You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
Site
RSS
Apple
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
What separates the business owners who thrive from those who stay stuck? After coaching hundreds of business owners, we’ve noticed that those who create the biggest transformations aren’t necessarily the smartest, the busiest, or the ones working the longest hours. In this week’s episode, Melissa Kay and Kaitlyn Beaver pull back the curtain on the patterns they see every day while coaching business owners and leading conversations with entrepreneurs across the country. You’ll learn the mindset shifts that lead to sustainable growth, what the best business owners do that others overlook, the habits that create stronger teams and better leadership, and why some owners grow with confidence. In contrast, others stay stuck in survival mode. Join us for an honest conversation about what we have learned from the business owners building businesses that truly support their lives.
Profit by Design is a Tap the Potential production.
Show Highlights:
Top mindset shifts for sustainable growth: (Hint: Working less is more!)
Create space for innovative thinking.
Focus on $10,000-an-hour activities.
Taking “time off” doesn’t just mean going on vacation.
The value of time audits in pinpointing your issues
Delegation is a true gift to your team members. It fosters growth AND trust.
Clear systems make delegation easier!
Do you know the sweet spot of your business?
Examples from Melissa of giving clients a better life
If this conversation leaves you wondering what your next step should be, take theBetter Business, Better Life Assessment. It will help you identify the biggest opportunity in your business so you can stop guessing and start building a business that truly supports your life. Work should support your life–not the other way around!
411: How I Prepared My Business for a 6-Week Vacation
jeudi 23 juillet 2026 • Durée 22:45
What if you could step away from your business for six weeks… and everything kept running? For many business owners, even taking a long weekend feels impossible. It’s not because you don't have a great team or you don’t work hard enough. It’s because your business still depends on you for too many decisions. The freedom you’re looking for isn’t found by working harder; it’s built through intentional leadership, clear systems, and a self-managing team. In this episode of the Profit by Design Podcast, Dr. Sabrina Starling shares how she prepared her business for her 6-week vacation—and the lessons every business owner can apply to create more time, more freedom, and a more sustainably profitable business. Imagine signing off for six weeks and returning to a more confident team, a business that’s still growing, and a life that finally feels aligned with why you became an entrepreneur in the first place. Join Melissa Kay and Dr. Sabrina to learn how to make this dream a reality in your business!
Profit by Design is a Tap the Potential production.
Show Highlights:
Dr. Sabrina’s hard rule about “no takebacks” after delegating tasks for her vacation
Practical steps of vacation preparations for Dr. Sabrina (How she prepares her team)
The key to creating a sustainable business and job stability for your team
Focus on key results for team members.
Dr. Sabrina’s mandate to her team about using AI for repetitive activities
The incredible results our clients are experiencing because of innovation and creativity
Melissa’s example of freeing up her time by offloading tasks to others
The business owner’s trap: “I am the ONLY one who can do this.”
Give your team members more confidence, ownership, and job stability!
Ready to discover what’s keeping your business dependent on you? Find out more about our Better Business, Better Life program. Learn how to slash ten hours off your work week!Book a call with Kaitlyn today!
Resources:
Take the to identify your biggest opportunity to create more time freedom, stronger leadership, and a sustainably profitable business! Work should support your life–not consume it!
402: You’re Not Burned Out — Your Business Is Designed to Depend on You
jeudi 21 mai 2026 • Durée 23:47
What if the reason you feel exhausted isn’t that you’re doing too much, but because your business is designed in a way that requires you to do everything? You’ve tried taking time off, hiring more people, and getting more organized, but nothing has changed. You’re still the one solving problems, making decisions, and holding everything together. You’re not doing anything wrong, but you’re stuck. Your business is structured around you, and when everything flows through you, you don’t get relief, space, or time to lead. The key isn’t working less, but it’s about redesigning how your team operates. When that shifts, your team will step up, problems will stop stacking up, and you will get time back. In this episode, you’ll discover why burnout is a symptom (NOT the root problem), the hidden ways businesses become owner-dependent, why high-performing entrepreneurs become the bottleneck, what needs to shift to create real time freedom, and how sustainably profitable businesses are intentionally designed. Trust us–no amount of rest will fix a business that still requires you to carry it all. If your business looks successful on paper but feels exhausting in real life, this conversation will help you understand why—and what to do next. Ready to build a business that supports your life? Join Kaitlyn Beaver and Dr. Sabrina Starling now.
Profit by Design is a Tap the Potential production.
Show Highlights:
Stepping out of the weeds to redesign your business
From Dr. Sabrina: An example of a business owner stuck in fear-based leadership.
Treating surface-level problems doesn’t help you get unstuck.
Our action plan supports you in real time.
One step at a time gets you closer to change. There is no magic pill.
The difference between entrepreneurs who burn out vs. profitable businesses with a thriving, healthy business owner (It all comes down to systems and a willingness to invest in coaching.)
Info about our upcoming free workshop, How to Reclaim 10 Hours per Week (and pay yourself more!)Click here for more info!
Understanding the dangers of unprofitable revenue
312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated
jeudi 29 août 2024 • Durée 29:30
All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode.
Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions.
Profit by Design is a Tap the Potential Production.
Show Highlights:
Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life program
The changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitability
Bonnie’s words of wisdom to other business owners about prioritizing time and tasks
The value in handing off tasks to other team members and using time audits and accountability charts
Bonnie’s thoughts on hiring challenges THEN and NOW
Showing up authentically and honestly in job ads about the company culture and core values
Bonnie’s growth in leadership skills
Why Fresh Tech Integrated is a great place to work for A-players
Being committed to the immutable laws and the culture of the business—both for team members and clients
A gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!)
311: How to Read Your Clients' Minds with Donna Leyens
jeudi 22 août 2024 • Durée 37:48
Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them.
Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists.
Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods inThe Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan!
Profit by Design is a Tap the Potential Production.
Show Highlights:
The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.
The Top Client Assessment helps identify your ideal clients.
Creating a niche and stepping away from PITA (“pain in the assets”) clients
Your ideal client will align with your values and immutable laws!
Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollars
Overcoming your natural resistance to Wish List Interviews—just get started with the first one!
The Value of a Pumpkin Plan Strategist
Donna’s takeaway: “The biggest advantage to me in ‘work supporting life’ is having the freedom to design my workday around what works for me.”
310: You Can Be Driven and Have Peace with Rob Dube
jeudi 15 août 2024 • Durée 33:20
Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can’t control. Join us for this special episode.
Profit by Design is a Tap the Potential Production.
Show Highlights:
The gut-wrenching loss and far-reaching impacts of the sudden death of Dr. Sabrina’sbeloved husband, Ned
The immeasurable gift of having a team that can step in and carry the load
The value of “regret-proofing” our lives
Dr. Sabrina’s commitment to the 10 disciplines
Making decisions out of love—not fear and ego
Understanding that grief is love, not a problem to be solved, and knowing ourselves is necessary to be vulnerable
309: How to Prepare Your Team for Your 4 Week Vacation®
jeudi 8 août 2024 • Durée 29:35
Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we’ve done so since the first day of Dr. Sabrina’s absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business.
Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today!
Profit by Design is a Tap the Potential Production.
Show Highlights:
The benefits of “vacation testing” your team
Our Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles.
Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation.
YOU are probably the bottleneck in your business!
Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process.
Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today!
The value of regular team meetings (Take advantage of our helpful)
308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver
jeudi 1 août 2024 • Durée 32:26
Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week’s focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business.
YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life.
Profit by Design is a Tap the Potential Production.
Show Highlights:
The value of a clear vision for your business and your team
The most effective thing you can do for your A-players
Kaitlyn’s perspective on the best way to support a very task-driven team member
Regular one-on-one meetings with team members are critical!
Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities!
Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from them
Knowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.)
The beauty of a 25-hour workweek in forcing innovation and intentionality
Remember the 80/20 rule and always share your wins!
307: Tame Your Gremlins and Claim Your Freedom with Melissa Kay and Kaitlyn Beaver
jeudi 25 juillet 2024 • Durée 31:48
Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential, and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life.
Profit by Design is a Tap the Potential Production.
Show Highlights:
What are your gremlins? Self-defeating behaviors and beliefs
Common examples of gremlins for business owners
The myth of “no one can do this like me”
The truth about your A-players: They crave opportunities to grow, shine, and be empowered
The inevitable downward spiral of business owners who don’t set up their businesses to grow without them
Kaitlyn’s experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn’s mom!)
Delegate, delegate, delegate!
The truth about what’s happening at Tap the Potential right now while Dr. Sabrina is away
Stepping away and trusting your team empowers them with confidence!
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the
306: Setting Your Team Up for Success with Melissa Kay and Kaitlyn Beaver
jeudi 18 juillet 2024 • Durée 40:19
This episode is the first of several hosted by Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, Tap the Potential’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina’s absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions.
Profit by Design is a Tap the Potential Production.
Show Highlights:
Developing your compelling, vivid vision
What do you want your life and business to look like?
Start with the big WHY and let go of the HOW.
Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn’s vision board process!)
Defining your immutable laws
These are your core values, non-negotiables, fundamentals, and organizing principles.
Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.)
Understanding your field of play
This includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business.
A coaching culture includes feedback and decision-making filters.
Asking the right filter questions.
The questions we ask determine the solutions we find.
If you’re realizing this isn’t burnout—it’s structure, join us in our workshop, How to Reclaim 10 Hours per Week (and pay yourself more!) We’ll show you exactly how to redesign your business so it no longer depends on you.Register here.
Links and Resources:
Connect with Bonnie Cecil and Fresh Tech Integrated:
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®!
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course.Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
“What is the ONE thing I can do today that will make everything else easier?”
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course.Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Asking better questions helps you avoid the survival trap and make decisions that align with your vision.
Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today!
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course.Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.
Découvrez des podcasts liées à Profit by Design. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
