Explorez tous les épisodes du podcast Profit by Design
| Titre | Date | Durée | |
|---|---|---|---|
| 418: How to Build a Self-Managing Team That Doesn’t Depend on You | 10 Sep 2026 | 00:21:27 | |
Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back, and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If you're ready to build a business that gives you more profit AND more freedom, join me for the FREE Better Business Better Life Jumpstart Workshop: How to Reclaim 10 Hours per Week (and Pay Yourself More!). https://www.tapthepotential.com/jumpstart. We will begin September 22nd. | |||
| 417: You Love Your Business. But It’s Taking Too Much From You. Part 2 | 03 Sep 2026 | 00:22:19 | |
When we go into business as an entrepreneur, there almost always comes a point when it starts to take over our lives. We began our dive into this topic in our last episode, and we’re continuing in this second part of the discussion. Kaitlyn Adelle and Melissa Kay begin this episode by offering a behind-the-scenes look at Tap the Potential’s Better Business, Better Life program. If you’re on the fence about joining the program, this is the episode you need to hear! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to build a business that supports your life instead of consuming it? Book a call with Kaitlyn at www.tapthepotential.com. | |||
| 416: You Love Your Business. But It’s Taking Too Much From You. Part 1 | 27 Aug 2026 | 00:25:42 | |
You love your business, but is it taking too much from you? Most entrepreneurs didn’t start a business because they wanted to work all the time, carry every decision, or spend their evenings thinking about what still needs to get done. They started because they wanted to build something meaningful and have freedom in their lives. In this episode, Melissa Kay and Kaitlyn Adelle are having a real conversation about what it means to take your life back from your business–and why we believe you can build a successful, profitable business without sacrificing the life you’re building it for. If your business is successful but still depends too heavily on you, this conversation is for you. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to build a business that supports your life instead of consuming it? Book a call with Kaitlyn at www.tapthepotential.com. | |||
| 415: Why Your Team Doesn't See the Business Like You Do (And How to Change That) | 20 Aug 2026 | 00:23:22 | |
“If everyone on my team cared about this business as much as I do, we would be unstoppable.” If you’ve ever had that thought, you are not alone. But here’s the leadership shift that changes everything: Your team doesn’t need to care about the business the way you do; they need to understand how their work creates value. If your team members have never been shown what success really looks like, how their role impacts profitability, how to solve problems rather than waiting for direction, and why their contribution matters—they will remain task-focused instead of becoming the business builders you want (and need) them to be. In this episode, Kaitlyn and Melissa discuss why ownership isn’t a personality trait but a leadership skill to be developed. When your team understands the impact they have on the business, everything changes. They will stop simply completing tasks and will start improving the business. Join us to discover how to help your team think like leaders without expecting them to think like owners. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If today’s conversation made you realize your business depends too much on you, take the Better Business, Better Life Assessment. In about 10 minutes, you’ll discover the biggest constraint keeping your business from supporting your life. | |||
| 414: How to Turn Payroll Into Your Biggest Profit Driver | 13 Aug 2026 | 00:24:13 | |
What if payroll wasn’t your biggest expense, but your biggest profit driver? The most profitable business owners don’t focus on keeping payroll costs under control, but they help every person on their team create more value. The difference in perspective about payroll is everything. If your team members don’t know what success looks like and how they create value, solve problems, and make decisions, they become very expensive task-doers. If you develop leaders instead of simply managing employees, your team begins to solve problems before they reach you, improve the customer experience, eliminate costly mistakes, increase efficiency, and create more profit without adding more work to your plate. In this episode, Melissa Kay and Kaitlyn Beaver are sharing why the most profitable businesses have a leadership development strategy that dissolves payroll problems. Join us now to learn how your team can make your business stronger every single day. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If today’s conversation made you realize your business may be relying too heavily on you, take the Better Business, Better Life Assessment. In about 10 minutes, you’ll discover the biggest constraint holding your business back and learn where to focus next. | |||
| 413: The Hiring Mistakes We See Every Single Week | 06 Aug 2026 | 00:27:09 | |
The hiring mistakes we see every single week have nothing to do with finding “good people.” We’ve noticed the same patterns over and over again: hiring too fast because you’re overwhelmed, settling because you need a body in a position, writing job ads that attract the wrong candidates, and expecting new hires to “figure it out.” Is it any wonder why your turnover rate is high? The truth is that hiring challenges are rarely just hiring challenges. They are often leadership challenges. In this episode of the Profit by Design podcast, Kaitlyn and Melissa pull back the curtain on the conversations we’re having with business owners every week. We share the most common hiring mistakes we see, why they happen, and what the best business owners do differently to build an A-player team. If you’re frustrated with hiring and wonder why your team isn’t performing the way you’d hoped, this conversation is for you! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: And if today's conversation has you thinking, "I can totally relate to this," don't stop there. Take the Better Business, Better Life Assessment to discover the biggest constraint keeping your business from supporting your life. In about 10 minutes, you'll have a clearer picture of where to focus next. 👉 tapthepotential.com/assessment | |||
| 412: What the Best Business Owners Do Differently | 30 Jul 2026 | 00:21:40 | |
What separates the business owners who thrive from those who stay stuck? After coaching hundreds of business owners, we’ve noticed that those who create the biggest transformations aren’t necessarily the smartest, the busiest, or the ones working the longest hours. In this week’s episode, Melissa Kay and Kaitlyn Beaver pull back the curtain on the patterns they see every day while coaching business owners and leading conversations with entrepreneurs across the country. You’ll learn the mindset shifts that lead to sustainable growth, what the best business owners do that others overlook, the habits that create stronger teams and better leadership, and why some owners grow with confidence. In contrast, others stay stuck in survival mode. Join us for an honest conversation about what we have learned from the business owners building businesses that truly support their lives. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If this conversation leaves you wondering what your next step should be, take the Better Business, Better Life Assessment. It will help you identify the biggest opportunity in your business so you can stop guessing and start building a business that truly supports your life. Work should support your life–not the other way around! | |||
| 411: How I Prepared My Business for a 6-Week Vacation | 23 Jul 2026 | 00:22:45 | |
What if you could step away from your business for six weeks… and everything kept running? For many business owners, even taking a long weekend feels impossible. It’s not because you don't have a great team or you don’t work hard enough. It’s because your business still depends on you for too many decisions. The freedom you’re looking for isn’t found by working harder; it’s built through intentional leadership, clear systems, and a self-managing team. In this episode of the Profit by Design Podcast, Dr. Sabrina Starling shares how she prepared her business for her 6-week vacation—and the lessons every business owner can apply to create more time, more freedom, and a more sustainably profitable business. Imagine signing off for six weeks and returning to a more confident team, a business that’s still growing, and a life that finally feels aligned with why you became an entrepreneur in the first place. Join Melissa Kay and Dr. Sabrina to learn how to make this dream a reality in your business! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take the Better Business, Better Life Assessment to identify your biggest opportunity to create more time freedom, stronger leadership, and a sustainably profitable business! Work should support your life–not consume it! | |||
| 410: The Business is Growing. Is Your Life? | 16 Jul 2026 | 00:23:44 | |
Could your business survive without you for six weeks? For most business owners, the answer is NO. It’s not because they aren’t capable, but because the business has been built to depend on them. If taking a week off feels impossible, it’s a sign that you’re carrying too much of the business on your shoulders. In this episode, Dr. Sabrina Starling shares how she prepared to take a six-week vacation without her business missing a beat. It’s not about working harder before you leave; it’s about building the right systems, developing a self-managing team, and leading in a way that creates true freedom. Imagine coming back from vacation refreshed, instead of returning to chaos, missed opportunities, and a mountain of problems waiting for you. That’s what happens when you intentionally build a business that supports your life. The measure of a healthy business isn’t how hard the owner works, but how well the business performs when the owner steps away. In this episode, you’ll discover why owner dependency is limiting your growth, the leadership shifts that make time away possible, how to build trust and accountability with your team, the systems every business needs before the owner can truly unplug, and why taking extended time away is one of the best tests of a healthy business. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take the Better Business, Better Life Assessment to identify the next steps toward creating a sustainably profitable business that gives you more time, more freedom, and more peace of mind. | |||
| 409: Every Time You Rescue Your Team, You Make the Problem Worse | 09 Jul 2026 | 00:23:43 | |
How many times this week have you answered a question your team could have figured out, fixed a mistake because it was faster, rewritten an email before it went out, or jumped in because you didn't want something done wrong? Most business owners don't realize they're doing it, but every time you rescue your team, you make the problem worse. When you step in and solve a problem your team could solve, you unintentionally train dependency. Ownership isn't built when leaders provide answers. Ownership is built when leaders develop thinkers. Join Kaitlyn Beaver and Dr. Sabrina Starling as they unpack this topic today and offer proven, practical strategies for being the leader your team needs. Join us! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If you’re listening and realizing that you’ve become the answer for everything, you’re not alone. Most business owners were taught how to work hard, but very few were taught how to coach. That’s exactly why we created Coach Approach. Inside this program, you’ll learn how to: -develop critical thinking -build ownership -create stronger leaders -stop carrying every decision yourself. We will help you identify where dependency is showing up and where ownership is breaking down. Enroll now in Coach Approach and start building a team that thinks, solves problems, and takes ownership without everything routing back to you. Your business should support your life–not require you to carry it every day! | |||
| 408: Why Your Team Isn’t Taking Ownership (Even If They’re “Good”) | 02 Jul 2026 | 00:22:58 | |
You’ve hired smart people, so why does it still feel like every question comes back to you? Mistakes keep happening, and your team waits for direction before moving forward. You’re not imagining it, because this scenario is far too common among business owners who build teams but still end up carrying the emotional and operational weight of the business themselves. You hired, trained, delegated, and tried to empower your team. However, it’s exhausting that everything still depends on you, especially for high-performing business owners who genuinely care about doing things well. The truth is, this isn’t usually a hiring problem; it’s a structural ownership problem. Your team may not be underperforming; they may simply be responding to the environment around them. Ownership is built intentionally, and only then can your business become scalable and finally give you some breathing room. In this episode, Dr. Sabrina Starling and Kaitlyn Beaver break down why good employees still struggle to take initiative, the hidden leadership and system gaps creating owner dependency, why delegation alone isn’t fixing the issue, and how to build a team that leads without routing everything back to you. We help business owners build sustainably profitable businesses that support life rather than consume it. Join us! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to stop carrying everything alone? Join our upcoming Free Jumpstart workshop! | |||
| 407: Is Your Business Killing Your Relationship? | 25 Jun 2026 | 00:43:59 | |
We have a special episode for you today! A few weeks ago, Dr. Sabrina was invited to a webinar in the Pumpkin Planners Rock Facebook Group to consider this important question: “Is your business killing your relationship?” We’ve found that this topic resonates deeply with small business owners everywhere, because we all fear that our commitment to our work is taking over our lives, killing our marriages, and damaging our relationships with loved ones. We are bringing you this webinar to increase understanding about entrepreneurial burnout and to prevent your business from becoming the uninvited third party in your relationships. If you want to show up fully present in your most important relationships, this episode is for YOU. It could change your life! Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategies, training, and support to business professionals who want to make a big impact as small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book, The Pumpkin Plan, written by her co-founder, Mike Michalowicz. Pumpkin Plan Strategists help small businesses not just stay afloat but also scale and grow in both profitability and size, while giving the owner time for life and relationships. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take the Better Business, Better Life Assessment to identify what may be keeping you stuck and killing your relationships! | |||
| 406: Why Burned-Out Business Owners Make Fear-Based Decisions | 18 Jun 2026 | 00:20:46 | |
Burnout doesn’t just make you tired; it changes how you show up and lead. When you’re constantly emotionally exhausted and under pressure, you make reactive decisions instead of strategic ones, and you hold onto control because everything feels risky. You avoid hard conversations, say YES when you should say NO, and lead from a place of urgency, fear, and survival mode rather than clarity and confidence. The hardest part is that most high-performing business owners don’t even realize it’s happening, because they are still functioning, still producing, and still carrying the business. They’ve lost their peace, perspective, energy, and trust in themselves. If this resonates with you, you’re not alone! The solution isn’t taking time off, but it’s rebuilding your relationship with yourself that can change everything in your business. In this episode, Melissa Kay and Dr. Sabrina Starling unpack how burnout affects decision-making, why high performers normalize emotional exhaustion, the connection between self-leadership and business growth, and how to lead from clarity rather than fear. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take the Better Business, Better Life Assessment to identify what may be keeping you stuck in survival mode! | |||
| 405: Your Business Is Affecting Your Relationships More Than You Think | 11 Jun 2026 | 00:21:56 | |
You started your business to create a better life and to have more freedom, flexibility, and time with your loved ones. But somewhere along the way, the business started consuming more of you than you ever expected. Even when you’re physically present with others, your mind is still at work because you’re answering messages at dinner, thinking about work problems during family time, and mentally carrying the business everywhere you go. The hardest part is that most business owners don’t realize how much their relationships are being affected until they are already exhausted. You may try to rationalize and normalize the takeover of your life until you realize that you are missing special moments that you can’t get back. You can’t solve this problem with better boundaries alone; the real issue is that your business relies too heavily on you emotionally and operationally. You don’t need to care “less,” but you need stronger leadership inside your team, operational clarity, defined ownership, scalable systems, and reduced owner dependency. This is what sustainable success looks like: a business that supports your life rather than consuming it. In this episode, Dr. Sabrina Starling and Melissa Kay break down why entrepreneurs struggle to truly unplug, how owner dependency affects relationships, the hidden emotional cost of carrying the business alone, and what actually creates more freedom and presence. Sustainable success should allow you to enjoy your life — not disappear inside your business. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Book a call with our team to start building a business that supports your life! | |||
| 404: If You Know Something Has to Change…This Is Your Next Step | 04 Jun 2026 | 00:20:44 | |
“This sounds exactly like my business. I’m exhausted. Everything still depends on me. I know something has to change.” If you’ve responded with any of these realizations while listening to this series, this conversation is for you. Awareness is important, but awareness alone doesn’t change anything if you’ve tolerated stress, carried too much weight, stayed stuck in operational chaos, or hoped things would somehow improve over time. Eventually, there comes a point where you realize that your business can’t continue operating this way—not if you want sustainable growth, freedom, and a business that actually supports your life. The truth is that most entrepreneurs weren’t taught how to reduce owner dependency, build leadership, create operational accountability, develop scalable systems, and step out of daily firefighting. Because of that, they stay stuck in patterns that slowly become unsustainable, and most don’t seek support until they are completely overwhelmed. In this episode, Melissa Kay and Dr. Sabrina Starling explain why awareness alone doesn’t create change, the hidden reason owners stay stuck for years, what sustainable business growth actually requires, how to stop carrying the full weight of the business alone, and what happens inside our Jumpstart program. Most business owners stay stuck because they try to solve structural problems with more personal effort. There is a better way to create real freedom inside your business. Join us to learn more! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If you’re ready to stop being the bottleneck and build a business that supports your life, join our Jumpstart or book a call with our team. | |||
| 403: Everything Still Runs Through You — Here’s Why | 28 May 2026 | 00:25:26 | |
If you step away for a few days, does everything slow down? Decisions pile up. Your team waits. That’s not a time problem–it’s a dependency problem. If decisions route back to you and ownership isn’t clear, your team can’t step up. Your team isn’t the issue; it’s the system. The only way you can stop being required for every decision is for your team to take ownership, and that requires clear decision-making, defined roles, and proper leadership development. In this episode, you’ll discover why high-performing entrepreneurs become the bottleneck, how over-functioning limits team ownership, the hidden cost of being needed for everything, why delegation alone doesn’t solve the problem, what self-managing teams actually require, and the structural shifts that create time freedom and profitability. If your business depends on you for everything, this conversion will help you understand what’s really happening–and what needs to change. If you’re ready to stop carrying all the load in your business, join Kaitlyn Beaver and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If you’re realizing this isn’t burnout—it’s structure, join us in our workshop, How to Reclaim 10 Hours per Week (and pay yourself more!) We’ll show you exactly how to redesign your business so it no longer depends on you. Register here. | |||
| 402: You’re Not Burned Out — Your Business Is Designed to Depend on You | 21 May 2026 | 00:23:47 | |
What if the reason you feel exhausted isn’t that you’re doing too much, but because your business is designed in a way that requires you to do everything? You’ve tried taking time off, hiring more people, and getting more organized, but nothing has changed. You’re still the one solving problems, making decisions, and holding everything together. You’re not doing anything wrong, but you’re stuck. Your business is structured around you, and when everything flows through you, you don’t get relief, space, or time to lead. The key isn’t working less, but it’s about redesigning how your team operates. When that shifts, your team will step up, problems will stop stacking up, and you will get time back. In this episode, you’ll discover why burnout is a symptom (NOT the root problem), the hidden ways businesses become owner-dependent, why high-performing entrepreneurs become the bottleneck, what needs to shift to create real time freedom, and how sustainably profitable businesses are intentionally designed. Trust us–no amount of rest will fix a business that still requires you to carry it all. If your business looks successful on paper but feels exhausting in real life, this conversation will help you understand why—and what to do next. Ready to build a business that supports your life? Join Kaitlyn Beaver and Dr. Sabrina Starling now. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: If you’re realizing this isn’t burnout—it’s structure, join us in our workshop, How to Reclaim 10 Hours per Week (and pay yourself more!) We’ll show you exactly how to redesign your business so it no longer depends on you. Register here. | |||
| 401: 400 Episodes Later: How to Build a Profitable Business That Supports Your Life | 14 May 2026 | 00:28:30 | |
It’s hard to believe, but we’ve recorded 400 episodes of Profit by Design! After working with thousands of business owners, we can tell you this: most owners do not have a revenue problem–they have a design problem. They built businesses that depend on them to survive, and that catches up with them in the form of the survival trap and burnout. Thank you so much for showing up here with us every week to build a better business and better life. We are so honored to celebrate 400 episodes with you. Your time is so valuable, and we thank you for trusting us to be a part of your journey. This community means everything to us! From our work with thousands of business owners, we’ve learned that work should support life, profit creates freedom, A-players change everything, most owners are solving the wrong problem, and you’re too close to your business to see it clearly. The owners who transform the fastest aren’t the smartest or hardest-working, but they’re the ones willing to stop guessing and seek support. If your business looks successful on paper but feels heavy in real life, it may be time for a different path. We can help! Join Melissa Kay and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Book a call with Kaitlyn today, and let’s identify what’s keeping you stuck, where you’re the bottleneck, and what to focus on next in your business. | |||
| 400: You Know You’re Burned Out—Now What? | 07 May 2026 | 00:23:10 | |
If you’ve realized from our last episode that you’re burned out, the worst thing you can do next is try to “push through” or just take a vacation. Why? Because burnout isn’t the real problem; it’s just a signal that your business still depends on you in ways it shouldn’t. If you’ve tried taking time off, but you come back to the same problems, you know you haven’t fixed anything. Your team still needs you for decisions, you don’t trust things to run without you, and you feel stuck between “keep going” and “something has to change.” The bad news is that this is very hard to fix alone, because you can’t see your own blind spots, you’re too close to the business, and you usually default back to old patterns. You are stuck in survival mode! The real issue isn’t your workload; it’s how your business is structured around you. The good news is that once you fix the problem, everything else gets easier. In this episode, Melissa Kay and Dr. Sabrina Starling break down why burnout is a symptom (not the root problem), what’s actually keeping you stuck, the hidden ways you’ve become the bottleneck, and what needs to change to create real-time freedom for you. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Book a call with Kaitlyn today! We’ll walk through what’s keeping you stuck, where you’re still the bottleneck, and what needs to change to build a sustainably profitable business that doesn’t rely on you for everything. | |||
| 399: The Hidden Signs of Burnout Every Business Owner Misses | 30 Apr 2026 | 00:20:58 | |
Burnout doesn’t always look the way you think it does. You may be showing up, getting things done, and leading your team. Underneath it all, however, you’re exhausted and have very little patience, working with a brain that won’t shut off, and the thought of handling “just one more problem” feels heavier than ever before. If this sounds familiar, you’re not alone, and you’re not broken. High-performing business owners don’t crash overnight; burnout builds slowly as you normalize the stress, push through the fatigue, and tell yourself to just get through this “busy season.” The sad fact is that most business owners don’t realize they are burned out until their energy, relationships, or health force them to pay closer attention. Join Melissa Kay and Dr. Sabrina Starling as they share how to redesign your business so it doesn’t rely on you for everything. You’ll learn how to start with awareness and evaluate where your time is going, how decisions are being made, and what you’re still holding onto that your team should own. Once you see the problem, you can change it, and you don’t have to keep running your business at the expense of your life. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take the Better Business, Better Life Assessment today! | |||
| 398: Why Your Culture Isn’t Producing A-Players — and How to Build One That Does | 23 Apr 2026 | 00:23:06 | |
You’ve hired talented people, so why aren’t they performing like A-Players? Why does it still feel like you have to double-check everything—like your team waits instead of leads, accountability is inconsistent, and you’re still the one carrying the standard? The real issue isn’t your people—it’s the culture they’re operating in. A-players don’t just show up; they respond to the environment you create. Even highly capable individuals can hold back, wait for direction, and avoid ownership when the culture lacks clarity, leadership, and trust. That’s why so many business owners feel frustrated, even after hiring “good people.” If you’re ready to build a team that truly takes ownership, this is where we start. Join Kaitlyn Beaver and Dr. Sabrina Starling as they unpack what’s happening in your culture, leadership, and structure—and map out the shifts you need to make right now. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: When you reach out to our strategist team, we will map out what needs to shift for you in a clear, step-by-step process. Book a call with Kaitlyn today! | |||
| 397: Why High Performers Burn Out First — and How to Build Sustainable Leadership in Your Small Business | 16 Apr 2026 | 00:23:47 | |
Why is it that the most driven, capable, high-performing business owners are often the first to burn out? You are the one everyone relies on because you care deeply and push harder than anyone else, but you’re exhausted, and the business still depends on you for everything. No matter how much you achieve, it never feels like enough. If you feel this way, it’s not because you’re doing something wrong; it’s because you’ve been rewarded for over-functioning. Your business has grown because you’ve stepped up, taken responsibility, and carried more than anyone else. The problem is that what got you here won’t get you to a sustainably profitable business that supports your life. The solution is not to do less, but to lead differently by building a self-managing, entrepreneurial team and creating systems in which decisions don’t rely on you. In this episode, Kaitlyn Beaver and Dr. Sabrina Starling discuss how you can stop being the bottleneck, create time and mental space, and build a business that runs without your constant input. The key to solving burnout isn’t rest alone—it’s structure. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Are you ready to defeat burnout and lead differently? We can help! Book a call with Kaitlyn today! | |||
| 396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It | 09 Apr 2026 | 00:22:41 | |
What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! | |||
| 395: The Real Reason You Can’t Take Time Off From Your Business | 02 Apr 2026 | 00:20:49 | |
Let’s be honest. When was the last time you took a real vacation—without checking your email? If the idea of stepping away from your business makes your stomach tighten up in knots, this episode is for you. You didn’t start your business to be on call 24/7, yet most entrepreneurs are putting their businesses before their families. If this is you, you have an owner dependency problem. In this episode, Melissa Kay and Dr. Sabrina Starling break down the real reason you can’t take time off from your business, and what it actually takes to build a self-managing team that allows you to step away confidently. Learn why being the hero in your business is keeping you stuck, the psychology behind control and burnout, how to shift from a survival trap to sustainable profitability, the structure required to create breathing room, and what must change before a 4-Week Vacation® becomes possible for you! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:
Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! | |||
| 394: The 5-Step Business Growth Strategy to Create a Sustainably Profitable Business | 26 Mar 2026 | 00:25:51 | |
If your business is growing, but you’re more exhausted than ever–something is off. More revenue should mean more freedom. Instead, you’re stuck in the survival trap of being overworked, underpaid, and the bottleneck in your business. Stress has become your new normal. In this episode, Melissa Kay and Dr. Sabrina Starling walk you through the exact framework we use inside the Tap the Potential Solution™. You’ll learn the 5-step business growth strategy that changes everything. Sustainable profit doesn’t come from hustle; it comes from strategy. Ask yourself this question: “If nothing changes, what will it cost me?” Join us now to discover how different your life can be as the owner of a sustainably profitable business. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:
Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! | |||
| 393: The Business Owner Dependency Trap (And How to Escape It) | 19 Mar 2026 | 00:21:30 | |
Is your business completely dependent on you? If you take a vacation, will everything fall apart? If so, you are in the Business Owner Dependency Trap, and today’s episode reveals how to get out of it, change everything, and take your life back from your business. Business owners can escape survival mode by identifying the sweet spot of their business—the point at which profitability, freedom, and sustainability finally align. We have proven that working with fewer clients often increases profit, letting go of the wrong work creates growth, and systems (not hustle) create freedom. Melissa Kay and Dr. Sabrina Starling will teach you about the Business Owner Dependency Trap and help you build systems that enable your business to run without you. The truth is that working less and serving fewer clients often leads to greater profitability and sustainable growth. Join us to learn how to change everything and take your life back from your business! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:
Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! | |||
| 392: Why Most Small Businesses Plateau — And How to Start Growing Again | 12 Mar 2026 | 00:22:25 | |
When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle to make payroll and attract profitable clients that you enjoy working with. This is why we created the Tap the Potential solution: a step-by-step, simple framework to increase your profitability while working fewer hours so that you can take your life back from your business. On average, our clients experience a 716% increase in time off, a 215% increase in profit, and a 55% increase in owners’ pay—all within 12 months. In this episode, Melissa Kay and Dr. Sabrina Starling reveal why most small businesses hit a growth plateau, the hidden reason revenue increases don’t lead to profit, why entrepreneurs stay stuck in survival mode, how working less can actually increase profitability, and the simple framework successful business owners use to reclaim their time. If you’re ready to take your life back from your business, this episode will show you the path forward. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our Jumpstart beginning April 7th! Learn how to:
Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! | |||
| 391: Emotional Burnout in Entrepreneurs: How to Build a Successful Business Without Losing Yourself with Robin Berning | 05 Mar 2026 | 00:28:59 | |
Do you ever feel like anxiety is running your life and business? From the outside, your business may look successful, yet internally, you feel exhausted, stretched thin, and disconnected from yourself. Entrepreneurship doesn’t just demand strategy; it demands your energy, heart, capacity, and sometimes, your identity. In this deeply personal episode, Melissa Kay shares what the past year has taught her about recovering from emotional burnout and why self-care for entrepreneurs isn’t selfish, it’s strategic. Melissa is joined by her personal life coach, Robin Berning, who has helped her set boundaries with clarity and peace while staying aligned as a leader. You’ll learn the hidden cost of emotional burnout in entrepreneurship; how anxiety impacts leadership, decision-making, and profitability; why boundaries are a leadership skill, not a weakness; and how emotional health strengthens business growth and sustainability. If you’ve ever over-given to your team or clients, said yes when you meant no, carried everyone else’s emotional weight, or kept pushing when you felt exhausted, this conversation is for you! Robin Berning has over 30 years of experience in the wellness industry, serving as a life coach, speaker, and spiritual mentor recognized for creating spaces of deep clarity and safety. People always feel calm, heard, and understood in her presence. From her lived experience, passion, and grounded spiritual wisdom, she helps audiences reconnect to their authenticity, sovereignty, and inner power. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Connect with Robin Berning: Website for events, workshops, and coaching; Website for speaking engagements; and Email. Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! | |||
| 390: Stop Being the Bottleneck: How to Build a Self-Managing Business Model | 26 Feb 2026 | 00:26:10 | |
Does your business slow down the moment you step away? If every decision, approval, or problem still funnels through you, you’re not alone, but YOU are the bottleneck. In this episode, Melissa Kay and Dr. Sabrina Starling break down how you can stop being the bottleneck and start building a self-managing business model that doesn’t depend on you for every decision. You’ll learn why capable teams still wait for the owner’s approval, the hidden ways business owners unintentionally create bottlenecks, what a self-managing business actually looks like, and practical leadership shifts that empower your team to take ownership. If you’re tired of being the single point of failure in your business and want growth without burnout, this episode will show you where to start. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! | |||
| 389: How to Stay Grounded as a Business Owner (No Matter What’s Going On) | 19 Feb 2026 | 00:30:18 | |
Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why grounded leaders make better decisions under pressure, how one small daily ritual can calm your nervous system and sharpen your focus, how to stay centered when your business feels chaotic, and why consistency matters more than complexity when it comes to mindset. If you’re tired of being pulled in a hundred directions and want a leadership rhythm that actually supports you, this episode is for you! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business so that it supports your life. Click here! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! | |||
| 388: The Hardest Boundary I Ever Set in My Business | 12 Feb 2026 | 00:20:44 | |
Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations to time, availability, and scope of work. You’ll learn why business owners struggle so much with boundaries; the hidden cost of not setting them; the ripple effect boundaries create for your team, clients, and leadership; and the surprising benefits that come after you hold the line. If you’re feeling stretched thin, resentful, or as if your business is running your life, this episode will give you permission and practical insights to reclaim your time and energy. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. | |||
| 387: Loneliness, Leadership, and Retaining Your Best People for Small Business Owners with Dov Baron | 05 Feb 2026 | 00:43:54 | |
Loneliness isn’t just a personal issue—it’s a leadership and culture issue. In this episode, Dr. Sabrina Starling sits down with repeat guest and leadership expert Dov Baron to explore the growing epidemic of loneliness within organizations, and why it’s quietly eroding trust, engagement, and A-player retention. You’ll learn why high performers often feel the most disconnected, how loneliness shows up at work, leadership behaviors that create real belonging, and what business owners must do now to protect culture and retain their best people. If you’re leading a team and wondering why motivation, loyalty, or connection feels harder than it should, this conversation is a must-listen for you! Dov Baron has been twice named as one of the world’s Top 30 Global Leadership Gurus in Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations worldwide, including the United Nations, the Department of State, the World Management Forum in Iran, the US Air Force, and the Famed Servant Leadership Institute. His focus on human behavior and neuroscience has made him the world’s leading authority on Emotional Source Code and the Anatomy of Meaning. Dov is the bestselling author of One Red Thread: How to Find the Purpose Already Woven Into Your Life and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent. He is the creator and host of The Dov Baron Show Podcast, previously known as Leadership and Loyalty. It was named the #1 podcast for Fortune 500 executives by Apple Podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, scientists, theologians, military intelligence officers, and artists. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Connect with Dov Baron Website, The Loneliness Tax Report, LinkedIn, X, Instagram, The Dov Baron Show Podcast, One Red Thread, and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. | |||
| 386: The Real Reason Most Business Owners Don’t Have a Life Outside Work | 29 Jan 2026 | 00:22:14 | |
Do you know the real reason most business owners don’t have a life outside work? It’s because of the survival trap. This is what happens when you take on clients, projects, or work outside your sweet spot, just to cover payroll, patch cash flow gaps, or respond to immediate crises. There is a better way! In this episode, you’ll discover how the survival trap subtly steals your time, energy, and freedom; why working in your sweet spot is the only way to grow and enjoy your business truly; and practical steps to move from survival mode to strategic, high-value leadership. If you’re a business owner ready to reclaim your time, refocus on what should be on your plate, and finally build a business that supports your life (instead of owning it), this episode is for you. Join Melissa Kay and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. | |||
| 385: How to Handle Employee Raises When Revenue is Low (Business Owner Strategies) | 22 Jan 2026 | 00:18:34 | |
If you’re worried about giving employee raises when revenue is tight, you’re not alone. In this episode, we explore ways to reward your team without putting your business at risk. You’ll discover smart ways to structure raises when cash flow is limited, how to communicate compensation changes without hurting morale, and strategies to retain top talent even when money is tight. If you’re a business owner trying to balance people and profits, this episode will give you practical steps you can implement now. Join Melissa Kay and Dr. Sabrina Starling to learn smart, sustainable strategies for handling raises without jeopardizing your business. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 384: What to Look for in an Accounting Firm with Tammy Little | 15 Jan 2026 | 00:25:18 | |
Most business owners wait way too long to get financial support, not because they don’t need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential’s Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you’re more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and who you actually need; the essential systems and processes to make your finances easier, more efficient, and more organized; why waiting until the end of the year to prepare for taxes is the fastest way to lose money and add stress; and how the proper accounting support creates clarity, confidence, and real profit. If you want to stop feeling behind, stop guessing, and finally get your financial house in order, this episode is your roadmap to a better future. Join us! Tammy Little is the owner of FTC Group and Summit Accounting Partners, a full-service accounting firm for small, medium, and large businesses. All of their services are virtual, making their top-notch services accessible to companies nationwide. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Connect with Tammy Little: Summit Website, My Ghost Crew Website, Facebook, and LinkedIn. Download your free, updated copy of the Chart of $10,000 an Hour Activities today! Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 383: How to Plan Your 4 Week Vacation®️ in 2026 (Without Your Business Falling Apart) | 08 Jan 2026 | 00:24:04 | |
Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t run without you, how to train your team to make decisions while you’re unplugged, and why your business actually grows when you’re not in it every minute. If you want 2026 to be the year you take a real break, the kind where you sleep, rest, and reset, you don’t want to miss this episode with Melissa Kay and Dr. Sabrina Starling. Join us! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Download your free, updated copy of the Chart of $10,000 an Hour Activities today! Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 382: Be a Gift Through Your Leadership: Small Habits That Create Big Impact on Your Team | 01 Jan 2026 | 00:25:13 | |
Are you feeling the pressure to do all the things this holiday season: gifts, events, wrapping up the year, and taking care of everyone? What if the most meaningful gift you could give wasn’t something you could buy? What if you discovered how small, intentional leadership actions, like encouragement, clarity, trust, and honest feedback, are the greatest gifts you can offer your team and yourself? In this episode, you’ll learn why encouragement has 5x the retention power of any holiday bonus, how clarity resets stress and boosts A-player performance, the trust-building habits that create a self-managing team, and the one type of feedback that acts like rocket fuel for A-players. Dr. Sabrina Starling and Melissa Kay explain how to be the kind of leader who brings peace, stability, and purpose to your workplace; you can do it simply by showing up in the right way. Join us now to learn how. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Learn more about the How to Hire the Best Course by clicking this link. Our Coach Approach program can be life-changing for your business, team, and life. Find out more today! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 381: If I Could Give Every Business Owner One Gift… | 25 Dec 2025 | 00:22:07 | |
Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your $10K-per-hour activities, along with the exact way to help your team members identify their $10K-per-hour activities–so that everyone operates in their zone of genius. This is how a business becomes scalable. This is how leaders get their lives back. This is how A-players emerge. Join us now! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 380: Strategic Planning Series Part 2 of 2 | 18 Dec 2025 | 00:17:52 | |
Do you want to work fewer hours each week? We can get you on track to make it happen! Take charge now and plan ahead for a healthier, happier 2026 as a business owner. When you join our Better Business Better Life program, our guarantee to you is that you will shave 10 hours off your workweek, go home at a set time each day to be fully unplugged and present with your family, and take your weekends off. We guarantee all of these things to happen within the first 30 days of our program! If you want 2026 to be a better year than 2025, book a call with us today! Let’s jump into Part 2 of our Strategic Planning Series. We are outlining the structure, tools, and techniques to guide your success. Grab your Strategic Planning Workbook and your Annual Business Planner (available here!), and join us to design more intentionally for 2026! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Download your Strategic Planning Workbook and Annual Business Planner now! Click here. Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 379: Strategic Planning Series Part 1 of 2 | 11 Dec 2025 | 00:12:51 | |
It’s become an annual tradition to share our Strategic Planning Series with our listeners, and there is no better time to do it than right now, on the cusp of a new year. Dr. Sabrina Starling hosts this two-part series that begins with this episode. She is “The Business Psychologist” and the author of the international bestselling series, How to Hire the Best, and The 4 Week Vacation book. In today’s episode, Dr. Sabrina shines a spotlight on your $10,000 an hour activities for these last couple of weeks of 2025. Utilizing your time in $10,000 an hour activities only comes through thoughtful reflection and planning, and we are here to help! Be sure you’ve downloaded the accompanying resources here. Let’s get started! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Get your Strategic Planning Workbook now! Click here. Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group | |||
| 378: How to Make Your Time Worth $10,000 an Hour | 04 Dec 2025 | 00:35:38 | |
What tasks in your business, when completed, make other tasks easier or unnecessary? Those are your $10,000 an hour activities, and they should be at the top of your daily to-do list. By prioritizing these tasks each day, you can stop working at a set time, leave the office, and prevent work from spilling over into your personal life. Join Dr. Sabrina Starling as she reveals the foundational principles that allow her to work less and still accomplish her goals in a growing business. In this training, you’ll discover the mindset, systems, and foundation to take your life back from your business. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Download your Chart of $10,000 an Hour Activities now! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. | |||
| 377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work) | 27 Nov 2025 | 00:22:30 | |
Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. | |||
| 376: How Focusing on the ONE Thing Moves Your Business Forward (and Makes Everything Else Easier) | 20 Nov 2025 | 00:21:06 | |
Are you feeling pulled in a hundred different directions and wondering why nothing seems to move your business forward? It’s not about doing more, it’s about doing the right ONE thing. In this episode, we are diving into how narrowing your focus can accelerate results, reduce overwhelm, and simplify decision-making. Melissa Kay and Dr. Sabrina Starling will help you identify the one thing that will create the biggest impact in your business, understand why multitasking and busywork stall growth, and share a simple strategy to stay focused and maintain momentum. If you’re ready to finally make real progress without the chaos, this episode is your clarity breakthrough! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. | |||
| 375: How a Leadership Mindset of Presence Improves Focus, Teamwork, and Results | 13 Nov 2025 | 00:21:32 | |
Are you struggling to get your team focused and aligned, but are left wondering why the results aren’t what they should be? In this episode, we delve into how simply being fully present as a leader can transform your team, decision-making, and business outcomes. You’ll learn why presence is the secret weapon behind high-performing teams; how your mindset as a leader shapes focus, collaboration, and results; and simple strategies to show up fully without burning out. If you’re looking for a leadership approach that drives clarity, accountability, and measurable growth, this episode is your roadmap. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. | |||
| 374: Is Screen Time Hurting Your Mindset? Try This Simple Reset! | 06 Nov 2025 | 00:19:35 | |
Are you feeling drained, distracted, or stuck in overthinking mode? Before you blame your workload, take a look at your screen time. You might find the problem there. In this episode, we are exploring how constant scrolling impacts your focus, creativity, and peace of mind—and what to do about it. You’ll discover why screen time quietly sabotages your mindset and energy, a simple and science-backed reset that only takes a few minutes, and how breathing and mindfulness help you refocus and show up as your best self. If you’re ready to break free from distraction and reclaim your calm, this episode is your permission to pause. Join Melissa Kay and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. | |||
| 373: The One Leadership Habit That Retains A-Players | 30 Oct 2025 | 00:19:13 | |
Are you frustrated by the constant turnover that costs you your best people? In this episode, we are revealing the simple action you can take to inspire loyalty and keep your top team members engaged. Dr. Sabrina Starling and Melissa Kay team up with Kaitlyn Beaver to each share their #1 leadership habit that makes A-players want to stay, how small and consistent actions build long-term team loyalty, and the simple shift you can start practicing today. Don’t let your best people slip away! Hear from each of our experts about their top leadership habits essential to creating a culture where A-players stick around and thrive! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. | |||
| 372: How to Build a Team That Hits Your Goals Without Burning Out | 23 Oct 2025 | 00:21:32 | |
Are you tired of pushing your team to hit goals, only to see mediocre results, increased frustration, and burnout? In this episode of Profit by Design, we are breaking down what really makes A-players different, and how you can build a team that thrives AND delivers. Join Melissa Kay and Dr. Sabrina Starling as they talk with Kaitlyn Beaver, the How to Hire the Best Strategist at Tap the Potential. You’ll discover the three traits A-players have that fuel results without burnout, how to spot (and keep) top talent in your business, and the simple shifts you can make so your team performs at its best. If you are ready for a team that consistently meets (and exceeds) your goals without drama and exhaustion, this episode is for you! Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. | |||
| 371: Building a Systems-Driven Business with David Jenyns | 16 Oct 2025 | 00:30:00 | |
Today’s episode is all about systems, and not just systems, but identifying who on your team can support you in getting systems in place. Hint: you, the business owner, don’t need to do it; you need a “systems champion.” Dr. Sabrina Starling hosts her friend and colleague, David Jenyns, for today’s discussion. This is David’s fourth time on Profit by Design, and we are always thrilled to hear his practical wisdom for small business owners. Join us! David Jenyns is an experienced entrepreneur who sold the Melbourne Cricket Grounds in his early 20s and founded Melbourne SEO Services. He systematized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today, he supports a growing community of certified Systemologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the daily operations of their businesses. He is the author of SYSTEMology and Systems Champion. The entire scope of David’s work aligns seamlessly with our philosophy that your sustainably profitable business should support your life and free up your time—-and systems are the biggest key to making that happen. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Connect with David Jenyns: Website, LinkedIn, SYSTEMology book, and Systems Champion book Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. | |||
| 370: Unchained with Guest Sara Nay: Strategy, AI, and Trust in Modern Marketing | 09 Oct 2025 | 00:28:00 | |
In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us! Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained *Free resources from Sara’s book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the Business-To-Marketing Alignment Questionnaire For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. | |||
| 369: How to Build a Self-Managing Team: What Happened When Dr. Sabrina Stepped Back from Coaching | 02 Oct 2025 | 00:20:00 | |
Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you. Profit by Design is a Tap the Potential production. Show Highlights:
Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour | |||