Scaling to Freedom Podcast | For 7-figure female coaches – Détails, épisodes et analyse

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

In this episode, you will be able to:

• Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
• Identify the crucial role of personalization and authenticity in creating engaging email communications.
• Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
• Emphasize the importance of strategic planning and preparation when launching email sequences.
• Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

Resources: 

• Where to find Abbi
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.

Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience.

In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles.

In this episode, I talk about:

• The 4 common misconceptions surrounding ads use in online coaching businesses.
• The normalcy of income fluctuations within the coaching industry.
• The challenges with realities on social media.
• The significance of a solid sales process for successful ad campaigns.
• The necessity for knowing your metrics in order to scale your business.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Facebook ads are a long-term game. If you’re ready to outsource the management of your Facebook ads, you want to make sure that you’re hiring the right person for the job. In today’s episode, I’m breaking down everything you need to know before hiring a Facebook ads manager.

I’ll cover the most to least important traits to look for when hiring a Facebook ads manager and why. Plus, I’ll share the questions you need to ask potential hires during the interview process to ensure that they’ll integrate well with your team. This episode will help you navigate the difficult process of hiring a Facebook ads manager whether you’re thinking about hiring a freelancer or an ads agency. So tune in, take notes, and feel empowered to make the best hiring decision for you and your business.

Here’s a closer look at what I discuss in this episode:

• Difference between hiring a solo Facebook ads manager and an ads agency
• Why being organized is an important trait to have as a Facebook ads manager
• The importance of analytics and creativity
• Important questions to ask during your hiring process

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard success stories where people hit 20k in their first month of business, eventually closing a 6-figure first year. Unfortunately, that isn’t what my story looks like. In today’s episode, I’m exposing my entrepreneurial journey. Particularly, how I started (and failed) at 6 businesses before I finally succeeded.

I dive into the businesses I’ve dabbled with from starting a t-shirt business to exploring the world of network marketing. I share the mistakes I’ve made along the way like undercharging and not getting clear on the services I was offering. Last but not least, I reveal the biggest lessons learned from my failures, and how they attributed to the success of my 7th business. 

If you’re struggling to hit your stride in entrepreneurship, you’re not alone. This episode is an honest look at my entrepreneurial journey and the important lessons I’ve learned along the way that allowed me to find my footing and reach success.

Here’s a closer look at what I discuss in this episode:

• Why I always knew entrepreneurship was for me
• The first business I started
• My experience in network marketing
• Freelancing as a web designer
• Undercharging for my services
• How each business eventually led to my success
• Takeaways from my experiences

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Let’s face it, some people find email sequences to be complicated and overwhelming. If you happen to be one of them, this episode will help you make the process more manageable. As it turns out, I’m a nerd for complicated funnels and email sequences.

In this episode, I walk you through the kinds of email sequences you need for your live launch. We’ll discuss the difference between a live launch and an evergreen funnel, the basic goals your emails should have, why webinars are more effective than sales pages, and the 3 email sequences you do not want to snooze on. This episode is packed with easy-to-follow tips that’ll make tackling your email sequences less overwhelming.

Here’s a closer look at what I discuss in this episode:

• Live launch vs evergreen funnels
• Basic goals that your email sequences should have
• Why webinars are more effective than sales pages
• Making sure your emails remind your audience that your program exists
• 3 email sequences you do not want to leave out

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Facebook ads are a powerful way to drive more sales. However, learning how to run a successful ad campaign is a process of trial and error. If your Facebook ads aren’t working and you aren’t seeing more conversions, this episode is for you.

I’m diving into the most common reasons why your Facebook ads aren’t working, and what you can do to fix them. We’re discussing the importance of zooming out and taking a look at the entire ads journey in order to figure out at which point people stop converting. This episode will help you clear the air surrounding your Facebook ads. Tune in as I help you take your ads from confusion to conversion.

Here’s a closer look at what I discuss in this episode:

• Finding the break in your ads journey
• Pinpointing the specific moment where your audience stops converting
• Running tests after finding your break
• Do you know who your ideal audience is?
• Using the right objective
• Leaving your Facebook ads alone for a while

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

We are all aware that giving value is important. That is why we spend hours creating freebies and lead magnets. But how do you pack your free value in a way that’ll set you up for profit?

In this episode, I’m walking you through how you can determine if your freebie is valuable. I discuss the four main things your freebie should accomplish. I also explain why giving away too much value isn’t something you should worry about, the 2 big reasons why people will invest in a program or product, and the 3 questions you need to answer to determine if your freebie is valuable.

Whether you are creating a new freebie or maybe you already have a freebie that isn’t converting well, this episode will give you the tips you need to create an incredibly valuable freebie that’ll convert your audience into paying customers.

Here’s a closer look at what I discuss in this episode:

• Why giving value is so important
• The 4 main things your freebie should accomplish
• Why you shouldn’t worry about giving away too much free value
• 2 reasons why people make buying decisions
• A value checklist to run your freebie through

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

So many people skip the foundations before running their first campaign. This is a common mistake I’ve noticed through auditing many Facebook ads accounts. What usually happens when you skip the foundations is that you lose out on a lot of important data. What’s worse, you can’t get back your time and ad spend. 

In this episode, I’m diving into the 4 most important steps you need to complete before starting your Facebook ad campaign. These tips will set your ads up for success while saving you time and money.

If you’re about to run your very first Facebook ad campaign, this episode is a must! Tune in and take notes. Let’s get you started on the right foot!

Here’s a closer look at what I discuss in this episode:

• What could happen if you skip these crucial steps
• Which Facebook assets you need to have in Business Manager
• How to have your domain verified
• Installing your pixel immediately
• Why you need to create custom audiences
• How your goal determines your budget

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A great lead magnet is essential to building your email list.

In this episode, I’m sharing 10 lead magnet ideas that’ll help you start and grow a focused list. We’re talking about lead magnet ideas such as free group coaching calls, which will allow you to start building your list right away, or ideas that are more involved; including templates and challenges. I’m walking you through each one of these 10 freebie ideas from the easiest to most complicated. 

If you’re in need of a new freebie or would simply like to get started on building an engaged email list, this episode is for you. Tune in and find out which lead magnet idea is right for you and your business, and what the pros and cons are of each type of lead magnet.

Here’s a closer look at what I discuss in this episode:

• The best ideas to get started right away
• Creating a focused waitlist
• The most common type of freebie
• Why checklists work
• Lead magnets that provide the best results
• Why you need to focus on deliverability
• Choosing videos over PDFs
• Why your freebie does more than capture emails

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels