Ops Cast – Détails, épisodes et analyse

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Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between marketing endeavors and tangible sales results—a task she approaches with both passion and precision. Her expertise, garnered from the distinct challenges of sports marketing, carries over into her profound understanding of customer psychology, offering a masterclass in what B2B marketers should focus on when it comes to analytics.

Our conversation then waltzes into the delicate balance of consulting pricing and specialization, where Andrea's seasoned perspective shines bright. The art of valuing expertise, rather than mere time spent on tasks, comes under the spotlight as we navigate the intricacies of pricing strategies and service packaging. We unveil the essence of setting boundaries and communicating transparently with clients, ensuring that the value delivered is unmistakable. Andrea then shares her heartfelt transition from consultant to CMO, where empathy and common sense become the guiding stars. As we uncover the ground realities behind strategy execution, we celebrate the unique position that comes with marketing to fellow marketers, all while embracing authenticity and a genuine marketer's perspective in the consulting world.

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Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical skills in shaping a successful career. Discover the pivotal moments and decisions that led Stefano to pivot from engineering to marketing, guided by a desire for new challenges and an unexpected love for marketing discovered during his MBA journey.

Stefano's unique perspective bridges the often siloed worlds of marketing and engineering, offering insights into the art of balancing stakeholder demands without exhausting resources. He unpacks the strategies for translating marketing needs into technical specifications, a skill that’s increasingly vital in today's data-driven business landscape. Stefano emphasizes the necessity of understanding trade-offs and the importance of aligning extreme requests with business requirements and capabilities. His balanced approach not only achieves strategic goals but also fosters productive internal relationships, ensuring sustainable success.

In the final stretch, we tackle the intricate world of data quality and governance within B2B contexts, comparing it with the often-misunderstood ease of B2C data strategies. Stefano highlights the importance of leveraging technology to overcome data quality challenges, drawing from his experience at Demandbase. He shares valuable insights into establishing clear data definitions and governance structures, underscoring their critical role in aligning marketing operations with larger company objectives. Learn how to measure the impact of data initiatives and maintain data accuracy, ensuring that marketing efforts are seamlessly aligned with overarching organizational goals. Tune in for a masterclass in marketing operations and data strategy from someone who's walked the path and emerged a leader.

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Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com. 

Tune in to hear: 

• Journey of Slack: Johnny discusses his transition from web development to joining the startup that became Slack. He shares insights on how Slack evolved from a gaming company into a revolutionary communication tool.
• Building Products People Love: The discussion delves into creating software that people can genuinely enjoy using, drawing from Slack's goal to replace email and streamline workplace communication.
• Customer Engagement and Feedback: They highlight the importance of listening to customer feedback to improve products and services continually. Johnny emphasizes the responsive approach Slack takes to incorporate user suggestions and resolve issues.
• Technology Adoption and Change Management: The episode covers strategies for effective technology adoption within organizations, including fostering internal advocates and understanding the challenges of introducing new tools.

1. Link to Johnny's website
2. Link to the podcast episode "How I Built This" mentioned in the episode 

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In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops.  So, if you are not already in the profession, but are interested, then get ready to take some notes.

About Drew:
Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engagement manager. Before that, he held positions in sales, marketing, account management, and inside sales at different organizations. 

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Collecting data in a bunch of different places; forms on websites, events, and more!

Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more!

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This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers. 

Joining us today are, Tracy Warner and Candace Hopkins.

• Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her own consulting practice. She has been involved with operations, email marketing - including design, development and strategy and been in project management/chief of staff-type roles.
  
  
• Candace works at Agorapulse with Tracy and is currently Manager of Marketing Operations. She is relatively new to Marketing Ops having worked as an Inbound Marketing specialist prior to this. In addition, she has worked as a consultant on social media and marketing.

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What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients? 

Find out in the latest episode of MOOPs.

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We are covering the intersection of two topics today - privacy and data/analytics. 

To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities with the Digital Analytics Association.

Recorded Live Feb 23, 2022 

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This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out? 

You can imagine where this goes next... 

Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional. 

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We are continuing our series of Marketing Ops career journeys.

In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens. 

Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. 

Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on HubSpot and digital marketing. Prior to all of that, he served in the US Army. 

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