Repeatable Growth – Détails, épisodes et analyse

Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines.

You'll discover:

• Why 90% of innovative brands are using commodity messaging (and losing to competitors)
• The "that's right" test that validates your problem positioning
• How to break buyers out of their current solution mindset
• The fatal flaw most advertising agencies make with cold audiences
• Kevin's kung fu ninja move for problem-level messaging

The bottom line: Before you can sell your solution, you need to become a champion of the problem you solve. Stop pushing features and start advocating for your buyer's biggest pain points.

Perfect for founders, CMOs, and marketers ready to transform their messaging from forgettable to magnetic.

Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.

Struggling to get content to rank in 2025? Discover how to master content marketing in the age of AI by creating smarter, scalable strategies that amplify impact without doubling your workload.

Choosing the wrong marketing partner can waste time and drain your marketing budget. In this tactical episode, learn the proven six-step framework for evaluating marketing partners so you can confidently choose an agency that delivers real revenue growth, not just vanity metrics and empty promises.

Marketing ROI myths are costing you millions... but which metrics actually matter? In this myth-busting episode, discover why 83% of B2B companies are breaking even or worse, and learn the five critical shifts needed to transform your marketing from a cost center into a profit engine.

Dive into the art and science of thought leadership. Learn how to craft compelling content that not only establishes your expertise but also drives engagement and clicks in an increasingly crowded marketplace.

In this Ten Minute Talk, we talk through the milestones you need to achieve and strive for when setting up your startup or scale-up for explosive growth. 

As B2B marketing evolves, traditional lead gen strategies may fall short. Explore cutting-edge techniques and expert insights to revitalize your lead generation efforts and stay ahead in the competitive 2025 market.

In this Ten Minute Talk, break down the tactics you can implement with your team today to break down the silos between Sales and Marketing and achieve the much-coveted alignment between those two critical teams. 

AI is on the tip of everyone's tongue... but how useful is it really? Cut through the AI noise and learn which tools can genuinely improve your marketing efforts, while still focusing on the timeless principles of effective websites.

Growth Workshop/Webinar Mentioned: https://www.lean-labs.com/growth-workshops/ai-driven-agency-model