Reed Between the Lines – Détails, épisodes et analyse

In this episode, you’re getting FOUR power-house content creators all in one episode. 

For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. 

We're diving into betting on yourself, content creation,  the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:

• Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.
• Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).
• Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.

This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.

Jump into the conversation:
(02:46) Building Digital Reputations
(25:54) Transitioning to Entrepreneurship
(34:32) Balancing Side Hustles and Full-Time Jobs
(42:51) The Creative Process

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. 

She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social media. Her journey from a full-time job to self-employment—while raising twin toddlers—has given her a unique perspective on building a rewarding career and multiple income streams.

Erica opens up about financial challenges, the importance of building a supportive community of entrepreneurs, and her successful ventures into online courses. We'll also hear about the lighter moments, like her viral tweet satirizing hustle culture and the joys of growing your business and family at the same time. It's a deep dive into the balance of work and family, and creativity and authenticity. A few of the key takeaways from our conversation are as follows:

• Start with a side hustle to build an audience and validate your business idea before taking the full leap into entrepreneurship.
• Authenticity is essential; care genuinely about the content you create to sustain long-term success (and avoid the hustle-culture vibes). 
• Avoid the feast or famine cycle of entrepreneurship by focusing on recurring revenue streams like courses and subscription services.

Jump into the conversation: 

(01:01) Meet Erica Schneider
(09:52) The Viral Tweet
(12:28) Anti-Hustle Culture
(30:22) The Leap to Entrepreneurship
(34:23) Balancing Parenthood & Career
(46:28) Coping with Guilt and Finding Balance

⬛ Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/
⬛ Sign up for Erica’s newsletter, Cut the Fluff: https://cut-the-fluff.ck.page
⬛ Check out our sponsor, ClickUp: https://clickup.com

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content.

She’s a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She’s interviewed celebrities on red carpets, created viral content for herself and B2B brands, and inked 5-figure deals with some of the world’s largest brands.

We get tactical and vulnerable with Nehal as she shares her process for creating highly relevant content, practical advice for landing your first deal, and personal tips for handling burnout and self-doubt. Whether you're looking to grow an online audience, monetize your content, or find balance in your career and personal life, this episode is for you. Tune in for:

• Nehal’s actionable tips on how and when to create hyper-relevant content, viral content, and real-time content to drive audience growth and engagement.
• Why balancing authenticity, personal enjoyment, and business acumen are all needed for monetary success when it comes to negotiating brand deals. 
• Methods for increasing self-care and balance in your life when you’ve got a career, a family, and a side hustle you love. There’s no room for self-doubt and burnout when it comes to chasing down your goals.

Jump into the conversation: 

(09:00) Growing Her TikTok to 50k
(15:00) Lessons Learned From Going Viral
(22:00) Relatable Content Versus Educational Content
(26:00) Nehal on the Red Carpet

(28:30) Advice for Your First Brand Deal
(45:00) Avoiding Burnout in Content Creation

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured

⬛ Follow Nehal on Linkedin: https://www.linkedin.com/in/nehal-tenany-20b68580/
⬛ Follow Nehal on TikTok: https://www.tiktok.com/@nehaltenany
⬛ Follow Nehal on Instagram: https://www.instagram.com/nehaltenany
⬛ Listen to “No Filter Nehal” on the iHeart Radio app

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/

🟩 Website: https://www.thereeder.co

🟩 Subscribe: https://www.thereeder.co/newsletter

🟩 Partner with The Reeder: yo@thereeder.co

🟩 Content Growth Guide: https://www.convert.thereeder.co

🟩 LinkedIn: https://www.linkedin.com/in/devinreed

🟩 TikTok: https://www.tiktok.com/@learntoreed

If you don’t know Chris Orlob, you should.

Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gong, where he helped grow their ARR from $200k to $200M ARR, and garnered a $7.2B valuation in less than six years. And not to mention, he’s a content king in his own right with more than 128k followers on LinkedIn.

In this episode, we’re talking about being polarizing, powerful writing techniques, and taking lessons from some of the most successful, radical marketers out there. Here are a few of my favorite takeaways:

• Be intentionally polarizing with your marketing 10% of the time to get (more) attention in your marketing.
• To become a stronger writer, be more specific with your language and word choice. That’s how you compel people to act fast.
• Use soap opera email sequences to consistently give value while positioning yourself as an authority in your space. Delivering immense value is the best way to convert readers into customers.

Jump into the conversation: 

(11:00) Polarity in Marketing 

(18:45) B2B Marketing Lacks Conviction 

(23:30) 90/10 Tip for Firestarter Content 

(24:57) Find Conviction, Authenticity, & Your Brand Voice in 50 Days

(28:07) 3 Ways to Find Your Brand Voice 

(36:01) 3 Tips to Level Up Your Marketing Team’s Content 

(52:56) Chris’s Best Email Marketing Tactics: the Soap Opera Sequence

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured

⬛ Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisorlob/
⬛ Check out [pclub.io](https://pclub.io)

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: http://devin-1-shop.fourthwall.com/

🟩 Website: https://www.thereeder.co

🟩 Subscribe: https://www.thereeder.co/newsletter

🟩 Partner with The Reeder: yo@thereeder.co

🟩 Content Growth Guide: https://www.convert.thereeder.co

🟩 LinkedIn: https://www.linkedin.com/in/devinreed

🟩 TikTok: https://www.tiktok.com/@learntoreed

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.

I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.

But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.

And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.

This is Reed Between The Lines. The show for people who want to achieve phenomenal results.

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/

🟩 Website: https://www.theredeer.co

🟩 Subscribe: https://www.thereeder.co/newsletter

🟩 Partner with The Reeder: yo@thereeder.co

🟩 Content Growth Guide: https://www.convert.thereeder.co

🟩 LinkedIn: https://www.linkedin.com/in/devinreed

🟩 TikTok: https://www.tiktok.com/@learntoreed

2x CMO. 2 acquisitions. 3 books. 1 llama merch line.

Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn followers, and Kyle stands out not just for his marketing brilliance but also for his down-to-earth insights on work-life balance. And his creativity for marketing (specifically merch drops) is one of the most memorable and impactful things he has brought to companies he has worked for.
In this episode, we’re diving into how to create swag that people actually want to wear (and buy), his “surprise and delight” brand philosophy, and the nitty-gritty of managing work-life balance (and/or guilt, to be honest). Here are a few of my favorite takeaways:

• Incorporating merch stores as a part of the sales cycle can surprise and delight prospects. It's more than just a revenue stream; it’s a differentiator. 
• Unique and creative experiences resonate more than generic gifts. (Cue Kyle’s story on Lessonly’s golden llama.) 
• Balancing work and family life is an evolving art. Kyle shares how he’s learned to shut off on weekends after experiencing burnout, including how to communicate with your kids about your work life to prevent guilt, build connection, and share teaching moments. 

This episode is a goldmine for anyone grappling with the balance of ambition and family or looking to elevate their brand game to new heights. Let’s get into it.

Jump into the conversation: 

(01:33) Meet Kyle Lacy

(03:27) Wins & Losses in Writing 3 Books

(12:43) The Golden Llama: How to Create Great Merch

(27:38) Surprise and Delight in Sales

(29:09) The Role of Great Design in Client Experience

(37:15) Balancing Career and Family Life

(48:43) Communicating with Kids About Work

⬛ Follow Kyle on LinkedIn https://www.linkedin.com/in/kylelacy/

Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups.

Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and for maintaining an aspirational work-life balance. Mark’s story is one of relentless dedication, adaptability, and the courage to balance creative passions with executive responsibilities. But he’s not done—he’s had his sights set on becoming a CMO, and he knows how he’s going to get there.

In this episode, we also dive into the nuances of decoupling self-worth from work, handling the pressure of hitting targets, and the importance of work-life balance. Here are a few of my favorite insights from Mark:

• Why it’s important to detach happiness from metrics and stay even-keeled for your own self-worth 
• Why honesty and accountability are the two most important characteristics of any strong marketing or sales team
• The importance of work ethic, trustworthiness, and genuineness when it comes to interviews and climbing the career ladder 
• And Mark’s tips for seeking roles and work environments where you can find joy

Jump into the conversation: 

(02:39) The Journey to Becoming a VP

(34:01) Balancing Passion and Career

(35:41) Work-Life Balance Culture

(48:37) Confidence and Self-Belief

(59:30) Analyzing Failures and Learning

⬛ Follow Mark on LinkedIn https://www.linkedin.com/in/markehuber/
⚫ Check out JB Sales https://bit.ly/4b6Jbeh

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. 

She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.

In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:

• Tips for assembling a team with a shared vision and diverse backgrounds to ignite creativity and rapid content production
• Why you should embrace the power of speed and experimentation to stay relevant and capture viral moments
• How to align your content with emotional resonance, relatability, and shareability to drive engagement and impact

Jump into the conversation: 

(04:02) How did BuzzFeed change the content game?

(28:21) “You can’t force a meme.” - Creativity & Review Process

(32:39) Melissa’s Scroll-Stopping ClickUp Ads

(51:45) Speed + Relevancy = Great Content Marketing

(55:41) The Toughest Parts of Being a Creative

⬛ Follow Melissa on LinkedIn https://www.linkedin.com/in/melissarosenthal5/

RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. 

Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed checks. Raj is a storyteller at his core, a professional who is known for his creativity and genuine authenticity. He has mastered combining passions with business. For example, he released an album (GOAT to Market) that resonated with more than his immediate tech community, blending music, tech, and storytelling, resulting in starting a movement for incorporating this creative content into the services he offers. In our conversation, you’ll hear:

• How to be known for your authenticity and creativity
• Strategies for combining and monetizing your passions
• And how to maintain your creativity and confidence when betting on yourself

Jump into the conversation: 

(04:05) How to Live into Your Passions
(24:24) Finding Your Niche (And Raj’s Hip Hop Idea)
(35:40) Raj’s Album Release Story
(49:00) The RBTL Tiny Desk Performance: RajNATION

(54:44) Raj’s Messaging Advice: Clarity, Emotion, and Creativity

⬛ Follow Raj on LinkedIn: https://www.linkedin.com/in/rajivnathan/
⬛ Listen to GOAT to Market: https://rb.gy/rvmj5q
⬛ Check out Raj’s website for his podcast, services, and more: https://www.therajnation.com/

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. 

She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:

• How to create polarizing content that attracts the right customers
• How to be more confident and provocative in your sales and marketing efforts
• And her advice for starting, scaling, or going all in on your side hustle

Jump into the conversation: 

(02:03) Why Focus on Demand Creation?
(10:09) How Jen Creates Resonant Content
(26:05) Lessons From Jen’s Biggest Deal
(58:59) From Self-Doubt to Successful Solopreneur
(1:17:27) Side Hustle & Entrepreneurship Tips from Jen

⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/
⬛ Check out DemandJen.com: https://demandjen.com/

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed