Sales Transformers: Turning The Tanker

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Trailer

mardi 17 juin 2025 • Durée 00:51

Welcome to The Sales Transformers Podcast, where Sales and Business Unit Leaders learn to ignite rapid change! Struggling to shift your sellers’ behaviours as rivals surge ahead? Need a Seller Experience that drives rapid results?

We’re Chris and Matt, seasoned pros from Sales Growth Team and we’re joined by stellar guests. No academic fluff—we’ve walked in your shoes, and we’re here to help you turn cynical sellers into revenue powerhouses and make best practice your practice.

Learn from our billion-dollar global sales turnarounds—our wins, our mistakes, and proven strategies to crush resistance and spark transformation. Each episode delivers actionable tactics, from boosting seller motivation to mastering rapid behaviour change in a fast-changing world.

Ready to transform your team?

The Sales Transformers Podcast is produced by Urban Podcasts.

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At The Helm: Steering Your Sales Team to Success

Saison 1 · Épisode 1

lundi 23 juin 2025 • Durée 36:38

In the premiere episode of Sales Transformers, Matt and Chris dive into what it truly means to be a 'Sales Transformer'. They tackle key challenges: shifting and adopting selling methods, customer-focused selling, overcoming team scepticism, and driving meaningful change.

They’ll also give a sneak peek at what’s ahead, as Silicon Valley experts and top sales leaders share insights on modern buyer journeys, AI innovations, and navigating internal obstacles.

Sales Transformers: Turning The Tanker is produced by Urban Podcasts.

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Shifting from Product Pitch to Business Value

Saison 1 · Épisode 13

mardi 21 juillet 2026 • Durée 40:42

Why do so many sales teams default to pitching product features when they know they should be leading with business value?

In this episode of the Sales Transformers podcast, we explore the all-too-common "knowing-doing gap" in sales. Drawing on our experience delivering billion-dollar turnarounds at global companies like HPE, we break down why sellers revert to comfortable habits under pressure and how leaders can successfully shift their teams from a transactional mindset to true value-based selling.

What You’ll Discover

- Grounding Your Team's Reality: Why you must objectively assess your sellers' current capabilities and strip away the noise to understand where your team truly stands.

- Embedding "Where Does It Grip" Moments: How to equip your sellers with the right tools, like simplified business value calculators, that naturally open up value-led conversations with customers.

- Creating a Culture of Accountability: Why shifting to value selling requires more than just a new compensation plan; it demands continuous, spoon-fed coaching and buy-in from the entire leadership team.

If you are a sales leader struggling to get your team away from the product pitch and into the top-right quadrant of agreed customer value, this episode provides the practical frameworks you need to make that transformation stick.

The Sales Transformers Podcast is brought to you from Sales Growth Team and is produced by Urban Podcasts.

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New in Role: Thoughts for Success with Kristen Talley

Saison 1 · Épisode 11

lundi 17 novembre 2025 • Durée 41:46

Imagine turning sales teams at juggernauts like Salesforce and AWS into high-performing powerhouses without ever touching a quota yourself.

In this episode, we sit down with Kristen Talley, a veteran enablement leader who's scaled programmes at GitHub, Salesforce, AWS, and Microsoft before founding Enablement Consult. Kristen shares her unconventional path from marketing to sales enablement, the art of building trust with sceptical sellers, and why curiosity, empathy, and strategic challenges are the real keys to driving revenue growth in a fast-evolving world.

We unpack the evolution of enablement roles, navigating ego in high-stakes environments, and practical tips for fostering collaboration across teams.

What You’ll Learn

- Career Pivots: How spotting gaps in sales support led Kristen from marketing mishaps to leading enablement at tech giants and launching her own consultancy.

- Trust-Building Tactics: The power of curiosity and EQ in overcoming seller cynicism, turning enablement from "fluff" into indispensable revenue fuel.

- Leadership Essentials: Why challenging positively, assuming the worst while staying optimistic, and constant check-ins can supercharge team dynamics and results.

Kristen’s journey is a reminder that in sales, true transformation starts with empathy, bold questions, and a willingness to grow.

The Sales Transformers Podcast is produced by Urban Podcasts.

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Rigour, Process, Power: Ehrika Gladden on Billion-Dollar Sales Growth

Saison 1 · Épisode 2

lundi 7 juillet 2025 • Durée 35:51

How do you scale a sales team to billions without tailing off and losing steam? On this episode of Sales Transformers, Matt and Chris sit down with Ehrika Gladden, who skyrocketed a business from $353M to $1.1B in a year. Drawing from Cisco, Logitech, and Sorenson, she shares her playbook: sports-inspired coaching, tight processes, and unrelenting accountability that turn sceptics into revenue drivers. Like Mikel Arteta at Arsenal (her favourite team) Ehrika aligns teams on a bold vision, cuts excuses, and blends innovation with discipline.

Ehrika dives into empowering sellers with customer-first insights, showing how AI can sharpen their game—if used right. She tackles the “trophy-for-all” workplace, channelling NFL grit like James Harrison to balance tough love with psychological safety. This episode delivers actionable wisdom for leaders hungry to ignite precision and passion in their teams.

The Sales Transformers Podcast is produced by Urban Podcasts.

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Channel Evolution: Driving Change That Sticks with Max Ramos

Saison 1 · Épisode 10

lundi 27 octobre 2025 • Durée 44:36

What if the biggest opportunity in channel sales isn’t about what you sell, but how you embed lasting change?

In this episode we’re joined by Max Ramos, a seasoned channel leader with a career spanning from seller to global channel lead. Max shares his perspective on how the channel ecosystem has evolved - from product resale to complex solution selling and what it really takes to get partners on board with transformational change.

We explore the psychology behind shifting seller behaviour, the role of leadership in setting the vision, and why embedding change matters more than simply knowing or doing.

What You’ll Learn

- Change Management That Works: Why communication, incentives, enablement and leadership are essential pillars of channel transformation.

- Trust and Alignment: How clear, repeatable motions and strong OEM–partner alignment build lasting trust.

- Embedding for Impact: Why the real differentiator isn’t launching a new programme, it’s embedding it so it scales.

Max’s reminds us that true channel transformation isn’t about forcing partners to sell differently. It’s about clarity, trust, leadership and creating programmes that become second nature.

The Sales Transformers Podcast is produced by Urban Podcasts.

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Chris DeNoia: Inside the Mind of a Modern CRO

Saison 1 · Épisode 9

lundi 13 octobre 2025 • Durée 50:14

How do you lead a sales team through constant change and stay sane doing it?

In this episode we’re joined by Chris DeNoia - Chief Revenue Officer, professor, and long-time sales leader to unpack what it really takes to transform a sales organisation from the inside out. From his early days in product management to driving billion-dollar growth in Silicon Valley, Chris shares the hard-won lessons behind leading through disruption, embedding strategy fast, and balancing performance with purpose.

We dig into why CROs today face shorter tenures, faster pivots, and higher expectations than ever before and how the best leaders adapt without losing their teams. Chris also shares practical insights on discovery, incentives, and using AI intelligently (not just because it’s trendy).

What You’ll Learn

- Leading Through Change: How to balance quick wins with sustainable transformation and avoid the “big bang” failure trap.

- The CRO Playbook: Why discovery, alignment, and testing small make or break modern revenue leadership.

- Smarter AI: What AI can (and can’t) do for your sales team and why productivity isn’t always the real problem.

Chris doesn’t just talk about transformation - he’s lived it. This episode is a masterclass in how to steady the ship, turn the tanker, and keep your team thriving in a world that never slows down.

The Sales Transformers Podcast is produced by Urban Podcasts.

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Mastering Global Enablement Challenges with Ben Purton

Saison 1 · Épisode 8

lundi 29 septembre 2025 • Durée 42:18

What if bridging cultural gaps could supercharge your sales teams worldwide? In this episode of the Sales Transformers Podcast, we explore global sales enablement with Ben Perton, Senior Director of International Enablement at RingCentral and RES board member.

Drawing from his leadership roles at Entrado and RingCentral, Ben shares actionable strategies for overcoming language barriers, navigating cultural nuances, and proving ROI in diverse markets like Japan, India, and Europe.

What You'll Learn

- Regional Adaptation: Tailor training programmes to align with local languages and cultural norms for maximum engagement and respect.

- ROI Measurement: Track key metrics like deal velocity, win rates, and revenue growth to demonstrate the tangible value of enablement programmes.

- Project Discipline: Identify and cut underperforming initiatives early to focus resources on high-impact strategies.

Ben’s approach helps build adaptive sales teams that drive measurable results across borders.

The Sales Transformers Podcast is produced by Urban Podcasts.

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Humanity in Sales with Tim Wikinson

Saison 1 · Épisode 7

lundi 15 septembre 2025 • Durée 46:20

How do you transform a sceptical sales team into a powerhouse of change? Tim, a seasoned sales leader, shares his journey from selling fax machines in the 1980s to driving growth at tech giants and startups. His leadership hinges on building trust, understanding motivations, and using an “asking, not telling” approach. Focusing on the “why” behind strategies, Tim embeds change effectively.

Navigating global cultures and high-stakes transformations, Tim emphasises empathy, clear communication, and keeping work fun. He advocates for autonomy, avoiding rigid plans, and making small, value-driven tweaks to spark growth.

The Sales Transformers Podcast is produced by Urban Podcasts.

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The Million-Dollar Mindset with Marize George

Saison 1 · Épisode 6

lundi 1 septembre 2025 • Durée 40:06

How do you conquer imposter syndrome and pivot careers to seal million-dollar deals at global giants? In this episode of Sales Transformers, Matt and Chris sit down with Marize George, a sales powerhouse who's risen from Egypt's engineering roots to dominating the UK tech sales scene after a decade of battling self-doubt.

Drawing from her experience, Marize shares her playbook: turning objections into wins, empathy-fuelled leadership over mere niceness, and the grit to embed lasting processes that weather global storms.

Sales Transformers: Turning The Tanker is produced by Urban Podcasts.

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Sales Transformers: Turning The Tanker – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

Sales Transformers: Turning The Tanker – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other5

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other5