Sales Squad Pod – Détails, épisodes et analyse

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Sales Squad Pod

Business & Entrepreneuriat

Fréquence : 1 épisode/6j. Total Éps: 13

Sales Squad Pod is a sales podcast for B2B and enterprise sellers who want to crush quota and accelerate their sales careers.

Hosted by three seasoned operators who met in the trenches at Salesforce:

• Lisa — Enterprise Account Executive

• Syreeta — Frontline Sales Manager

• Donna — Former Leader of Leaders

We’ve carried a bag. We’ve gone to Club. We’ve built and been part of high-performing SaaS sales teams.

Each week, we bring you three perspectives on the skills that separate average reps from elite operators in B2B sales and sales leadership:

Join our conversations where we share real-world sales strategy, practical frameworks, and hard-earned lessons from decades inside high-performance revenue organizations.

If you want to hit quota, grow into sales leadership, and build long-term career success in SaaS or enterprise sales, welcome to the Squad.

New episodes weekly.

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Données mises à jour le 14/07/2026

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https://www.linkedin.com/in/syreetagordon/
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https://www.linkedin.com/in/lisa-moscatelli/
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https://www.linkedin.com/in/donna-a-lin/
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https://www.ontargetlearnings.com/blog/you-arent-born-with-executive-presence-you-build-it-over-time?rq=executive%20presence

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S1 Ep 13: Season Finale. The Secret Weapon Top Sellers Have That AI Never Will- EQ

Saison 1 · Épisode 13

lundi 18 mai 2026 • Durée 23:30

📋 Episode Summary

90% of top sales performers score high in emotional intelligence. They produce double the revenue of average performers and close at a 15% higher rate. So why isn't every sales team training for it?

In this episode, Lisa, Syreeta, and Donna get into the real mechanics of EQ in sales: what it actually looks like on a call, how to build it deliberately, and why it's about to become the single biggest differentiator in a world flooded with AI-generated outreach. This isn't a soft skills conversation. It's a competitive edge conversation.

🕐 Thematic Timestamps

[02:23] — How to Hire for EQ (Donna's Playbook) Donna breaks down what she's actually looking for when she's hiring leaders — and it's not the smoothest talker in the room. It's the person who can self-diagnose a role play after it's over. That moment of honest reflection? That's the tell.

[04:30] — The Self-Awareness Gap (And the Research) Spoiler: 95% of people think they're self-aware. Only 10% actually are. Lisa and Donna unpack what Daniel Goleman's five components of EQ really mean — and why self-awareness is the hardest one to develop because you can't see your own blind spots.

[10:03] — Coaching for EQ: What to Do When Your AE Stops Seeing Lisa puts a real scenario to Syreeta: an AE who isn't picking up on nuances. Syreeta's answer is all curiosity — ask what changed, what's underneath, what's blocking them. The same muscle you build for your customers, you use for your team.

[16:33] — EQ Before the Zoom Even Starts Syreeta makes the case that EQ begins in the outreach — not the meeting. If you're not asking a prospect what they need from the next conversation before you show up, you've already lost a point.

[20:46] — AI vs. EQ: The One Thing AI Can't Do The squad's hottest take: AI is incredible at the top of funnel. It scales outreach, preps research, surfaces insights. But it cannot be self-aware. It cannot show empathy. It cannot ask the second, third, and fourth question. That's EQ. And that's what closes the deal.

🎯 3 Things to Do This Week

Start the journal. After your next call, write down how you felt, how you think they felt, and what you'd do differently. Look for patterns over 30 days.
Bring a room reader to your next big meeting. Assign someone on your team the single job of watching faces and flagging when the room goes quiet.
Ask the fourth question. Next time a deal stalls or someone says we're not interested, don't accept it. Get curious. Ask what changed. Dig one layer deeper.

📚 Resources Mentioned

Emotional Intelligence by Daniel Goleman
Let's Get Real or Let's Not Play by Mahan Khalsa & Randy Illig

🎙️ About Sales Squad Pod

Hosted by Lisa (enterprise AE), Syreeta (frontline sales leader), and Donna (former leader of leaders). Three women who met in the Salesforce trenches, have carried a bag for decades, and built careers most people only read about. New episodes drop regularly wherever you get your podcasts.

Follow, rate, and review — it helps more sellers find the squad.

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S1 Ep 12: From Cold to Closed: Re-engaging Accounts That Ghosted You

Saison 1 · Épisode 12

lundi 11 mai 2026 • Durée 26:38

Struggling to break into a cold account or re-engage a ghosting prospect? In this episode, we share the creative outreach strategies, social selling tactics, and mindset shifts that have actually worked in their careers. Learn how to move stuck deals forward, build pipeline from scratch, and stay professionally persistent without burning bridges.

Highlights covered:

Lisa's TikTok-style video that landed a deal from nowhere
The $40 investment with a big ROI
The charity donation cold outreach
Donna's Amex/Dell "become your customer's customer" deep dive
The superhero meme with a near-100% response rate
The female founder roundtable + yoga story
The Kinko's custom books tactic
The dinners that mix prospects with customers

00:00 Introduction

00:35 Breaking into Cold Accounts

01:40 Creative Prospecting Strategies

06:38 Leveraging Social Media for Sales

11:30 Utilizing LinkedIn Sales Navigator

12:32 Understanding Dogfooding and Customer Perspective

15:07 Reigniting Conversations with Existing Customers

17:53 Creative Strategies for Engaging Prospects

20:31 The Importance of In-Person Connections

23:28 Mindset and Persistence in Sales

24:57 Closing

#coldoutreach #B2Bsalesstrategy #salesprospecting #reengageprospects #ghostinginsales #socialselling #LinkedInSalesNavigator #multithreading #enterprisesales #salestips #howtocrushquota #stuckdeals #pipelinebuilding #salesmindset #accountexecutivetips

S1 Ep 11: Conquering Imposter Syndrome in Sales

Saison 1 · Épisode 11

lundi 4 mai 2026 • Durée 21:24

Episode Description

Imposter syndrome doesn't discriminate — it hits hardest among the highest achievers. In this episode, Lisa, Syreeta, and Donna get real about the self-doubt that plagues top sales performers, why it shows up more as your career advances, and the research-backed tactics you can use to silence the inner critic and own your success.

From closing seven-figure deals and still feeling like a fraud, to being mistaken for the coffee server before running a boardroom, to navigating imposter syndrome as an underrepresented seller — this is an honest, empowering conversation you won't find anywhere else.

If you've ever closed a big deal and thought "I just got lucky," this episode is for you.

What You'll Learn

Why 82% of people experience imposter syndrome and why high achievers feel it most
The difference between healthy discomfort (growth) and harmful self-doubt (burnout)
Why imposter syndrome hits differently for underrepresented sellers, and what to do about it
How cognitive diffusion helps you separate your feelings from your identity
The Alter Ego Effect used by Kobe, Beyoncé, and top sellers
Practical self-talk strategies to rewire your inner narrative — starting today
[00:32] What imposter syndrome actually is — and why high achievers feel it most
[03:46] How managers can spot and correct imposter syndrome in high-performing reps
[08:59] Why imposter syndrome hits differently for underrepresented sellers — and what to do about it
[10:52] The #1 research-backed tool for working through imposter syndrome: the psychological safety anchor
[18:35] Practical tactics to silence the inner critic: the Alter Ego, the Smile File, and replacing feelings with facts
Key Takeaways
1. Imposter syndrome is a sign you're growing, not failing. Discomfort means you're being stretched — and that's where performance is built.
2. Your feelings are not your review. Replace self-doubt with data: quota attainment, win rates, deal size, pipeline. You don't get lucky six quarters in a row.
3. Build your Smile File before you need it. Collect your wins, your receipts, your moments of success. When the inner critic gets loud, open the file.
Resources & References Mentioned

S1 Ep 10: From Top Rep to Sales Leader: The Hardest Transition in Sales

Saison 1 · Épisode 10

lundi 27 avril 2026 • Durée 27:29

From Top Rep to Sales Leader: The Hardest Transition in Sales

Is sales leadership actually a promotion…or a completely different career?

In this episode of the Sales Squad Pod, we break down one of the most misunderstood transitions in sales: moving from individual contributor (IC) to sales leader.

Because here’s the reality: what makes you a top-performing seller doesn’t automatically make you a great leader.

In fact, nearly 60% of first-time sales managers fail within their first two years. Not due to lack of performance, but lack of preparation.

If you’re thinking about stepping into leadership or you’ve recently made the jump and feel like you’re figuring it out in real time, this episode is for you.

🔥 What We Cover:

Why sales leadership is not just a promotion but a career change
The biggest mistakes new managers make (and how to avoid them)
The shift from closing deals → developing people
How to coach instead of “being the super AE”
Navigating the challenge of managing former peers
Why EQ, self-awareness, and empathy are non-negotiables in leadership
How to decide if leadership is actually the right path for YOU

💡 Key Takeaways:

Leadership success is measured by your team’s performance, not your own deals
Great sellers don’t always become great leaders, and that’s okay
Coaching > telling. The best leaders build independent thinkers
If your motivation for leadership is money or title… rethink it

⏱️ Timestamps:

00:00 – Transitioning from IC to Sales Leadership
10:19 – Challenges & Realities of Leadership
22:16 – Traits of High-Impact Sales Leaders

🎯 Who This Episode Is For:

Top-performing AEs considering leadership
New sales managers navigating the transition
Sales leaders looking to sharpen their coaching skills
Anyone building a long-term career in SaaS sales

🎧 Listen now and decide:Do you want to close deals… or build people who close them?

S1 Ep 9: The Impact of AI on Sales: How to Win in the New AI Driven World

Saison 1 · Épisode 9

lundi 20 avril 2026 • Durée 25:52

AI isn’t replacing top sales performers… it’s exposing the gap between average and elite.

In this episode of Sales Squad Pod, we break down what it really means to sell in an AI-driven world and how sellers and leaders can use AI as a force multiplier to drive better performance, stronger pipeline, and faster career growth.

From meeting prep and pipeline analysis to coaching, negotiation, and relationship building, we share practical ways to integrate AI into your day-to-day without losing the human edge that actually closes deals.

If you’re in sales and not leveraging AI yet… you’re already behind.

What You'll Learn:

How to use AI as a force multiplier, not a crutch
Practical ways to leverage AI for meeting prep, messaging, and deal strategy
How leaders can use AI to uncover pipeline gaps and coaching opportunities
Why data + AI insights are changing how top teams operate
The shift from feature selling → outcome-based selling
Why relationships, trust, and “vibes” still win deals
How to use AI to build business acumen and negotiation strategy
Where AI fits (and where it doesn’t) in high-stakes sales conversations
How senior leaders use AI as a thought partner and sparring tool

Timestamps:

00:00 – Why AI Isn’t Replacing Top Performers
02:40 – AI as a Force Multiplier in Sales
05:16 – Using AI for Meeting Prep & Strategy
08:31 – Pipeline Insights & Data-Driven Selling
13:13 – Coaching with AI: Asking Better Questions
15:51 – The Human Edge: Relationships & “Vibes”
23:28 – The Future of Selling: Outcomes Over Features
26:37 – Final Thoughts: How to Stay Ahead in an AI World

Tools Mentioned:

ChatGPT
Gong
MEDDICC / MEDDPICC Sales Framework

🔗 Connect with the Hosts:

S1 Ep 8: How to Win Every Negotiation: Strategies from prep to close

Saison 1 · Épisode 8

lundi 13 avril 2026 • Durée 25:24

Negotiation is one of the highest-leverage skills in sales, and most reps are leaving serious money on the table. In this episode, we break down exactly how to prepare for and execute negotiations that close faster, preserve margin, and leave both parties feeling like winners.

Whether you're an individual contributor closing your first big deal or a second-line leader parachuting in to push a deal over the line, this episode gives you a repeatable framework from the first discovery call all the way to the finish line.

What You'll Learn

What your manager thinks is the biggest mistake you're making in a negotiation
The 3-step negotiation framework: Planning → Proposal & Anchoring → Closing the Trade
How to anchor pricing
The 6 tradable levers your customers actually care about (beyond just price)

Timestamps

01:29 Mistake #1: Negotiating with the Wrong Person — Syreeta on qualifying the economic buyer before entering any price discussion

02:19 The 3-Step Negotiation Framework — Lisa: Planning, Proposal & Anchoring, and Closing the Trade

02:55 Alignment on Timing and Motivation — Donna on why a deal negotiation fails when customer timing is ignored

06:58 Planning: Carrots, Sticks, and Leverage — Lisa on understanding the customer's status quo, gains, and pains

08:31 Negotiation Is Not a Single Event — Syreeta: trust and leverage are built throughout the entire sales cycle

09:24 Building Trust: The Price Range Strategy — Lisa's controversial move — sending a range instead of a single number

S1 Ep 7: Why Resilience Matters More Than Talent in Sales

Saison 1 · Épisode 7

lundi 6 avril 2026 • Durée 26:07

Sales is one of the only careers where:

You can do everything right… and still lose the deal
Your performance is publicly measured every month
You hear “no” far more than “yes”

And yet you still have to show up the next day.

In this episode, we break down what it really takes to stay in the game when rejection, pressure, and uncertainty are constant.

If you’ve ever felt:

Burned out after a tough quarter
Discouraged by constant rejection
Questioning whether you’re cut out for sales

This episode is for you.

We discuss:

Why sales is ranked among the most stressful professions
The science behind rejection—and why it literally feels painful
Why resilience (not talent) is the #1 predictor of success
How top performers think differently after losing deals
Practical ways to recover faster and stay mentally strong

Other Episodes referenced

Episode 4 - The Habits of Top Sellers (And How to Build Them)

Episode 1 - The Secrets of Executive Presence every Seller needs to hear

Donna’s Newsletter

The Most important trait in Sellers

Chapters:

00:00 Introduction

S1 Ep 6: Leading with Data: How to Turn Numbers into Performance

Saison 1 · Épisode 6

lundi 30 mars 2026 • Durée 28:52

Most sales leaders think they’re “data-driven.” But there’s a difference between reporting numbers and actually leading with data.

In this episode of Sales Squad Pod, we break down how to move beyond dashboards and start using data to drive performance, coach effectively, and influence decisions at every level of the business.

We cover:

The difference between tracking data vs. leading with it
How to use data to coach without creating defensiveness
Why data builds trust, clarity, and accountability
The balance between what the numbers say and how the work is actually getting done
How individual contributors can use data to advocate for themselves
What to do when your data isn’t perfect (or your systems aren’t either)

Whether you’re a sales leader or an individual contributor, this episode will challenge how you think about data and how you use it to drive real results.

Because at the end of the day…Data doesn’t tell the story. You do.

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S1 Ep 5: Confidence Isn’t Born, It’s Built: How to Own Your Moment

Saison 1 · Épisode 5

lundi 23 mars 2026 • Durée 25:47

Episode Summary
Confidence is not innate, it’s built through preparation, clarity, and repetition. In this episode, Lisa, Donna, and Syreeta break down how to prepare for high-stakes moments, show up with executive presence, and follow through in a way that compounds confidence over time.

Key Moments:

1. Confidence Comes from Preparation

00:00 – 01:34
10:52 – 11:58
24:35 – 25:00
2. Physical & Mental Preparation Techniques

02:02 – 03:15
07:49 – 08:32
3. Clarity Over Information Overload

03:42 – 04:58 (2–3 key takeaways)
04:58 – 05:35 (Lisa’s 5-question framework)
4. Handling Objections & Unknowns

05:35 – 06:18
5. In-Meeting Execution & Presence

11:58 – 16:45
6. Virtual Meeting Mastery

17:19 – 21:03 (storytelling, slide design, delivery)
7. Post-Meeting Follow-Up & Ownership

22:00 – 22:50 (recaps, action items, control)
8. Feedback as a Growth Lever

22:50 – 24:35 (internal + customer feedback)

We always appreciate you interacting with us, if this was useful to you please like, subscribe, and comment what you would like to hear next!

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S1 Ep 4: The Habits of Top Sellers (And How to Build Them)

Saison 1 · Épisode 4

lundi 16 mars 2026 • Durée 24:31

Everyone in sales has the same goal: hit quota.

But not everyone hits it.

In this episode, we explore why the difference isn’t motivation—it’s the systems and habits top sellers build every day.

We break down the lessons from Atomic Habits by James Clear and how sellers can apply them to consistently build pipeline, move deals forward, and hit their number.

The best sellers don’t wait until they “feel motivated.” They design daily habits that make progress inevitable. From planning outreach and calendar blocking prospecting time to focusing on small wins that create momentum, success comes from the systems you run every day.

If you want more consistent results in sales, this episode will help you shift from chasing goals to building habits that compound into revenue.

Key Takeaways

• Goals don’t differentiate sellers, systems do

• Small daily actions compound into pipeline and revenue

• Motivation often follows action, not the other way around

• Calendar design and environment shape your productivity

• Top performers trust their process and execute consistently

Check out Donna’s Newsletter

Why Motivation Is Overrated in Sales

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