Pre-Loved Podcast with Emily Stochl – Détails, épisodes et analyse

On today's show, we're chatting with Hilliary—a vintage collector and event producer who's building community at the intersection of sustainability and style.

Hilliary is the founder of Circle of Friends, where she hosts The Stoop Series—a live interview series that's making circular fashion accessible and inspiring. With Circle of Friends, she's using her platform to elevate the voices of vintage dealers, sustainable brands, and circular economy innovators, showing people why secondhand should always be the first choice.

And if you're a collector yourself, you're going to love this conversation.

In this episode, Hilliary shares her journey with circular fashion – how she fell in love with vintage markets while studying abroad in Florence, to her growing silver collection of hosting and homewares. Plus, how she's restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds.

Oh yeah – and we talk Brimfield, she's a Brimfield fanatic, just like me. What I love about Hilliary's approach is that she's building a vintage-filled life through relationships and community – she's built connections with vendors at markets like Brimfield who remember her, save pieces for her, and have become genuine friends. Very within the ethos of Circle of Friends.

This is a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [4:20] Hilliary grew up a fashion-lover, and her first big purchase was saving up to buy a Kate Spade backpack.
• [7:44] Her journey into a sustainable fashion career.
• [13:14] Starting "Something Borrowed Never New" - her original Substack focused on re-use during wedding season
• [17:08] Why she started Circle of Friends  and The Stoop Series
• [20:37] Conversations that have expanded her understanding of circularity - from fashion to food to home
• [26:36] Restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds. 
• [35:07] Her go-to Brimfield fields and vendors
• [42:10] How she's building and using her vintage silver collection for hosting
• [48:31] Learning upholstery to restore vintage furniture herself

EPISODE MENTIONS: 

• Hilliary Bianca Salamanca
• @yourcircleoffriends
• Hilliary's Substack
• I did the Stoop Series with Circle of Friends!
• Terratela
• Terratela on Circle of Friends
• Helena Elston Studio
• Helena on Circle of Friends
• Rachel Glicksberg
• Don't Let Disco
• Ashley from Don't Let Disco on Pre-Loved Podcast

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Hailey and Hallie –two best friends who turned their high school thrifting hobby into a thriving brick-and-mortar vintage shop in Asbury Park, New Jersey.

Hailey and Hallie met in high school gym class, and bonded over their shared love of thrifting, Tumblr, fashion, and magazines.

They started thrifting together and listing their finds on Depop as a fun creative outlet after school. As they grew up, the shop's story evolved – the duo opened their first brick-and-mortar store in a tiny beach town while finishing up school. They've since moved their brick-and-mortar twice– landing in the heart of downtown Asbury Park. Along the way, they've built an incredible community, devoted customers, and hosted fashion shows that sold nearly a thousand tickets!

In this episode, they share how they balance managing their store and their Depop simultaneously, why they pivoted from thrift store sourcing to private buying appointments, and their most memorable finds.

If you've ever wondered what it would be like to dig through garages and attics for decades-old treasure with your best friend and business partner – well, listen up! It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [3:54] Finding the styles they admired from Tumblr at the thrift store.
• [5:56] Hailey and Hallie met in high school gym class where they bonded over magazines, thrifting and fashion.
• [9:30] They launched Shedhead on Depop while still in high school.
• [14:45] Their first pop-ups were in other small businesses – local boutiques and coffee shops – where they learned the ropes of retail.
• [18:14] Opening their first brick-and-mortar store in a tiny beach town, Avon-by-the-Sea.
• [22:02] Moving locations three times to find the right vintage-loving community
• [27:32] The biggest lessons learned from running their business
• [30:45]  How they balance their store and their Depop simultaneously
• [36:49] Why they shifted from thrift store sourcing to private buying appointments
• [38:33] Their most memorable buys and finds.
• [41:34] Hosting a punk fashion show that sold almost 1,000 tickets

EPISODE MENTIONS: 

• Shedhead Vintage
• @sheadhead.vintage
• Martha Peabody 
• Mini-documentary with Martha about Bestsey Johnson
• Pearl Street Consignment
• Devyn Crimson
• Emily Riboflavin

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Belinda Van Santen, Vintage Category Manager at Vestiaire Collective. Vestiaire Collective is a global platform for pre-loved luxury and designer fashion, started in Paris in 2009, where Belinda is also based.

Belinda has been with Vestiaire Collective for over a decade, one of the company's longest employees, who has great perspective on how the platforms' expertise in vintage has evolved and intensified over the years. Most recently, Vestiaire Collective has seen a 220% increase in vintage supply and 5x growth in searches over the past five years.

Vintage-lovers, this one's for you –  let's dive right in!

DISCUSSED IN THE EPISODE:

• [2:05] Belinda always loved flipping through fashion magazines for the photography, but she really fell in love with style when she moved to London in her 20s.
• [4:45] Once, Yoko Ono shopped at the vintage store where Belinda worked in Paris.
• [8:04] What it was like joining Vestiaire Collective in the early days with only 40 employees
• [10:18] How attitudes toward resale have dramatically changed in the last decade
• [18:11] How the fashion industry's relationship with its archives has changed 
• [21:46] The shift from Y2K trends to more 90s minimalism emerging
• [25:46] Underrated accessories to watch
• [27:42] Tips for searching vintage on Vestiaire
• [33:25] Belinda's personal style obsessions
• [35:20] The importance of patience in vintage shopping.

EPISODE MENTIONS:

• Vestiaire Collective
• @vestiaireco
• Vintage Pieces at Vintage Prices: September 4-6, featuring daily drops of vintage from the 80s to 00s – all marked down to reflect their prices at the time of the release.
• Harry Styles wearing a chore coat inspired by French workwear
• Celine Phantom
• Vintage battles with Sophie and Fanny
• The Versace dress made famous by Jennifer Lopez
• Comme des Garcons 'lumps and bumps' dress

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura
  
  
  

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Katie and Anna Grace, the creators of Verve Style podcast. Verve is a podcast about the intersection of fashion and the internet – Katie and Anna Grace sit down with your favorite creators (check out their latest episode to hear from yours truly!) and discuss how they're pushing fashion forward, plus the stories behind their 5 favorite outfits. 

They also do episodes about the latest fashion news, runway shows, internet trends, pop culture… basically anything you'd gab about at happy hour with your fashion-lovin' besties.

We talk about their stories working in the fashion industry, why they wanted to make their own fashion reporting podcast, and how to take inspiration from the fashion trends and incorporate them using secondhand styles!

It's a really fun one, so  let's just dive right in!

DISCUSSED IN THE EPISODE:

• [4:30] How they got into the fashion industry
• [10:30] Where to find fashion inspiration, while staying true to your personal style
• [12:32] Current trendy styles that are a nod to vintage, and can be found secondhand
• [15:37] How the Y2k trend has evolved since becoming popular again
• [17:43] The difference in the quality of clothing, even from just 20 years ago in early fast fashion and mall brands.
• [19:42] How brands can stay true to their DNA
• [25:48] Talking denim, trends in denim, and how to iron out a denim hem.
• [29:39] The indie sleaze fashion revival
• [33:10] Is the definition of vintage changing as fashion speeds up?
• [35:45] Katie and Anna Grace's ideal secondhand shopping experience

EPISODE MENTIONS: 

• Verve Podcast
• @vervepodcast
• Katie Gassman
• Anna Grace Averett
• My episode on VERVE podcast
• Rihanna in vintage Cavalli
• Burberry fashion show
• Schiaparelli animal heads
• Cultivated - consignment store in Westminster, MD
• Wear It's At - Maryland
• @biancapirone
• Elana Katz

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy
  
  
  
  
  
  

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Ruby, founder of Girl of the Earth, an NYC-based upcycled brand made from vintage-fabric-remnants dating from 1940-1999.

Ruby grew up to antique-dealer parents in New York City, so she's been in the vintage world since day-one. After graduating with a Master's Degree in Entrepreneurship from London College of Fashion, where she wrote her dissertation on fast fashion, and the industry's detrimental use of deadstock, she went on to start her own brand made from post-consumer vintage fabrics.

We talk about her commitment to few-of-a-kind styles, the beautiful kitsch of vintage fabrics, and the complexities of the fabric food chain, if you will. 

DISCUSSED IN THE EPISODE:

• [2:24] Growing up with antique-dealer parents in New York City, and spending her afternoons at her mom's vintage shops in SoHo.
• [7:47] Ruby goes to college in London and starts to work in the industry at Jaeger, a British heritage fashion brand, in their fashion archives.
• [9:55] How Ruby landed on upcycling, amidst all the options and potential routes of the vintage and sustainable fashion industry.
• [11:26] On the complex reality  of "deadstock" in the fabric and fashion supply chain.
• [18:20] Sourcing the first pieces of vintage fabric for her upcycling brand.
• [19:44] What makes vintage fabric so special.
• [26:20] The passion that's needed to run your own fashion brand. 
• [28:03] On personal style, and how we can be inspired by trends and also avoid micro-trends.
• [35:50] Ruby is working on an exciting new project with her mom, who now sells vintage jewelry, particularly unique diamonds.

EPISODE MENTIONS: 

• Girl of the Earth
• @girloftheearth
• The Jaeger: a British heritage brand
• Beacon's Closet
• Girl of the Earth's Patreon
• @chelseagirl.nyc

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy

Episode Title: 

S7 Ep9 JESSICA RENNARD: Helpsy's Chief Merchandising Officer  - on annually recirculating 30 million lbs of clothing through collection and resale, and the unique challenges of scaling the circular economy. 

***

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Jessica Rennard, the Chief Merchandising Officer at Helpsy, a certified B corp clothing collection and resale company whose mission is to keep clothing out of the landfill. Jessica has worked in resale for the majority of her career and has helped developed the industry – we talk about her wide range of experience on the show, but she's truly seen it all. 

In 2020 she launched a secondhand business that supplies inventory to casual sellers that utilize re-commerce marketplaces. The business was acquired by Helpsy and Jessica and her team continue to work on strengthening the capabilities of the circular economy.

We chat about annually recirculating 30 million lbs of clothing through collection and resale each, and the unique challenges of scaling the circular economy. All this, and more, on today's show, so let's dive right in!

DISCUSSED IN THE EPISODE:

• [4:19] Jessica gets her start in the resale industry – usually working with product that would otherwise be discarded from the rest of the secondhand space.
• [8:16] Jessica becomes a consultant for the secondhand industry, helping area thrift stores figure out how to sell through their unsold inventory and increase profit margins. 
• [12:32] The human judgment that goes into clothing sorting – especially in a high-volume center like Helpsy that has seen 86,000 different brands in eight months.
• [17:13] Jessica helped turn a family-run retail business dealing in overstock  into a fully secondhand, resale business.
• [20:42] During the pandemic, Jessica started a mystery box company that made $8 million in revenue in 19 months. 
• [23:14] How Helpsy fits into the resale and textile re-use landscape, and the unique challenges and opportunities they're tackling within the circular economy.
• [40:27] Best practices for donating clothing, thoughtfully.
• [46:15] Designer pieces getting processed through bulk resale – at Helpsy, 3.5% of their sort is classified as high luxury.

EPISODE MENTIONS: 

• Helpsy
• @helpsy
• @thefashiondisruptor
• The Wardrobe
• Danielle Vermeer on Pre-Loved Podcast
• @teleport.ootd
• Kid to Kid
• Once Upon a Child
• Massachusetts textile waste ban
• Elevate - sustainable production and supply chain consulting

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is a collective episode about the Brooklyn Flea, which re-opens for the season this weekend (April 1-2!). Founded 15 years ago, in April 2008 by Jonathan Butler and Eric Demby, Brooklyn Flea has grown into one of New York City's top attractions, operating flea markets that feature hundreds of top vendors of furniture, vintage clothing, collectibles and antiques.

First up, you'll hear from co-founder Eric Demby, and then later on in the episode, three incredible vintage dealers who have been with the flea since its early days. 

We'll speak with Francois of Of Leisure who was a fashion photographer for 10 years before he started selling French and American vintage at the Brooklyn Flea in 2013.

Then we'll chat with Travis, the owner of The Hood Haberdasher, who grew up between Brooklyn, Miami and Jamaica, and started his full time vintage passion about 15 years ago - bringing "statements, not staples"home to Brooklyn to the Flea.

And finally we speak to Thea Grant, about the family first jewelry business she and her husband Nico started in Brooklyn, and their extensive range of vintage, antique and handmade jewelry.

It was such a joy to hear from them what being a part of the Brooklyn Flea all these years has meant to them – so let's just dive right in!

DISCUSSED IN THE EPISODE:

• [2:05] Eric Demby, co-founder of the Brooklyn Flea, tells stories about taking the train to New York City, as a teengager from Connecticut, to shop vintage.
• [7:00] While working in local politics, Eric notices that tourists start to visit Brooklyn, but they don't know exactly where to go.
• [11:42] Eric's partner, Jonathan Butler - founder of Brownstoner, hosted an event called 'Salvage Fest' in 2007, in a schoolyard in Clinton Hill.
• [14:28] On the vintage scene in Brooklyn in 2008.
• [15:58] Etsy starts-up in downtown Brooklyn, but they're focused on handmade goods – not vintage – at the time. They have a booth in the early Flea.
• [19:21] Opening day on April 6, 2008
• [25:11] Curating the selection at the Brooklyn Flea.
• [32:07] What to expect when the Brooklyn Flea opens for the season, April 1-2, 2023
• [35:23] Francois, of Of Leisure, shares his story with vintage fashion, including learning to sell vintage clothes working at the flea market in Paris while he's there as a student.
• [42:44] On turn-of-century French vintage and workwear.
• [54:10] Travis of Hood Haberdasher shares his story with vintage and the Flea, growing up at the Flea, and meeting his wife there!
• [1:11:00] Thea Grant shares the story of the antique and vintage jewelry business that she and her husband Nico started in Brooklyn.
• [1:22:00] Around 8 years ago, Thea & Nico saw the wholesale jewelry business changing a lot and started to rethink how they would do business direct to customers.
• [1:44:55] On vintage Bakelite jewelry. 

EPISODE MENTIONS: 

• Brooklyn Flea
• @bkflea
• @ofleisure
• @thehoodhaberdasher
• @theagrantdesign
• Brownstoner
• Beacon's Closet
• Salvatore Ricotta featured in the NYTimes
• Scavengers on the Urban Savannah story in the NYTimes
• Front General Store
• Heirloom 
• Susan Blank - Blank Frames
• Devon Grimes
• Bill Cunningham is known for his French workwear jacket
• Vintage Bakelite jewelry 

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Carley Lake, the co-founder of Lucky Sweater. Carely first discovered thrifting when her dad introduced her to the stores on Melrose Ave. in LA, back when she was at the peak of her fast fashion addiction in high school. On this episode, we'll chat through Carley's whole journey that led to Lucky Sweater – how she started a sustainable fashion site called Thoughtful Flamingo, and her experience on the groundfloor at Uber where she co-launched Uber's women safety program and Community Guidelines.

But what led Carley to the Lucky Sweater idea? She missed finding community through clothing! Lucky Sweater is a community app that allows users to connect and trade clothing with like-minded communities. Lucky Sweater's first community trading space was focused on slow and sustainable fashion brands, and the team recently launched a community for makers to trade handmade clothing, accessories, and supplies. 

We chat about all this and more on today's episode, so let's just dive right in!

DISCUSSED IN THE EPISODE:

• [3:27] Growing up during peak "mall culture" in Los Angeles.
• [6:11] How Carley's dad exposed her to Melrose Ave. thrifting.
• [12:23] Carley's entry into tech as one of the first 500 employees at Uber, working on the launch team for Uber Eats and co-launching Uber's Community Guidelines.
• [14:05] Starting her blog, Thoughtful Flamingo, and how the conversations she had inspired Lucky Sweater.
• [15:23] Early clothing trading communities on Instagram and Reddit.
• [22:38] Lucky Sweater's focus on slow trading to not contribute to overconsumption and "haul culture" with secondhand.
• [23:08] Carely's learnings from being a first time founder and entrepreneur.
• [29:37] How trading lowers the barrier to entry on slow fashion.
• [35:49] The launch of a me-made trading community on Lucky Sweater where you can swap handmade clothing, accessories, and supplies. 

EPISODE MENTIONS: 

• Join Lucky Sweater (with my invite code!)
• @lucky.sweater
• @thoughtfulflamingo
• Carley's blog, Thoughtful Flamingo
• Wasteland
• My vintage shop guide!
• Sustainable Fashion Forum
• Elizabeth Suzann
• Ace & Jig
• @marielle.elizabeth
• @selltradeplus
• @selltradeslowfashion
• The trouble with secondhand becoming like fast fashion - Vogue Business
• Bubble: build a web app without code
• The Lucky Sweater brands list
• Babaa
• Ilana Kohn
• Beaton Linen
• State the Label
• Fashion Brand Company
• Become a Lucky Sweater ambassador / influencer
• Kate at @readwritethrift
• Kate of Read Write Thrift on Pre-Loved Podcast
• Lydia at @styleisstyle
• Dawn from @dressing_dawn
• Episode Vintage
• Zipper Vintage
• Marbles Vintage
• Antique Sugar vintage in Phoenix
• The Fine Art of Design in Palm Springs
• @sewover50
• Nathaneal - knitting on TikTok
• @willienillieknits
• Charlotte Rose Studio
• Charlotte's Paloma dress story
• @ladyefron
• @sallydarrgriffin

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Kati, the founder of Dresscue, a rent-a-rack secondhand store in Los Angeles. Kati is originally from Finland, where the rent-a-rack concept is from – and you get to hear all about its origins on today's show. 

Rent-a-rack basically means that  anyone can rent a rack from Dresscue and sell their preloved clothing. This rent-a-rack concept is something Kati grew up with and as she knew it was a great way to recycle the clothes you don't wear anymore whilst making some extra money.

So chat about how she decided to bring the concept to Los Angeles, and all sorts of secondhand seller advice,  so let's just dive right in!

DISCUSSED IN THE EPISODE:

• [2:40] Kati discusses becoming concerned with the climate crisis and interested in sustainable fashion. 
• [4:40] About the rent-a-rack concept, which started in Finland in the 1980s.
• [12:05] Her surprise that the rent-a-rack concept didn't exist in LA when she moved there, despite a great vintage fashion scene.
• [13:44] How the rent-a-rack model works at Dresscue
• [20:45] Tips to make the most money out of your consignment period.
• [29:10] Working with influencers to get the word out about your new brand.
• [32:32] Finding a like-minded community of people interested in sustainability through the store.
• [36:40] Her plans to spread the rent-a-rack concept, to make it a household concept in the US like it is in Finland.
• [38:40] Kati's minimalistic style and sustainable approach to clothing ownership.

EPISODE MENTIONS: 

• Dresscue
• @dresscue.la
• Relove in Helsinki
• Maanantai Market in Helsinki
• Siisti Kirppis in Helsinki
• Preloved market in Adelaide 

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Danielle Vermeer, recently the co-founder & CEO of a startup called Teleport, and you may also know her online as Goodwill Hunting – which is the name of her newsletter about resale and secondhand fashion.

An avid thrifter of 20+ years, Danielle has long been interested in the impact she could make at the intersections of fashion, tech, and sustainability. She recently took a leap from leading resale & circular fashion at Amazon to join Teleport as Co-founder & CEO. Teleport is an early stage startup where users post no-filter videos of their shoppable,  thrifted outfits. Think if TikTok and Depop had a baby. 

We chat about Danille's story with secondhand, how she hasn't purchased any new clothes for over 11 years, what she's learned working to bring circular fashion to scale, and how we're moving into a new era of resale. Plus so much more!

This episode is full of insights about the secondhand space, so let's just dive right in!

DISCUSSED IN THE EPISODE:

• [3:30] Playing with the Barbie fashion design computer game in the 90s
• [7:16] Her story with thrift and secondhand started with buying a pair of platform, Spice Girls-inspired boots for a friend's birthday gift at the local consignment store.
• [9:52] Quitting fast fashion and starting her 11+ year commitment to 'no new clothes'
• [12:20] Danielle's career at the intersection of fashion and tech.
• [17:30] Building out luxury resale at Amazon Fashion, and her  key learnings about how resale business models differ from retail at scale.
• [24:20] Is rental a sustainable business model long-term?
• [27:16] The different eras of online resale platforms – from eBay and Craigslist, to the present day – and what comes next. 
• [38:17] How we educate younger consumers about choosing quality fashion and the role of personal style, when all they have known is fast fashion.
• [44:39] Prediction for this year: clothing swaps will be in and fashion hauls will be out!
• [46:00] Danielle describes her style as Midge Maisel meets Susie Myerson, and how she's re-discovering her personal style after becoming a mom.

EPISODE MENTIONS: 

• Danielle's Twitter
• Danielle's Substack, Goodwill Hunting 
• Teleport
• Teleport on Twitter
• Teleport on TikTok
• Danielle's TikTok
• The Barbie Fashion Design game
• The commercial with Mila Kunis
• My article for Atmos on the ethics of reselling
• ShopGoodwill.com
• Liisa Jokinen on Pre-Loved Podcast
• Gem - secondhand search app
• Recurate
• Treet.Co
• Helpsy
• @thefashiondisrupter
• Special offer for Pre-Loved Podcast listeners. The first 10 listeners who make their first purchase on Teleport will get $10 cash back! All you have to do is DM the Teleport account in the app with a screenshot of your purchase.

LET'S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Mary-Elizabeth Land
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Trudy