Greenbook Podcast – Details, episodes & analysis

Podcast details

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Greenbook Podcast

The Greenbook Podcast Network

Business

Frequency: 1 episode/10d. Total Eps: 176

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇫🇷 France - marketing
22/08/2026
#93
🇫🇷 France - marketing
21/08/2026
#81
🇨🇦 Canada - marketing
20/08/2026
#87
🇫🇷 France - marketing
20/08/2026
#68
🇨🇦 Canada - marketing
19/08/2026
#38
🇫🇷 France - marketing
19/08/2026
#44
🇫🇷 France - marketing
18/08/2026
#24
🇬🇧 Great Britain - marketing
26/07/2026
#74
🇬🇧 Great Britain - marketing
25/07/2026
#43
🇬🇧 Great Britain - marketing
22/07/2026
#79

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://bigbad.ca/
50 shares
https://greenbook.captivate.fm/lenny
12 shares
https://greenbook.captivate.fm/podcast
11 shares

https://www.linkedin.com/in/juliandailly/
2 shares
https://www.linkedin.com/in/isaacrogers/
2 shares
https://www.linkedin.com/in/annalakomy/
2 shares

RSS feed quality and score

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RSS feed quality

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Score global : 58%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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125 — Innovation in Every Step with Nestlé’s Ritanbara Mundrey

Episode 125

Monday, September 16, 2024 • Duration 38:28

In this episode, Karen Lynch sits down with Ritanbara Mundrey, Global Head of Innovation and Insights at Nestlé Dairy, focusing on how innovation drives business growth. Ritanbara shares her expertise on navigating the complex world of product innovation, from identifying emerging consumer trends to fostering cross-functional collaboration that turns insights into impactful business strategies. She highlights the importance of blending consumer-centric insights with product experimentation to develop breakthrough innovations. Ritanbara also discusses how big brands can stay ahead of trends, like the rise of AI, and ensure their innovations resonate in an ever-evolving marketplace. This episode offers valuable takeaways for anyone passionate about the intersection of insights and innovation.

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124 — Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision

Episode 124

Monday, September 9, 2024 • Duration 36:27

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Martha Llobet, CEO of Q2Q Global and board member of the Association for Qualitative Research (AQR). Martha shares her journey from quantitative to qualitative research, highlighting the deeper insights qualitative offers and the importance of cultural interpretation in global markets. They discuss the role of AQR in promoting high standards, supporting younger researchers, and embracing AI while maintaining the essential human touch in research. Martha also shares her experiences in expanding her business and offers advice to aspiring female founders. Tune in for a thoughtful conversation on the evolving world of qualitative research and its global impact.

You can reach out to Martha on LinkedIn.

Many thanks to Martha for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

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115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights

Episode 115

Monday, July 8, 2024 • Duration 37:26

In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that truly means in a world of abundant data. He discusses his transition to founding iGenie.AI, which leverages AI to enhance human intelligence in market research. Together, Lenny and Stan explore the future of the insights industry, the balance between technology and human expertise, and the importance of empathy and understanding consumer behavior. Tune in for an enlightening discussion on driving innovation and staying relevant in a rapidly evolving field.

You can reach out to Stan on LinkedIn.

Many thanks to Stan for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

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24 - GRIT Sneak Peek: 2022 Business & Innovation Trends

Episode 24

Tuesday, August 9, 2022 • Duration 40:52

In this week's episode:

Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts.

The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode get exclusive details like:

Sample quality & survey design
Sample availability & alternative sample sources
Measures taken by the most innovative suppliers and brands
The changing industry landscape & new competition
Supplier revenue trends & the employment outlook

Links From The Show:

Gen2 Advisors --> https://www.gen2advisors.com/

GRIT Report --> https://www.greenbook.org/mr/grit/

Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.

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23 - Rethinking the Aging Population with Dave McCaughan

Episode 23

Tuesday, August 2, 2022 • Duration 45:05

Dave McCaughan, Founder & Storyteller at BIBLIOSEXUAL, joins our host, Lenny Murphy for this week's episode. Dave has spent three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s largest advertising and communication companies.

Join us while Lenny and Dave discuss the mindset of people over 65, how that population represents the most significant growth area for brands, and the myths and biases that block brands from incredible marketing opportunities.

In this episode, we'll explore:

What an aging population in today's society mean for brands, and what brands should and should not be doing in that context
How longevity, new lifestyle goals, and unique drivers of success vary for different age groups and what that means for their respective expendable incomes
How and why insights professionals should rethink recruitment, age caps and quotas, and hiring practices to be inclusive of the valuable voice and life experience of older individuals

Many thanks to Dave, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, Stravito.

Links From The Show:

GreenBook --> https://greenbook.captivate.fm/podcast
Lenny Murphy --> https://greenbook.captivate.fm/lenny

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22 - What Our Shifting Culture Means For Researchers, with Grant McCracken

Episode 22

Tuesday, July 26, 2022 • Duration 37:45

In this week's episode: Lenny Murphy is joined by Grant McCracken, an Anthropologist and Ethnographer with a Ph.D. from the University of Chicago and the author of 14 books.

Grant has studied American culture and commerce for 25 years; he's taught at Harvard, the University of Cambridge, and he was a member of the Convergence Culture Consortium at MIT.

Join us while Lenny and Grant discuss the fragmentation points that are occurring in society, how culture is not cohering the same way it has in the past, and our path moving forward recognizing a seismic shift.

Top Topics We Explore In This Episode:

Why young adults become trapped in a "Failure to Launch" reality, from an anthropological perspective, and their lack of attainable navigational satellites with the breakdown of an effective Avant Garde.
The sheer volume of bad behavior in our society, both individual and corporate, and the need for a new honor code and a restore morality and decency -- and the economics of so doing.
The opportunity for the research community to make a real difference by making sense of these dynamics, from an anthropological, ethnographic viewpoint

Many thanks to Grant, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.

Links From The Show:

GreenBook --> https://greenbook.captivate.fm/podcast

Lenny Murphy --> https://greenbook.captivate.fm/lenny

Grant's email: Grant27@gmail.com

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21 - The Research Fraud Squad: On the Trail of Data Quality

Episode 21

Tuesday, July 19, 2022 • Duration 50:10

In this week's episode, our host Lenny Murphy, is joined by industry professionals working on the issue of data quality, now dubbed "the fraud squad":

Carrie Campbell, VP Analytics at Ketchum
Tia Maurer, Group Scientist at Procter & Gamble
Efrain Ribeiro, sampling & panel online access advisor at Zinklar
Mary Beth Weber, advocate at Lucy.ai and founder at Case4Quality

Join us while Lenny and "the fraud squad" as they discuss survey fraud and data quality, from the root cause of the issues to some potential solutions, and what the issues mean for brands as they help drive change.

In this episode, we'll explore:

The inherent tension between data quality and the speed and cost of data acquisition.
The multifaceted costs associated with bad data, not just literal due to bad decision-making, but including the cost to a businesses' reputation and/or potential client relationships.
The major findings and takeaways of the landmark CASE study, including the fact that survey fraud most certainly exists, and it exists across key industry suppliers.
The learning that participants are participating in an average is 21.5 per day (assuming a 20-minute length interview, that's over six hours of surveys -- which is not humanly possible).

Many thanks to this squad, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.

Episode Links:

https://case4quality.com/the-team

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20 - Is Your Sample Representative? Exploring Inclusivity

Episode 20

Tuesday, July 12, 2022 • Duration 51:34

In this week's episode, our host Lenny Murphy, is joined by three individuals leading the industry conversation around inclusivity: Tim Cornelius, Director of Operations at QuestionPro and CEO at P3 Technology; Keyona Osborne, Senior Research Manager at Accelerate (a SmithGeiger company); and Lilah Raynor, CEO at Logica Research.

Join us while Lenny explores with these three industry professionals the importance of representation and the challenges we have in the industry with ensuring that our samples are inclusive.

In this episode, we'll explore:

The importance of accessible content and accessible surveys in working towards equitable representation
How opening up the door to recruitment criteria allows for a more natural diversity in research participation
Ways considerations for race, ethnicity, culture, and socioeconomic status might factor into research outcomes
The business case for prioritizing inclusivity and accessibility in research design

Many thanks to Lilah, Keyona, and Tim, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.

Producer's Note:

There were two events referenced in this episode that are "out of order" as there is a gap between our recording and launch dates:

The IA presentation Keyona mentioned actually took place on June 3, 2022; you can access information about that here.
The recording for the QuestionPro X day on June 6, 2022, that Tim mentioned can be accessed here.

19 - Telling Better Stories with Data

Episode 19

Tuesday, July 5, 2022 • Duration 38:26

In this week's episode: Lenny Murphy, is joined by Jason Alleger, Senior Director, Consumer Insights & Strategy at Traeger Grills and an adjunct professor at Brigham Young University.

Join us while Lenny and Jason discuss category disruption, how companies that do disrupt see the world and the problems they are solving, and the importance of storytelling to change a business, and the future of insights.

In this episode we'll explore:

Some disruptive companies (e.g., Uber, Netflix, Halo Top , Tesla, and Traeger Grills, of course) that solved consumer problems, changed lives and/or opened the door for consumer acceptance in declining categories
An amazing story about torch juggling and the five components of that, and any, story: exposition, rising action, climax, falling action, and resolution
How you unlock "delightful surprise" in storytelling instead of getting stuck in reporting by being mindful and thinking through it, deliberately, in advance

Many thanks to Jason, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

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18 - Reducing Friction to Drive Product Development

Episode 18

Tuesday, June 28, 2022 • Duration 36:27

In this week's episode: Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind.

Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services.

In this episode we'll explore:

How learning about the tensions experienced by an individual and/or a company can open the door to the development of the next great product
Human capital management, the individual's journey to self-realization, and how products can help them achieve their ultimate life goals
The importance of being nimble in a future that is going to be, inherently, unprecedented

Many thanks to Nis, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.

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Greenbook Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

Greenbook Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn99+

Amazon8

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn99+

Amazon8