Explorez tous les épisodes du podcast Reed Between the Lines
| Titre | Date | Durée | |
|---|---|---|---|
| The Truth About Being a Successful Content Creator with Jen Allen-Knuth, Eddie Schleyner, and RajNATION | 14 Aug 2024 | 00:58:56 | |
In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. We're diving into betting on yourself, content creation, the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:
This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it. Jump into the conversation: More from The Reeder: | |||
| Marketing Villains & Rejecting Hustle Culture with Erica Schneider (Founder, Cut the Fluff) | 17 Jul 2024 | 00:59:39 | |
Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social media. Her journey from a full-time job to self-employment—while raising twin toddlers—has given her a unique perspective on building a rewarding career and multiple income streams. Erica opens up about financial challenges, the importance of building a supportive community of entrepreneurs, and her successful ventures into online courses. We'll also hear about the lighter moments, like her viral tweet satirizing hustle culture and the joys of growing your business and family at the same time. It's a deep dive into the balance of work and family, and creativity and authenticity. A few of the key takeaways from our conversation are as follows:
Jump into the conversation: (01:01) Meet Erica Schneider ⬛ Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/ More from The Reeder: | |||
| Fast-Track Your Audience Growth with Hyper-Relevant Content with Nehal Tenany (Content Marketing Lead, Clari) | 27 Mar 2024 | 01:41:20 | |
Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content.
Jump into the conversation: (09:00) Growing Her TikTok to 50k (28:30) Advice for Your First Brand Deal Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 Content Growth Guide: https://www.convert.thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 TikTok: https://www.tiktok.com/@learntoreed | |||
| "The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io) | 20 Mar 2024 | 01:05:24 | |
If you don’t know Chris Orlob, you should.
Jump into the conversation: (11:00) Polarity in Marketing (18:45) B2B Marketing Lacks Conviction (23:30) 90/10 Tip for Firestarter Content (24:57) Find Conviction, Authenticity, & Your Brand Voice in 50 Days (28:07) 3 Ways to Find Your Brand Voice (36:01) 3 Tips to Level Up Your Marketing Team’s Content (52:56) Chris’s Best Email Marketing Tactics: the Soap Opera Sequence Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured ⬛ Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisorlob/ More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 Content Growth Guide: https://www.convert.thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 TikTok: https://www.tiktok.com/@learntoreed | |||
| Introducing Reed Between the Lines with Devin Reed | 19 Mar 2024 | 00:01:03 | |
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential. And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income. This is Reed Between The Lines. The show for people who want to achieve phenomenal results. Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured More from The Reeder: 🟩 Website: https://www.theredeer.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 Content Growth Guide: https://www.convert.thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 TikTok: https://www.tiktok.com/@learntoreed | |||
| How to Build Your Brand & Pipeline at the Same Time with Kyle Lacy (CMO, Jellyfish) | 03 Jul 2024 | 00:54:16 | |
2x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn followers, and Kyle stands out not just for his marketing brilliance but also for his down-to-earth insights on work-life balance. And his creativity for marketing (specifically merch drops) is one of the most memorable and impactful things he has brought to companies he has worked for.
This episode is a goldmine for anyone grappling with the balance of ambition and family or looking to elevate their brand game to new heights. Let’s get into it. Jump into the conversation: (01:33) Meet Kyle Lacy (03:27) Wins & Losses in Writing 3 Books (12:43) The Golden Llama: How to Create Great Merch (27:38) Surprise and Delight in Sales (29:09) The Role of Great Design in Client Experience (37:15) Balancing Career and Family Life (48:43) Communicating with Kids About Work
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| Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence) | 19 Jun 2024 | 01:09:51 | |
Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and for maintaining an aspirational work-life balance. Mark’s story is one of relentless dedication, adaptability, and the courage to balance creative passions with executive responsibilities. But he’s not done—he’s had his sights set on becoming a CMO, and he knows how he’s going to get there. In this episode, we also dive into the nuances of decoupling self-worth from work, handling the pressure of hitting targets, and the importance of work-life balance. Here are a few of my favorite insights from Mark:
Jump into the conversation: (02:39) The Journey to Becoming a VP (34:01) Balancing Passion and Career (35:41) Work-Life Balance Culture (48:37) Confidence and Self-Belief (59:30) Analyzing Failures and Learning
More from The Reeder: | |||
| How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed) | 05 Jun 2024 | 01:10:25 | |
Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees. In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:
Jump into the conversation: (04:02) How did BuzzFeed change the content game? (28:21) “You can’t force a meme.” - Creativity & Review Process (32:39) Melissa’s Scroll-Stopping ClickUp Ads (51:45) Speed + Relevancy = Great Content Marketing (55:41) The Toughest Parts of Being a Creative
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| Taking Big Creative Bets & Trusting Your Vision with RajNATION (Founder, Startup Hypeman) | 22 May 2024 | 01:10:42 | |
RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed checks. Raj is a storyteller at his core, a professional who is known for his creativity and genuine authenticity. He has mastered combining passions with business. For example, he released an album (GOAT to Market) that resonated with more than his immediate tech community, blending music, tech, and storytelling, resulting in starting a movement for incorporating this creative content into the services he offers. In our conversation, you’ll hear:
Jump into the conversation: (04:05) How to Live into Your Passions (54:44) Raj’s Messaging Advice: Clarity, Emotion, and Creativity
More from The Reeder: | |||
| How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen) | 08 May 2024 | 01:28:18 | |
Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:
Jump into the conversation: (02:03) Why Focus on Demand Creation?
More from The Reeder: | |||
| Shocking Plagiarism & Developing Unique Style with Eddie Shleyner (Founder, VeryGoodCopy.com) | 24 Apr 2024 | 01:08:42 | |
Eddie Shleyner is a prolific writer and marketer. As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry. But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves. In this episode Eddie shares:
Jump into the conversation: Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
More from The Reeder: | |||
| The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital) | 10 Apr 2024 | 01:17:13 | |
What does it mean to “make it”? What does it take? And how does your reputation play a role?
Jump into the conversation: (05:00) Level 1 Sommalier (12:01) Struggle of Your Worth in Sales Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
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| Revenue Streams Beyond the 9-5 Grind with Ashleigh Reddy (Photographer, Influencer) | 03 Apr 2024 | 01:06:56 | |
Lego, Google, Delta. Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route. How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned her passion into a profitable business, monetized her social media, and how you can land your first influencer deal as a creator. Even though we’ve been friends for years, I never knew the stories behind how she’s ended up working with big brands like Ray-Ban, Google, and Afro Tech. So press play to learn about these stories and the lessons she’s learned along the way with me, including:
Jump into the conversation: (17:17) Why Choose the Unstable? (41:47) Navigating High Pressure Situations with Big Clients (49:39) Ashleigh’s Strategy for Multiple Streams of Revenue Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured ⬛ Follow Ashleigh on IG: https://www.instagram.com/stayreddy/?hl=en More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 Content Growth Guide: https://www.convert.thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 TikTok: https://www.tiktok.com/@learntoreed | |||
| The Content Strategy Mistake Costing You Growth (with Brendan Hufford) | 12 Feb 2025 | 01:15:50 | |
Are you stuck creating content that checks the box—but doesn’t drive real results?
We cover: If you’re tired of going through the motions and want to start creating content that actually fuels business growth, this one’s for you. ⬛Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder | |||
| What Elite B2B Marketers Do Differently to Win (with Tas Bober) | 29 Jan 2025 | 00:53:20 | |
What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages. Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She’s also a powerhouse of an entrepreneur and content creator who has discovered her niche, built a standout personal brand with a mix of humor and authenticity and developed her own unique branding superpower that thrives in even the most saturated markets.
Whether you're growing your personal brand or open to rethinking your B2B content strategy, this episode is packed with actionable insights and a fresh perspective. ⬛Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder | |||
| 5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft) | 15 Jan 2025 | 00:54:11 | |
Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible. Press play to discover:
⬛Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ | |||
| How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski) | 26 Feb 2025 | 01:06:53 | |
How do you turn one podcast into a multi-million dollar content machine? Nick Cegelski, co-founder of 30 Minutes to President's Club, did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold. In this episode, Nick breaks down: Plus, Nick shares the unexpected challenges of writing a book—and why it became his biggest growth lever yet. Whether you're a content creator, marketer, or entrepreneur, this episode is packed with practical takeaways to help you grow. ⬛Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder | |||
| Why Playing It Safe Makes You Invisible (Jess Cook, Vector) | 03 Sep 2025 | 00:50:57 | |
The standard playbook wasn’t enough for Jess Cook, so she wrote her own. In this episode of Reed Between the Lines, I sit down with Jess, Head of Marketing at Vector, who leaped from leading content to running the entire marketing org. Her career move wasn’t about climbing the ladder. It was about finding creative freedom and proving that brand and storytelling deserve a seat at the table. From her early days of writing jokes on McDonald’s Happy Meal boxes to bold campaigns at Vector, Jess shares what she’s learned about standing out, taking risks, and building marketing that connects with people. Press play to discover:
If you’re a marketer looking for inspiration to push your career and creativity further, you’ll want to hear this episode. ⬛ Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder (00:00) Welcome to the Show (04:29) Frustration with Execs Undervaluing Content (07:36) Recognizing Patterns and Knowing When to Leave (10:46) Choosing Between a VP Role or Going Solo (12:22) Why Storytelling Beats Demand Gen in B2B (14:29) Writing McDonald’s Happy Meal Jokes at 21 (18:18) Headline Formulas That Connect with Audiences (21:34) Studying the Greats to Sharpen Creativity (25:20) The Rice Krispies Super Bowl Pitch Story (28:25) Selling Big Ideas with Names Like Ninja Kick (30:44) Funnel Vision Launch with Ghost Laser Eyes (35:22) Canceling Funnel Cake Podcast Days Before Filming (40:03) Adding Affirmations to Make Marketing Fun (44:50) Testing Bold Ideas to Get Executive Buy-In | |||
| How to Get Executive Buy-In for Bold Marketing Ideas (with Adam McQueen & Grayson Ottenbreit, Klue) | 20 Aug 2025 | 01:13:18 | |
Most marketers play it safe. These two don’t. In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration. From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs. Press play to discover:
If you're trying to do brand marketing that doesn’t get ignored, this one’s for you. ⬛ Get started with Goldcast: https://bit.ly/42bgdJo ⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/ More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder (00:00) Welcome to the Show (01:47) Pitching a Bold Idea Directly to the CEO (07:05) Earning Creative Freedom Without a Marketing Resume (11:15) How a Ridiculous Skit Landed Grayson the Job (14:54) Why Reposting Content Actually Works (19:18) Behind the Making of Klueless (25:20) From Script to Screen: Klueless Creative Process (30:49) Premiering a B2B Skit to Live Customers (36:03) Why Using Employees Makes Content More Relatable (42:40) Scaling Video with a Tight Process (49:57) Klue’s Newsletter Strategy for Audience Growth (55:44) How Klue’s Team Scales Weekly Video Content (01:00:24) Posting by Persona to Boost LinkedIn Reach (01:04:55) Unreleased Projects + Bold Ideas They're Cooking (01:09:25) How to Pitch Bold Ideas Internally | |||
| Season 3 trailer: Big Bets in Las Vegas | 11 Aug 2025 | 00:00:51 | |
I’m launching another season of Reed Between the Lines by hitting the road to find out what it really means to bet on yourself.
Season 3 starts in Las Vegas, because this one’s about taking creative risks and making bold bets. I’m not here for surface-level advice. I want the real stuff. The stories people usually don’t talk about. The moments they almost didn’t go for it. What worked, what didn’t, and why they’d do it again. Each episode brings you unfiltered conversations with people who took a chance on themselves, broke the rules, and built something meaningful.
⬛ Get started with Goldcast: https://bit.ly/42bgdJo More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ | |||
| The #1 mistake brands make with B2B creators (Aneesh Lal, Wishly) | 17 Sep 2025 | 01:10:52 | |
Most marketers are still figuring out how to actually make influencer marketing work — The “Jerry Maguire of LinkedIn” figured it out and built a business around it. In this episode of Reed Between the Lines, I sit down with Aneesh Lal, founder of The Wishly Group, the largest B2B creator agency in North America. From managing 75 campaigns a month to representing names like Kevin “KD” Dorsey, Jen Allen-Knuth, and David Meltzer, Aneesh is rewriting how brands and creators work together – and making millions in the process. He shares what marketers get wrong about pilots, why most campaigns underperform, and how to pick the right creator for your ICP. We also talk about the personal bets he made to launch Wishly and the mindset that keeps him focused on long-term wins over short-term money. Press play to discover:
If you're in B2B and serious about influencer marketing, you’ll want this one in your queue. ⬛ Get started with Goldcast: https://bit.ly/42bgdJo ⬛ Partner with Share Your Genius: https://shareyourgenius.com/ More from The Reeder: 🟩 Website: https://www.thereeder.co 🟩 Subscribe: https://www.thereeder.co/newsletter 🟩 Partner with The Reeder: yo@thereeder.co 🟩 LinkedIn: https://www.linkedin.com/in/devinreed 🟩 Instagram: https://www.instagram.com/thereederco/ 🟩 TikTok: https://www.tiktok.com/@the_reeder (00:00) Welcome to the Show (02:24) Leaving Pinterest to Start from Scratch (04:48) The $50K Brand Deal That Changed Everything (08:06) Early Signs Creator Marketing Was a Real Business (10:09) What Makes a Top-Tier Creator Valuable (14:38) How Aneesh Signed the Real Jerry Maguire (17:06) Why Aneesh Goes All-In on His Creators (25:06) Structuring Influencer Deals That Actually Work (29:12) Big Mistakes Brands Make in B2B Influencer Strategy (30:52) Why Creators Sometimes Flop in Brand Deals (37:53) How Aneesh Qualifies Creators for Wishly (44:01) Why Overthinking Influencer Choices Can Cost You (54:56) Things to Watch Out for in Creators (01:00:17) What’s Next for B2B Creator Marketing | |||