Not-So Kind Regards – Détails, épisodes et analyse

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Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.

Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you.

Episode Highlights

• Why vision beats hustle when it comes to lasting success
• The moment Katie almost shut down Sabbia Co. and what changed her mind
• How brand psychology and audience schemas helped her rebuild with clarity
• The danger of chasing short-term revenue without a long-term mission
• The 1% rule and why tiny, intentional interactions create customer loyalty
• The power of organic content and top-of-funnel marketing for sustainable growth
• How trusting the right people in your team can help you step back

Take the Next Step:

Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  

• Enrolment for International students: https://birdcageschool.com/express-mode-course/  
• Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  

Connect with us:   

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     
• Birdcage Instagram: https://www.instagram.com/birdcage_school/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856       
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/       
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       

Connect with Katie + Shop Sabbia Co.: 

• Shop Sabbia Co.: https://sabbiaco.com/ 
• Follow on Instagram: https://www.instagram.com/sabbiaco/ 
• Follow on TikTok: https://www.tiktok.com/@sabbiaco 

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

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In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you.

Episode Highlights:

• Why focusing on mindset is the first step to achieving your goals.
• The truth about overnight success and why you don’t want it.
• How to stop chasing virality and build an authentic, lasting brand.
• What it means to shift from a victim mentality to an empowered growth mindset.
• Practical strategies to take control of your health, business, and social media.

Take the Next Step:

Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  

• Enrolment for International students: https://birdcageschool.com/express-mode-course/  
• Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  

Connect with us:   

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     
• Birdcage Instagram: https://www.instagram.com/birdcage_school/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856       
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/       
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

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This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive. 

Episode highlights: 

• The journey from starting a lash business in her apartment to running an 8-figure brand 
• Balancing rapid business growth with family life and managing personal challenges 
• Embracing authenticity and serving her audience with free, high-quality educational content 
• Growing Lost Artistry Lash’s social media presence with unique strategies on Instagram, TikTok, and YouTube 
• Transitioning from hands-on salon work to an e-commerce model focused on education 
• Understanding all aspects of the business before delegating tasks 

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  

Next Live Workshop: 

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

Connect with us: 

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   
• Birdcage Instagram: https://www.instagram.com/birdcage_school/   
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856    
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/    
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel like second nature, this episode’s got your back. 

References for Further Learning: 

If you enjoyed this episode, check out these past episodes on related topics: 

• [August 2024] How to Become a One-Person Marketing Machine 
• [March 2024] Imposter Syndrome: Let’s Talk Straight 
• [November 2023] Unexpected Ways to Increase Engagement on Social Media 
• [September 2023] You’re Probably Doing Social Media the Old Way 

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  

Next Live Workshop: 

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

Connect with us: 

Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   

Birdcage Instagram: https://www.instagram.com/birdcage_school/   

Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   

Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   

Birdcage LinkedIn: https://www.linkedin.com/company/7600856    

Caroline Moss Instagram: https://www.instagram.com/caro__moss/    

Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here 

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips for consistent content creation, handling customer questions, and building resilience in business. The episode wraps up with an inspiring reminder: prioritize your marketing to fuel your business’s growth. 

Episode Highlights: 

• The Spooky Truth About Marketing
• Taking Control of Your Marketing Strategy
• Creating Content That Resonates
• Balancing Business and Self-Care
• Handling Feedback and Building Resilience
• Juggling Business and Parenthood
• Embracing Parenthood in Professional Life
• Balancing Work and Family Responsibilities
• The Reality of Working with Kids
• The Importance of Self-Care and Realistic Goals
• Overcoming Perfectionism in Business
• The Essence of True Marketing
• Building a Successful Business for Greater Good

Next Live Workshop:
31st October at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business.

Key Takeaways:

• Over-focusing on productivity can backfire; give yourself permission to rest and let things unfold.
• People-pleasing is a hard habit to break, but staying true to yourself is key.
• Align your content with your audience’s needs—when it clicks, the results speak for themselves.
• Don’t ignore your gut instincts, and trust the strategies that have worked for you before.

Next Live Workshop:
31st October at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.

In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.

Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.

Key Takeaways:

• Uncover the psychology behind consumer choices to enhance your marketing strategy.
• Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.
• Learn how storytelling can transform product features into benefits that inspire action.
• Understand the emotional depth of the customer journey and how it influences buying behavior.
• Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.

Tune in to reshape your brand’s experience with these powerful insights!

Next Live Workshop:
31st October at 10am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing. 

• Rebecca’s Entrepreneurial Journey
• Marketing Strategies and Personal Branding
• Launching  The Prestwick Place 
• Challenges and Successes
• Embracing Authenticity in Marketing
• The Role of AI in Marketing
• Navigating Algorithms and Authenticity
• Starting a Business: Realistic Expectations
• The Importance of Organic Social Media
• Balancing Business and Personal Life
• Final Thoughts and Reflections

 Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   
• Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/

Connect with Guest:

• The Prestwick Place: theprestwickplace.com/
• The Prestwick Place Instagram: instagram.com/theprestwickplace
• IIZIIST: https://australia-iixiist.com/
• IIZIIST Intagram: https://www.instagram.com/iixiist/

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.

Episode Highlights: 

• The Origin Story of Twice Blessed
• Challenges and Growth in the Fashion Industry
• Navigating Social Media and Building a Community
• The Birth of Ma-Jr: A New Fashion Label
• The Birth of a Brand: Overcoming Fear and Taking the Leap
• Launching the First Collection: Tailored to Perfection
• Empowering Women Through Fashion
• Understanding and Growing with Your Audience
• Seasonal Trends and Fashion Predictions
• Balancing Business and Motherhood
• Financial Strategies and Self-Sufficiency
• The Power of Organic Marketing and Paid Ads
• Advice for Aspiring Entrepreneurs

Resources: 

Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ 
Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy 
Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ 
No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/

Where To Find Us: 

Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ 
Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ 
Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage 
Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   
Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ 

Connect with Bec & Marissa: 
Ma-JR the label Instagram: https://www.instagram.com/majr_label/
Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/
Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabel
Twice Blessed TikTok: https://www.tiktok.com/@twiceblessed_

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. 
The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.

Episode highlights: 

• How to prepare for Q4 Content
• Mindset for the Holiday Season
• Understanding Your Audience
•  Black Friday and Cyber Monday Strategies
•  Creating Unique Campaigns
•  Leveraging Influencers and UGC
• Navigating Social Media Algorithms
•  Promoting on TikTok: A Case Study
•  The Art of Crafting Hooks
• Max's Personal Content Strategy
• Understanding Visual Hooks
• Creating Engaging Content

Resources:  

• Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  
• Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  
• Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  
• No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ 

Where To Find Us:  

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   
• Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  

Connect with Max:  

• Max TikTok: https://www.tiktok.com/@themaxedwards  
• Max Instagram: https://www.instagram.com/themaxedwards/  
• Max Instagram: https://www.instagram.com/max_content_strategist/

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/