PR LIKE A BOSS! – Détails, épisodes et analyse

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In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.

We dive into:

The evolution of beauty blogging—from its humble beginnings to the influencer era.

Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”

The importance of writing for your audience, not the brands.

Tips for smaller brands on how to approach influencers (hint: skip the discount codes).

Why respect, authenticity, and boundaries are key to successful collaborations.

Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.

If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.

Where to Find Jane:

British Beauty Blogger

Substack

@BritBeautyBlog

Don’t Miss Out!

Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.

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In this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.

What you’ll learn in this episode:

• Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.
• Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.
• No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.
• Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.
• Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.
• Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.

Where to find Nicola:

Outspoken Beauty podcast

On The Scent podcast

Follow her on Instagram for more: @OutspokenBeauty

Subscribe to PR LIKE A BOSS!  for more insights on how to master the art of PR with purpose and personality.

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In this episode of PR LIKE A BOSS!, Patz sits down with the dynamic Victoria Woodhall, journalist, editor of GetTheGloss.com, yoga teacher, and wellness expert to talk all things wellness, journalism, and why experts are more vital than ever. From celery juice obsessions to smelly detoxes (yes, that happened), Victoria dives into the world of wellness trends, how to spot credible advice, and the importance of staying authentic in a crowded field.

You’ll learn:

• Why credible experts are essential to cutting through wellness noise.
• How Victoria balances journalism and yoga (and keeps in her lane)..
• Insightful (and hilarious) takes on wellness fads like celery juice, contrast therapy, and crystal-infused water.
• Tips for PRs and brands on how to pitch experts and products effectively.
• How small actions like free content and honest storytelling can build trust with an audience.

If you’re a PR professional, wellness brand, or just someone trying to navigate the confusing world of wellness advice, this episode is packed with value and laughs.

Brands & Experts Mentioned:

• Miranda Kerr Founder & CEO of @koraorganics
• Dr. Robin Mesnage (Fasting Retreat) 
• Katie Brindle Founder @thehayoumethod
• Andrew Huberman (Huberman Labs)
• FaceGym
• Trinny Woodall
• Philip Kingsley

Where to Find Victoria:

• Instagram: @VictoriaWoodhall
• Website: victoriawoodhall.com
• Editorial Content: GetTheGloss.com

Links & Resources:

• Check out Victoria’s yoga classes and wellness insights on her platforms.
• Ready to level up your PR skills? Explore Patz's eCourse: PR LIKE A BOSS for actionable strategies to make your brand shine.

Don’t Forget:

If you enjoyed this episode, leave us a review, share it with a friend, or tag us on social media. Until next time, keep PRing like a boss!

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In this episode of PR LIKE A BOSS!, we’re joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UK’s most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping. She’s also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.

Tune in as Carol shares:

• How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).
• The importance of a unique story and timely hook.
• Memorable pitches that turned into viral success stories.
• Why personalisation is key (and AI can’t replace the human touch!).

Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.

Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.

Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.

Connect with Carol:

• Instagram: @carol_driver_
• Website: caroldriver.com
• Facebook Group: How to Make the Headlines with Carol Driver

Don’t Forget to Subscribe!

If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.

Extra Resources:

Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/

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In this episode of PR LIKE A BOSS!, host Patz chats with Ateh Jewel, a multi award-winning journalist, producer, director, broadcaster, influencer, beauty expert, diversity advocate, entrepreneur and single mum of twin daughters. Ateh shares her secrets for balancing the chaos of parenting, running a business, and carving out time for self-care. From her candid insights on ADHD as her “bounciness superpower” to the importance of saying no and embracing self-love, Ateh offers wisdom wrapped in humour and warmth. She also discusses how motherhood inspired her mission to champion diversity in the beauty industry.

What You’ll Learn:

• How motherhood fueled Ateh’s ambition and focus on inclusivity
• The role of self-care rituals like aromatherapy, journaling, and (of course) candlelit baths
• Hacks for staying grounded and managing chaos
• Why self-love is a non-negotiable

Brands & Experts Mentioned:

• Aromatherapy Associates 
• The Club by Bamford 
• Bebe Beachus 
• Karis Scarlette 
• Bonnie Parsons 
• Katie Brindle 
• Viva Mayr and Buchinger Wilhelmi 
• Alphonsus Modebe of ARU NA UCHE 
• Nahid de Belgeonne of The Human Method 

Find Ateh on:

• Instagram: @atejewel & @atehjewelbeauty
• www.atehjewelbeauty.com

🎧 Don’t forget to subscribe, leave a review, and share this episode with fellow multitasking queens!

*** Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE ***

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This week, Patz welcomes Gina Ventre, brand editor at Yours magazine and change coach extraordinaire. Together, they unravel the rise of wellbeing in media, dissect what readers actually want (hint: no fads!), and deliver actionable PR tips for those looking to make an impact in the wellness space.

What You'll Learn:

• Why authenticity is key to wellbeing content
• The PR mistakes to avoid (no more generic pitches, please!)
• Fun takes on trends like forest bathing, juice cleanses, and more

Plus, Gina shares her favourite coaching tools for navigating change and staying grounded in a fast-moving industry.

Connect with Us:

• Follow Gina’s work at Yours magazine
• Check out The Boost UK on Instagram
• Don’t forget to subscribe, share, and leave a review.

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In this episode of PR LIKE A BOSS!, host Patz dives into the world of influencer partnerships with special guest Siobhan McGeown, PR Manager at Tropic Skincare. Siobhan brings her wealth of experience to the table, sharing the secrets behind creating meaningful, authentic collaborations that resonate with audiences and elevate brands. From building organic relationships to trusting creators with creative freedom, this episode is packed with insights, examples and actionable tips to ace your PR strategy.

What You’ll Learn:

• Why authenticity is the foundation of great influencer collaborations
• How to spot influencers who are a natural fit for your brand
• The power of organic partnerships, featuring real-world examples
• How to craft creative briefs that empower creators while staying on-brand
• Why focusing on long-term brand love beats chasing immediate sales spikes

Memorable Moments:

• The story behind Melissa’s Wardrobe’s matcha collab that had queues out the door
• Tropic’s partnership with Peloton’s Leanne Hainsby and its organic success
• Siobhan’s dream partnership idea with Deliciously Ella (hint: it involves glow-giving snacks and branded food trucks!)

Links & Resources:

• Follow Siobhan on LinkedIn and Instagram (@Siobhan_McGeown)
• Discover Tropic Skincare on Instagram or visit tropicskincare.com
• Subscribe to PR LIKE A BOSS! for more insights on acing your PR game!

Join the Conversation:

What’s your dream brand collaboration? Share your thoughts and connect with us on social media using #PRLikeABoss.

Catch the episode now on Spotify, Apple Podcasts, or your favorite podcast platform. Don’t forget to rate, review, and subscribe!

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In this episode of PR LIKE A BOSS!, host Patz chats with the brilliant Lan Nguyen-Grealis—makeup artist, author, and advisory board member of the British Beauty Council. Lan takes us behind the scenes of her inspiring 20+ year career and shares her vision for a more inclusive and innovative beauty industry.

We dive into:

• The economic and cultural impact of beauty (yes, it’s a £27 billion industry!).
• Lan’s approach to championing diversity and why expertise and authenticity are key.
• How PR and storytelling are shaping the future of beauty brands.
• Top trends to watch: consumer power, playful makeup, and the comeback of in-store retail experiences.

Lan’s insights are a must-hear for anyone in beauty, PR, or simply passionate about the power of creativity and connection.

You can find Lan on Instagram and via her website for more inspiring stories and updates.

Don’t forget to subscribe, rate, and review PR LIKE A BOSS! Keep pushing boundaries and PR-ing like a boss!

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