No More Bad Events – Détails, épisodes et analyse

Title:

Event Success Revealed: Secrets from a Top Speaker Agent (ft. Randy Ehman | VP Bureau Relations | Keppler Speakers)

Bio:

Randy brings over 35 years of experience in the speaking industry to the speakers, fellow bureaus, and customers he serves. A key figure in managing those relationships, his extensive experience also provides him with a nuanced understanding of the evolving demands and complexities faced by today’s event professionals.

Opening Quote:

The feedback in our business is, yeah, you make a sale. But getting that report after the event from the planner said, oh, my God, they were incredible. They just killed it. They knocked it out. My boss was so happy. Can't wait to talk to you about the next event we're going to do. That's what I live for. You know, that's what always keeps me coming back, is that feedback loop. That's pretty immediate.

Summary:

A seasoned speaker agent with a deep passion for transforming events through impactful speakers, Randy dives into the intricate world of speaker engagements, shedding light on the complexities of managing high-profile talents, the critical importance of an on-site presence, and the benefits of leveraging a speaker bureau's expertise.

Together, Scott and Randy explore the relationship between the event professional and the speaker, and they discuss the essential criteria for selecting the right speaker.  Criteria like having a significant social media presence and the need for authenticity. Randy also shares his approach to building long-term client connections, emphasizing trust and honest advice over quick sales. And finally, Randy reveals the challenges and joys of his role, from introducing new talent to navigating the saturated market of speakers.

Whether you're an event planner, a speaker, or simply curious about the behind-the-scenes of successful events, this episode offers valuable insights and inspiring stories. Tune in and discover how Randy Ehman works tirelessly to ensure No More Bad Events!

HIRE THEM TO SPEAK:

Follow Randy Ehman: Connect with Randy Ehman

Follow Scott Bloom: eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title:

Trust and Rethink What’s Possible (ft. Lisa Mendenhall Johnson | SVP Sales | EideCom)

Bio:

As SVP of Sales at EideCom, Lisa works with her clients to craft engaging and memorable event experiences through the art forms of audio/visual production and creative media. Her clients span Fortune 500, private sector, and non-profit with audiences of 200-20,000+. Lisa's true passion is making a difference in her clients' lives and being a connector of people. 

Opening Quote:

“So many companies are fully remote or a lot of their employees only see each other, you know, once or twice a year at a sales kickoff or an annual meeting. So I think events are even more integral to a company's culture and to the growth of a business and morale than they ever have been.”

Summary:

In this episode of No More Bad Events, Scott interviews Lisa Mendenhall Johnson about all things related to event production.  Things like logistics planning, technical elements, design, content management, and execution.  Those, of course, are the nuts and bolts. Shoring all of that up is creativity and, most significantly, trust.

Scott and Lisa touch on the critical role of trust in vendor-client relationships, the challenges of balancing client expectations with budget constraints, and the importance of having a dedicated and knowledgeable team.

Lisa emphasizes the importance of engaging the production team early in the planning stages to ensure seamless execution and optimal audience experience. They also discuss the impact of recent trends, like VR for pre-visualizing events and the use of AI in stage design.

The latter is a prime example of always rethinking what’s possible, the principle on which her company, Eidecom, stands. And the way Lisa tells it, the team at Eidecom sincerely believes that every event is an opportunity to create something new and inspiring.

Lisa also discloses some fun and entertaining anecdotes about overcoming last-minute challenges, such as technical glitches and power outages during major events.

The conversation goes full circle and once again lands on the topic of trust—the cornerstone of successful event production. Lisa shares how earning client trust transforms events from good to unforgettable. It's not just about mics and lights; it's about relationships and reliability.

HIRE THEM TO SPEAK:

Follow Lisa Mendenhall Johnson: Connect with Lisa Mendenhall Johnson

Follow Scott Bloom: eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title: Tall Walkers. Acrobatic Antics. And Mechanical Marvels (ft. Chris Lashua | Founder, Cirque Mechanics)  

Bio:

A former pro-BMX rider and Cirque du Soleil performer, Chris’ engineering chops and creative energy led him to ‘run away’ with his own circus company, Cirque Mechanics, now based in Las Vegas. A premiere American circus, Chris has adapted many of the mechanical contraptions built for the stage to serve the needs of event planners looking for thrilling and social worthy moments.

Opening Quote:

“If you're the thing at the event that everybody has their phone out taking pictures and video of, that's one marker of it. Of course, people smile, and people tell you good things, but when everybody has to have a picture, and you do a search the next day, and you do the hashtag for whatever that thing is, and your stuff is all over the place, that's a good feeling, right? You're engaging in the way that not only is good for us, but it's what our clients want, too. Right? They want to make sure people connect with it.”

Summary:

Step right up, folks! In this episode of No More Bad Events, guest Chris Lashua sits down with host Scott Bloom to dive into the world of creating unforgettable experiences through the fusion of circus arts and mechanical marvels.

They explore how Cirque Mechanics combines acrobatics, clowning, and bespoke apparatus to craft one-of-a-kind performances for events of all types and sizes. From ambient entertainment to headline spectacles, they discussed the process of collaborating with event professionals to bring their visions to life.

Chris also shares stories of problem-solving, innovation, and the joy of pushing boundaries to create moments that captivate audiences and leave lasting impressions. His marvels make social media magic. All in all, the outcome of using dramatic, circus-like mechanics leads to nothing but the best event.

If you're an event planner looking to elevate your next event with a touch of the extraordinary, this episode is a must-listen. Tune in to discover how Cirque Mechanics can help you transform your event into an immersive, unforgettable experience that will have your attendees talking long after the final curtain falls.  

HIRE THEM TO SPEAK:

Follow Chris Lashua: Chris Lashua's LinkedIn Bio

Follow Scott Bloom: eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title: 

Pro Tips from an Industry Insider (ft. Gianna Gaudini | Event Consultant, Strategist Speaker, Award Winning Author)

Bio:

An experienced events industry thought leader, speaker, author, course-creator, and advisor with 20+ years of experience, Gianna is currently an advisor, board member, and fractional Event Leader. Prior to running her own advisory business, she held coveted roles as Head of Events at Airtable, AWS, SoftBank Vision Fund, and Google. Gianna is the author of the Amazon best-selling book The Art of Event Planning.

Opening Quote:

“So sometimes really meeting with people, taking the time to have a coffee with them to go see their work, really can help you in the future. It's kind of like building the foundation, knowing that those deposits are going to pay off in the long term.”

Summary:

In this episode of No More Bad Events, guest Gianna Gaudini, an expert in the event planning industry, shares valuable insights on creating impactful and memorable events. She discusses how carving out mental space for big ideas is crucial. She emphasizes the need to step away from the constant reaction cycle typical in the event industry and highlights nature as a source of inspiration and calm.

Gianna also underscores the importance of empathy and trust in leading event teams, setting a positive tone in meetings, and the necessity of building the right team comprised of strategists, creatives, and producers. She notes the importance of networking in order to tap into the right talent and the need for leaders to understand the roles of their team members thoroughly, and she emphasizes prioritizing attendee experience, making sure to address their pain points.

Lastly, Gianna dives into the importance of creating engaging environments and personalized experiences to build brand loyalty and emotional connections, drawing from her experience planning events for Google.

Throughout the episode, Gianna discusses her journey and inspiration for writing her book, The Art of Event Planning: Pro Tips from an Industry Insider, including the influences of her mentors and her desire to create a meaningful and lasting output. 

This episode is jam-packed with strategies for crafting memorable events that leave a lasting impression.  Tune in as Scott and Gianna explore the Art of Event Planning … tips and nuances!

CONNECT WITH THEM:

Connect with Gianna Gaudini: Gianna's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title:

The Ripple Effect of an Everyday Influencer (ft. Jeff Civillico | Tedx Speaker, Keynote, Emcee, and Philanthropist)  

Bio:

Las Vegas headliner, host personality, keynote speaker as well as philanthropist, Jeff is one of the busiest performers on the circuit today. Jeff was recently conferred by the National Speakers Association as a “Certified Speaking Professional.” He’s one of the youngest inductees into the NSA’s “Speaker Hall of Fame’, and has been recognized by the Council of Peers Awards for Excellence.

Opening Quote:

“We all tend to acknowledge all the influence that others have on our own life, parents, coaches, teachers, whoever it is. But yet we fail to look in the mirror and think that I could actually be having that same impact on others throughout a day, that I could be really creating these ripples that go well beyond my awareness or understanding.”

Summary:

Welcome back to another transformative episode of "No More Bad Events.” In today's episode, Scott chats it up with his good friend, Jeff Civillico, a multifaceted entertainer, emcee, and philanthropist who has been wowing corporate audiences for decades.  To his impressive list of credentials, Jeff recently added a remarkable TEDx talk called "How to be an Everyday Influencer," which reflects his insights on influence and its profound ripple effect.

Together, Scott and Jeff dive even deeper into the essence of influence, exploring how everyone has the potential to make a positive impact. They discuss Jeff's passion project, Win Win Charity, and more specifically, "Care Kits for Kids," a CSR team-building activity designed to aid hospitalized children with personalized care kits. 

They also delve into Jeff's new venture, "Laughter Without Borders," a global initiative to bring joy and laughter to children in need through culturally immersive charity shows.  All of these initiatives and messages translate perfectly well into tools that can elevate events into stratospheric successes.

Get inspired by Jeff's stories, his emphasis on taking action, and his belief in authenticity and making a difference. Tune in as Scott and Jeff uncover the heart behind impactful philanthropy and the power each of us holds to create a ripple effect of positive change. Join us, and let's learn how to turn our ideas into actions and leave lasting legacies!

HIRE THEM TO SPEAK:

Hire Jeff Civillico:

• Jeff's eSpeakers Bio

Hire Scott Bloom:

• Scott's eSpeakers Bio

Hire a speaker on eSpeakers:

• eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets our partner directories and us help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title:

IMEX Wonder Walks and Tough Talks (ft. Tahira Endean | Head of Program | IMEX)

Bio:

Currently head of programming for IMEX, Tahira is an event designer and curator of education for the MICE industry. She is passionate about global travel, intentional event design, and the integration of technology into our lives and events to enhance the human experience. Deeply committed to the industry, Tahira has been recognized for a range of contributions, including 2022 Influencers with Northstar Meetings and many more.

Opening Quote:

"Intentional event design is all about being people-centric and purpose-driven, knowing exactly who your audience is, and designing around their needs. So you need to know why you're doing something, and you need to know who you're doing it for. And then you need to bring those things together and then design in a way that is going to help you achieve whatever your objectives are, that success doesn't happen by accident.”

Summary:

In this episode of No More Bad Events, Scott chats with Tahira Endean about the evolving events industry and the significance of attending IMEX, a major industry gathering.  While IMEX is discussed in detail, Tahira also addresses why events fail.  And in light of the No More Bad Events mission, this is particularly interesting. She shares stories of what failed events have looked like and how event collectives are studying the reasons why and then, based on their learnings, are developing methodologies to mitigate epic fails … methodologies like empathy mapping and prototyping design.  

To further ensure nothing but the best events— events that inspire, motivate, and educate like IMEX— Scott and Tahira discuss the complexities of organizing inclusive and sustainable events, the need for upskilling and reskilling post-Covid, the integration of AI as well as incorporating innovative trends and activations based on attendee feedback … things like Intentional Design, Event Profs Unplugged, Wonder Walks and Tough Talks...  The latter two activations uncovered the use of nature in trade show booths via a walking tour format, as well as access to private chat rooms for talks about issues like social anxiety and men and mental health.

Finally, Tahira whets our appetites for what’s coming up at IMEX America in October.  And there’s a lot to consider. So grab your headsets and get ready for a preview of IMEX, the Mothership of event trade shows, and much, much more.

CONNECT WITH THEM:

Connect with Tahira Endean: Tahira's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote, and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title:

Gutsy and Groundbreaking by Design (ft. Kathryn Frankson | Global Director of Marketing | Money20/20)

Bio:

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After many years of selling exhibition space and sponsorships, Kathryn held a 15-year tenure with event juggernauts UBM and Informa as Director of Event Marketing. Kathryn now leads the global marketing efforts for Money20/20 with a focus on best-in-class brand campaigns and experiential storytelling. 

Opening Quote:

"So that really, that culture of ideation and safe space and, yes, the end has unlocked huge ideas that are in a year ahead or a five-year roadmap or things. You know, the show is happening in three weeks, and we're like, oh, my God, that is such a cool build. Let's add that in there. We can totally do that."

Summary:

In another engaging episode of No More Bad Events, Scott chats with Kathryn Frankson, Director of Global Events for Money 20/20 - the world’s biggest and most influential gathering of the global money ecosystem.  Sounds serious, right?  Well, that is it, but when you have Kathryn at the helm, things can get quite unconventional.

Kathryn and her team take every opportunity to underscore the value of genuine conversations and every opportunity to include diverse ideas in marketing campaigns.  Innovative and integrated approaches are critical to delivering meaningful value to attendees and sponsors. And with that in mind, she never fails to entertain concepts that seem out of the ordinary.  As long as they align with the objectives and needs of the audience, she is all in. Campaigns like Sex, Drugs and Rock & Roll, and Who the F Knows, and Be Like Drew get noticed.  

Her team thrives on a culture of collaboration, ideation, and innovation.  And she does none of that without embedding herself in the industry to understand what's needed so that she can formulate the story and help curate it with the right voices and devices. 

Her gutsy and thorough strategies foster vibrant environments where groundbreaking approaches come to life to generate success.  Bottom line…  it’s got to be human-centric.  It’s got to start with a conversation.  Going full circle… next up on Kathryn’s docket is Human X Machine.  It's the Money 20/20 USA Conference concept that recognizes our increasingly intelligent machine counterparts.  Of which the world is all abuzz.

Tune in today for great insights, great stories, and great fun.  All are intently designed to produce nothing but the best events. So grab your headsets and get cozy cause this is a great listen.

CONNECT WITH THEM:

Connect with Kathryn Frankson: Kathryn's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title: JT & AI: It’s All About the Prompts (ft. JT Long | Vice President and Content Director | Smart Meetings)

Bio:

JT Long is vice president and content director at the leading events industry publication Smart Meetings. She leads a team that supports an engaged community of event organizers with multimedia content that shares innovative ideas, enables authentic connections and elevates events. She was named a Folio Women in Media Changemaker Award winner in 2021.

Opening Quote:

“I think the term is garbage in, garbage out, right? If you put in really thoughtful prompts, you're going to get thoughtful things back. And if you put in very basic ones, you're going to get basic things back. And whatever you want, that's fine. But try it and experiment with it and take some chances.”

Summary:

JT is a driving force at Smart Meetings, helping to shore up the helm since the unfortunate passing of Marin Bright, former CEO and Founder of Smart Meetings.

But the late Marin Bright mentored her well and now JT— with a background in fostering the growth of startups, spotlighting individuals and their achievements through various awards programs and magazine articles— is bringing the best stories to the forefront.  And in this case, it’s AI.

She dives right into the pivotal role AI is beginning to play in the events industry. She touches on a variety of aspects of AI—its current perception, potential benefits, and inevitable concerns and ethical considerations. JT shares insights from webinars, personal stories of AI's practical uses, and highlights from their work at Smart Meetings Media company.  She also shares a lot about engineered prompting, which, according to JT, is the key to using AI effectively. Sounds complicated, right?  But it’s really only a matter of asking AI the right questions.

CONNECT WITH THEM:

Connect with JT Long: JT's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title:

Mental Health, Cope Notes and Calm-Down Playlists (ft. Johnny Crowder | Keynote Speaker | Founder & CEO, Cope Notes)

Guest Bio:

A self-proclaimed brain changer and keynote, Johnny is a suicide/abuse survivor, TEDx speaker, Certified Peer Recovery Specialist, and the Founder & CEO of Cope Notes, a text-based mental health platform that provides daily support. Since his first keynote in 2011, Johnny's refreshingly candid perspective has attracted praise from hundreds of outlets, including Entrepreneur Magazine, Forbes, and CNN World. 

Opening Quote:

"If you don't address the individual pain points of the attendees, they will still leave hungry."

Summary:

In this episode, Johnny Crowder, a highly popular keynote speaker and mental health care advocate, discusses the crucial role of addressing mental health openly, particularly in the workplace. Crowder, who has a personal history of mental health challenges, emphasizes how vulnerability can foster stronger connections and understanding within professional settings. The episode delves into ways event professionals can integrate mental health into their programs, underscoring the positive impact it can have on both attendees and organizers.

Scott and Johnny explore the shifting attitudes among executives towards more authentic discussions on mental health, reflecting a broader trend of embracing personal stories within professional spaces. Crowder shares insights into practical strategies for managing stress and avoiding burnout, such as using physical loci of control and creating music playlists to foster calm.

Furthermore, they discuss the Cope Notes program, founded by Crowder, which aims to provide ongoing support beyond his speaking engagements. This episode highlights the importance of introducing and normalizing mental health talks in various professional environments to facilitate not only individual well-being but also collective improvement in workplace culture.

Whether leading corporate wellness training or touring with his Billboard-charting heavy metal band, Prison, his infectious positivity and firsthand experience with multiple diagnoses uniquely equip him to provide realistic insight and inspiration amidst the pains of hardship with care, levity, and unconventional wit.  You gotta hear this to believe it!

CONNECT WITH THEM:

Connect with Johnny Crowder: Johnny's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com

Title: Chase Scenes and Conversation Machines  (ft. Russell Reich | Chief Creative Officer | ADM Creative Group

Guest Bio:

An award-winning leader in experiential and event marketing, Russell has an extensive background in both digital and theatrical development and has directed major events and experiences for many of the world’s best-known brands. Russell has served as a Chief Strategy Officer, a Chief Creative Officer, and a Visiting Artist in Residence at Harvard University.

Opening Quote

"We do advocate for communications beyond what happens at the event because we've all seen the studies, we've all seen the science about the drop off in what people remember, and there's a lot of energy, there's a lot of effort, there's a lot of investment that goes into events, and it's important to support that and continue the results that you achieve."

Summary:

In this insightful episode, host Scott Bloom welcomes Russell Reich, a seasoned expert in the event industry and creative extraordinaire.  They begin with a look at how ADM Creative Group crafts epic conversation starters that keep the chit-chat going long after the event. ADM calls those starters “conversation machines” for client engagement.  He explains that these machines have one output, and that is to prompt, generate, and support a particular kind of conversation over an extended period of time… otherwise known as sustainable events.

As the conversation deepens, Reich remarks on the stifling effects of corporate influences on event storytelling. He encourages embracing tension and conflict to create more engaging narratives within the corporate structure. He refers to those moments as “chase scenes,” which, of course, further prompts an exploratory discussion about how this approach enhances client relationships and produces solid results.

There’s more. Emphasizing the importance of emotional leadership, Reich shares insights on helping executives overcome their fear of vulnerability during presentations, noting the audience's appreciation for speakers who step out of their comfort zones. On that note, Reich delves into the art of presentation, offering methods to make executives more at ease on stage and maintaining audience engagement through innovative formats.

He also underscores active listening and theme-centered messaging as pivotal to creating memorable and impactful events.

Wrapping up, leadership principles are broached, with Russell underscoring the value of empowering others through curiosity and open collaboration, rounding off a comprehensive episode that fuses the best of event creativity, organizational strategy, and leadership philosophy … leading, of course, to … No More Bad Events.

HIRE THEM TO SPEAK:

Follow Russell Reich:

• Russell's Linkedin Bio

Follow Scott Bloom:

• eSpeakers Bio

Follow eSpeakers:

• eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | jheaps@eSpeakers.com