www.semrush.com/blog/google-results-need-change/ News: All The Google Announcements From Search On 2022: https://www.seroundtable.com/search-on-2022-34164.html 10 biggest announcements from Google Search On 22: https://searchengineland.com/google-search-on-22-recap-388296 Search On 22: Google Debuts 9 New Shopping Features: https://www.searchenginejournal.com/search-on-22-google-debuts-9-new-shopping-features/466430/ | |||
| SERP’s Up | Learning how to learn SEO | 28 Sep 2022 | 00:31:58 | |
This week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core concepts that every SEO should know. But beyond that, it's up to you to find your niche. Knowing the SEO ecosystem is a must to understand where the resources are. Check out some of the references of who to follow in the show. But what does it mean to learn SEO? Share a Deep Thoughts moment with Mordy and Crystal on today's show! [00:01:58] What's On This Episode of SERP's Up? [00:03:38] Focus Topic of the Week: Learning to Learn About SEO [00:13:16] Focus Topic Guest: Luke Davis [00:16:32] Deep Thoughts with Mordy and Crystal [00:25:07] Snappy News [00:28:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Luke Davis: https://twitter.com/LukeDavisSEO Chima Mmege: https://twitter.com/chimammeje
Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn How to Know Good SEO Advice from Bad: https://www.wix.com/seo/learn/podcast/episodes/how-to-know-good-seo-advice-from-bad Luke Davis SEO Consultancy: https://lukealexdavis.co.uk/ Nick LeRoy: https://nickleroy.com/ Search Engine Roundtable: https://www.seroundtable.com/ Write high quality product reviews: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews News: Google Product Reviews Update Goes Live in Search Results: https://www.searchenginejournal.com/google-product-reviews-update/401822/
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| SERP’s Up | How to Know Good SEO Advice from Bad? | 21 Sep 2022 | 00:36:54 | |
Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy! [00:01:31] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad [00:17:32] Focus Topic Guest: Himani Kankaria [00:22:16] Is This New? [00:31:24] Snappy News [00:34:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein George Nguyen: https://twitter.com/geochingu Himani Kankaria: https://twitter.com/himani_kankaria Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Learning SEO by Aleyda Solis: https://learningseo.io/ Search Engine Roundtable: https://www.seroundtable.com/ Search Engine Land: https://searchengineland.com/ Semrush Blog: https://www.semrush.com/blog/ Moz Blog: https://moz.com/blog Lily Ray: https://twitter.com/lilyraynyc 0000 News: Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888
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| SERP’s Up | The Real Deal with Keyword Research | 14 Sep 2022 | 00:47:59 | |
Keywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit. SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant. Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let’s dive in. [00:01:46] What's On This Episode of SERP's Up? [00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research [00:16:47] Focus Topic Guest: Cindy Krum [00:24:12] Deep Thoughts, with Crystal and Mordy [00:30:13] Inside the WixVerse: Idan Segal [00:41:43] Snappy News [00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More? [00:42:54] News: Google Announces September 2022 Core Algorithm Update [00:46:31] Follow of the Week
Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Cindy Krum: https://twitter.com/Suzzicks Idan Segal: https://twitter.com/M0b1leF1rst Lazarina Stoy: https://twitter.com/lazarinastoy Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Featured Snippets In 2022: https://www.slideshare.net/CrystalCarter21/featured-snippets-in-2022-search-london Lazarina Stoy SEO Resources: https://lazarinastoy.com/ Google’s shifts from authority to content diversity on the SERP https://www.wix.com/seo/learn/resource/google-authority-to-content-diversity News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?: https://www.seroundtable.com/new-google-featured-snippet-designs-callouts-answers-34048.html Google Announces September 2022 Core Algorithm Update: https://www.searchenginejournal.com/google-announces-september-2022-core-algorithm-update/464195/ | |||
| SERP’s Up | The Dreaded Google Update: When To Worry | 07 Sep 2022 | 00:34:52 | |
Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites. This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It’s insightful advice on how to best deal with Google algorithm updates! Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed. Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you! [00:01:38] What's On This Episode of SERP's UP? [00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update [00:15:40] Focus Topic Guest: Barry Schwartz [00:20:45] Tool Time: SEO Weather Tools [00:25:51] Is This New? [00:29:33] Snappy News [00:29:53] News: Google On Why Helpful Content Update Seems Quiet [00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results [00:32:10] Follow of the Week
Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Schwartz: https://twitter.com/rustybrick Lily Ray: https://twitter.com/lilyraynyc Aleyda Solis: https://twitter.com/aleyda Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Search Engine Roundtable: https://www.seroundtable.com/ Semrush Sensor: https://www.semrush.com/sensor/ Mozcast: https://moz.com/mozcast Rank Risk Index: https://www.rankranger.com/rank-risk-index Sistrix Update Tracker: https://app.sistrix.com/en/google-updates Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/ SEOFomo Newsletter: https://subscribe.page/s/seofomo Learning SEO: https://learningseo.io/ News: Google On Why Helpful Content Update Seems Quiet https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/ Google tests Quick Read, 5 Min. Read labels in search results https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599 | |||
| SERP’s Up | Uncommonly Good Content | 30 Aug 2022 | 00:44:55 | |
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them. We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more! [00:01:59] What are we talking about in this episode? [00:03:36] Focus Topic of the Week | Content [00:14:21] The Brand Sniff Test [00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams [00:23:20] From the Top of the SERP [00:33:13] Deep Thoughts | What IS Content? [00:39:37] Snappy SEO News [00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus [00:41:41] News: Google's Helpful Content Update [00:42:08] Follow of the Week [00:44:18] Wix.com/SEO/Learn
Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Shelby Blackley: https://twitter.com/shelbyblackley Jessie Willms: https://twitter.com/jessiewillms
Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn WTFSEO Newsletter: https://wtfseo.substack.com/ News: Google: Beauty Blog With Financial & Medical Advice A Bit Sus: https://www.seroundtable.com/google-beauty-blog-with-financial-medical-advice-a-bit-sus-33967.html What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update | |||
| SERP’s Up | Off on the Right Foot with Homepage SEO | 11 Aug 2022 | 00:37:28 | |
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them. Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries! What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment! Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter.
[00:01:21] Wix.com/SEO/Learn [00:02:16] What is SERP'S UP About? [00:02:59] On This Show [00:04:00] Focus Topic of the Week | Your Home Page [00:17:51] Focus Topic Guest: Ryan Jones [00:23:36] People Also Ask [00:28:44] Tool Time [00:31:37] Snappy SEO News [00:34:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Ryan Jones: https://twitter.com/RyanJonesSEO Nati Elimelech: https://twitter.com/Netanel Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn AlsoAsked Search Research Tool: https://alsoasked.com/ Breaking Down Tech SEO with Nati Elimelech & DeepCrawl: https://www.wix.com/seo/learn/resource/breaking-down-technical-seo May 2022 Google Core Update Analysis: https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update News: Google’s Algorithms Can Understand When Sources Agree On Same Fact | |||
| SERP’s Up | Play ball! Why SEO is a Team Sport | 29 May 2024 | 01:03:56 | |
In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO. Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions. Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO! Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh [00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team [00:47:33] Fun with People Also Ask Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up | Holistic Approach to SEO | 22 May 2024 | 00:46:18 | |
Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up! Key Segments [00:03:23] What's On This Episode of SERP's Up? [00:04:37] Focus Topic of the Week: Holistic SEO [00:18:52] Focus Topic Guest: Manick Bhan [00:20:02] Four Main Pillars of Holistic SEO w/ Manick Bhan [00:24:50] Going, Going Google [00:35:25] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Resources: What does Google I/O 2024 mean for SEOs? Web Results Filter Chrome Extension News: New Google Search AI features to help you plan, research and learn Google rolls out AI Overviews in US with more countries coming soon | |||
| SERP’s Up | Real talk on SEO and accessibility | 16 May 2024 | 01:00:03 | |
Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way. Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast! Key Segments [00:03:58] What's On This Episode of SERP's Up? [00:06:02] Focus Topic of the Week: Accessibility in SEO [00:22:36] Focus Topic Guest: Katherine Watier Ong [00:28:26] Across the Wixverse w/ Neil Osman [00:49:31] Snappy News [00:56:44] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google begins enforcement of site reputation abuse policy with portions of sites being delisted Google: Site Reputation Abuse Isn't About Linking Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues | |||
| SERP’s Up+ | Unveiling Google I/O 2024 (Bonus Episode) | 15 May 2024 | 00:27:32 | |
Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers. It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024! Key Segments [00:00:51] What's On This Episode of SERP's Up? [00:02:45] Focus Topic of the Week: Google I/O 2024 Insights [00:03:10] Gemini Is Taking Over [00:08:05] Google Does Not Silo Their Tools [00:14:23] SGE Replacing Top Level Information? [00:26:56] Follow of the Week Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up | Take your SEO off life support | 08 May 2024 | 00:44:31 | |
How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this content marketing tool will make competing against your competitors a walk in the park. Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast! Key Segments [00:01:23] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Resuscitating Your SEO [00:18:18 Focus Topic Guest: Carrie Hill [00:25:00] Tool Time [00:33:53] Snappy News [00:40:52] Follow of the Week Hosts, Guests, & Featured People: Resources: News: 3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148 Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html | |||
| SERP’s Up | What to do about Google's Reddit habit? | 01 May 2024 | 00:53:01 | |
How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit. Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:05:10] Focus Topic of the Week: Google’s Reddit Problem [00:23:37] Crystal’s Ball w/ Ross Simmonds [00:44:09] Snappy News [00:52:51] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms | |||
| SERP’s Up | Is Google laying the smackdown on affiliate marketing? | 24 Apr 2024 | 00:46:13 | |
How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:51] Focus Topic Guest: Glenn Gabe [00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing [00:26:01] The Great Beyond [00:36:53] Snappy News [00:43:01] Follow of the Week Hosts, Guests, & Featured People: Resources: 5 ways that Google’s helpful content system could evolve Glenn Gabe: Google Reviews Update News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms
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| SERP’s Up | When to throw SEO best practices out the window | 17 Apr 2024 | 00:46:35 | |
When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors. Plus, see how best practices relate to actual consumer expectations. Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update | |||
| SERP’s Up | What's your SEO maturity? | 10 Apr 2024 | 00:47:59 | |
How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it. Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity. It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:02:04] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: SEO Maturity [00:19:26] Focus Topic Guest: Grace Frohlich [00:24:20] Across the Wixverse w/ Paz Dekel [00:38:09] Snappy News [00:44:57] Follow of the Week Hosts, Guests, & Featured People: Resources: How to Diagnose Your SEO Client's Search Maturity Positioning Your Brand For the Holiday Season: SERP’s Up EP 66 News: Google AI overviews launch in UK Google Explains Why It Shows Reddit & Forum Threads In Search So Often | |||
| SERP’s Up | Being indispensable to your SEO clients | 31 Jul 2024 | 00:48:46 | |
What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO. We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP’s Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO’s Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up | Building the processes for marketing agency efficiency | 03 Apr 2024 | 00:53:22 | |
What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive. Key Segments [00:02:06] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO [00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett [00:32:42] Deep Thought [00:43:41] Snappy News [00:50:22] Follow of the Week Hosts, Guests, & Featured People: Resources: News: | |||
| SERP’s Up | Does Google rank AI content? | 27 Mar 2024 | 00:52:36 | |
Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework. Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast. Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank? [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Knowledge Panel: How to earn one for your name or brand Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings
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| SERP’s Up | Why entity SEO matters so much! | 20 Mar 2024 | 00:45:39 | |
What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we present the significance behind entities and SEO on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New? [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings | |||
| SERP’s Up | Things you never knew about the Local Pack | 13 Mar 2024 | 00:51:10 | |
Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On This Episode of SERP's Up? [00:04:45] Focus Topic of the Week: The Local Pack [00:05:10] Focus Topic Guest: Krystal Taing [00:29:30] Tool Time [00:34:31] Snappy News [00:47:49] Follow of the Week Hosts, Guests, & Featured People: Resources: Getting started with Local SEO News: Google Unleashes Manual Actions Galore After Search Spam Policy Updates | |||
| SERP’s Up | The ins & outs of starting SEO from scratch | 06 Mar 2024 | 00:52:57 | |
How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. Gather your finest ingredients, as this week we’re giving you the recipe to make SEO from scratch right here on the SERP’s Up SEO Podcast! Key Segments [00:02:13] What's On This Episode of SERP's Up? [00:04:11] Focus Topic of the Week: SEO From Scratch [00:04:39] Focus Topic Guest: Gaetano DiNardi [00:29:55] The Great Beyond w/ Diane Wiredu [00:43:03] Snappy News [00:48:24] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Structured Data Carousels Beta Documentation Added Early Signs: Google Search Ranking Update On February 28 & 29th | |||
| SERP’s Up | The great balance between evergreen & trending content for SEO & beyond | 28 Feb 2024 | 00:50:25 | |
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together. Key Segments [00:02:51] What's On This Episode of SERP's Up? [00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics [00:19:09] Focus Topic Guest: John Shehata [00:26:21] From the top of the SERP [00:34:07] Snappy News [00:46:30] Follow of the Week Hosts, Guests, & Featured People: Resources: News: How Google is killing independent sites like ours Article complaining about being outranked on Google being outranked by Reddit Google: We Want To Reward The Best Content No Matter Site Size What should Google rank in Search when all the content sucks? | |||
| SERP’s Up | Are expert opinions in your content an SEO must? | 21 Feb 2024 | 00:52:28 | |
Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO [00:14:10] Focus Topic Guest: Will Peters [00:32:50] So many search engines [00:42:36] Snappy News [00:50:31] Follow of the Week Hosts, Guests, & Featured People: Resources: The future of web content: Where AI, user preferences, and SEO meet Why SEOs should watch content trends carefully News: New Google Search DMA Rich Results, Aggregator Units & Refinement Chips Reddit shown excessively in Google product review search results, study finds The Discussion Forums Dominating 10,000 Product Review Search Results | |||
| SERP’s Up | How will Google's most powerful AI, Gemini, impact SEO? | 14 Feb 2024 | 00:47:44 | |
The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard - Gemini. Pete Huang also makes an appearance to take a look at what Gemini means for the overall evolution of AI. Today, we’re all Geminis! So sit back, look up at the stars, and tune in to episode 74 of the SERP’s Up SEO Podcast as we discover Google Gemini! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:03:28] Focus Topic of the Week: Google Gemini [00:04:06] Focus Topic Guest: Danny Goodwin [00:30:19] The Great Beyond w/ Pete Huang [00:39:01] Snappy News [00:43:39] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Gemini is here – and it’s already being tested in Search Barry Schwartz's Famous Butter Sandwich News: Google drops Web Stories from image results, Google Discover carousel view and more Yandex search engine sold in $5.2 billion deal Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today Google: We Don't Say Core Web Vitals Are A Ranking Factor
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| SERP’s Up | What SEO clients should you take on? | 07 Feb 2024 | 00:36:44 | |
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations. Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Resources: Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides | |||
| SERP’s Up | Structured data dos and don'ts | 31 Jan 2024 | 00:48:43 | |
What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results! This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast! Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup [00:28:40] Crystal’s Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google’s SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE | |||
| SERP’s Up | The success & failures of an SEO agency | 24 Jul 2024 | 00:42:40 | |
What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart. Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:02:57] Focus Topic Guest: Simon Schnieders [00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency [00:27:29] Tool Time [00:34:40] Snappy News [00:40:19] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Webinar on Understanding Google's Algorithm News: Google Artificially Generated Content AGC Classification Score? | |||
| SERP’s Up | Does Google use user behavior metrics for ranking? | 24 Jan 2024 | 00:49:18 | |
What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking? [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Danny Sullivan, Google's Search Liaison Resources: Ex-Google Search head worried his team was ‘too involved with ads’ What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully News: Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? | |||
| SERP’s Up | Does SEO's reputation linger? | 17 Jan 2024 | 00:58:11 | |
Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape. Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole. What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:03:26] Focus Topic of the Week: SEO Reputation [00:23:13] Focus Topic Guest: Cyrus Shepard [00:28:10] Tool Time w/ Michael Lewittes [00:48:13] Snappy News [00:55:26] Follow of the Week Hosts, Guests, & Featured People: Resources: What does good E-E-A-T even mean? News: Google: No Such Thing As Perfect Formula For Ranking Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials | |||
| SERP’s Up | Why SEOs should watch content trends carefully | 10 Jan 2024 | 00:49:17 | |
Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going back to the future this week to identify emerging content trends and their SEO impact with this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:08] What's On This Episode of SERP's Up? [00:03:34] Focus Topic Guest: Nigel Stevens, Jason Dodge [00:04:33] Focus Topic of the Week: Emerging Content Trends [00:36:09] Fun With People Also Ask [00:40:37] Snappy News [00:47:01] Follow of the Week Hosts, Guests, & Featured People: Resources: News: 94% of Google SGE links are different from organic search results, study finds Research Study - The Impact of Google's Search Generative Experience on organic rankings Wharton Professor, Ethan Mollick, On The Decay Of Internet Search | |||
| SERP’s Up | SEO Trends for 2024 | 03 Jan 2024 | 00:52:02 | |
Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are surging into the new year strong with 2024’s first SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: 2024 SEO Trends [00:11:52] Focus Topic Guest: Parth Suba [00:16:30] Focus Topic Guest: Kenichi Suzuki [00:20:46] Focus Topic Guest: Celeste Gonzalez [00:26:44] Focus Topic Guest: Chima Mmeje [00:32:53] Focus Topic Guest: Rohan Ayyar [00:36:47] Going, Going,... Google! [00:48:38] Snappy News [00:52:09] Follow of the Week Hosts, Guests, & Featured People: Resources: Buckle Up: Google To Make Major Search Ranking Changes News: | |||
| SERP’s Up | Handing SEO off to your clients | 20 Dec 2023 | 00:38:18 | |
You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effective ways to hand off your SEO work to your clients. Discover strategies to ensure each team member has the resources to deliver an effective handoff properly. Understand how to identify your client’s specific delivery expectations to maintain a lasting relationship. Listen in as SEO agency owner, Nitin Manchanda, talks about what his handover kit looks like as he shares a comprehensive guide of everything you should include to create a holistic SEO picture for your clients. Be sure to put this one in your SEO playbook as we’re teaching you how to seamlessly hand off SEO projects to clients this week on the SERP’s Up SEO Podcast! Key Segments [00:02:43] What's On This Episode of SERP's Up? [00:04:29] Focus Topic of the Week: Handing off Projects to Clients [00:17:33] Focus Topic Guest: Nitin Manchanda [00:23:39] Tool Time [00:28:20] Snappy News [00:35:38] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google local search ranking algorithm strengthens “openness” signal Google: Video Is Not The Main Content Of The Page Error Spike | |||
| SERP’s Up | ‘Tis the season for SEO | 13 Dec 2023 | 00:39:15 | |
What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays. You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP’s Up SEO Podcast! Key Segments [00:00:00] What's On This Episode of SERP's Up? [00:00:00] Focus Topic of the Week: SEO for the Holiday Season [00:00:00] Focus Topic Guest: Ari Murray [00:00:00] Deep Thought [00:00:00] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Introduces Gemini And Updates Bard With Gemini Pro Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) | |||
| SERP’s Up | Putting SEO to the test | 06 Dec 2023 | 00:48:17 | |
Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy. Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast! Key Segments [00:01:49] What's On This Episode of SERP's Up? [00:03:57] Focus Topic Guest: Will Chritchlow [00:06:35] Focus Topic of the Week: SEO Testing [00:31:01] Tool Time [00:39:02] Snappy News [00:43:58] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search now supports discussion forum and profile page structured data | |||
| SERP’s Up | I would do anything for links, but I won't do that | 29 Nov 2023 | 00:38:31 | |
Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP. We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast! Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:03:47] Focus Topic Guest: Ashwin Balakrishnan [00:04:23] Focus Topic of the Week: Link Building [00:28:39] At the Top of the SERP w/ Alexandra Tachalova [00:33:06] Snappy News [00:36:17] Follow of the Week Hosts, Guests, & Featured People: Resources: Backlinks 101: What they are and why they matter News: Googlebot crawl rate tool in Search Console is going away | |||
| SERP’s Up | Unsolved SEO Mysteries | 22 Nov 2023 | 01:18:09 | |
What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We’re doing it live this week as we “dance”’ our way into solving SEO mysteries right here on the SERP’s Up SEO Podcast! *Mordy’s rank dancing gif available soon* Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up | What does good E-E-A-T even mean? | 15 Nov 2023 | 00:42:00 | |
What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Resources: News: | |||
| SERP’s Up | Landing Your Next SEO Client with the Right Pitch | 17 Jul 2024 | 00:49:01 | |
How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients. As Mariano Rivera once did best, we teach you how to close with the best pitch, as we’re turning potential clients into new clients this week on the SERP’s UP SEO podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:02:52] Focus Topic Guest: Eric Hoover [00:05:25] Focus Topic of the Week: Pitching SEO to Clients [00:28:56] Crystal’s Ball [00:41:04] Snappy News [00:46:12] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Jellyfish Digital Marketing Agency News: Google AI Overviews only show for 7% of queries, a new low OpenAI is ‘going to build a search product' New: Google Search Console Let's You Add Your Shipping & Return Information | |||
| SERP’s Up | How much should SEO cost | 08 Nov 2023 | 00:54:06 | |
How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t appropriate to call upon an SEO agency, and how you go about selecting which agency to work with. You can take this one to the bank, as this week we set SEO service pricing straight and cash in! Right here on the SERP’s Up SEO Podcast! Key Segments [00:02:22] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: How Much Should SEO Cost? [00:21:05] Focus Topic Guest: Jamar Ramos [00:26:30] Decisions Decisions Decisions [00:45:10] Snappy News [00:51:31] Follow of the Week Hosts, Guests, & Featured People: Resources: Is Google headed towards a continuous “real-time” algorithm? News: Google Rolls Out November 2023 Core Update New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update 7 must-see Google Search ranking documents in antitrust trial exhibits | |||
| SERP’s Up+ | How to connect to your customers (Bonus Episode) | 06 Nov 2023 | 00:30:35 | |
What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meaningful connections with your customers with this month’s SERP’s Up+ Podcast. Key Segments: [00:02:18] What's On This Episode of SERP's Up? [00:03:05] Focus Topic of the Week: How to Connect with your Customer/Audience [00:04:58] Focus Topic Guest: Kristy Hulse\ Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up | SEOs working well with non-SEOs for success | 01 Nov 2023 | 00:44:19 | |
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of communication when working with these teams. Marissa Brower also joins the conversation to shed light on the fascinating world of personal branding. Gain insights on how not just to create a personal brand but how to leverage that personal brand to uplift your whole team. Join us as we share the long-term strategies that can help you win the SEO game and beyond on this episode of the SERP’s Up SEO Podcast!
Key Segments: [00:01:54] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: Working Well With Non-SEO Teams [00:17:27] Focus Topic Guest: Neha Khanna [00:21:55] Deep Thought [00:37:48] Snappy News [00:42:26] Follow of the Week
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News: Google testing ads between organic results? Google About This Image Now Live Recency Of Image, AI Details & More Google Search Generative Experience Gains "Supportive" Links In About This Result 3 new ways to check images and sources online
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| SERP’s Up | How to train your SEO team | 25 Oct 2023 | 00:49:23 | |
How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond. “Go team!”, as this episode of the SERP’s Up SEO Podcast helps you take your SEO team to new heights.
Key Segments: [00:02:34] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Training an SEO Team [00:04:55] Focus Topic Guest: Colan Nielsen [00:27:21] Across the Wixverse [00:41:53] Snappy News [00:46:38] Follow of the Week
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News: Google Completes Rollout of October 2023 Spam Update Google October 2023 Core Update rollout is now complete Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
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| SERP’s Up | What's the real deal with keyword cannibalization | 18 Oct 2023 | 00:36:39 | |
Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization. Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast! Key Segments [00:03:04] What's On This Episode of SERP's Up? [00:04:34] Focus Topic of the Week: Keyword Cannibalization [00:24:08] Focus Topic Guest: Zoe Ashbridge [00:27:09] Going, Going,... Google! [00:30:15] Snappy News [00:34:30] Follow of the Week Hosts, Guests, & Featured People: Resources: What people get wrong about keyword cannibalization Google Domain Diversity Algorithm News: Google Search Stops Indenting Results Google Search Generative Experience Can Create Images & Text | |||
| SERP’s Up | Trending Topics For SEO in 2024 | 04 Oct 2023 | 01:05:35 | |
What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future? Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO. Joshua George, Lidia Infante, and Rebecca Tomasis join the show live in Brighton to evaluate the potential future of SEO as we know it. We explore answers to Google content, AI utilization, and brand strategy and much more in this comprehensive SEO special. Adapt to the future of SEO and learn how to find ultimate value in your content on this MEGA episode of the SERP’s Up SEO Podcast… UK style! Key Segments [00:01:36] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: The Future of SEO [00:04:55] Focus Topic Guests: Joshua George, Lidia Infante, Rebecca Tomasis [00:08:08] Is This New? [00:18:22] Fun with People Also Ask [00:32:34] Going, Going,...Google! Hosts, Guests, & Featured People: Resources: | |||
| SERP’s Up+ | How marketers can best leverage AI (Bonus Episode) | 02 Oct 2023 | 00:37:11 | |
What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize your marketing efforts. Artificial intelligence meets marketing in this episode of the SERP’s Up+ Podcast!
Key Segments: [00:02:28] What's On This Episode of SERP's Up? [00:03:51] Focus Topic of the Week: The Role of AI in Marketing [00:04:26] Focus Topic Guest: Kim Garst
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| SERP’s Up | Even SEO pros need a refresher | 27 Sep 2023 | 00:40:20 | |
Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. When was the last time you considered refreshing and revamping your brand? Mordy and Crystal share a deep thought into diagnosing the problems within your own brand identity. Whether it’s design language, logo, or the brand as a whole, it may be time to consider a refresher. Grab your backpacks as we’re going back to school to learn the importance of refreshing your SEO skills this week on the SERP’s Up SEO Podcast. Key Segments: [00:02:17] What's On This Episode of SERP's Up? [00:04:52] Focus Topic of the Week: Refreshing Your SEO Knowledge [00:19:40] Focus Topic Guest: Wil Reynolds [00:23:50] Deep Thought [00:34:37] Snappy News [00:38:20] Follow of the Week
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Resources: Google's Quality Raters Guidelines
News: Google September 2023 Helpful Content Update Current Impact & Volatility Google Confirms: Quality Is Foremost Factor In Search Indexing Google Search Can Now Check Bard's Answers
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