PR & Lattes – Détails, épisodes et analyse

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In this episode, Matisse chats with Katie Zeppieri, the founder and chief brand strategist of The MicDrop Agency, about all things branding.

About Katie Zeppieri
Katie Zeppieri is a 2x TEDx speaker, author, social influencer, media personality, and founder and chief brand strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and marketing firm specializing in brand amplification for innovative companies and people. MicDrop’s roster of clients ranges from high-growth tech startups to serial entrepreneurs to C-suite executives and reality TV stars, including Netflix “Love Is Blind” stars Deepti Vempati and Kelly Chase, who together have a combined total of over 1.4 million followers.

Katie is a sought-after speaker, consultant and guest expert who speaks brand strategy, PR and marketing. Some of the topics Katie is frequently asked to speak about include: how to attract media attention, how to use speaking to build your business, and how to build a personal brand. She has been featured in numerous publications, including Forbes, The Huffington Post, Virgin Radio, and SiriusXM, and most recently, she has been recognized as the 2024 Emerging Leader in the Marketing and Advertising category by The Peak.

Before launching The MicDrop Agency, Katie built GIRL TALK Day, Canada's largest girl empowerment event, and an international school chapter network impacting over 100 schools and reaching over 15,000 girls in the seven years of the organization's operation.

Katie has recently launched a podcast titled Get Mic'd with Katie Zeppieri, a marketing podcast about the ins and outs of building a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding, and PR. The audience for this podcast is CEOs, entrepreneurs, and marketing professionals looking to uplevel their game. Some noteworthy guests include the Shark Tank investor Matt Higgins and CEO of The Atlantic, Nicholas Thompson. 

Katie is on a mission to redefine the status quo in Marketing and PR. She's built The MicDrop Agency into a modern powerhouse, setting the standard for the future of Communications. By seamlessly integrating Marketing, PR, Branding, Communications, and Digital Strategies, Katie empowers innovative companies and individuals to not just amplify their brand but authentically connect with and captivate their audience.

Follow Katie and The MicDrop Agency:
Website - The MicDrop Agency
LinkedIn - Katie Zeppieri

Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Eugene Woo, the CEO of Venngage, about easy ways to create accessible documents while comparing the various platforms used today.

About Eugene Woo
As an engineer with a passion for visual storytelling, Eugene Woo recognized the challenges many faced in design. This inspired him to master infographics and subsequently create Venngage, a platform that empowers you to transform your ideas into vibrant visuals without any design experience.

Follow Eugene and Venngage:
Website (Affiliate link)
LinkedIn: Eugene Woo
Instagram: @Venngage
YouTube: @VenngageVids

Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Brent Colmer, founder of Creator Services, about content creation, digital marketing, and influencer relations.

About Brent Colmer
Brent Colmer is an entrepreneur who works as an online influencer and owns a digital marketing agency. He started as an online influencer/content creator in middle school and has built that into a personal brand today known as @boywhoblogs. Brent has experience working brand-side, at an agency, as an online influencer/content creator, and as an influencer talent manager. 

Socials and Links:
https://instagram.com/boywhoblogs
https://boywhoblogs.com/
https://instagram.com/creatorservices
https://creatorservices.ca/

Connect with PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in PR and communications.

About Angela Dwyer
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company specializing in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies, including Lippe Taylor, and media research firms, including PRIME Research, consulting with brands across several industries, including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall and engagement.

She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission, as co-chair of the Public Relations Society of America North Pacific District, and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.

Connect with PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Brands Over Brews host and marketing extraordinaire Pat Cooper about all things digital marketing strategy.

About Pat Cooper
Pat Cooper is a seasoned Digital Marketing Strategist with nearly a decade of experience helping brands redefine their marketing strategy to lower customer acquisition costs and accelerate revenue. He has worked alongside CMOs and CEOs on startup, in-house, and agency teams, generating over $15 million in revenue. Pat is also the host of Brands Over Brews, a weekly podcast that dives deep into the minds of marketing and business leaders shaping the industry's future. 

Connect with PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with DRPR founder Daisy Raudales about agency life and owning her business within Durham Region.

About Daisy Raudales
Daisy Raudales is a leader in the communications field. Holding a Communications and Digital Media degree and an Advanced Diploma in Public Relations (PR), Daisy has gained extensive experience in the industry conducting tasks in media relations, communications planning, social media marketing, email marketing, website development and more.

Having turned her passion into a life-long career, she opened DRPR Inc. (Daisy Raudales Public Relations) in August 2020 to provide online marketing solutions to entrepreneurs during the pandemic. Located in Ajax, Ont., her agency offers long-term support for both small businesses and large corporations in digital marketing and PR.

Connect with Daisy and DPRP:

• Website
• Email: daisy@drpr.ca
• Phone: 289-387-3185

Connect with PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Samiha Fariha about all things media relations.

About Samiha Fariha
Samiha Fariha is a senior associate at Golin, a global public relations agency. Previously, she worked as a senior consultant at FleishmanHillard HighRoad, a global PR agency, and before that, for three years as an account executive at Torchia Communications, a mid-size PR agency with offices in Toronto and Montreal. Before pursuing a career in PR, she worked in marketing roles in real estate and consulting roles in digital marketing in healthcare, jewellery and luxury goods. She holds a bachelor of arts in political science from the University of Toronto, a post-graduate certificate in public relations from Humber College and a certificate in digital marketing management from the University of Toronto’s School of Continuing Studies. In her free time, she enjoys writing about industry trends. Some of her past stories have been published by leading trade publications such as PR NEWS, Ragan Communications, Agility PR’s Bulldog Reporter and Daily Dog’, Talking Influence and Marketing Magazine Australia.

Connect with Samiha:

• LinkedIn
• X (formerly Twitter)

Connect with PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Australian communications expert Mel Loy about all things internal communications and change management.

About Mel Loy
Mel Loy is the founder and owner of Hey Mel! Communication & Training, a small agency with big energy based in Brisbane, Australia.

After more than 20 years in in-house corporate communications roles, Mel ventured out on her own to start her own business and hasn’t looked back.

Her business grew quickly, and Mel and her team have earned a reputation as specialists in internal, change, and crisis communication, supporting organizations of all shapes and sizes to navigate tricky times while building engagement and protecting reputations. Her team uses their unique EPIC Change Communication Framework to help guide businesses in managing change while building their capability along the way.

Connect with Mel

• Book a call: https://calendly.com/mel-loy/30min 
• Personal website: www.melanieloy.com 
• Business website: www.heymelcomms.com.au 
• Email: hello@heymelcomms.com.au 
• Podcast: www.heymelcomms.com.au/podcast 
• LinkedIn: https://www.linkedin.com/in/melanieloy/
• Instagram: https://www.instagram.com/heymel.comms/

Let's connect PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Linda Flynn, MA Leadership, CFRE, about her experience with fund development and the importance of relationship building.

About Linda Flynn
Linda has spent more than 30 years working for local and national not-for-profit organizations. She has raised tens of millions of dollars for social service, health care and education initiatives. She currently works as associate vice president of Development and Alumni Affairs at Durham College and Executive Director of The Durham College Foundation. She teaches Event Planning and Fund Development in the Public Relations Program.

Prior to joining DC, Linda was the Director of Advancement for the Lakeridge Health Foundation and has also worked as the Director of Fund Development and Communications roles for Scientists in School, the Canadian Breast Cancer Foundation and The Children’s Wish Foundation (now Make A Wish). 

No stranger to voluntarism and community outreach, she has served as Chair of the Board for The Youth Centre (now known as Carea) in Ajax and the Durham Family Court Clinic in Oshawa. She has also been a member of the Board of Directors for the Ajax Pickering Board of Trade and volunteers her time coaching and mentoring grassroots organizations in Durham Region.

Linda holds a Public Relations diploma from Durham College and a Fundraising Management Certificate from Ryerson University. She has also achieved her Certified Fund Raising Executive (CFRE) accreditation and recently completed a Master of Arts in Leadership at Royal Roads University.

Check her out:

• LinkedIn
• Instagram
• X (formerly Twitter)
• Email (work)
• Email (personal)

Let's connect PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis

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In this episode, Matisse chats with Josh Terry about all things issues management, case studies, and the fine line between it and crisis management.

About Joshua Terry
Josh, Manager of External Communications at Sunnybrook Health Sciences Centre, has nearly 15 years of experience in communications, leading media relations, internal communications and issues management with a focus on government and non-profit organizations. 

When he's not at work, you can find him out walking his dog, reading a book, or on the dodgeball court.

Check him out:

• LinkedIn
• Instagram
• Threads
• Bluesky - Joshua Terry

Let's connect PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis