Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

In this episode, you will be able to:

• Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
• Identify the crucial role of personalization and authenticity in creating engaging email communications.
• Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
• Emphasize the importance of strategic planning and preparation when launching email sequences.
• Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

Resources: 

• Where to find Abbi
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.

Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience.

In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles.

In this episode, I talk about:

• The 4 common misconceptions surrounding ads use in online coaching businesses.
• The normalcy of income fluctuations within the coaching industry.
• The challenges with realities on social media.
• The significance of a solid sales process for successful ad campaigns.
• The necessity for knowing your metrics in order to scale your business.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Facebook ads are a long-term game. If you’re ready to outsource the management of your Facebook ads, you want to make sure that you’re hiring the right person for the job. In today’s episode, I’m breaking down everything you need to know before hiring a Facebook ads manager.

I’ll cover the most to least important traits to look for when hiring a Facebook ads manager and why. Plus, I’ll share the questions you need to ask potential hires during the interview process to ensure that they’ll integrate well with your team. This episode will help you navigate the difficult process of hiring a Facebook ads manager whether you’re thinking about hiring a freelancer or an ads agency. So tune in, take notes, and feel empowered to make the best hiring decision for you and your business.

Here’s a closer look at what I discuss in this episode:

• Difference between hiring a solo Facebook ads manager and an ads agency
• Why being organized is an important trait to have as a Facebook ads manager
• The importance of analytics and creativity
• Important questions to ask during your hiring process

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard success stories where people hit 20k in their first month of business, eventually closing a 6-figure first year. Unfortunately, that isn’t what my story looks like. In today’s episode, I’m exposing my entrepreneurial journey. Particularly, how I started (and failed) at 6 businesses before I finally succeeded.

I dive into the businesses I’ve dabbled with from starting a t-shirt business to exploring the world of network marketing. I share the mistakes I’ve made along the way like undercharging and not getting clear on the services I was offering. Last but not least, I reveal the biggest lessons learned from my failures, and how they attributed to the success of my 7th business. 

If you’re struggling to hit your stride in entrepreneurship, you’re not alone. This episode is an honest look at my entrepreneurial journey and the important lessons I’ve learned along the way that allowed me to find my footing and reach success.

Here’s a closer look at what I discuss in this episode:

• Why I always knew entrepreneurship was for me
• The first business I started
• My experience in network marketing
• Freelancing as a web designer
• Undercharging for my services
• How each business eventually led to my success
• Takeaways from my experiences

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Let’s face it, some people find email sequences to be complicated and overwhelming. If you happen to be one of them, this episode will help you make the process more manageable. As it turns out, I’m a nerd for complicated funnels and email sequences.

In this episode, I walk you through the kinds of email sequences you need for your live launch. We’ll discuss the difference between a live launch and an evergreen funnel, the basic goals your emails should have, why webinars are more effective than sales pages, and the 3 email sequences you do not want to snooze on. This episode is packed with easy-to-follow tips that’ll make tackling your email sequences less overwhelming.

Here’s a closer look at what I discuss in this episode:

• Live launch vs evergreen funnels
• Basic goals that your email sequences should have
• Why webinars are more effective than sales pages
• Making sure your emails remind your audience that your program exists
• 3 email sequences you do not want to leave out

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Facebook ads are a powerful way to drive more sales. However, learning how to run a successful ad campaign is a process of trial and error. If your Facebook ads aren’t working and you aren’t seeing more conversions, this episode is for you.

I’m diving into the most common reasons why your Facebook ads aren’t working, and what you can do to fix them. We’re discussing the importance of zooming out and taking a look at the entire ads journey in order to figure out at which point people stop converting. This episode will help you clear the air surrounding your Facebook ads. Tune in as I help you take your ads from confusion to conversion.

Here’s a closer look at what I discuss in this episode:

• Finding the break in your ads journey
• Pinpointing the specific moment where your audience stops converting
• Running tests after finding your break
• Do you know who your ideal audience is?
• Using the right objective
• Leaving your Facebook ads alone for a while

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

We are all aware that giving value is important. That is why we spend hours creating freebies and lead magnets. But how do you pack your free value in a way that’ll set you up for profit?

In this episode, I’m walking you through how you can determine if your freebie is valuable. I discuss the four main things your freebie should accomplish. I also explain why giving away too much value isn’t something you should worry about, the 2 big reasons why people will invest in a program or product, and the 3 questions you need to answer to determine if your freebie is valuable.

Whether you are creating a new freebie or maybe you already have a freebie that isn’t converting well, this episode will give you the tips you need to create an incredibly valuable freebie that’ll convert your audience into paying customers.

Here’s a closer look at what I discuss in this episode:

• Why giving value is so important
• The 4 main things your freebie should accomplish
• Why you shouldn’t worry about giving away too much free value
• 2 reasons why people make buying decisions
• A value checklist to run your freebie through

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

So many people skip the foundations before running their first campaign. This is a common mistake I’ve noticed through auditing many Facebook ads accounts. What usually happens when you skip the foundations is that you lose out on a lot of important data. What’s worse, you can’t get back your time and ad spend. 

In this episode, I’m diving into the 4 most important steps you need to complete before starting your Facebook ad campaign. These tips will set your ads up for success while saving you time and money.

If you’re about to run your very first Facebook ad campaign, this episode is a must! Tune in and take notes. Let’s get you started on the right foot!

Here’s a closer look at what I discuss in this episode:

• What could happen if you skip these crucial steps
• Which Facebook assets you need to have in Business Manager
• How to have your domain verified
• Installing your pixel immediately
• Why you need to create custom audiences
• How your goal determines your budget

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A great lead magnet is essential to building your email list.

In this episode, I’m sharing 10 lead magnet ideas that’ll help you start and grow a focused list. We’re talking about lead magnet ideas such as free group coaching calls, which will allow you to start building your list right away, or ideas that are more involved; including templates and challenges. I’m walking you through each one of these 10 freebie ideas from the easiest to most complicated. 

If you’re in need of a new freebie or would simply like to get started on building an engaged email list, this episode is for you. Tune in and find out which lead magnet idea is right for you and your business, and what the pros and cons are of each type of lead magnet.

Here’s a closer look at what I discuss in this episode:

• The best ideas to get started right away
• Creating a focused waitlist
• The most common type of freebie
• Why checklists work
• Lead magnets that provide the best results
• Why you need to focus on deliverability
• Choosing videos over PDFs
• Why your freebie does more than capture emails

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There is a right and wrong way to go about running Facebook ads for the very first time. I've heard of a lot of people wanting to run ads prior to building an organic audience. Unfortunately, that’s the wrong approach. Although you don’t need to have a huge organic audience to start running ads, testing your offer and knowing who you’re serving before you invest in ads is key to running a successful campaign.

In this episode, I share the 3 most important questions you need to answer before you can run a successful ad campaign. We’re discussing the importance of having a clear offer, knowing who your ideal customer is, what your customer’s needs are, and why having patience and realistic expectations is necessary.

So is your business ready for Facebook ads? Tune in and find out!

Here’s a closer look at what I discuss in this episode:

• Why building an organic audience is important
• Learning how to run your own ads in Ads Academy
• Having a clear and tested offer
• Testing different variables
• Getting crystal clear on your ideal customer
• Constantly researching and testing to get in front of the right audience
• Going in with a budget
• How early ads investments pay for data
• Having realistic expectations and being patient

Resources:

Ads Academy: https://christinabernhard.com/adsacademy

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

One of the first questions people have about Facebook ads is “how much should I spend?”

In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.

We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.

If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.

Here’s a closer look at what I discuss in this episode:

• What are your goals with Facebook ads
• Testing your goals and refining them
• Choosing a benchmark cost per lead depending on your goals
• Smaller actions and smaller costs
• A rough guideline to figuring out your ad spend
• Having proper expectations and room for improvement
• Giving Facebook what they need to optimize your ads
• The most common types of campaigns and their corresponding budgets

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A lot of people struggle with their Facebook ads getting rejected, especially ads in the finance or health industry. It’s a dangerous road to walk since too many strikes will result in your account getting disabled. And sure, you can get access to your account back. But waiting on that will take weeks. So why not start off on the right foot?

In this episode, I’m going to tell you how you can prevent your Facebook ads from rejection and remain in Facebook’s good graces. We’re getting into Facebook’s ads policies, particularly the most commonly breached policies that result in the rejection of your ads. Whether you’ve had your Facebook ads rejected before, or you’re completely new to running ads, this episode has a wealth of information to ensure your ads run smoothly.

Here’s a closer look at what I discuss in this episode:

• How your copy or image might trigger Facebook’s bot
• Why the “personal attributes” policy is the most commonly breached policy
• Why Facebook has ads policies in the first place
• Why Facebook doesn’t want traditional sales strategies in your copy
• How to reword pain points in your ad copy
• Why you can’t use before and after pictures
• Are you getting flagged under the MLM policy

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Show notes (approximately 300+ words): 

Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity.

Here's a closer look at what I discuss in this episode:

• Discover the importance of steering clear of bro-marketing tactics to create a genuinely sustainable coaching business.
• Learn why honesty and transparency are vital for building trust in your marketing efforts.
• Understand the power of knowing your ideal client and program for creating a solid reputation in the coaching industry.
• Explore how considering your audience as your best friend leads to more effective communication and improved results.
• Master the art of achieving success in coaching without relying on manipulation or unethical techniques.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

An active and engaged email list is an important asset, especially if you’re selling a product or preparing for a launch. In order to build your email list, you need to create a freebie or a lead magnet. In this episode, I’m discussing everything you need to know about creating a great freebie. I share my thoughts and expertise on what makes a good freebie topic, why you don’t want the wrong people in your funnel, and why your freebie needs to provide value and quick wins. If your current lead magnet isn’t converting as well, or maybe you’re ready to create your first freebie, this episode is for you!

Here’s a closer look at what I discuss in this episode:

• Why you need an email list
• How your freebie will help you attract the right audience
• Why the topic of your freebie is so important
• What makes a good topic
• Why your freebie should provide some sort of transformation

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

One of the most common questions I receive is “how soon do I have to run Facebook ads before my launch?” There’s a lot of noise when it comes to Facebook ads. Facebook ads are always changing and evolving, which makes it difficult to find a great resource all about it.

In this episode, I’ll be focusing on Facebook ads, specifically what you need to know before a launch. I discuss how soon you should be running ads prior to your launch if you’ve never run Facebook ads before. I also walk you through the types of data you need in order to run a successful Facebook ads campaign, and what to do if you don’t have a tested offer.

If you’ve never run Facebook ads before or you just need a refresher before running ads on your next campaign, this episode will give you all the information you need to run your ads with confidence. So tune in to this episode to find out how to prepare your Facebook ads before your launch.

Here’s a closer look at what I discuss in this episode:

• The main factors that influence how soon you should start running ads
• How soon you should start running ads for your first launch
• The one thing you need to have a successful launch
• Why you shouldn’t rely on quick turnarounds when it comes to Facebook ads
• Why creatives are so important to the launch process

Resources:

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Finding the right funnel tools for your business is tricky. There are endless software options available with different capabilities that some businesses may need or may not need. And it can get pretty expensive if you’re building an entire funnel that requires multiple tools and software. If you want to build a funnel without trial and error, this episode will help you figure out the right funnel tools for your business while saving you time and money. 

So if you’re ready to build your funnel but don’t know where to start, tune in!

“I want to use this episode to help you figure out what are the right tools for you specifically, because just because a tool is the greatest thing out there, it might not actually be worth the money for you, or it might not be the right fit for you.” - Christina Bernhard

Here’s a closer look at what I discuss in this episode:

• What to ask when choosing between an all-in-one platform and separate tools
• Pros and cons of having an all-in-one platform
• What to do if you’re not tech-savvy
• Who all-in-one platforms are for
• My favorite all-in-one platform
• Why using separate tools might work for you
• Solutions you need when using separate tools
• Integrating separate tools

Resources:

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

After taking a break since September, the Scaling to Freedom Podcast is back! In this special episode, I fill you in on what’s been going on with me for the last 5 to 6 months. I discuss why I took a break from podcasting and what I decided to focus on instead. I also go over everything that’s happening with my business from growing my team to setting up new systems. 

You’ll also get an update on how I ended up in Belgrade and where I’m heading next. So if you want to know where I’ve been and where I’m headed, hit play!

“My goal is that all of my clients feel like they are my only client and I give a lot of attention to every single client.” - Christina Bernhard

Here’s a closer look at what I discuss in this episode:

• What’s going on in my business & why I paused my podcast
• Growing my team
• What’s happening in my life
• Why I moved to Croatia & how I ended up in Belgrade
• What’s to come and looking ahead
• Why I decided to start ads coaching

Resources:
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard

Facebook ads play a big part when you are doing a launch.

What you might not know is that you have to begin your Facebook ads WAY before launch day if you want a successful launch.

So, don’t wait until your launch is live to start your Facebook ads.

If you’re new to the Scaling to Freedom Podcast, my name is Christina and I’m a Facebook ads and funnels consultant.

In this week’s episode, you will learn:
- Three Facebook ads strategies I use
- When you should start each ad
- Who to target for each ad
- How to warm your audience

Things I mentioned:
If you’re looking for a Facebook ads manager or just a one-time audit of your current Facebook ads, I can help create a strategy for your launch. Find out more about my services on my website at www.christinabernhard.com/services.

You can also send me a message on Instagram if you have any questions @christinadbernhard

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world.

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com.

There are a few factors to consider before investing in a funnel.

Maybe you’re really tech-savvy but don’t know the strategy behind building a successful funnel, you might not have to outsource the entire process to a funnels consultant.

Or your business desperately needs a funnel to help sell your product but you have ZERO time to commit to building one yourself.

That’s okay! What works for someone else might not work for you.

In this episode of the Scaling to Freedom podcast, I’ll go over four different options for building a funnel, from most expensive to least expensive.

What you will learn:
What each option does and does not include, who each option is most suited for, where to find each option to get started, and the average price of each option.

Things I mentioned:
I am a funnels consultant and I offer a few different options. You can check out all of my service offerings on my website at www.christinaberhnard.com/services.
My course, The Funnels Academy, is no longer open for enrollment at the moment but if you’re interested in getting on the waitlist or finding out more, DM me on Instagram @christinadbernhard

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com.

Funnels can involve a lot of work to set up, so before you dive headfirst, you need to make sure that building a funnel is right for your business.

Although there are SO many benefits to funnels, if you’re not quite sure what their purpose is and what exactly they can do for your business, you may still be hesitant on building one.

I get it! Funnels can be pricey if you’re outsourcing and may seem too overwhelming to try to build one yourself. That’s why I’ll be sharing what funnels can do for your business and then you can decide if it’s the right move for you.

In this week’s episode of the Scaling to Freedom podcast, you’ll learn about my top three favorite benefits of funnels:
How funnels can nurture your audience, how funnels provide important data and how automation will save you time

Things I mentioned:
If you think a funnel is right for your business, the doors are OPEN for my program, The Funnels Academy! This is your all-in-one resource to building a successful funnel. I worked really hard on breaking down each part of a funnel step-by-step so it’s easy to understand. You can read more and sign up for The Funnels Academy at: www.christinabernhard.com/tfa

I hope you enjoyed this episode and I’ll see you inside The Funnels Academy.

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com.

If you’ve been following me for a while, you would know by now how important funnels are for your business, but I understand not everyone has the budget to outsource.

As a funnels consultant, I know that having a funnel built can be expensive and that outsourcing doesn’t make sense for every business type. 

This is why I started to teach people how to build their own funnels.

If you want to build a funnel but aren’t able to afford a funnels consultant, I am going to share a few reasons why you CAN build one yourself without outsourcing!

What you’ll learn in this episode of the Scaling to Freedom podcast:
Why no one knows your audience better than YOU! How to direct your clients on a journey and tailor the funnel to address their needs and finally, why you are capable of learning how to build your own funnel.

Things I mentioned:
If you are motivated and ready to build your own funnel, you can learn how in my 6-week step-by-step program, The Funnels Academy. In The Funnels Academy, I break down every step of the process with in-depth training videos, tech tutorials and workbooks. The doors open to this program on August 14th! Go to my website at, www.christinabernhard.com/tfa to join!

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com.

Funnels have changed A LOT over the past 5-10 years and there are so many ideas I hear about funnels that aren’t true anymore!

So that’s why I’ll be debunking the top three myths about funnels and why you should build one!

If you haven’t signed up yet for The Funnels Academy, join NOW for a special discount before I close the waitlist! You can join on the waitlist on my website at www.christinabernhard.com/waitlist

In this week’s episode of the Scaling to Freedom podcast, you will learn:
How a good funnel can get you sales without being sleazy, why a value focused approach is the best, how the right tools will make your life easier and finally, that IT IS possible to build your own funnel! 

Things I mentioned:
If you want to learn how to build your own funnel, I’m hosting a free masterclass on Tuesday August 4th and Thursday August 6th. I’ll be teaching you the secrets on how to make a successful DIY funnel and what mistakes to avoid. You can sign up for the free masterclass at www.christinabernhard.com/masterclass

If you enjoyed this episode or learned something new, please leave a review!

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com. 

Through analyzing and optimizing, you can turn your failing funnel into a successful and profitable one!

The key to any funnel is to continue to measure its performance and to optimize along the way.

From my experience auditing funnels, there are three common fatal funnel mistakes I’ve noticed and hopefully, I can prevent you from making the same mistakes when building your own.

Sometimes all it takes is a simple change to save your funnel from fatality.

In this episode of the Scaling to Freedom podcast, you will learn: Why your funnel isn’t working and what to do about it, how to attract the right audience and increase traffic, and of course, the importance of OPTIMIZING!

Things I mentioned:
If you are interested in learning how to build your own funnel, I’ve just opened the waitlist for my program, The Funnels Academy! You’ll not only be the first to join once the program launches, but you’ll also receive a BIG discount! Head to www.christinabernhard.com/waitlist

If you found this episode helpful, please leave a review! I also share plenty of tips and answer your funnel questions over on my Instagram @christinadbernhard

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com. 

Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out.

In this episode, you will be able to:

• Discover innovative techniques to expand your group coaching programs without losing quality.
• Uncover the benefits of rolling enrollment in generating consistent leads and sales.
• Learn the importance of hiring professional coaches to avoid burnout in group coaching calls.
• Find out how to manage multiple cohorts effectively without compromising the program's quality.
• Learn how effective ad management can elevate the impact of seven-figure coaches.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

It can be really frustrating when you put in the effort but you aren’t getting the results you want. 

So that’s why in this episode, I share the 3 main reasons why you’re not getting consistent sales.

If you still have to hustle for each and every sale, it might be time to build a funnel for your business. You can’t keep hustling forever!

By setting up a system and building a funnel, you will be able to sit back while the automation does the work for you.

What you’ll learn in this episode of the Scaling to Freedom podcast: how to capture leads, how to build trust and provide value to your audience and how and WHEN to pitch your sales.

Things I mentioned:
If you’re ready to create a funnel to serve your audience so you no longer have to hustle as hard, my funnel starter kit is perfect for you!
I created the ultimate toolkit for anyone who is ready to take that first step and learn how to make a funnel, the basic components and what tools I recommend.
Head to my website at http://www.christinabernhard.com/starter

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at www.christinabernhard.com. 

You do NOT need a digital product to have a successful funnel.

Do I need to say that again?

You can totally make funnels work for you even if you have a service-based business and no digital product to offer!

Although the funnel will look a bit different, the concept is still the same.

In this episode of the Scaling to Freedom podcast, you will learn:
that you need to work backwards and decide on your end goal first! Create a freebie that will help serve your audience's pain points and remember, a simple funnel can still be effective!

Things I mentioned:
If you’re ready to create a funnel for your business, check out my new funnel starter kit! Head to my website at christinabernhard.com/starter to download your own toolkit.

Make sure to connect with me on Instagram @christinadbernhard, where I share mini trainings and answer commonly asked questions about funnels.

Thanks for listening and tune in for the next episode, I release a new episode every week!

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at christinabernhard.com. 

Every day your business goes without a funnel, you are MISSING out on opportunities!

If you’re ready to build a funnel, or you recently tried to make one yourself, there are a few “must-haves” to tick off your list first!

In this episode of the Scaling to Freedom podcast, I’ll be sharing the 3 most important steps you need when building a sales funnel for your business.

What you’ll learn in this episode:
What you want from an email marketing program, why you need to be clear on your end goal BEFORE starting, and which tools to use when building a funnel!

Things I mentioned:
Today I’m launching my sales funnel toolkit! If you’re not sure what tools to use or how to create a plan, this is exactly what you need to get started! Head to my website at christinabernhard.com/starter to sign up for your toolkit.

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world.

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at christinabernhard.com. 

I hear it all the time… you’re scared of tech and don’t know where to start in building a funnel.

Although tech can be overwhelming, there are SO many benefits of adding a sales funnel to your business!

Funnels don’t have to be scary, or even that “techy,” when broken down into simple steps.

That’s why I broke it down for you in this week’s podcast episode.

What you’ll learn in this episode of the Scaling to Freedom podcast:
Tips and tricks when building your first funnel, the tools and programs I recommend and remember, a SIMPLE funnel is better than no funnel!

Things I mentioned:
The Funnels Academy is launching this August! I will be making a waitlist in a few weeks for those who are interested, so keep your eyes open for that announcement.

If you don’t want to learn how to do it yourself, you can always outsource! I still have two spots left at my current pricing! You can find more information on my website at christinabernhard.com/services. These spots are the last opportunity to book with me before I raise my prices.

For more information on building funnels and scaling your business, I post tips and advice on my Instagram every day!
Connect with me @christinadbernhard

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at christinabernhard.com.

There comes a time for every service-based entrepreneur when you need to create more space in your business to avoid burn-out.

After the initial phase of hustling and pitching to land clients, you find yourself fully-booked and you’re working around the clock.
Didn’t you start your business because you wanted more freedom?

When you reach this point, there are a few ways you can scale your business (even when you’re booked out with clients!).

In this episode of the Scaling to Freedom Podcast, you will learn that it IS possible to earn more money without working more hours, when it's time to raise your prices and how an automated funnel can help your business.

GIVEAWAY Announcement:
In honor of my Podcast rebranding, I am giving away 1 of my Intensive Strategy Calls this month! This is a one-hour call to create a game plan for any area of your business. You can view details on this service on my website at www.christinabernhard.com/services

To enter the giveaway, all you need to do is: 1) leave a review on the Scaling to Freedom Podcast and 2) follow me on Instagram @christinadbernhard

(Note: if your Instagram handle and iTunes account names are different, send me a DM on Instagram to let me know!)

Good luck everyone!

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. 

You can find my full story, along with my services, rates and programs at christinabernhard.com. 

Let’s be honest, losing motivation in your business is NO fun! When you lose motivation, it can create so many negative impacts on your business and your overall confidence as a business owner.

Most business owners, including myself, have struggled with motivation at least once (or a lot more!).

In this episode, I am going to share four reasons why you might not feel motivated in your business and what to do about it, using practical steps that I have personally used.

In this episode, you will learn:
Why you aren't motivated in your business, why you aren't getting your desired results, the importance of outsourcing, and most importantly, how to narrow your focus and create a clear strategy!
 
Things I mentioned:
If you are looking for a one-time intensive strategy created for your business, I have 3 spots open for the month of June.
Book your spot here! www.christinabernhard.com/services
Find podcast resources here www.christinabernhard.com/episode70

Make sure to connect with me on Instagram, I post a lot of free content about motivation and how to scale your business!
Follow me here @christinadbernhard

About Christina Bernhard:
I’m Christina and I’m a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. 

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. 

There are a million benefits of building a funnel. You attract the right people into your community, nurture them, build brand awareness and lead them to sales - on autopilot!

If that sounds too good to be true, believe it. The common downfall I see though, is business owners being intimidated by the thought of funnels and having the idea that the strategy is too sophisticated for where they are in their business. 

So, this week, I’m going over what you need to have to be ready for a funnel in your business. In this episode, I break down the criteria, while busting the myths you may have heard or believed. Find out if you’re ready and if you are, I have a special surprise for you at the end. 

Things I mentioned: 

If you want to learn how to build your own sales funnel for free, I’ve built a program that helps walk you through every step. I have put my heart and soul into this program and I want it to be perfect! So, I’m giving it away for free in exchange for feedback to 30 women! 

Fill out a short application to grab your spot! 

Find podcast resources here.  

I’m putting an end to the fear around funnels. With so many people missing out on the benefits because they believe it’s too advanced of a strategy or too complicated for them to pull off. 

When people think of funnels they often think TECH! And too much work or too complicated. Since many people like to start out simple, they shy away, but the truth is that funnels can also be really simple. You can get the benefits of a funnel without building out complicated ones on day one! 

So, in this episode, I’m going to break it down and make it simple for you. I will go through what a funnel is, some examples and help debunk myths you may believe around funnels. 

In this episode, you will learn: 

• What is a funnel
• Examples of simple funnels 
• Most common funnel myths and why they’re not true
• What businesses are ready for a funnel
• The benefits of building a funnel

Things I mentioned: 

If you want to learn how to build your own sales funnel for free, I’ve built a program that helps walk you through every step. I have put my heart and soul into this program and I want it to be perfect! So, I’m giving it away for free in exchange for feedback to 30 women! 

Fill out a short application here to grab your spot! 

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all in on their business and connect with the people that need them through Facebook Ads and marketing funnels. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Freebies are THE way to build your email list and if you’re a part of my community, you likely know how important it is to build one. 

It can be SO frustrating to be really excited about starting something new in your business, put a ton of work into it only to get crickets back. I will tell you after being in marketing for years, this is the game. 

Sometimes, it can be a small tweak in language that makes everything kick off! I’ve heard so many people struggling with putting a freebie out there with no downloads that I had to get this episode out there. 

In this episode, you will learn: 

• Potential reasons no one is downloading your freebie
• How to speak to your audience’s pain points
• Why the transformation is so important 
• How to choose the right transformation to offer
• How to align your freebie with your goal
• How to validate your topic 

Things I mentioned: 

If you’re ready to build an email list of hot leads by creating a freebie that will convert to sales, I’m hosting a live workshop to walk you through every step on May 21st. Even if you can’t make it live, you can catch the replay! 

Grab your spot here. 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all in on their business and connect with the people that need them through Facebook Ads and marketing funnels. 

My mission to inspire others to go all-in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

S

For someone to hire you or buy from you, they must know, like and trust you. 

You can get them to know you by putting yourself out there. If you do that, I’m confident they will like you! But trust you? This one takes some intention. There’s a lot of competition out there and trust in any capacity is harder to gain and easier to lose! 

Yet, it’s incredibly important. It comes down to that trust, which is why this week I’m talking all about the fastest ways to build trust with your audience so you can gain a steady stream of clients and customers in your business.

In this episode, you will learn how to: 

• Hurt your trust (so you don’t) 
• Build trust
• Serve your audience better
• Find out what your  audience wants and needs
• Make a good first impression

Things I mentioned: 

If you’re ready to create a freebie that will build your email list or fill your funnel with qualified leads, I’m hosting a live workshop to walk you through every step on May 21st. Even if you can’t make it live, you can catch the replay! 

Grab your spot here. 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all-in on their business and connect with the people that need them through Facebook Ads and marketing funnels. 

My mission to inspire others to go all-in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

In this episode, you will be able to:

• Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
• Identify the crucial role of personalization and authenticity in creating engaging email communications.
• Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
• Emphasize the importance of strategic planning and preparation when launching email sequences.
• Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

Resources: 

• Where to find Abbi
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

In a world with SO much information on how to grow your online business, it can be really easy to get caught up in so many things and have no idea where to start in any of it. I know the feeling and I see it everywhere. 

I will be honest, growing your online business has a lot of different factors, but it’s not impossible to gain full clarity on what you need to do. 

Once you grasp that clarity, you will be able to move so much quicker. Specific goals and plans will give you direction and you will be unstoppable when it comes to growing your business! 

That’s why I’m giving you a simple place to start that will set you up for longterm success. Listen to this episode, take notes and get started right away so you can get your business moving forward.

What you will learn in this episode: 

• The best place to start with your marketing strategy
• The benefits of growing your email list 
• The pieces of building a small funnel 
• The first steps of building a funnel
• How to be intentional with your freebie 
• Where to start when creating a freebie

Things I mentioned: 

If you’re wanting to create a freebie and be strategic I have something for you. 

Here is a free guide that will walk you through a process to come up with the best freebie topics to attract the right audience into your community. 

If you’re looking to have your funnel built for you, check out my funnel building services and let me take the tech and systems off your hands! 

Find podcast transcript and resources here.

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all in on their business and connect with the people that need them through Facebook Ads and marketing funnels. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Subscribe in iTunes 

When starting your funnel, there are many factors that go into why it works, but there are certainly some factors that are stronger than others. The worst thing you can do is start your funnel off by attracting the wrong people OR attracting no one… 

This isn’t what we are going for when we start building out a funnel, am I right?

So, in this episode, I’m giving you all the reasons your freebie matters the most and how to get strategic and intentional with it so you can attract a larger audience of people that will actually consider working with you. 

If you apply these tips, you will learn how to build an audience that is ready to go on a journey towards working with you so you can build your business with intention.

What you will learn in this episode: 

• Why your freebie matters so much 
• How to make a good impression with your freebie
• How to use your freebie to get people closer to working with you 
• How to build authority with your freebie

Things I mentioned: 

If you’re wanting to create a freebie and be strategic I have something for you. 

Here is a free guide that will walk you through a process to come up with the best freebie topics to attract the right audience into your community. 

Download it here. 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all in on their business and connect with the people that need them through Facebook Ads and marketing funnels. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. 

Subscribe in iTunes 

There’s no doubt a lot of us have had some daily life changes recently. Even if you’ve always worked from home, things are different when you can’t leave the house as much or your kids are now right next to you during your work day. 

This time calls for some adapting, but it’s such a great time to build a new beginning and start with a fresh routine! 

So, this week on the podcast I decided to go through my exact process of creating a routine that is custom to you, how your mind and your body work, and what helps you perform your best each day - and feel good about it! 

We are all different, so we need to have different schedules. So, we will be taking your personal energy flows and using them to your advantage instead of resisting them! 

In this episode, I discuss: 

• How to use your personal energy cycles to stay productive and refreshed
• Where to put each type of energy flow to ensure you’re always working high level
• How to incorporate exercise into a busy day
• How to keep your routine easily consistent
• How to use space in your routine to stay on track
• The role of rest in your daily schedule

Things I mentioned: 

Establishing a routine will help you move your business forward. If moving your business forward is a focus for you right now, see how I can help with my consulting packages. 

Find my rates and package details here. 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness.

As I transitioned from college into the corporate world, I grew into a career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

In uncertain times we are reminded more than ever the importance of building something strong. Seeing how things can change at any moment to affect your business is a reminder that we need to focus on the foundation. We must make sure that our businesses can survive uncertain times and we are doing our part to put these pieces together for the sake of our business and our purpose. 

This week I’m discussing what it means to build a business with more resilience, having a strong foundation and how to achieve that as an online business owner. There are many strategies to grow your business without taking the foundation into consideration, but only to have it swept away if the world around you changes. 

We are changing things up. Making sure we have systems in place, loyalty is high and we can face these times head on and know that our business isn’t going anywhere. Listen to this episode to learn how you can build a business that can withstand challenging times. 

In this episode, I discuss: 

• What it means to be resilient 
• How to build a strong foundation for your business 
• How to build a loyal audience 
• What to do with your audience
• How to build a high-converting community
• What will support your business in hard times

Things I mentioned: 

If you feel like you need these systems in place to create a more resilient online business, check out my consulting packages where I build resilient online businesses using email marketing, funnels and Facebook Ads. 

Find my rates and package details here. 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you

It’s a very unique time in the world right now and it’s affecting us all in very different ways. I’m sure you’re tired of hearing about the coronavirus, but as a business owner we have to know how to handle this time. 

What do we do next? How do we “pivot” (hot word right now!) and adapt to this? Some people are trying to figure out how to stay in business, while others are finding ways to use their businesses to help. 

One thing that is amazing about YOU is that I already know you have so much to offer in this time of such great need. While so many people have ways to help, there is a level of guilt I’ve been hearing about (and was even experiencing myself!) about selling in a time like this. 

How can I really go sell to people in a time like this? Shouldn’t I just give it all for free right now? I mean, the world is falling apart! 

This is why I’m addressing this on the podcast this week! I’m also talking about how we can show up as a lead right now and what we need to do in this time to keep our businesses moving forward. 

In this episode we talk about: 

• Why it’s okay to sell right now and how to throw away guilt of selling during tough times
• Ways to show up as a leader in a time like this 
• How to keep your business moving forward
• Action steps checklist to help during COVID-19 Pandemic

Things I mentioned: 

If this resonates with you and you want to give others permission to sell, screenshot this episode and share on instagram <3 

christinadbernhard 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

Have you subscribed to my podcast?

Subscribe in iTunes 

This is a crazy time in life right now. With so many things shut down and people staying inside their homes with little notice, the world wasn’t quite ready to go 100% virtual overnight. 

While this is a really difficult time for many, as business owners, we need to act. It’s really easy to get distracted and feel confused about everything when the world abruptly changes, but in 3 months, what we do in this time is really going to matter… a lot. 

We have to all come out of the other end in a better place and that is going to require us to adapt and quickly. In this episode, we are discussing how to adapt during a time of chaos such as this one. 

In this episode you will learn: 

• What you need to be adaptable 
• Why being adaptable is a must in business and in life 
• The steps I take to adapt to new situations  
• How outsourcing can help you adapt
• Why we need to get out of our comfort zone

Things I mentioned: 

Follow me on instagram: christinadbernhard 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live.

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

As a solopreneur, I know what it’s like to not have a huge budget to work with. When I transitioned from creating marketing strategies for a law firm with a lot of resources to my own marketing strategy with a much smaller budget, I’m sure you can imagine they looked quite different. 

I had to be extra selective with what would bring the highest return since I couldn’t do it all. Facebook ads is where I put my money and it paid off in so many ways. The audience I grew with paid ads would have taken me an eternity to do organically

If you’re interested in getting started with Facebook ads or are curious how they could fit into your business, this episode is for you. 

In this episode you will learn: 

• How Facebook ads can get you started in growing your business
• Why you should start NOW and not wait 
• How FB ads can grow your biggest asset for your online business 
• How NOT to use Facebook ads when starting out 
• How Facebook ads can support your launch or sales

Things I mentioned: 

New Consulting Packages 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live.

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes  

If you aren’t using Instagram ads, you could really be missing out on the results you are looking for. If you are implementing Facebook Ads in your marketing strategy, it’s possible that you are using Instagram ads, but you don’t know it. 

Instagram ads are a placement option in Facebook ads, so if you choose “automatic placements” in your ad set, you are likely putting your ad to instagram as well. 

This can be a good thing, but it could also be better. In this episode, I walk you through the right way to use Instagram ads so you don’t waste your ad money and you can use the platform to your advantage. 

When creating Instagram ads, there are parts of it that should be done differently. I will walk you through what those are, as well as examples of Instagram ads to get you started! 

In this episode you will learn: 

• The difference between Facebook Ads and Instagram Ads
• Why Instagram ads should be different from Facebook Ads
• What should be different in your ad creatives
• Examples of good Instagram ad ideas to get you started 

Things I mentioned: 

Speaking of Instagram, let’s be IG friends! Follow me @christinadbernhard

Find podcast resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Never miss an episode: 

If you’re ready to scale your business, grow your email list or get your message in front of your audience, then Facebook ads are likely a great step for you. 

Facebook ads can be so profitable, you might have already given them a try. Afterall, everyone is doing it and everyone is recommending it. You can count me in on that bandwagon. I LOVE Facebook ads. So much, it’s one of the main services I offer! 

In this episode, I start you from the very beginning. If you want to get started THE RIGHT WAY, follow the action steps I give you in this episode. This episode will give you everything you need to get started with Facebook Ads so you can get moving with everything setup properly to be successful. 

In this episode you will learn: 

• The very first steps when you want to start Facebook ads
• The basics - like data sources and audiences 
• Which audiences you need to create right away 
• How to define your goals for Facebook ads 
• What you need to understand to make Facebook ads work for your business

Things I mentioned: 

Check out my new consulting packages

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

If there’s one thing you really want to be careful with in the beginning of your business, it’s money. That carefulness may never change, but in the beginning stages, it can be a huge concern. 

Where should you put your money? Is Facebook ads a waste? Or your best investment? How much money should you blow on trying out every awesome looking software out there? 

There are so many decisions and mistakes to make and it’s never fun when money is involved. So, I decided to use this episode to give you some simple guidance on what is worth investing in at different stages of your business. 

After this episode, you won’t have to worry about making the wrong choice and you’ll be ready to know where your money really belongs when growing your business. 

In this episode you will learn: 

• What to spend your money on at each stage of your business 
• Where to start putting your budget 
• What spending to avoid at first 
• Which expenses have always given me the biggest return

Things I mentioned: 

Check out my new consulting packages

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram  @christinadbernhard

Everyone has that one thing in their mind that they reaaallllyy want to do, but it might seem crazy or out of reach. So much so that we might not even call it a DREAM. Because that would make it even more real than we’re willing to make it. 

THOSE are the dreams I’m talking about. While this episode is a bit different than what I’m usually sharing with you, it’s not random. For me anyway. If you follow me on Instagram, you will know that I recently quit my full time job to pursue a passion of mine. 

I have been building Your Wellness Marketer alongside my full time job for the past two years, as well as freelancing and building a clientele, which I did for many years - because I love this stuff. 

Not only did I quit my job to pursue my dream of helping wellness businesses spread their message, but I decided to travel and see the world while I did it. Slowly of course, so I can put in mad hours into my business, which I wouldn’t want any other way! 

I hope this episode sparks something in you to really go for what you want. 

In this episode, I share: 

• How I make huge decisions like this one! 
• My formula for reducing the stress around big leaps 
• How I followed my heart
• What ultimately made me make this huge leap

Things I mentioned: 

Follow me on Instagram @christinadbernhard

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

In order to convince your ideal client to work with you, they have to know, like and trust you. To tap into that much-needed trust, you MUST build authority in your space. 

I bet no matter which part of wellness you are in, you have a lot of competition. There’s a lot of wellness noise happening in the world these days and you must be strategic to cut through it all and find your space. 

This makes building authority a non-negotiable when building a business online. It’s not something you can skip, which is why I break it down for you in this episode. 

In this episode, you will learn: 

• Why businesses need to build authority 
• Key things you need to start building authority 
• How to gather these key things
• How consistency plays a role in authority and what you need to be consistent in
• How trust and authority go together

Things I mentioned: 

Content Training: Build your content plan 

https://yourwellnessmarketer.com/content

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

Are you creating enough content to get the results you want? 

Creating content is a building block to your business. If you want to build authority and trust online in the wellness industry, consistent content is a must. 

While I have talked a lot about consistency recently, you might be wondering how often you need to be pushing out this consistent content. So, in this week’s episode I break it down for you. Every person and business is different, so I help you find the right frequency for you. But don’t worry - I give you a straight simple answer too so you at least have a place to start! 

If you are struggling to be consistent or you aren’t getting the results you want, listen to this episode and see if frequency may be a reason! 

In this episode, you will learn: 

• Why frequency matters
• How to tell which frequency is right for you 
• How long you should wait until you change your frequency 
• What is the best frequency for content for most businesses?
• How to create supplementary content

Things I mentioned: 

Free Quiz: Which content creation is right for you?
Should you be blogging, creating videos or podcasting?
Find out here. 

Find podcast transcript and resources here. 

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes