Renegade Marketers Unite – Détails, épisodes et analyse

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Renegade Marketers Unite

Drew Neisser

Business & Entrepreneuriat

Fréquence : 1 épisode/6j. Total Éps: 620

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

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https://cmohuddles.com/
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https://renegade.com/podcasts/
340 partages
http://renegade.com/
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https://www.linkedin.com/in/drewneisser/
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https://www.linkedin.com/in/katrinaklier/
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https://twitter.com/DrewNeisser
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https://twitter.com/brentadamson?lang=en
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497: AI in B2B Marketing: Wins, Misses, Next Moves

Épisode 497

vendredi 19 décembre 2025 • Durée 50:37

GenAI now sits inside content workflows, SDR outreach, and competitive intelligence. Marketing teams are seeing real wins and real growing pains, and the open question is where to focus next.

To answer that, Drew brings together Kelly Hopping, John McKinney (Cornerstone Licensing), and Brian Hankin (Altium Packaging) to share the AI plays they are running right now and how they're leading the charge. Here's how:

In this episode:

Kelly shows how AI weaves through content, SDR workflows, web chat, product work, and SEO, plus how OKRs and certifications lift AI fluency across the team.
John uses AI agents for competitor tracking, outbound support, and coding, and treats AI as a sparring partner for strategy before it reaches the C suite.
Brian runs an AI campaign engine that builds multi-touch programs in minutes and tracks lifts in engagement, qualified leads, proposals, and wins.

Plus:

How AEO connects to SEO and what needs to shift for LLM-driven discovery
How leaders model AI use with internal knowledge bases and cross-functional pilots
How to structure AI readiness
Where CMOs can start

Tune in if you want AI use cases you can put to work now and a clearer view of where to point your team next.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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496: How B2B Brands Actually Grow

Épisode 496

mardi 16 décembre 2025 • Durée 33:08

When it comes to marketing, everyone has opinions—but few have proof. That's where Professor Byron Sharp steps in.

In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B marketers are getting wrong, what they should measure instead, and why focusing only on in-market buyers is a recipe for decline.

Byron drops truth bombs on:

Why mental availability drives physical availability (not the other way around)

How B2B marketers are shooting themselves in the foot with fluffy brand campaigns

What to measure if you want to track real progress

Why B2B growth takes time—and how to prove it's working

Plus, why CMOs should stop pretending that awareness is enough and start earning a place in buyers' brains before they're ready to buy.

Whether you're defending your brand budget to a CFO, fighting for longer-term investment, or just trying to grow your share of voice without blowing it all in Q1—this episode delivers the mental fuel (and science) to make your case.

To hear the rest of this CMO Huddles Bonus Huddle, visit CMO Huddles Hub on YouTube.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

487: Quick Wins: How CMOs Build Momentum Fast

Épisode 487

vendredi 31 octobre 2025 • Durée 52:34

In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"? 

In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes.

How Three CMOs Win the First 90 Days:

Laura listens first, learns the business, and picks intentional early moves that build trust.

Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast.

Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities.

Plus:

How to align expectations with a marketing maturity matrix and shared success metrics.

Why small conversion gains build credibility while foundational work ramps up.

How to partner with sales, learn from top performers, and scale what works.

Why customer conversations beat inherited assumptions every time.

Stepping into a new CMO role? This episode shows how to turn early pressure into wins that build lasting momentum.

For full show notes and transcripts, visit

397: A CMO's Guide to Global Website Management

Épisode 397

vendredi 17 mai 2024 • Durée 54:43

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences.

Learn how Acquia's latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter.

Whether you're revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don't miss these essential insights that could redefine your digital footprint!

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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396: Think Fast, Talk Smart: CMO Edition

Épisode 396

vendredi 10 mai 2024 • Durée 46:15

Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from pressurized boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement.

In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, "Think Faster, Talk Smarter." Whether it's acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneous scenario like a seasoned pro.

This episode was originally recorded in front of a live audience, hosted by CMO Huddles, an exclusive community of B2B marketing leaders. If you'd like to join these conversations in the future, learn more at cmohuddles.com.

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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395: The CMO "Plus" — Elevating Your Business-Wide Impact

Épisode 395

vendredi 3 mai 2024 • Durée 55:51

Are you ready to elevate your role from marketing maestro to strategic linchpin within your organization? Tap into your CMO superpower—your "plus"—and discover how it can dramatically expand your impact far beyond the conventional scope of marketing.

In this enlightening episode, we sit down with three trailblazing CMOs who have transcended traditional boundaries by embracing their "plus." Learn from their experiences as they share the challenges and triumphs of mastering a dual role that leverages their skills to foster cross-functional success and drive significant organizational change.

Meet our guests and the pluses they covered:

Chris Willis: Former Chief Marketing + Pipeline Officer at Acrolinx. He is now CMO of Axios HQ
Melanie Marcus: Chief Marketing + CX Officer at Surescripts
Patti Newcomer: Former CMO + GM at FieldRoutes

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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Tuesday Tips: Get More Out of Your Day

mardi 30 avril 2024 • Durée 03:06

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.

Featuring: Katrina Klier, Michelle Puleio, Jeff Morgan, and Megan Rainbow

To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!

And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

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394: The 6 Dimensions of a Fortune 500 CMO

Épisode 394

vendredi 26 avril 2024 • Durée 48:35

If you're a B2B CMO stuck in limbo at the moment—you're not alone. We're in a seller's market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting.

Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today's marketing leaders. Tune in as we explore what's going on with the CMO role right now, the 6 dimensions that capture recruiter's attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through.

Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it's a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you're a B2B CMO in transition, check it out.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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Tuesday Tips: Taking Risks & Failing Forward

mardi 23 avril 2024 • Durée 03:44

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.

Featuring: Peter Finter of KX, Adriana Gil Miner of Iterable, James (JD) Dillon of Tigo Energy, Suzanne Reed of LBMC, Hannah Grap of Sitecore, and Dan Cote

To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!

And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

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393: Beyond Happiness: The Heart of Authentic Leadership

Épisode 393

vendredi 19 avril 2024 • Durée 57:16

We're in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they're the bedrock for sustainable growth.

Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.

This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it's in the resilience, innovation, and authenticity they bring to their team and the entire organization.

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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