Savvy Shopkeeper Retail Podcast – Détails, épisodes et analyse

One of my favorite parts of hosting a yearly conference for retail store owners is sharing the tools I use (and love) to market, support, and get insight into my brick-and-mortar store.

These tools can seriously support and streamline your retail business—and they made great door prizes as sponsors at this year’s conference—but here’s a little more about what they do, who they’re for, and why I believe they’re valuable.

Listen to epsiode 251 of the Savvy Shopkeeper Retail Podcast for the 3 Tools for Retail Store Owners That’ll Save You Time (And Help Generate Revenue). Find shownotes to this episode at www.savvyshopkeeper.com/episode251.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website & Mastermind Group:  Savvy Shopkeeper
Instagram: @savvyshopkeeper 

When economic uncertainty rises, consumers don’t just “spend less,” they fundamentally change how they make decisions. Research shows that during periods of instability, people shift from “promotion-focused” thinking (seeking gains and opportunities) to “prevention-focused” thinking—avoiding losses and protecting what they have.

Your customers aren’t just being more careful with money; they’re operating from an entirely different psychological framework.

If you, as a retailer, can’t adapt your marketing strategy to better fit this mindset, it’ll be difficult to grow or even maintain your current sales or recover from a dip.

Listen to episode 250 for six behavioral strategies to build certainty in uncertain times. For show notes, visit www.savvyshopkeeper.com/episode250.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website & Mastermind Group:  Savvy Shopkeeper
Instagram: @savvyshopkeeper 

I’m going to be honest with you, I can’t summarize the tariffs situation for you—too much is happening at once and you never know when it’ll change again. That said, what I can do is share solutions and strategies to navigate these tariffs as an indie retailer.

With creativity, strategy, and a proactive approach, you can minimize disruption, protect your profit margins, and even uncover new opportunities. 

In this episode, we’re going to cover both traditional and out-of-the-box tariff solutions independent retailers can use to navigate the increased tariffs with confidence. For show notes and resources mentioned in this episode visit www.savvyshopkeeper.com/episode243.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website & Mastermind Group:  Savvy Shopkeeper
Instagram: @savvyshopkeeper 

The people you surround yourself with constantly influence everything you do, from the clothing you wear to how you run your business to what beliefs you hold! 

And while you can counteract some of this subconscious conditioning with your thoughts, it’s hard to do that if you don’t recognize the types of people you surround yourself with in the first place. 

In today’s episode, I’m sharing a bit of my backstory, the limiting beliefs I’ve overcome, and how changing the types of people I surround myself with has made a world of difference in my life.

For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode160.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper) 

In Q4 of 2022, I found myself reverting to old thought patterns, adding more onto my already full plate, and finally driving myself to burnt-out exhaustion. It was a very tough season that anyone could find themselves in. 

In today’s episode, I’m sharing my experience with the river of misery, the thoughts that were keeping me there, and the four ways that I was able to get to the other side of burnout. 

For show notes, visit www.savvyshopkeeper.com/episode159. 

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper) 

After several years of attending AmericasMart in Atlanta, I was thrilled to attend a new-to-me wholesale market: Las Vegas Market! 

We had so much fun seeing how Las Vegas Market compares to AmericasMart, connecting with vendors, and meeting up with members of Master Shopkeepers. 

Listen in to hear what I learned at Las Vegas Market and how this market experience stacked up against our tried and true favorite in Atlanta.

For show notes, visit www.savvyshopkeeper.com/episode158.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper) 

In this bonus episode of the Savvy Shopkeeper Retail Podcast I’m sharing some Savvy Shopkeeper updates and making an announcement!

• Follow me on Instagram here: https://www.instagram.com/savvyshopkeeper/
• Learn more about The CoLab Events here: https://thecolabevents.com/
• If you want to learn more about Master Shopkeepers or apply to join, click here: https://savvyshopkeeper.com/groupmembership
• If you want to get on the waitlist for the first Savvy Shopkeeper Virtual Conference, click here: https://savvyshopkeeper.com/waitlist

I’ll be back with regular episodes next week where I’ll share my takeaways from the Las Vegas Market.

Master Shopkeeper Stories are back! The first of the series is Anne, a Master Shopkeeper member.

Anne was set to take over her father’s consulting business when he retired. But another idea nagged at her: opening, running, and scaling a retail store. 

Anne’s dream took off quickly, with her first location turning a profit in her second year of business and her second location opening soon after. While growing Peachtree Street, Anne continued parenting her three children on her own. 

Listen in to learn more about Anne’s journey, how she balances single parenthood with shopkeeping, and how Master Shopkeepers has supported her through it all. 

For show notes, visit savvyshopkeeper.com/episode157. 

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper) 

Joining a business mastermind is both rewarding and intimidating, especially if you’ve never participated in one before! 

If you’re considering joining a business mastermind, then this episode is where you should start. Listen in to learn why masterminds are so valuable, the six things you should consider before joining, and why Master Shopkeepers is the best group coaching option for independent brick-and-mortar store owners.

For show notes, including links to anything I’ve mentioned in this episode, visit savvyshopkeeper.com/episode156. 

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper) 

You’ve probably heard the term SEO before, but understanding what it means, why it’s essential, and how to implement it can be challenging! 

In today’s episode, I’m sharing how you can get more potential customers to visit your retail store’s website with six simple yet powerful search engine optimization fields. 

For show notes, including links to the SEO tools mentioned in this episode, visit https://savvyshopkeeper.com/episode155.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper)