Pour It Out – Détails, épisodes et analyse

Helloooo friends! Yep, you read the episode title correctly...this is the final episode of Pour It Out. Truthfully? I didn't expect the podcast to come to a close so soon. In today's episode, I share why I've decided to stop production of Pour It Out and what's coming next. Let's just say I'm creating space for something much bigger than what I'm doing here alone. 

Thank you SO much for your support of the show.

I’ve had an absolute blast bringing Pour It Out to your ears, and I promise, this won’t be the last time you hear from me.

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Hellooooo friends! On today's show, the NIKE x SKIMS brand has Millie and me deep-diving into what makes a successful brand partnership, a recent soured social media collaboration between a nutrition professional and well-known supplement brand Tropeaka has us talking about how to respond when brand collaborations go wrong, and then we answer a question from the community “How do you know when it’s time to retire an offer?”

Guest Information

Millie is a Dietitian, Nutritionist, and Brand Partnerships Specialist who collaborates with leading health, wellness, and beauty brands to elevate their credibility through evidence-based content. Currently, she works as the Resident Dietitian for renowned wellness and beauty brand, The Collagen Co. Over the past 8 years, Millie has partnered with more than 120 leading brands, across a diverse range of campaigns. She has also mentored fellow health professionals, guiding them toward securing their dream brand partnerships. Most recently, Millie has embarked on her most rewarding and exciting journey yet—becoming a Mum to her son Lenny, which she absolutely adores.

Instagram: @dietitianedition

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Helloooo friends! On today's show, Australian underwear brand Nala gives us a lesson in responding to customer criticism. We speak about the influence of social media on brand relevancy and whether it’s possible to build an in-demand health brand in 2025 without social media. And then we answered a question from the community “I’m an online health practitioner using Instagram to market my business - how important is it for me to have a website”.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Helloooo and welcome to this Building The Brand episode of Pour It Out where Maddi Parsons shares her journey as a dietitian and the founder of Sweet Spot Health. She discusses her early interest in food, her struggles with disordered eating, and her path to becoming a credentialed dietitian. Maddi reflects on her early career, the importance of building a personal brand, and the decision to rebrand her business. She highlights the challenges of being a young founder, the growth of her team, and her aspirations for the future, including improving accessibility in her services and focusing on online offerings.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Helloooo friends! On today's show, we discuss the evolving landscape of healthcare careers, emphasising the rise of modern healthcare professionals who embrace unconventional paths. We explore the impact of employee-generated content and answer a question from the community "I’ve been on Instagram for over a year sharing content consistently with my audience. My following has grown and my content seems to perform well but I hardly ever have people enquire about my services. What am I doing wrong?”

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects on her growth as a business owner, the significance of her personal brand, the risks she took when scaling her businesses and her future growth plans.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?”

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

Helloooo and welcome to the first episode of Pour It Out and the first instalment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.

This is Pour It Out - a marketing podcast for health brands who refuse to be bland.

We launch on December 26th.

I'll see you then!

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.