Research Revolutionaries Podcast

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https://www.linkedin.com/in/jamesturner247/
5 partages
https://www.linkedin.com/in/ACoAAAAYriABfYs0l9I-CGud0rQ05gWlsCznSS0
3 partages
https://www.linkedin.com/in/giles-palmer/
1 partage

http://delineate.ai
6 partages
https://www.insightplatforms.com
3 partages
https://www.zappi.io/web/
1 partage

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9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

Épisode 9

vendredi 1 novembre 2024 • Durée 42:58

In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial.

Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research.

Thank you to our sponsors Delineate.

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8: Experience is everything – challenging how marketers use research to evaluate their brands

Épisode 8

jeudi 13 juin 2024 • Durée 43:44

The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how?

We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner is joined by Fiona Blades to discuss this important topic. Fiona is the Chief Experience Officer at MESH Experience. She founded MESH in 2006 to fill a gap in the market - to understand every interaction people have with brands – the whole customer experience. Join us for this live conversation to continue being part of the research revolution.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: ⁠http://delineate.ai

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7: What’s next in Research Technology?

Épisode 7

mercredi 22 mai 2024 • Durée 43:42

On Episode 7, host James (JT) Turner chats with Mike Stevens, the founder of Insight Platforms, the leading online directory and learning and events site for modern research and insights.

His consultancy, What Next Strategy & Planning, helps client teams, agencies, and tech firms develop skills, adopt technology and implement process change. So, he certainly has a pulse on research technology and where it’s heading. Join us for this episode of “Research Revolutionaries” to look ahead.

Learn more about Insight Platforms: https://www.insightplatforms.com

Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai

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6: Synthetic data in research: How, what, where?

Épisode 6

jeudi 9 mai 2024 • Durée 45:40

On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner is joined by Kathryn Topp. Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.

She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.

Join us.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

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5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools

Épisode 5

jeudi 25 avril 2024 • Durée 40:23

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.

But there are some definite highs and lows as well, which we will discuss on Episode 5.

To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠Delineate⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

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4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking

Épisode 4

jeudi 11 avril 2024 • Durée 44:41

That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.

On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.

Research Revolutionaries is brought to you by ⁠⁠⁠Delineate⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

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3: How to balance human-machine collaboration in market research

Épisode 3

jeudi 28 mars 2024 • Durée 43:22

Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology.
Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative for optimizing social and business value. She is part of the Executive Team at Kantar.
You don’t want to miss this conversation.

Research Revolutionaries is brought to you by ⁠⁠Delineate⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

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2: Long-Term Insights Transformation that Sticks - a chat with Babita Earle

Épisode 2

jeudi 14 mars 2024 • Durée 46:09

The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle, managing director of international at Zappi, joins James Turner on Episode 2 to share how Zappi has partnered with brands to create lasting processes.
Join us.

Research Revolutionaries is brought to you by ⁠Delineate⁠, your real-time insights partner, helping you make smarter decisions quickly.

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1: The speed of the research revolution is .... fast! How to keep up.

Épisode 1

mercredi 21 février 2024 • Durée 56:52

James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer, a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights.

In their hour-long chat, they discuss:

Background on Giles Palmer and his career journey
Overview of his role as CEO of survey provider Cint
The Value of Brand Tracking
Ensuring Quality in Online Survey Panels
Optimizing Respondent Experience
Turning Research into Business Impact
Skills and Mindsets for Research Revolutionaries

Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly.

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Welcome to Research Revolutionaries with James "JT" Turner

vendredi 22 décembre 2023 • Durée 00:28

The world of consumer insights is changing faster than ever.

How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.”

Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new episodes.

"Research Revolutionaries" is hosted by James "JT" Turner, a leader in the insights and analytics field.

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Research Revolutionaries Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

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