Nordic Future Makers - digital marketing, media, tech and innovation – Détails, épisodes et analyse

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Nordic Future Makers - digital marketing, media, tech and innovation

Nick Burcher

Business & Entrepreneuriat

Fréquence : 1 épisode/28j. Total Éps: 32

Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.

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Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company

Saison 3 · Épisode 4

jeudi 18 août 2022 • Durée 23:18

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!

(Music by E.Burcher)

#nordicfuturemakers #innovation #sweden #ecommerce #metaverse

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Gwen Lafage - VP Brand at Sinch (in English)

Saison 3 · Épisode 3

mercredi 24 novembre 2021 • Durée 26:27

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!

(Music by E.Burcher)

#nordicfuturemakers #innovation #sweden #mobile

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Franck Attia - Managing Director, Adobe Nordic (in English)

Saison 2 · Épisode 4

mardi 8 septembre 2020 • Durée 27:04

Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in marketing technology and it's well worth taking the time to hear what he has to say - I learnt a lot and I hope you do too! #nordicfuturemakers (Music by E.Burcher)

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Niklas Bakos - CEO and Founder of Adverty (in English)

Saison 2 · Épisode 3

mercredi 26 août 2020 • Durée 25:04

Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety. I hope you enjoy this episode and please subscribe to hear from more Nordic Future Makers in coming weeks. Host: Nick Burcher, (Music: E.Burcher) #nordicfuturemakers

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VOI Scooters - Kristina Hunter Nilsson, VP Communications (in English)

Saison 2 · Épisode 2

mercredi 19 août 2020 • Durée 23:19

The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells me about the process for getting VOI onto the streets of a particularly city and she talks about data and sustainability too. I found it fascinating to hear Kristina talk about everything and she paints a nice picture of what cities could be like in the future. I hope you enjoy this podcast and if you like it - then please subscribe to hear more inspirational Nordic stories - in the future!

Music by E.Burcher

#nordicfuturemakers

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BONUS - Slow TV - technical details with Thomas Hellum

Saison 2 · Épisode 1.5

lundi 10 août 2020 • Durée 11:41

BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming

I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an appearance with the Queen of Norway and using drones to film in Svalbard.

Music by E.Burcher

#nordicfuturemakers

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Slow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow...

Saison 2 · Épisode 1

jeudi 6 août 2020 • Durée 25:12

Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV across the world and Thomas tells us how the idea for Slow TV came about and how it has developed - a nice 'slow' start to the second series as we finish our summer vacations and head back to work again. I am fascinated by SlowTV and I hope you enjoy our conversation, plus look out for some bonus podcast content from this conversation in the next few days too! (And if you want to see any of the Slow TV content we talk about, then you can head to the NRK website or search for 'SlowTV' on Netflix, YouTube etc.) Music is by E.Burcher. #nordicfuturemakers

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Artificial Intelligence (AI) deep dive - Series 1 - highlights

Saison 1 · Épisode 17

mardi 28 juillet 2020 • Durée 15:37

I spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection of clips together into a kind of end of series 'AI Special.' So in this episode of the Nordic Future Makers podcast you will hear excerpts from the previous podcast conversations I had with Bo Hellberg, Daniel Käfer, Jenny Gejke and Lasse Meldgaard. It starts off with Bo explaining what AI is, before going into some more detailed discussion around how AI and Machine Learning can be used. Series 2 of the Nordic Future Makers podcast will be coming soon with more guests from media, marketing, tech, start ups, brands and culture across Sweden, Denmark, Norway, Finland and Iceland. I hope you enjoy this Series 1 summary episode and please subscribe to get the new episodes as they go live!

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DARUDE - DJ, electronic music artist, producer, streamer and YouTube star!

Saison 1 · Épisode 16

mercredi 1 juillet 2020 • Durée 39:10

Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how it became a thing for Watford FC / sports around the world, how it became a thing for gamers and we even discuss about how 'Sandstorm' became an official YouTube April Fools prank in 2015. Finally, we talk about how Darude has really got into streaming on Twitch (https://www.twitch.tv/darude) and have a chat about what it was like to represent Finland at Eurovision in 2019! It's a fascinating conversation with a really nice guy and I think this extended episode is a great way to end series 1 of the Nordic Future Makers podcast (Theme music created by E.Burcher) #darude #sandstorm #nordicfuturemakers #edm #twitch #eurovision

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Jenny Gejke - Head of Digital Channel Development at SJ trains (in English)

Saison 1 · Épisode 15

mercredi 24 juin 2020 • Durée 23:41

Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototyping, connected trains, VR training and 3D printing of train parts too. As usual the conversation is just under 25 minutes long and I hope it gives some interesting insight and inspiration! (Music is by E.Burcher) #nordicfuturemakers

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