The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS.
Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!
If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.
Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.
Like what you hear? Leave us some love with a review!
Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.
Erik’s Linkedin: https://www.linkedin.com/in/erikc/
About our Host, Erik Christiansen:
Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.
Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.
Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.
Learn more at https://www.justuno.com
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Navigating the Evolution of ActiveCampaign with Adam Tuttle
Episode 32
Thursday, April 3, 2025 • Duration 52:46
In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.
Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai
Episode 31
Friday, March 14, 2025 • Duration 39:21
In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.
Transparency and Accuracy in Visitor Identification
Challenges of Data Accuracy and Its Implications
Establishing a Baseline for Testing Accuracy
First-Party vs. Third-Party Data
The Importance of Accurate Data in Marketing
The Cost of Poor Data Quality
Match Rate vs. Accuracy in Visitor Identification
The Dangers of Relying on Inaccurate Data
Industry Reactions and Future Directions
Concluding Thoughts and Lessons Learned
Data: Digital Advertising Post-ATT with Kyle Antoian
Episode 30
Tuesday, March 11, 2025 • Duration 39:53
Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.
In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.
We covered powerful subjects relating to Digital Advertising Post-ATT
Impact of iOS 14.5 on Marketing Strategies
The Cookie Conundrum and Alternative Solutions
Future of Digital Marketing in a Privacy-Centric World
The Importance of Post-Purchase Engagement
Leveraging Zero-Party Data for Marketing
Building Lookalike Audiences: Strategies and Insights
The Role of Identity Graphs in Marketing
Navigating Attribution Challenges in E-Commerce
Understanding App vs. On-Site Experiences
Lead Capture: The Foundation of Customer Engagement
Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!
Episode 29
Thursday, February 27, 2025 • Duration 57:52
In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry.
Enjoy the show!
Key Subjects:
Co-Founder Relationship & Trust
Industry Trends & Company Insights
Reporting in SaaS companies
Reporting Challenges & Enhancements
Customer Requests for Advanced Analytics
Quizzes & Advanced Reporting Needs
E-commerce & MarTech Landscape
Shopify vs. BigCommerce
Klaviyo's CDP & Broader Industry Moves
Integration Updates & Expansions
Google AI & Future Implications
Investment in SaaS & AI
Entrepreneurial Edge
Car Shopping & Marketing Strategies
SMS Marketing & Lead Capture
Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio
Episode 28
Friday, August 9, 2024 • Duration 46:33
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance.
Erik, John, and Allan discuss:
Modernizing the trucking industry to keep up with industry standards and meet customer expectations.
Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.
The right tools and partnerships are crucial for their growth.
Refining their website's user experience.
Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success.
Welcome to the Conversion Show. Today we have our special guest, John Gill, along with him, his counterpart Allan Anastacio, who heads up sales operations, everything which we'll get into today because we'd love to find out how our retailers operate behind the walls. but special guest, because we have a guest, you know, customer here with hands-on experience.
What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald
Episode 27
Friday, July 26, 2024 • Duration 33:38
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book "Behind the Click," plus a chance to get a signed hard copy.
Erik and Jon discuss:
“What’s In It for Me?” consumers seek relevance and authenticity in return for their loyalty.
Experience optimization vs. digital experience optimization.
The magic of free shipping.
Investing in customer experience beyond just conversion.
Why do some shoppers abandon their carts? And what can you do about it?
Get a copy of Jon’s book, Behind the Click, and use code “btcpodcast50” for 50% off. Plus, get your hard copy of Behind the Click signed by Jon Macdonald send an email to (kathryn@justuno.com) or message Jon or Erik on LinkedIn.
Transcript:
Erik 00:00:50
Welcome to the conversion show. Today we have our longstanding guest, Jon MacDonald from the good. Welcome, Jon.
Jon 00:00:58
Thanks for having me once again.
How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald
Episode 26
Tuesday, May 28, 2024 • Duration 43:46
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers.
Erik an Jon discuss:
Understanding the customer's mindset at each phase of the buying life cycle.
Decision fatigue and the critical role of simplifying the purchasing process.
Building trust and ensuring customer retention through the post-purchase experience.
Challenges of personalization and the power of segmentation and automation.
We're going to kick off the conversion show today with Jon MacDonald, a former guest. And I'm really happy to have Jon today because, wanted to celebrate his new book, Behind the Click. I read his last one, opt in in the Optimizing Optimization. also founder of the good. And today we are talking about consumer psychology. and so welcome, Jon, to the show.
Jon 00:01:18
Hey, thanks for having me again. Great to be back.
The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy
Episode 25
Friday, February 9, 2024 • Duration 32:58
In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates.
Erik and Drew discuss:
From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.
The digital shift and its impact on marketing.
Product features and design elements of California Cowboy apparel.
The highs and lows of return on ad spend.
Website redesign + speed, growth trajectory, and conversion rates.
Community, cost-saving, and creating a collective experience through sharing retail space with local brands.
Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things . Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.
The Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at Shopify
Episode 24
Wednesday, November 29, 2023 • Duration 53:19
In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit 2023, 35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Brian breaks down what this means for merchants and what the future looks like for E-commerce.
Erik, Travis, and Brian discuss:
Finding the right product-market fit.
Brand identity online.
Influencer marketing
Marketing is brand experience.
Does high customization equal high converting?
To survive as a brand you have to convert at checkout.
Zero-party data expands beyond your email list.
Why Shopify is the number one converting checkout in the world.
Welcome to the show today. I'm very excited because I have two guests. And so this is going to be a jam-packed episode where we're going to gain some insights into Shopify like never before. We're going to learn what that the leadership, what's top of mind with the leadership along with just, you know, leadership. Because today I have my my co-founder, Travis Logan, CTO of just, you know, on the show and Brian Peters, head of platform partnerships at .
The Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL Mission
Episode 23
Thursday, November 9, 2023 • Duration 38:24
In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlocking successful conversions, the art of building trust with customers, and the rising trend of focusing on SEO due to increasing costs.
Erik and Alex discuss:
The significance of analyzing mobile and desktop traffic
The tactful application of product recommendations and upsells
The need for engaging content
The DNA of successful CRO clients
Where businesses fall short in understanding client personas
Welcome back to the Conversion Show. Today I have a special guest that I think anyone going into this holiday season is going to be very excited about. With me today is Alex Courselle, who has ten-plus years in CRO and is founder CEO of KARL Mission. So if you are in front of a computer, check out karlmission.com You'll get the whole breakdown.
Erik 00:01:14
But welcome to the show Alex.
Erik 00:01:18
And so in the retail world, truck, tractor trailer.com, hop on LinkedIn. You can find, both John and Allan on there and check out their backgrounds. But, welcome to the show, gentlemen.
John 00:01:31
Thank you. Eric.
Erik 00:01:33
So we are just wrapping about this industry of truck tractor trailer. and how to engage you are with your own audience. and customers, leveraging your email list 250,000 is share out, not just sale stuff, but more of your podcast and content. today, looking at what you are, what campaigns you're currently running, which is a lot of engagement with your visitors.
Erik 00:02:08
Allan, you mentioned earlier what brought you to Justuno? I'd love to hear a little bit more again of, you know what Initially you were hoping to achieve and most importantly, where are we today? but what goals and focus are you to working on to grow your business?
Allan 00:02:28
Yeah. that's a great question. Eric. And, you know, I think it's really important for, us to really, understand our platform, and understand really what our goal is on there. Well, we are a SaaS-based e-commerce platform, a marketplace for buyers and sellers. but we call ourselves more of a community.
Allan 00:02:50
and, you know, our main goal is really to connect those buyers and sellers, but, you know, as you were talking about, with that before, how there's a lot of new technology out in the marketplace. There's a lot of technology on it. There's a lot of data that you can, you know, you can you can put IoT, you know, you can get your data, you know,...
Erik 00:01:01
So Jon's just come in fresh off his his recent book tour. What is a digital book tour?
Jon 00:01:07
Yeah, right, have something printed in analog and then do all the promotions digitally. That's pretty much what I've done. Although I had I did get one speaking engagement out of it, that I did in person. that specifically approached because of the book. So, yeah, that was in person. That was analog. And yeah, really excited about how how the launch has gone.
Erik 00:01:30
It's really the podcast tour these days.
Jon 00:01:33
More than anything. and it's so easy, right, to to just hop on for a half hour, an hour, have a great conversation and reach hundreds of people. it's it's hard to do that from the convenience of of your office on a daily basis.
Erik 00:01:48
So anyone that doesn't know, Jon, look em up on LinkedIn. Jon McDonald. We'll drop a link here. Jon is one of our closest conversion allies here in the in the industry. Jon is is out there, building programs, working with working with clients to ensure they optimize their digital experiences to convert. I was catching up on the good.
Erik 00:02:14
I notice you have the digital experience optimization program, which as I run through it, it's, you know, if I was running, a retail business, any sort of business with a website, you would be the first person I call.
Jon 00:02:31
I hear that sounds a lot coming from you.
Erik 00:02:33
Yeah. Well, so, we'll drop the link to this, too, and we'll actually going to touch on some of this stuff today for the audience. What we're talking about today. What is it? July 17th, 2024 is really, you know, Jon and I catch up every quarter. And today we're going to be talking about what's top of mind inside the walls at...
Erik 00:01:20
I was excited to talk about consumer psychology because it's what we've been talking about a lot lately. would you like to share? Let's hear about the book real quick. Let's hear about why you wrote it and what you're covering in it.
Jon 00:01:36
Well, Behind the Click is about the psychological principles, behind the shortcuts that our brains take to make decisions every day. And how the different elements of your company's digital experience either guide customers towards that purchase, or sends them running to a competitor. And so understanding all of these, I think, you know, what has happened is I've been in the CRO industry for 15 years now.
Jon 00:02:04
You know, the good just turned 15 in April and, you know, the more work that we've done to optimize conversion rates, the more we've realized that to make real, lasting gains, you have to pull way further back on the customer experience than just conversion. And that was kind of a light bulb moment for this book, right? So many factors affect your conversions.
Jon 00:02:29
and it starts way before a customer even begins to start thinking about purchasing from you. Right? As they're doing their research, they have a need. So every element of your website tells the customers something about what they do or do not want with or to buy from you, right? It's one of those things where if you have to understand in order to be effective, what's...
Welcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done?
Drew 00:01:09
Yeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance.
Drew 00:01:36
And then there's also bottle pockets of package our shirts and robes.
Erik 00:01:39
You can lock your phone?
Drew 00:01:41
We do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to
So hang on, today is going to be a very insightful show. So we're going to jump into it. And the reason I have Brian on the show today. Welcome, Brian. Well, thank you.
Brian 00:01:33 - 00:01:34
Thank you. Good to be here.
Erik 00:01:34 - 00:02:06
I have Brian on here because I was down at the Shopify Enterprise event down in L.A., right by where that I-10 fire was, what, two days ago? I'm not surprised because that, you know, no Shopify, they like to select very colorful neighborhoods to have events like this colorful, really cool spot in the heart of downtown L.A. Brian got on stage and gave a presentation and he had a slide that stood out to me.
Erik 00:02:06 - 00:02:45
And that's what we're talking about today. The quotes from the slide were, according to a survey of Shopify Plus merchants, 35% have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Now, we also the second reason we're here is Travis and I were at the Google next event in San Francisco wandering the expo and we stumbled upon a Shopify booth at Google Nexus conference.
Erik 00:02:46 - 00:03:16
Which one was...
Alex 00:01:17
Thank you so much for having me. That's pretty cool.
Erik 00:01:20
So for today's show, it is November 6th. And everyone's gearing up. You know they've hit play. Everyone's already started their cyber sales. because you know it's not just one day anymore. We're all getting the emails. But there's still more to be done. Every website can always be optimized. Campaigns can always be updated. So today what we're going to do for our listeners is really hear, you know, with Alex's experience, what's trending, what is top of mind with CRO today. And see if we can't get some insights that maybe you can still apply to your sites for this holiday season. So with that, I'm putting you on the spot right off the bat, Alex. But before we do that, let's set the stage for your background. Ten years in CRO, it's very rare for us to come across talent and experience like yours.
Erik 00:02:20
So could you just share with the crowd, what you're doing at KARL Mission and how you got there?
Alex 00:02:27
Yeah. For sure. So. Basically, I started in design and I went into SEO. I stayed in that cluster of digital marketing kind of roles, up to that time I was production director. And then our company, I started being bought by a prospect, and then the option was open to do whatever. So I just decided to start into CRO. It was back in Paris and a prospect and very interesting because at the time there were no merch products and people didn't understand it as well. So it needs to be, you know, easy to understand for everyone. So I had to create the packages and everything. So I really started from scratch. My whole experience didn't really have much guidance or anything. So it was really it was a bit the Western at the time. I felt like the field was empty, the street was empty, no...
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