Public Sector Marketing Show – Détails, épisodes et analyse

Exciting news from the digital marketing world! Ireland has

just launched its first national Digital Marketing Apprenticeship Program, a

major milestone in the country's education and training landscape.

Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by

Debbie Woodward, the interim national program manager, this initiative is set

to revolutionize how digital marketing skills are developed in Ireland.

Recently, I had the pleasure of interviewing Debbie about this trailblazing

program, and I’m thrilled to share the details with you.

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. 

In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. 

Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-makers fear backlash and personal attacks.

I’ll talk about the challenges to democracy and the role of media, social media and the challenges governments, politicians and public sector are facing right now. 

I really do worry about the future of democracy, and it is something we cannot take for granted. I really understand that people are angry, and that social media has democratised society in a way like never before. We can all have our say on any issue and reach tens of thousands of people on our own social networks. 

But while citizen journalism has added a new dimension to media as we know it, we need strong and independent as well as strong state media outlets like never before. 

I speak to an expert in this field, Marius Dragomir, who is the Director of the Center for Media, Data and Society. 

Let’s dive in! 

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 

2024 is the year of AI isn’t it?

If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. 

But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. 

But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.

It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations.

This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications.

Coming up on the show:

• Why digital has disrupted everything we once knew about communications
• The death of the press release or is it?
• How to develop a digital communications plan for open and transparent public service delivery
• I speak to Tom Cochran who tells us what we can learn from President Obama’s administration as his former Chief Digital Officer
• Read my article published in Open Access Government in the UK

So stay tuned!

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

• How to handle negativity and trolling on social media
• Why you shouldn’t build your strategy on the 1%;
• Why the public must be listened to and how to do it;
• I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.

So stay tuned!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Are you a CEO or a senior leader in government or public sector?

What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play?

My own view is that it’s not a question ‘if?’ but ‘when and how’?

In this episode, I’m going to explore this topic in greater detail.  

I’m going to share:

• why CEOs should step up on social media; 
• how leadership can change public opinion online;
• the role social media plays in managing the media narrative more effectively and; 
• why social media bridges the trust gap between public servants, politicians and the public.

I also share best practice examples of leaders from across the world who we should look to for inspiration. 

You’ll even get access to my free webinar on the role of senior leadership on social media, so stay tuned!

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media.

In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year. 

We also hear from two public sector pros who give insights into how they have embraced social media.

You’ll even get access to my free webinar on how to develop a social media strategy.

If you’re going all in with social media in 2021 then stay tuned to Episode 2 of The Public Sector Marketing Show hosted by Joanne Sweeney.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector.

Featured in this week's episode:

• Joanne's Column: Why social media influence in public sector matters
• Consulting: How to measure social media influence in the public sector
• Case Studies: Public sector pros who are leading the influence charge in their respective sector across three different social networks
• Resources: 10 Ways to Become a Social Media Influencer in Any Government or Public Sector Niche

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.

The podcast has four key segments. 

• Joanne's Column to introduce the episode theme
• Consulting on the topic of the show 
• Case Studies or Interview from a public sector pro or digital marketing expert
• Resources - there's always a freebie to give away! 

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.

Coming up in the show:

Why you must put trust at the centre of your digital communications strategy.

• Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age.
•  I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.

In social media news:

o  Instagram says it will show Stories and posts from health bodies more prominently in user feeds

o  LinkedIn launches Polls and virtual event features

o  Facebook introduces personalised avatars

• I share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency